{"product":{"catalog_id":"80bd8fa3-f0c1-47cf-b698-222c8bcc5113","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"d1e35d46-2a53-463e-b603-ba8fab4e3875","title":"Green Floral Pure Cotton Towel","description":"This is a 100% cotton bouclé terry bath towel from Pip Studio by Beddinghouse, featuring a green base with an all-over multicolor floral print and a striped hem. It is available in multiple sizes including bath (28\" x 55\"), hand (21.5\" x 39.5\"), wash mitt (6.25\" x 8.75\"), and guest towel (12\" x 20\"), with matching pieces sold separately. The towel is designed for absorbent drying after bathing or hand washing.","url":"https://www.simons.ca/en/bathroom/bath-towels/patterned/green-floral-pure-cotton-towel--17059-3261030?colourId=0","brand":"Pip Studio","condition":"new","product_category":"bathroom > bath towels > patterned","material":"100% cotton","image_url":"https://imagescdn.simons.ca/images/17059/3261030/39/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/17059/3261030/39/A2_2.jpg","https://imagescdn.simons.ca/images/17059/3261030/39/A3_2.jpg"],"images":[{"id":"img-1784702956675-0","url":"https://imagescdn.simons.ca/images/17059/3261030/39/A1_2.jpg","alt_text":"Green floral pure cotton towel product image (primary)","position":1,"attributes":{"other":{"summary":"Light wood peg rail and panel background with a natural sponge hanging on a peg to the right; soft directional lighting from upper left casts shadows from the towels and pegs.","observations":[{"key":"Background material","kind":"feature","value":"Vertical light wood paneling with a horizontal wooden rail mounted and several round wooden pegs.","regions":[{"x":0,"y":0,"width":1,"height":0.3,"confidence":"high"},{"x":0,"y":0.3,"width":1,"height":0.7,"confidence":"high"}],"evidence_status":"direct"},{"key":"Natural sponge prop","kind":"feature","value":"Light brown porous natural sponge hanging by a loop from the right peg, partially casting a shadow on the wood.","regions":[{"x":0.72,"y":0.06,"width":0.12,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting and shadows","kind":"feature","value":"Directional warm light from upper left creating soft shadows of the towels and pegs that fall down and slightly right.","regions":[],"evidence_status":"direct"},{"key":"Framing and crop","kind":"feature","value":"Vertical portrait crop showing two towels (one mostly visible, one partially cropped at left) and the peg rail across the top third of the image.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"muted medium green","part":"main fabric","regions":[{"x":0.32,"y":0.06,"width":0.38,"height":0.86,"confidence":"high"},{"x":0,"y":0.12,"width":0.32,"height":0.62,"confidence":"medium"}],"subject":"product","description":"Muted medium green ground color with a slightly warm appearance due to lighting and the fabric's short pile.","sampled_hex":"#4C8C6B","estimated_hex":"#4F8C6B"},{"name":"bright red","part":"flower motifs - red","regions":[{"x":0.48,"y":0.28,"width":0.12,"height":0.14,"confidence":"high"},{"x":0.36,"y":0.7,"width":0.1,"height":0.12,"confidence":"medium"}],"subject":"product","description":"Small bright red floral accents printed on the green ground.","estimated_hex":"#C71F2D"},{"name":"medium blue","part":"flower motifs - blue","regions":[{"x":0.5,"y":0.34,"width":0.1,"height":0.12,"confidence":"high"}],"subject":"product","description":"Small medium-blue floral clusters printed across the towel.","sampled_hex":"#6AA987","estimated_hex":"#4A90E2"},{"name":"warm yellow","part":"flower motifs - yellow","regions":[{"x":0.58,"y":0.14,"width":0.08,"height":0.08,"confidence":"medium"},{"x":0.62,"y":0.64,"width":0.06,"height":0.08,"confidence":"low"}],"subject":"product","description":"Small warm yellow bell-shaped floral details appearing in several spots.","sampled_hex":"#F4DCBC","estimated_hex":"#E6B22E"},{"name":"light and dark stripe","part":"hem stripes","regions":[{"x":0.46,"y":0.79,"width":0.26,"height":0.12,"confidence":"high"},{"x":0,"y":0.62,"width":0.28,"height":0.16,"confidence":"medium"}],"subject":"product","description":"Narrow alternating light and dark horizontal stripes along the towel hem.","sampled_hex":"#F2D3AB","estimated_hex":"#EDEDED"}],"product":{"summary":"A plush green hanging towel with an all-over multicolor floral print and a narrow striped hem; the towel is draped over a wooden peg and shows visible pile and folds.","observations":[{"key":"Main towel shape","kind":"feature","value":"Single large towel draped over a peg, forming vertical folds and a tapered lower point where the fabric hangs; upper portion gathered over the peg producing layered overlapping panels.","regions":[{"x":0.32,"y":0.06,"width":0.38,"height":0.86,"confidence":"high"}],"evidence_status":"direct"},{"key":"Pile texture","kind":"feature","value":"Short, dense plush pile with a velour-like finish that reflects light slightly, creating subtle highlights on raised areas of the fabric.","regions":[{"x":0.32,"y":0.06,"width":0.38,"height":0.86,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Base color","kind":"feature","value":"Solid