{"product":{"catalog_id":"7ebf15f8-8d64-4394-aae1-8f697ff60a75","item_id":"72dd5e6d-1f49-4800-8748-2fded97e3d88","title":"Form Colourful Checkers Handcrafted Rug See Available Sizes","description":"This product is a handcrafted area rug from the Form collection by Momeni, featuring a multicolored checkered pattern on a light beige background. It is made of 100% wool, hand-tufted in India, with a 0.5-inch pile height, and is available in multiple sizes. As an area rug, it is intended for floor coverage in residential spaces, providing a soft, decorative surface; a rug pad is recommended for safety.","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-7-x-10/form-colourful-checkers-handcrafted-rug-see-available-sizes--22619-25101383?colourId=0","brand":"Momeni","condition":"new","product_category":"rugs > area rugs > up to 7 x 10","material":"Wool","image_url":"https://imagescdn.simons.ca/images/22619/25101383/99/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/22619/25101383/99/A2_2.jpg","https://imagescdn.simons.ca/images/22619/25101383/99/A3_2.jpg"],"images":[{"id":"img-1784702666500-0","url":"https://imagescdn.simons.ca/images/22619/25101383/99/A1_2.jpg","alt_text":"Form colourful checkers handcrafted rug See available sizes product image (primary)","position":1,"attributes":{"other":{"summary":"Lifestyle scene showing the rug in a furnished living room with wooden ceiling beams, green paneled wall, large window, furniture and staged accessories under soft diffuse lighting.","observations":[{"key":"Room composition","kind":"feature","value":"Rug photographed in a living room setting with a wooden-beam ceiling, floor-to-ceiling window on the left, paneled dark green wall at rear, and wood floor beneath the rug.","regions":[],"evidence_status":"direct"},{"key":"Furniture and props","kind":"feature","value":"Scene includes a wooden coffee table centered on the rug, a tan leather armchair at left, a green upholstered sofa at right with an orange cushion, a wooden console against the wall, a standing acoustic guitar, two tall dark ceramic vases, and a large potted plant at right.","regions":[{"x":0.02,"y":0.62,"width":0.96,"height":0.36,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting and shadows","kind":"feature","value":"Soft, diffuse natural light from the left window creates gentle shadows beneath furniture and subtle specular highlights on ceramic vases and the wooden table.","regions":[],"evidence_status":"direct"},{"key":"Image quality","kind":"feature","value":"High-resolution, well-exposed photograph with neutral color balance and fine visible surface texture on fabrics and wood.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"warm off-white","part":"rug field","regions":[{"x":0.12,"y":0.6,"width":0.76,"height":0.34,"confidence":"high"}],"subject":"product","description":"Light warm off-white neutral field with a matte low-pile appearance under even lighting.","sampled_hex":"#EBE3DB","estimated_hex":"#EFE9DE"},{"name":"bright red","part":"red square checkers","regions":[{"x":0.45,"y":0.87,"width":0.06,"height":0.05,"confidence":"high"},{"x":0.63,"y":0.77,"width":0.05,"height":0.04,"confidence":"high"}],"subject":"product","description":"Bright solid red square checkers with even color and slight pile shading.","sampled_hex":"#826B5B","estimated_hex":"#D23B3B"},{"name":"medium blue","part":"blue square checkers","regions":[{"x":0.2,"y":0.86,"width":0.07,"height":0.05,"confidence":"high"},{"x":0.37,"y":0.75,"width":0.05,"height":0.04,"confidence":"high"}],"subject":"product","description":"Medium to deep solid blue squares with a slightly cool tone.","estimated_hex":"#2E5FA8"},{"name":"olive green","part":"green square checkers","regions":[{"x":0.86,"y":0.82,"width":0.05,"height":0.05,"confidence":"high"},{"x":0.72,"y":0.76,"width":0.04,"height":0.04,"confidence":"medium"}],"subject":"product","description":"Olive/grass green solid squares with a muted, slightly warm tone.","sampled_hex":"#746C5C","estimated_hex":"#587A2F"},{"name":"warm yellow","part":"yellow square checkers","regions":[{"x":0.14,"y":0.74,"width":0.05,"height":0.04,"confidence":"high"}],"subject":"product","description":"Warm yellow solid squares with moderate saturation.","sampled_hex":"#D2B27D","estimated_hex":"#D9B23A"},{"name":"deep brown","part":"dark brown square checkers","regions":[{"x":0.27,"y":0.88,"width":0.05,"height":0.04,"confidence":"high"}],"subject":"product","description":"Very dark brown to near-black solid squares appearing as deep warm neutral accents.","estimated_hex":"#2E2418"},{"name":"two-tone accent","part":"multitone squares","regions":[{"x":0.55,"y":0.87,"width":0.06,"height":0.05,"confidence":"medium"}],"subject":"product","description":"Squares showing a two-tone composition with a narrow contrasting top band above a darker base, visible on a few checkers.","sampled_hex":"#323D1A","estimated_hex":"#7B3F3F"}],"product":{"summary":"Rectangular area rug laid flat on the floor with a light neutral field and regularly spaced small solid-color square checkers across its surface; visible top surface only.","observations":[{"key":"Overall shape and placement","kind":"feature","value":"Rectangular rug positioned centered in the room under a coffee table, sofa, and armchair; edges visible on left, right and bottom sides of the image.","regions":[{"x":0.03,"y":0.52,"width":0.94,"height":0.44,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background field","kind":"feature","value":"Uniform light neutral field color across the rug surface with a low-pile, smooth texture visible in lit areas.","regions":[{"x":0.1,"y":0.6,"width":0.8,"height":0.3,"confidence":"high"}],"evidence_status":"direct"},{"key":"Checker squares pattern","kind":"feature","value":"Small solid-color square checkers arranged in a loose grid across the rug surface; squares are single-color blocks with slight pile shading.","regions":[{"x":0.1,"y":0.6,"width":0.8,"height":0.3,"confidence":"high"}],"evidence_status":"direct"},{"key":"Red square example","kind":"feature","value":"Square checker in bright red located near the rug bottom center.","regions":[{"x":0.45,"y":0.87,"width":0.06,"height":0.05,"confidence":"high"}],"evidence_status":"direct"},{"key":"Blue square example","kind":"feature","value":"Square checker in medium to deep blue visible near the rug bottom left quadrant.","regions":[{"x":0.2,"y":0.86,"width":0.07,"height":0.05,"confidence":"high"}],"evidence_status":"direct"},{"key":"Green square example","kind":"feature","value":"Square checker in olive to grass green visible near the rug right edge above the bottom corner.","regions":[{"x":0.86,"y":0.82,"width":0.05,"height":0.05,"confidence":"high"}],"evidence_status":"direct"},{"key":"Yellow square example","kind":"feature","value":"Square checker in warm yellow located toward the left-middle of the rug.","regions":[{"x":0.14,"y":0.74,"width":0.05,"height":0.04,"confidence":"high"}],"evidence_status":"direct"},{"key":"Dark brown / black square example","kind":"feature","value":"Square checker in a very dark brown or near-black tone visible near the lower left area of the rug.","regions":[{"x":0.27,"y":0.88,"width":0.05,"height":0.04,"confidence":"high"}],"evidence_status":"direct"},{"key":"Multicolored pair square","kind":"feature","value":"Some square motifs show a two-tone appearance with a thin contrasting top band above a darker base, visible on a few squares near the bottom edge.","regions":[{"x":0.55,"y":0.87,"width":0.06,"height":0.05,"confidence":"medium"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4472957","4472866","4472955"]},{"id":"img-1784702666500-1","url":"https://imagescdn.simons.ca/images/22619/25101383/99/A2_2.jpg","alt_text":"Form colourful checkers handcrafted rug See available sizes product image 2","position":2,"attributes":{"other":{"summary":"Scene shows a wood coffee table centered on the rug with decorative objects and a nearby wood floor; warm directional lighting casts soft shadows and a top-down angle captures a living-room vignette.","observations":[{"key":"Coffee table","kind":"feature","value":"Rectangular wood coffee table with a warm medium-brown wood grain top and thin metal legs in a muted metallic finish, occupying the central area of the image and partially obscuring the rug.","regions":[{"x":0.18,"y":0.16,"width":0.62,"height":0.46,"confidence":"high"}],"evidence_status":"direct"},{"key":"Table tray and objects","kind":"feature","value":"Round