green ground color visible across the towel panels.","regions":[{"x":0.32,"y":0.06,"width":0.38,"height":0.86,"confidence":"high"}],"evidence_status":"direct"},{"key":"Floral print","kind":"feature","value":"All-over scattered floral and vine motifs in multiple colors including small red blossoms, blue flowers, yellow bell-shaped flowers, and green leaves connected by thin brown stems.","regions":[{"x":0.32,"y":0.06,"width":0.38,"height":0.86,"confidence":"high"},{"x":0,"y":0.12,"width":0.32,"height":0.62,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Striped hem","kind":"feature","value":"Narrow hem with closely spaced horizontal stripes in light and dark tones running along the visible lower edges of the towel.","regions":[{"x":0.46,"y":0.79,"width":0.26,"height":0.12,"confidence":"high"},{"x":0,"y":0.62,"width":0.28,"height":0.16,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Partial second towel","kind":"feature","value":"A second towel with the same green base and floral print is partially visible at the left edge, cropped by the image border.","regions":[{"x":0,"y":0.12,"width":0.32,"height":0.62,"confidence":"high"}],"evidence_status":"direct"},{"key":"Hanging method","kind":"feature","value":"Towel is draped over a round wooden peg; the peg is part of a horizontal wooden rail attached to a wood panel background.","regions":[{"x":0.46,"y":0,"width":0.2,"height":0.18,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4712505"]},{"id":"img-1784702956675-1","url":"https://imagescdn.simons.ca/images/17059/3261030/39/A2_2.jpg","alt_text":"Green floral pure cotton towel product image 2","position":2,"attributes":{"other":{"summary":"Tightly framed studio-style close-up of the towel with soft directional lighting from above-left producing mild shadows; plain out-of-focus background limited to other folds of the towel.","observations":[{"key":"Shot composition","kind":"feature","value":"Tight vertical close-up framing focused on the lower portion of a folded towel, showing the junction of a printed panel and the terry body.","regions":[],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Even soft lighting with subtle shadows under the hanging loop and along the terry texture, highlighting pile detail.","regions":[],"evidence_status":"direct"},{"key":"Image quality","kind":"feature","value":"Sharp focus on textile texture and woven details with shallow depth of field toward the edges; no visible noise or compression artifacts.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"mint green","part":"printed panel background","regions":[{"x":0.06,"y":0.04,"width":0.66,"height":0.46,"confidence":"high"}],"subject":"product","description":"Light muted green short-pile terry used for the printed decorative panel, matte appearance.","sampled_hex":"#93C5AB","estimated_hex":"#94C4A8"},{"name":"teal green","part":"terry towel body","regions":[{"x":0.04,"y":0.45,"width":0.92,"height":0.52,"confidence":"high"},{"x":0.72,"y":0.06,"width":0.24,"height":0.42,"confidence":"medium"}],"subject":"product","description":"Deeper mid-teal green looped terry cloth forming the main towel body, matte textured finish.","estimated_hex":"#167F6F"},{"name":"white","part":"striped trim","regions":[{"x":0.05,"y":0.53,"width":0.86,"height":0.11,"confidence":"high"}],"subject":"product","description":"Woven trim with alternating thin white and dark green horizontal stripes, smooth woven finish.","sampled_hex":"#F2F2EC","estimated_hex":"#FFFFFF"},{"name":"dark green","part":"striped trim (dark stripes)","regions":[{"x":0.05,"y":0.53,"width":0.86,"height":0.11,"confidence":"high"}],"subject":"product","description":"Dark green narrow stripes on the woven trim contrasting with white stripes.","estimated_hex":"#0E5F52"},{"name":"tomato red","part":"floral accents","regions":[{"x":0.33,"y":0.58,"width":0.2,"height":0.12,"confidence":"high"}],"subject":"product","description":"Small saturated red floral prints with tiny yellow bases.","estimated_hex":"#D82B3A"},{"name":"teal blue","part":"leaf details","regions":[{"x":0.26,"y":0.12,"width":0.34,"height":0.18,"confidence":"medium"}],"subject":"product","description":"Teal-blue leaf shading used in printed motifs on the lighter panel.","sampled_hex":"#5C9B7C","estimated_hex":"#0E9AA8"}],"product":{"summary":"Close-up of a folded green towel showing a printed floral face panel with a sewn striped trim and a sewn hanging loop; underlying terry texture of the towel body is visible.","observations":[{"key":"Printed face panel","kind":"feature","value":"Rectangular printed panel with a lighter green pile showing floral motifs including a blue-and-white flower, teal leaves, and small red flower shapes; the printed pile has a short, dense looped texture distinct from the surrounding terry.","regions":[{"x":0.06,"y":0.04,"width":0.66,"height":0.46,"confidence":"high"}],"evidence_status":"direct"},{"key":"Terry towel body","kind":"feature","value":"Darker green terry cloth body visible beneath and to the right of the printed panel with characteristic looped yarn texture and longer