woven tray on the table holding a hardcover book, a small dark textured bowl, a narrow clear glass vase with a tall twig, and two small clear drinking glasses.","regions":[{"x":0.24,"y":0.22,"width":0.32,"height":0.26,"confidence":"high"}],"evidence_status":"direct"},{"key":"Transcribed book title","kind":"text","value":"LIVE BEAUTIFUL","regions":[{"x":0.26,"y":0.28,"width":0.14,"height":0.09,"confidence":"high"}],"evidence_status":"direct"},{"key":"Flooring and other surfaces","kind":"feature","value":"Top-right area shows a light wood plank floor adjacent to the rug; bottom-left shows a different textured fabric surface (possibly upholstered furniture) visible at the image edge.","regions":[{"x":0.62,"y":0,"width":0.38,"height":0.22,"confidence":"high"},{"x":0,"y":0.86,"width":0.4,"height":0.14,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Lighting and shadows","kind":"feature","value":"Warm directional light from upper-left creates soft shadows of the twig and table legs across the rug surface, producing visible tonal gradients on the rug.","regions":[{"x":0.18,"y":0.16,"width":0.6,"height":0.7,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Angled top-down viewpoint showing an overhead detail of the rug and table; image crops parts of the table and some perimeter rug squares.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"light cream","part":"rug field","regions":[{"x":0.12,"y":0.12,"width":0.76,"height":0.76,"confidence":"medium"}],"subject":"product","description":"Even, light cream to off-white low-pile field with a matte finish.","estimated_hex":"#F3EDE6"},{"name":"warm yellow","part":"tufted square - yellow","regions":[{"x":0.46,"y":0.78,"width":0.06,"height":0.06,"confidence":"high"}],"subject":"product","description":"Raised warm yellow tufted half/quarter square with a matte textured pile.","sampled_hex":"#DCCCBB","estimated_hex":"#E7C21A"},{"name":"medium green","part":"tufted square - green","regions":[{"x":0.52,"y":0.78,"width":0.06,"height":0.06,"confidence":"high"}],"subject":"product","description":"Raised medium green tufted half/quarter square with textured pile, often paired with yellow.","sampled_hex":"#766453","estimated_hex":"#4B7B2B"},{"name":"warm red","part":"tufted square - red","regions":[{"x":0.58,"y":0.62,"width":0.06,"height":0.06,"confidence":"high"}],"subject":"product","description":"Raised warm red tufted section with textured short pile, often paired with blue or orange.","sampled_hex":"#8B7564","estimated_hex":"#D14B3E"},{"name":"medium blue","part":"tufted square - blue","regions":[{"x":0.6,"y":0.62,"width":0.06,"height":0.06,"confidence":"high"},{"x":0.86,"y":0.86,"width":0.06,"height":0.06,"confidence":"high"}],"subject":"product","description":"Raised medium to deep blue tufted section with textured pile, often paired with red or light blue.","estimated_hex":"#2F66B0"},{"name":"dark brown","part":"tufted square - brown/dark","regions":[{"x":0.16,"y":0.74,"width":0.06,"height":0.06,"confidence":"high"}],"subject":"product","description":"Raised dark brown to near-black tufted square, appearing as a deep neutral pair component.","sampled_hex":"#422D1C","estimated_hex":"#3A2B22"},{"name":"light blue","part":"tufted square - light blue","regions":[{"x":0.84,"y":0.12,"width":0.05,"height":0.05,"confidence":"high"}],"subject":"product","description":"Raised pale bluish tufted section appearing as a lighter cool accent.","estimated_hex":"#9FBCE0"}],"product":{"summary":"A light cream/ivory low-pile rug with regularly spaced small tufted multicolored checker squares scattered across the field; the photo shows a top-down angled detail of the rug partially covered by a wood coffee table and objects.","observations":[{"key":"Rug field","kind":"feature","value":"Flat, light cream to off-white low-pile rug surface forming the background field visible across the image.","regions":[{"x":0.05,"y":0.02,"width":0.9,"height":0.96,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Tufted check squares","kind":"feature","value":"Small raised tufted square motifs in assorted colors (often two-color halves) spaced in a loose grid across the rug surface; each square has a visibly higher pile and defined rectangular outline.","regions":[{"x":0.78,"y":0.12,"width":0.08,"height":0.07,"confidence":"high"},{"x":0.62,"y":0.68,"width":0.08,"height":0.08,"confidence":"high"},{"x":0.15,"y":0.72,"width":0.08,"height":0.08,"confidence":"high"}],"evidence_status":"direct"},{"key":"Square color pairs visible","kind":"feature","value":"Some checker squares are composed of two distinct color halves joined down the middle (for example blue+red, yellow+green, brown+black), forming small two-color rectangles.","regions":[{"x":0.5,"y":0.75,"width":0.07,"height":0.08,"confidence":"high"},{"x":0.22,"y":0.82,"width":0.06,"height":0.06,"confidence":"high"},{"x":0.84,"y":0.82,"width":0.08,"height":0.08,"confidence":"high"}],"evidence_status":"direct"},{"key":"Edge/trim visibility","kind":"feature","value":"Top-right corner shows rug edge meeting a wood floor; this edge appears square and reveals the rug lying flat on the floor.","regions":[{"x":0.62,"y":0,"width":0.38,"height":0.22,"confidence":"medium"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4472957","4472866","4472955"]},{"id":"img-1784702666500-2","url":"https://imagescdn.simons.ca/images/22619/25101383/99/A3_2.jpg","alt_text":"Form colourful checkers handcrafted rug See available sizes product image 3","position":3,"attributes":{"other":{"summary":"Studio product shot showing the rug flat against a white background with slight outer border and even lighting; full rug visible with minor outer shadow.","observations":[{"key":"Shot composition","kind":"feature","value":"Flat, straight-on photograph of the rug showing the entire face and edges with a thin white margin around the rug in the image.","regions":[],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Even diffuse lighting across the rug surface with a faint outer shadow or vignette visible at the image corners and a slight drop shadow along the rug edges.","regions":[],"evidence_status":"partial"},{"key":"Image crop","kind":"feature","value":"Rug is centered and fully contained within the image frame without cropping of the rug corners.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"light cream","part":"background field","regions":[{"x":0.05,"y":0.04,"width":0.9,"height":0.92,"confidence":"high"}],"subject":"product","description":"Uniform light cream/off-white pile with a soft matte finish under even lighting.","estimated_hex":"#F2E7DD"},{"name":"deep blue","part":"motif color: deep blue","regions":[{"x":0.07,"y":0.04,"width":0.06,"height":0.017,"confidence":"high"},{"x":0.68,"y":0.06,"width":0.055,"height":0.018,"confidence":"high"}],"subject":"product","description":"Solid deep blue used as either top or bottom half of some small two-tone square motifs.","estimated_hex":"#1E4EA1"},{"name":"bright yellow","part":"motif color: bright yellow","regions":[{"x":0.07,"y":0.04,"width":0.06,"height":0.017,"confidence":"high"},{"x":0.62,"y":0.36,"width":0.05,"height":0.017,"confidence":"high"}],"subject":"product","description":"Vivid yellow used in many motif halves, flat matte color.","sampled_hex":"#E3D4BC","estimated_hex":"#F4D13A"},{"name":"coral red","part":"motif color: red / coral","regions":[{"x":0.28,"y":0.06,"width":0.056,"height":0.018,"confidence":"high"},{"x":0.62,"y":0.58,"width":0.05,"height":0.018,"confidence":"high"}],"subject":"product","description":"Warm red / coral blocks appearing as either top or bottom halves of motifs.","estimated_hex":"#D94E45"},{"name":"olive green","part":"motif color: olive green","regions":[{"x":0.37,"y":0.16,"width":0.052,"height":0.017,"confidence":"high"},{"x":0.78,"y":0.78,"width":0.05,"height":0.018,"confidence":"high"}],"subject":"product","description":"Muted olive green used in several motif halves, flat finish.","estimated_hex":"#6A7A2F"},{"name":"muted pink","part":"motif color: muted pink","regions":[{"x":0.28,"y":0.44,"width":0.054,"height":0.018,"confidence":"high"},{"x":0.78,"y":0.36,"width":0.05,"height":0.017,"confidence":"high"}],"subject":"product","description":"Soft muted pink used as top or bottom halves in some motifs.","sampled_hex":"#D5C5B5","estimated_hex":"#D6A59D"},{"name":"mustard brown","part":"motif color: mustard / brown","regions":[{"x":0.47,"y":0.44,"width":0.054,"height":0.018,"confidence":"high"},{"x":0.78,"y":0.06,"width":0.05,"height":0.017,"confidence":"high"}],"subject":"product","description":"Warm mustard-brown tone appearing in motif halves, flat finish.","sampled_hex":"#8B630D","estimated_hex":"#9A7A2C"},{"name":"dark brown","part":"motif color: dark brown / nearly black","regions":[{"x":0.12,"y":0.26,"width":0.052,"height":0.018,"confidence":"high"},{"x":0.78,"y":0.58,"width":0.05,"height":0.018,"confidence":"high"}],"subject":"product","description":"Very dark brown to near-black used in some motif halves providing high contrast with lighter halves.","estimated_hex":"#2F2419"},{"name":"sky blue","part":"motif color: sky blue","regions":[{"x":0.52,"y":0.16,"width":0.052,"height":0.017,"confidence":"high"},{"x":0.62,"y":0.78,"width":0.05,"height":0.018,"confidence":"high"}],"subject":"product","description":"Pale sky blue used in several motif halves, flat color.","estimated_hex":"#93B7E6"}],"product":{"summary":"Rectangular flat rug shown face-up with a uniform light cream background and a regular grid of small two-tone square motifs arranged across the field; motifs are individually colored pairs stacked horizontally.","observations":[{"key":"Overall shape","kind":"feature","value":"Rectangular rug shown full-face with straight edges visible on all four sides and a narrow light border around the pile area.","regions":[{"x":0.035,"y":0.02,"width":0.93,"height":0.96,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background field","kind":"feature","value":"Uniform light cream / off-white pile covering the entire visible rug field with a soft, slightly textured appearance.","regions":[{"x":0.04,"y":0.03,"width":0.92,"height":0.94,"confidence":"high"}],"evidence_status":"direct"},{"key":"Grid of square motifs","kind":"feature","value":"Evenly spaced small rectangular/square motifs arranged in a regular grid across the rug; each motif appears as two stacked horizontal color blocks (top and bottom) forming a two-tone small square.","regions":[],"evidence_status":"direct"},{"key":"Top-left motif example","kind":"feature","value":"Small two-tone square motif near the top-left with a yellow upper half and a deep blue lower half.","regions":[{"x":0.07,"y":0.04,"width":0.06,"height":0.035,"confidence":"high"}],"evidence_status":"direct"},{"key":"Center motif example","kind":"feature","value":"Central small motif showing a dark muted purple upper half and a mustard yellow lower half.","regions":[{"x":0.47,"y":0.44,"width":0.054,"height":0.038,"confidence":"high"}],"evidence_status":"direct"},{"key":"Motif spacing","kind":"feature","value":"Motifs are arranged with consistent vertical and horizontal spacing creating visible columns and rows across the rug surface.","regions":[],"evidence_status":"direct"},{"key":"Pile texture","kind":"feature","value":"Pile shows a low, even cut with faint directional nap visible as subtle tone shifts in the cream field under lighting.","regions":[{"x":0.12,"y":0.15,"width":0.3,"height":0.2,"confidence":"medium"}],"evidence_status":"partial"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4472957","4472866","4472955"]}],"price":"598 CAD","sale_price":"598 CAD","availability":"in_stock","listing_has_variations":"true","variants":[{"sku":"4472957","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-7-x-10/form-colourful-checkers-handcrafted-rug-see-available-sizes--22619-25101383?colourId=99","image":{"id":"img-variant-4472957","url":"https://imagescdn.simons.ca/images/22619/25101383/99/A1_2.jpg","alt_text":"Form colourful checkers handcrafted rug See available sizes - 240X305CM variant image","position":1,"variant_ids":["4472957"]},"price":{"value":1248,"currency":"CAD"},"title":"Form Colourful Checkers Handcrafted Rug See Available Sizes - 240x305cm","option1":"240X305CM","image_url":"https://imagescdn.simons.ca/images/22619/25101383/99/A1_2.jpg","variant_id":"4472957","availability":"out_of_stock"},{"sku":"4472866","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-7-x-10/form-colourful-checkers-handcrafted-rug-see-available-sizes--22619-25101383?colourId=99","image":{"id":"img-variant-4472866","url":"https://imagescdn.simons.ca/images/22619/25101383/99/A1_2.jpg","alt_text":"Form colourful