pile.","regions":[{"x":0.04,"y":0.45,"width":0.92,"height":0.52,"confidence":"high"},{"x":0.72,"y":0.06,"width":0.24,"height":0.42,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Striped woven trim","kind":"feature","value":"Narrow horizontal woven trim at the lower edge of the printed panel featuring alternating thin horizontal stripes in white and dark green and a white stitched end tab on the right.","regions":[{"x":0.05,"y":0.53,"width":0.86,"height":0.11,"confidence":"high"},{"x":0.8,"y":0.52,"width":0.1,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Sewn hanging loop","kind":"feature","value":"Braided loop made from a yarn matching the darker green color, sewn into the center of the woven trim and hanging over the terry body.","regions":[{"x":0.44,"y":0.58,"width":0.12,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Hemmed edge","kind":"feature","value":"Narrow hem with a straight stitched border separating the printed panel from the darker terry body, visible along the right vertical edge of the panel.","regions":[{"x":0.68,"y":0.06,"width":0.12,"height":0.76,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Red floral detail","kind":"feature","value":"Small red stylized floral shapes printed near the lower edge of the printed panel with a saturated red and slight yellow center at their bases.","regions":[{"x":0.34,"y":0.6,"width":0.18,"height":0.1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Blue-and-white flower","kind":"feature","value":"Partially visible blue-and-white flower with a red center on the upper left of the printed panel; only part of the flower appears within the image.","regions":[{"x":0.04,"y":0.06,"width":0.22,"height":0.18,"confidence":"medium"}],"evidence_status":"partial"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4712505"]},{"id":"img-1784702956675-2","url":"https://imagescdn.simons.ca/images/17059/3261030/39/A3_2.jpg","alt_text":"Green floral pure cotton towel product image 3","position":3,"attributes":{"other":{"summary":"Light wood peg rail and panel background; soft directional lighting from upper left casts short shadows; image is vertically oriented and tightly cropped to show towels and upper wall area.","observations":[{"key":"Mounting and background","kind":"feature","value":"Horizontal wooden peg rail with three round peg dowels mounted on a light wood vertical panel background.","regions":[{"x":0.12,"y":0.02,"width":0.76,"height":0.22,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting and shadows","kind":"feature","value":"Soft directional light from the upper left creates gentle shadows to the lower right of pegs and towels and highlights fabric nap.","regions":[],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Vertical crop centered on three hanging items; lower portion of towels extends toward bottom edge and left towel is partially cropped at left edge.","regions":[{"x":0,"y":0,"width":1,"height":1,"confidence":"low"}],"evidence_status":"direct"}]},"colors":[{"name":"medium green","part":"towel base","regions":[{"x":0.18,"y":0.18,"width":0.62,"height":0.64,"confidence":"high"}],"subject":"product","description":"Medium saturated green with a soft, slightly lustrous pile finish covering the towel face.","sampled_hex":"#5C9373","estimated_hex":"#3E9B78"},{"name":"sky blue","part":"floral blue flowers","regions":[{"x":0.46,"y":0.54,"width":0.14,"height":0.12,"confidence":"high"},{"x":0.26,"y":0.4,"width":0.1,"height":0.1,"confidence":"medium"}],"subject":"product","description":"Small cool blue flower shapes printed on the green base.","sampled_hex":"#6CAB8B","estimated_hex":"#66B3E6"},{"name":"bright red","part":"floral red flowers","regions":[{"x":0.44,"y":0.3,"width":0.06,"height":0.06,"confidence":"high"}],"subject":"product","description":"Small red flower accents scattered across the print.","estimated_hex":"#D23B3B"},{"name":"golden yellow","part":"floral yellow flowers","regions":[{"x":0.28,"y":0.44,"width":0.07,"height":0.06,"confidence":"medium"}],"subject":"product","description":"Yellow flower highlights on the stems.","sampled_hex":"#74A385","estimated_hex":"#D79A2A"},{"name":"white with dark stripe","part":"hem stripes","regions":[{"x":0.34,"y":0.66,"width":0.25,"height":0.08,"confidence":"high"}],"subject":"product","description":"White hem band with multiple thin dark (near-black) parallel stripes.","estimated_hex":"#F7F7F7"}],"product":{"summary":"Three green cotton towels with an allover floral print hang from wooden pegs; towels show a white-and-dark-striped hem and visible multicolor floral embroidery or print.","observations":[{"key":"Overall geometry","kind":"feature","value":"Soft rectangular towels draped over pegs so that folded triangular lower edges hang free; one smaller folded square cloth hangs on the right peg.","regions":[{"x":0.02,"y":0.06,"width":0.96,"height":0.88,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Base fabric color and finish","kind":"feature","value":"Towel face shows a saturated medium green base with a soft, slightly lustrous terry or velour surface.","regions":[{"x":0.12,"y":0.14,"width":0.68,"height":0.74,"confidence":"high"}],"evidence_status":"direct"},{"key":"Floral