checkers handcrafted rug See available sizes - 150X245CM variant image","position":2,"variant_ids":["4472866"]},"price":{"value":598,"currency":"CAD"},"title":"Form Colourful Checkers Handcrafted Rug See Available Sizes - 150x245cm","option1":"150X245CM","image_url":"https://imagescdn.simons.ca/images/22619/25101383/99/A1_2.jpg","variant_id":"4472866","availability":"out_of_stock"},{"sku":"4472955","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-7-x-10/form-colourful-checkers-handcrafted-rug-see-available-sizes--22619-25101383?colourId=99","image":{"id":"img-variant-4472955","url":"https://imagescdn.simons.ca/images/22619/25101383/99/A1_2.jpg","alt_text":"Form colourful checkers handcrafted rug See available sizes - 185X275CM variant image","position":3,"variant_ids":["4472955"]},"price":{"value":798,"currency":"CAD"},"title":"Form Colourful Checkers Handcrafted Rug See Available Sizes - 185x275cm","option1":"185X275CM","image_url":"https://imagescdn.simons.ca/images/22619/25101383/99/A1_2.jpg","variant_id":"4472955","availability":"out_of_stock"}],"item_group_title":"Form Colourful Checkers Handcrafted Rug See Available Sizes","size_system":"US","is_digital":"false","review_count":1,"reviews":[{"date":"November 30, 2025","title":"Très bee","rating":5,"content":"Très bee","reviewer_name":"Chantal H."}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/rugs/area-rugs/up-to-7-x-10/form-colourful-checkers-handcrafted-rug-see-available-sizes--22619-25101383?colourId=0","product_insights":[{"title":"Verified claims","type":"key_value","items":[{"value":"Inspired by Bauhaus geometry and modernist color theory.","key":"Design","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.momeni.com/products/frm-1-multi","https://rugshandmade.com/how-hand-tufted-rugs-are-made-a-look-inside-the-bhadohi-process/","https://www.shearandwood.com.au/blog/pattern-playing-checkers","https://www.housebeautiful.com/uk/decorate/floors/a60075318/rug-trends/"]}},{"value":"Hand-tufted wool with carved details and low pile for crisp pattern.","key":"Construction","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://kapettodesign.com/blog/rug-construction-methods-compared/","https://rugshandmade.com/how-hand-tufted-rugs-are-made-a-look-inside-the-bhadohi-process/","https://www.momeni.com/products/frm-1-multi","https://www.ruginsider.com/exclusives-stories/indepth/1008-momeni-inc-turns-50"]}},{"value":"This rug's checkerboard pattern aligns with a 2024 House Beautiful UK trend headline.","key":"Trend alignment","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.shearandwood.com.au/blog/pattern-playing-checkers","https://www.housebeautiful.com/uk/decorate/floors/a60075318/rug-trends/","https://kitchensbedroomsandbathrooms.com/bathrooms/checkerboard-craze-why-this-retro-pattern-has-made-a-comeback/","https://www.sleek-chic.co.uk/2024/01/checkerboard-decor.html"]}},{"value":"At $598, this hand-tufted rug offers bold multicolor patterns at 30–50% the cost of hand-knotting.","key":"Cost advantage","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://kapettodesign.com/blog/rug-construction-methods-compared/","https://bulletinafrica.com/blogs/66517/Choosing-Between-Hand-Knotted-Hand-Tufted-and-Flatwoven-Wool-Rugs","https://rugs.rugkari.com/hand-tufted-rug-prices-in-india","https://www.ruginsider.com/exclusives-stories/indepth/1008-momeni-inc-turns-50"]}},{"value":"Rug pad essential; professional cleaning recommended; normal shedding reduces with vacuuming.","key":"Care","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://rugs.rugkari.com/hand-tufted-rug-prices-in-india"]}},{"value":"Hand-tufted in India’s Bhadohi rug-weaving region","key":"Origin","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://rugshandmade.com/how-hand-tufted-rugs-are-made-a-look-inside-the-bhadohi-process/","https://kapettodesign.com/blog/rug-construction-methods-compared/","https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/","https://www.momeni.com/products/frm-1-multi"]}},{"value":"The 0.5-inch pile keeps checker squares sharp and resists distortion.","key":"Pattern definition","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://rugs.rugkari.com/hand-tufted-rug-prices-in-india","https://kapettodesign.com/blog/rug-construction-methods-compared/"]}},{"value":"The 