pattern","kind":"feature","value":"Allover botanical motif with winding brown stems and scattered small flowers in blue, red, and yellow; leaves in darker green and teal hues.","regions":[{"x":0.18,"y":0.22,"width":0.62,"height":0.58,"confidence":"high"}],"evidence_status":"direct"},{"key":"Hem detail","kind":"feature","value":"Visible folded hem with a white background and multiple thin dark stripes running parallel to the towel edge.","regions":[{"x":0.34,"y":0.66,"width":0.25,"height":0.2,"confidence":"high"}],"evidence_status":"direct"},{"key":"Smaller cloth","kind":"feature","value":"A smaller folded square cloth with the same green base and floral motif is draped over the rightmost peg, showing a rounded folded corner.","regions":[{"x":0.69,"y":0.06,"width":0.18,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Hanging sponge with tag","kind":"feature","value":"Natural-colored bath sponge suspended from the middle peg by a white fabric loop tag bearing printed text.","regions":[{"x":0.36,"y":0.1,"width":0.09,"height":0.13,"confidence":"high"}],"evidence_status":"direct"},{"key":"Tag text on sponge","kind":"text","value":"SIMONS","regions":[{"x":0.38,"y":0.11,"width":0.04,"height":0.1,"confidence":"medium"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4712505"]}],"price":"49 CAD","sale_price":"49 CAD","availability":"in_stock","listing_has_variations":"false","variants":[{"sku":"4712505","url":"https://www.simons.ca/en/bathroom/bath-towels/patterned/green-floral-pure-cotton-towel--17059-3261030?colourId=39","image":{"id":"img-variant-4712505","url":"https://imagescdn.simons.ca/images/17059/3261030/39/A1_2.jpg","alt_text":"Green floral pure cotton towel - Patterned Green - BATH variant image","position":1,"variant_ids":["4712505"]},"price":{"value":49,"currency":"CAD"},"title":"Green Floral Pure Cotton Towel - Patterned Green - Bath","option1":"Patterned Green","option2":"BATH","image_url":"https://imagescdn.simons.ca/images/17059/3261030/39/A1_2.jpg","variant_id":"4712505","availability":"in_stock"}],"item_group_title":"Green Floral Pure Cotton Towel","size_system":"US","gender":"unisex","is_digital":"false","review_count":1,"q_and_a":[{"a":"The floral pattern is woven (jacquard), not printed, so it is integrated into the fabric and will hold up very well to repeated washing without fading or peeling.","q":"How does the floral pattern hold up to repeated washing? Is it printed or woven into the fabric?"},{"a":"This towel has a GSM of 500, which indicates a thick, plush, and highly absorbent quality.","q":"What is the GSM (grams per square meter) of this towel?"},{"a":"The cotton is conventionally grown, not organic. Pip Studio partners with the Better Cotton Initiative to support more sustainable farming practices, but this does not qualify as organic.","q":"Is the cotton used in this towel organic or conventionally grown?"}],"reviews":[{"date":"July 14, 2026","title":"Beautiful vibrant colours…. .","rating":5,"content":"A welcome departure from solids and an economical way to add interest.\n\nNot overly thick and very absorbent. \n\nKeep patterns coming.","reviewer_name":"Carol K."}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/bathroom/bath-towels/patterned/green-floral-pure-cotton-towel--17059-3261030?colourId=0","deep_research":{"dimensions":{"competitive_value":{"title":"How this Pip Studio towel compares to other luxury towels","entries":{"terry_velour_hand":"The towel's terry velour construction — terry loops sheared to a velvety pile — yields a smoother, more luxurious skin feel than the coarse loop terry found on many plain-dyed bath towels at this price, which is why the towel reads as a premium home accessory rather than a mere utility item.","500_gsm_sweet_spot":"At 500 gsm, this towel delivers the substantial heft and absorbency that buyers equate with quality, while avoiding the extended drying times that independent tests consistently flag in heavier 600–800 gsm towels, making it more practical for daily rotation.","better_cotton_initiative":"While many towels in this price tier make no mention of cotton sourcing, Pip Studio’s partnership with the Better Cotton Initiative adds a layer of documented sustainability, which for a growing segment of home-goods buyers is a meaningful part of the value proposition beyond price-per-towel.","brand_satisfaction_signal":"A cumulative 4.5/5 rating from over 2,600 reviews on Pip Studio’s own platform gives a purchase some of the same certainty as a crowd-sourced rating on a retailer site, signaling that across the brand’s bath linen range, the quality matches the aesthetic promise."},"entry_quotes":{"terry_velour_hand":[{"url":"https://www.pipstudio.com/xl-bath-towel-les-fleurs-green-70x140-cm","quote":"Made from 100% high-quality cotton terry velour, making it super soft, plump, and thick"}],"500_gsm_sweet_spot":[{"url":"https://www.consumerreports.org/home-garden/best-bath-towels-a6957471138/","quote":"Thick, heavy towels generally take longer to dry"}],"better_cotton_initiative":[{"url":"https://www.pipstudio.com/xl-bath-towel-les-fleurs-green-70x140-cm","quote":"In collaboration with our partner for bed and bath textiles, Beddinghouse, we produce according to the guidelines of Better Cotton (BC)."}],"brand_satisfaction_signal":[{"url":"https://www.pipstudio.com/xl-bath-towel-les-fleurs-green-70x140-cm","quote":"Pip Studio rates 4.5/5 based on 2628 reviews"}]},"entry_sources":{"terry_velour_hand":["https://www.pipstudio.com/xl-bath-towel-les-fleurs-green-70x140-cm"],"500_gsm_sweet_spot":["https://www.consumerreports.org/home-garden/best-bath-towels-a6957471138/"],"better_cotton_initiative":["https://www.pipstudio.com/xl-bath-towel-les-fleurs-green-70x140-cm"],"brand_satisfaction_signal":["https://www.pipstudio.com/xl-bath-towel-les-fleurs-green-70x140-cm"]}},"gsm_and_absorbency":{"title":"What 500 GSM means for thickness and absorbency","entries":{"towel_weight_490_grams":"Based on industry calculation, a 500 GSM bath towel measuring 70×140 cm weighs roughly 490 grams — heavy enough to drape securely and insulate against post-shower chill, yet light enough to handle comfortably when wet and to hang without sagging a standard towel bar.","500_gsm_home_use_sweet_spot":"At 500 GSM this towel sits in the density band that multiple towel guides label the ideal balance for everyday bathrooms — it delivers the soft, absorbent feel expected from a plush towel after a shower, while drying in a reasonable overnight window without the dampness and odor risk that heavier 700+ GSM spa towels carry in less-ventilated bathrooms.","hospitality_procurement_standard":"500 GSM is the global reference point for 4-star hotel bath towels, as noted by industry sourcing guides — this means the towel is built to endure repeated industrial washing cycles without losing plushness, and its density meets the same hand-feel benchmark that hospitality buyers use to evaluate quality and consistency before ordering larger volumes.","terry_pile_absorbency_at_500_gsm":"The 100% cotton terry construction — a looped pile that creates a high surface area — combines with the 500 GSM density to produce the absorbency and cushiony feel the brand itself describes in its matching terry velour bath towels as 'super soft, plump, and thick' with 'excellent moisture-absorbing, breathable, and quick-drying qualities,' meaning this towel wicks water rapidly without feeling soggy.","60_c_machine_washable_and_tumble_dry":"The manufacturer’s care label permits a 60-degree hot wash and tumble drying, which for a 500 GSM towel means it can be sanitized at temperatures that kill bacteria without compressing the pile — and the moderate density allows it to come out of a home dryer soft and lofty without the extended dry time a 700+ GSM towel would demand.","structural_density_over_surface_softeners":"The absorbency and thickness of a 500 GSM towel come from the actual cotton mass in the weave, not from temporary finishing agents that wash out after a few cycles — this structural density means the towel stays thick and plush over time, rather than flattening into thinness like lower-GSM alternatives that rely on initial softener treatments."},"entry_quotes":{"towel_weight_490_grams":[{"url":"https://www.anabyn.com/blog/terry-towel-gsm-guide","quote":"A 500 GSM bath towel (70×140cm) weighs approximately 490g"}],"500_gsm_home_use_sweet_spot":[{"url":"https://realtowel.co.uk/comparisons/gsm-comparison/","quote":"Standard-weight towels are the sweet spot for most home bathrooms. They feel soft and substantial without being a chore to dry, and they absorb well enough for daily showering and bathing."},{"url":"https://cottonwithlove.com/guides/thick-bath-towels/","quote":"400 to 600 GSM is the sweet spot for everyday use. A 500 GSM towel feels soft and substantial without being heavy. It dries in a reasonable amount of time and holds up well in a regular home washing machine."}],"hospitality_procurement_standard":[{"url":"https://www.anabyn.com/blog/terry-towel-gsm-guide","quote":"500 GSM combed cotton is the industry reference point. When comparing suppliers, always request samples at 500 GSM to benchmark hand-feel, absorbency, and weight consistency before evaluating other GSMs."},{"url":"https://www.anabyn.com/blog/terry-towel-gsm-guide","quote":"What GSM is best for hotel towels? 500–600 GSM is the industry standard for hotel bath towels. This weight provides the optimal balance of absorbency, durability, and perceived luxury."}],"terry_pile_absorbency_at_500_gsm":[{"url":"https://www.pipstudio.com/xl-bath-towel-les-fleurs-green-70x140-cm","quote":"Made from 100% high-quality cotton terry velour, making it super soft, plump, and thick and giving it excellent moisture-absorbing, breathable, and quick-drying qualities."}],"60_c_machine_washable_and_tumble_dry":[{"url":"https://www.pipstudio.com/xl-bath-towel-les-fleurs-green-70x140-cm","quote":"Wash with similar colours up to 60 degrees"},{"url":"https://www.pipstudio.com/xl-bath-towel-les-fleurs-green-70x140-cm","quote":"Suitable for tumble drying"}],"structural_density_over_surface_softeners":[{"url":"https://cottonwithlove.com/guides/thick-bath-towels/","quote":"that initial softness you feel in the store is often from fabric softeners applied during manufacturing. It fades after a few washes. GSM does not fade. A 600 GSM towel stays thick. A 300 GSM towel stays thin. The density is structural, not cosmetic."