0.5-inch pile simplifies vacuuming and keeps furniture from wobbling.","key":"Everyday practicality","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://rugs.rugkari.com/hand-tufted-rug-prices-in-india"]}},{"value":"Hand-carved checker squares add raised tactile dimension, turning a flat graphic into a sculptural surface.","key":"Texture","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.momeni.com/products/frm-1-multi","https://www.ruginsider.com/exclusives-stories/indepth/1008-momeni-inc-turns-50","https://rugs.rugkari.com/hand-tufted-rug-prices-in-india","https://rugshandmade.com/how-hand-tufted-rugs-are-made-a-look-inside-the-bhadohi-process/"]}},{"value":"New wool rugs shed fibers initially; shedding decreases with regular vacuuming.","key":"Shedding","provenance":{"productData":false,"reviews":false,"qna":true,"urls":[]}},{"value":"Blot spills with a mild wool-safe detergent; avoid saturating the backing; professional cleaning recommended.","key":"Cleaning","provenance":{"productData":false,"reviews":false,"qna":true,"urls":[]}},{"value":"A rug pad is recommended to prevent slipping on hardwood floors.","key":"Rug pad","provenance":{"productData":false,"reviews":false,"qna":true,"urls":[]}},{"value":"The low 0.5-inch pile resists dirt and vacuums easily; carved squares need gentle brushing.","key":"Maintenance","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://rugs.rugkari.com/hand-tufted-rug-prices-in-india","https://www.momeni.com/products/frm-1-multi"]}},{"value":"Suits modern, farmhouse, traditional, and retro decor.","key":"Style","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.shearandwood.com.au/blog/pattern-playing-checkers","https://kitchensbedroomsandbathrooms.com/bathrooms/checkerboard-craze-why-this-retro-pattern-has-made-a-comeback/","https://www.momeni.com/products/frm-1-multi","https://www.housebeautiful.com/uk/decorate/floors/a60075318/rug-trends/"]}},{"value":"0.5-inch pile height allows use in high-traffic rooms.","key":"Placement versatility","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://rugs.rugkari.com/hand-tufted-rug-prices-in-india"]}},{"value":"Vivid multicolor squares on beige align with 2024's warmer checkerboard trend.","key":"Color trend","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.sleek-chic.co.uk/2024/01/checkerboard-decor.html"]}},{"value":"Designer-level checkerboard aesthetic at 30–50% less than hand-knotted.","key":"Designer alternative","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.housebeautiful.com/uk/decorate/floors/a60075318/rug-trends/","https://kapettodesign.com/blog/rug-construction-methods-compared/","https://www.sleek-chic.co.uk/2024/01/checkerboard-decor.html","https://www.momeni.com/products/frm-1-multi"]}},{"value":"Hand-tufted in India from 100% wool with artisanal variations for unique character.","key":"Craftsmanship","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://rugshandmade.com/how-hand-tufted-rugs-are-made-a-look-inside-the-bhadohi-process/","https://www.momeni.com/products/frm-1-multi","https://www.ruginsider.com/exclusives-stories/indepth/1008-momeni-inc-turns-50"]}},{"value":"Low 0.5-inch pile fits under furniture and vacuums easily.","key":"Pile height","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://rugs.rugkari.com/hand-tufted-rug-prices-in-india"]}}]},{"title":"Product record","type":"key_value","items":[{"value":"Form Colourful Checkers Handcrafted Rug See Available Sizes","key":"Title","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Momeni","key":"Brand","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"598 CAD","key":"Price","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Out of stock","key":"Availability","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}}]}],"handle":"form-colourful-checkers-handcrafted-rug-see-available-sizes-22619-25101383","storefront_path":"/en/rugs/area-rugs/up-to-7-x-10/form-colourful-checkers-handcrafted-rug-see-available-sizes--22619-25101383","storefront_url":"https://ai.simons.ca/en/rugs/area-rugs/up-to-7-x-10/form-colourful-checkers-handcrafted-rug-see-available-sizes--22619-25101383"}}