}]},"entry_sources":{"towel_weight_490_grams":["https://www.anabyn.com/blog/terry-towel-gsm-guide"],"500_gsm_home_use_sweet_spot":["https://realtowel.co.uk/comparisons/gsm-comparison/","https://cottonwithlove.com/guides/thick-bath-towels/"],"hospitality_procurement_standard":["https://www.anabyn.com/blog/terry-towel-gsm-guide"],"terry_pile_absorbency_at_500_gsm":["https://www.pipstudio.com/xl-bath-towel-les-fleurs-green-70x140-cm"],"60_c_machine_washable_and_tumble_dry":["https://www.pipstudio.com/xl-bath-towel-les-fleurs-green-70x140-cm"],"structural_density_over_surface_softeners":["https://cottonwithlove.com/guides/thick-bath-towels/"]}},"boucle_terry_texture":{"title":"What bouclé terry feels like and how it performs","entries":{"softness_despite_texture":"Even with a pronounced surface character, the 100% cotton bouclé terry remains soft and plush because the yarns are naturally yielding and the 500 GSM weight provides enough density to prevent the nubs from feeling harsh — the result is a towel that is both engaging to the touch and gentle on the skin.","boucl_terry_vs_terry_velour":"While Pip Studio's Les Fleurs and Secret Garden towels use sheared terry velour for a smooth, velvety face, this towel employs a bouclé terry construction with looped, irregular pile yarns that create a nubby, dimensional surface — giving it a more tactile, informal character that reads as artisanal and spa-inspired rather than polished hotel-style.","surface_area_and_absorbency":"The convoluted loops of bouclé pile increase the surface area available for water contact relative to flat-looped terry, accelerating moisture uptake and capacity — a principle supported by terry physics where longer or more irregular loops boost absorbency — so this towel punches above its 500 GSM weight class in water absorption."},"entry_quotes":{"boucl_terry_vs_terry_velour":[{"url":"https://www.pipstudio.com/xl-bath-towel-les-fleurs-green-70x140-cm","quote":"Made from 100% high-quality cotton terry velour, making it super soft, plump, and thick and giving it excellent moisture-absorbing, breathable, and quick-drying qualities."}],"surface_area_and_absorbency":[{"url":"https://en.wikipedia.org/wiki/Terrycloth","quote":"It is the length of loops that determines how much fluid is absorbed by the cloth as longer loops provide more surface area to come in contact with and absorb the fluid."}]},"entry_sources":{"boucl_terry_vs_terry_velour":["https://www.pipstudio.com/xl-bath-towel-les-fleurs-green-70x140-cm"],"surface_area_and_absorbency":["https://en.wikipedia.org/wiki/Terrycloth"]}},"towel_care_longevity":{"title":"How to care for thick cotton towels to keep them plush","entries":{"fabric_softener":"Fabric softener coats cotton fibers with a silicone-based lipid layer that cripples the towel's ability to absorb water and traps odor-causing bacteria, making it the single most damaging product you can introduce to a towel wash.","machine_loading":"Overloading the washer starves towels of the space they need to tumble and rinse completely, so detergent residue stays trapped in the loops and dries stiff — keeping loads loose and detergent to half the recommended amount prevents that residue from accumulating.","separate_wash_loads":"Washing towels only with other towels shields the bouclé loops from the abrasion of rougher clothing fabrics and prevents lint transfer, so the surface stays smooth and the loops remain intact wash after wash.","low_heat_drying_and_shaking":"Drying on low or medium heat avoids the cotton polymer damage that occurs above 180°F, which makes towels brittle and scratchy, while shaking each towel firmly before loading re-stands the terry loops so the surface stays plush and absorbent instead of flattening.","manufacturing_silicone_finish":"New cotton towels arrive with a silicone coating applied during manufacturing that feels soft on the shelf but repels water; washing before first use with a cup of white vinegar and a baking soda cycle dissolves this coating and opens the fibers so the towel can absorb water fully from day one.","vinegar_and_baking_soda_strip":"Stiff, less-absorbent towels can be revived by running them through a hot wash with one cup of white vinegar (no detergent) to dissolve mineral and softener buildup, followed by a second hot wash with half a cup of baking soda and half the usual detergent to scrub the fibers clean and neutralize odors."},"entry_quotes":{"fabric_softener":[{"url":"https://www.reviewed.com/laundry/features/how-to-wash-towels","quote":"Polydimethylsiloxane (PDMS) is the active ingredient in most fabric softeners and dryer sheets, according to Jonathan Chan, Reviewed's senior lab manager. Because this ingredient is essentially a silicone oil, it destroys the absorbent properties of terry cloth, causing towels to feel oily and slippery."}],"machine_loading":[{"url":"https://matteola.com/blogs/resources/how-to-care-for-100-cotton-towels-so-they-last-for-years","quote":"do not overload the machine, as this will damage long cotton fibers. Towels need room to tumble and rinse cleanly. A stuffed drum means detergent doesn’t fully rinse out, which compounds the residue problem over time."},{"url":"https://matteola.com/blogs/resources/how-to-care-for-100-cotton-towels-so-they-last-for-years","quote":"Use roughly half the amount the packaging suggests, especially if you have soft municipal water."}],"separate_wash_loads":[{"url":"https://www.reviewed.com/laundry/features/how-to-wash-towels","quote":"We advise always washing towels separately from clothes. Towels are big, bulky, and fluffy—all reasons to love them. However, that also means they’re lint monsters, which leaves anything else you wash covered in fuzzies."},{"url":"https://www.reviewed.com/laundry/features/how-to-wash-towels","quote":"Towels, even the softest ones, have a rougher texture than most clothes you’re washing. Separating towels from clothes prevents them from wearing down thinner fabrics."}],"low_heat_drying_and_shaking":[{"url":"https://matteola.com/blogs/resources/how-to-care-for-100-cotton-towels-so-they-last-for-years","quote":"High heat is the enemy of cotton — it causes shrinkage and stiffens the fibers, leading to scratchy towels. The physics behind this: drying towels at high heat — 180°F (82°C) or above — damages the cotton polymer chains. After repeated high-heat cycles, the fibers become brittle and break."},{"url":"https://matteola.com/blogs/resources/how-to-care-for-100-cotton-towels-so-they-last-for-years","quote":"Shaking excess water out of your towels before putting them in the dryer will help fluff the terry loops and keep them absorbent."}],"manufacturing_silicone_finish":[{"url":"https://matteola.com/blogs/resources/how-to-care-for-100-cotton-towels-so-they-last-for-years","quote":"Cotton towels are treated with a silicone finish at the end of the manufacturing process — this provides the perception of softness to customers touching the towel in a store. In reality, that silicone coats the fibers and significantly diminishes their absorbency."}],"vinegar_and_baking_soda_strip":[{"url":"https://cleaningscience.world/fabric-care/washing-linens-towels","quote":"First, run the towels through a hot wash cycle with one cup of white vinegar and no detergent. The acetic acid reacts with the alkaline calcium deposits (from hard water) and soap scum, dissolving them back into solution so they can be rinsed away. Follow this immediately with a second hot wash using half the normal amount of detergent and a half-cup of baking soda (sodium bicarbonate)."}]},"entry_sources":{"fabric_softener":["https://www.reviewed.com/laundry/features/how-to-wash-towels","https://matteola.com/blogs/resources/how-to-care-for-100-cotton-towels-so-they-last-for-years"],"machine_loading":["https://matteola.com/blogs/resources/how-to-care-for-100-cotton-towels-so-they-last-for-years","https://blog.kassatex.com/learn/the-complete-guide-to-towel-care/"],"separate_wash_loads":["https://www.reviewed.com/laundry/features/how-to-wash-towels"],"low_heat_drying_and_shaking":["https://matteola.com/blogs/resources/how-to-care-for-100-cotton-towels-so-they-last-for-years"],"manufacturing_silicone_finish":["https://matteola.com/blogs/resources/how-to-care-for-100-cotton-towels-so-they-last-for-years"],"vinegar_and_baking_soda_strip":["https://cleaningscience.world/fabric-care/washing-linens-towels","https://www.towelsupercenter.com/blog/should-you-wash-towels-with-fabric-softener/"]}},"bci_sustainability_deep_dive":{"title":"Better Cotton Initiative and what it actually delivers","entries":{"bci_2030_doubling_target":"Better Cotton has a stated goal to double the volume of BCI cotton produced by 2030, signaling an aggressive scaling ambition that reinforces the towel's place in a rapidly expanding sustainable cotton supply chain.","peer_reviewed_lca_validation":"A 2018 life‑cycle assessment published by Springer comparing cotton cultivation in India found that BCI cotton shows 'considerable advantage for several impacts categories' over conventional cotton, lending peer‑reviewed credibility to the ecological improvements behind this towel.","holistic_farm_level_requirements":"BCI certification requires compliance with a standard addressing six core areas — management, natural resources, crop protection, fibre quality, decent work, and sustainable livelihoods — so the towel’s cotton supports environmental health, fair labor, and economic resilience for farmers, not just a single-issue claim.","permitted_pesticide_and_gm_seed_use":"Unlike organic cotton, BCI does not prohibit synthetic pesticides or genetically modified seeds; instead it mandates an Integrated Pest Management strategy and actively phases out Highly Hazardous Pesticides, meaning the towel's fibers come from cotton grown with careful chemical stewardship rather than a zero-input philosophy.","scale_of_the_better_cotton_initiative":"Better Cotton is the world’s largest cotton sustainability programme, with over a fifth of the world’s cotton now produced under its standard, so the towel’s cotton comes from a globally adopted improvement system rather than a niche label.","beddinghouse_bci_membership_since_2016":"The towel is produced by Beddinghouse, which has been a member of the Better Cotton Initiative since 2016 and integrates BCI cotton across its terry collections under a three‑P approach (Product, People, Packaging), making this towel part of a long‑standing, integrated sustainability strategy rather than a one‑off label."},"entry_quotes":{"bci_2030_doubling_target":[{"url":"https://bettercotton.org/what-we-do/","quote":"by 2030 we want to have doubled BCI Cotton production"}],"peer_reviewed_lca_validation":[{"url":"https://link.springer.com/chapter/10.1007/978-3-319-66981-6_8","quote":"When compared with the conventional cotton system, the organic and BCI cotton show considerable advantage for several impacts categories."}],"holistic_farm_level_requirements":[{"url":"https://bettercotton.org/what-we-do/","quote":"Providing a global definition of BCI Cotton through 6 key principles and 2 cross-cutting priorities"},{"url":"https://bettercotton.org/wp-content/uploads/2025/07/better-cotton-principles-criteria_v.3.1.pdf","quote":"Principle 1: Management 15"}],"permitted_pesticide_and_gm_seed_use":[{"url":"https://textilernd.com/bci-cotton-vs-organic-cotton-which-one-is-more-sustainable/","quote":"The initiative allows the use of pesticides and genetically modified (GM) seeds, provided they meet specific sustainable criteria."},{"url":"https://bettercotton.org/wp-content/uploads/2025/07/better-cotton-principles-criteria_v.3.1.pdf","quote":"Criterion 3.1 – An Integrated Pest Management strategy is implemented."}],"scale_of_the_better_cotton_initiative":[{"url":"https://bettercotton.org/what-we-do/","quote":"over a fifth of the world’s cotton is produced under the Better Cotton Initiative (BCI) Standard"},{"url":"https://bettercotton.org/what-we-do/","quote":"we have become the world’s largest cotton sustainability programme"}],"beddinghouse_bci_membership_since_2016":[{"url":"https://www.pipstudio.com/bath-towel-jasmin-jacquard-green-55x100cm","quote":"Since 2016, Beddinghouse has been a member of the BCI organisation"},{"url":"https://www.pipstudio.com/bath-towel-jasmin-jacquard-green-55x100cm","quote":"Beddinghouse focuses on the three Ps: Product, People and Packaging"}]},"entry_sources":{"bci_2030_doubling_target":["https://bettercotton.org/what-we-do/"],"peer_reviewed_lca_validation":["https://link.springer.com/chapter/10.1007/978-3-319-66981-6_8"],"holistic_farm_level_requirements":["https://bettercotton.org/what-we-do/","https://bettercotton.org/wp-content/uploads/2025/07/better-cotton-principles-criteria_v.3.1.pdf"],"permitted_pesticide_and_gm_seed_use":["https://textilernd.com/bci-cotton-vs-organic-cotton-which-one-is-more-sustainable/","https://bettercotton.org/wp-content/uploads/2025/07/better-cotton-principles-criteria_v.3.1.pdf"],"scale_of_the_better_cotton_initiative":["https://bettercotton.org/what-we-do/"],"beddinghouse_bci_membership_since_2016":["https://www.pipstudio.com/bath-towel-jasmin-jacquard-green-55x100cm"]}},"pip_studio_quality_reputation":{"title":"Pip Studio brand reputation and towel durability","entries":{"better_cotton_initiative_membership_since_2016":"Beddinghouse, Pip Studio's exclusive manufacturing partner, has been a member of the Better Cotton Initiative since 2016 — this eight-year (and counting) commitment to more sustainable cotton farming provides an undercurrent of responsible sourcing that aligns with the brand's cheerful, life-positive ethos without driving up the price."},"entry_quotes":{"better_cotton_initiative_membership_since_2016":[{"url":"https://www.pipstudio.com/large-bath-towel-secret-garden-green-70x140cm","quote":"Since 2016, Beddinghouse has been a member of the BCI organisation, aiming to improve global cotton cultivation in line with the United Nations’ sustainability goals."}]},"entry_sources":{"better_cotton_initiative_membership_since_2016":["https://www.pipstudio.com/large-bath-towel-secret-garden-green-70x140cm"]}},"secret_garden_design_coordination":{"title":"Secret Garden design story and how to mix and match","entries":{"hanging_loop":"A sewn-in hanging loop makes the towel ready to hang from wall hooks or a decorative ladder, a display method that keeps the pattern upright and visible — a smart coordination trick for bathrooms where surface space is at a premium.","full_collection_suite":"The Secret Garden collection includes a matching bathrobe and an oversized 70x140 cm large bath towel alongside the standard sizes, allowing a full-room immersion or a selective mix of patterned and solid pieces for a build-your-own spa set.","bestseller_endorsement":"Designated a BESTSELLER on the Pip Studio site, the towel's popularity suggests that its bold floral has already proven easy to live with in real bathrooms, making it a lower-risk choice for someone introducing pattern into a neutral scheme.","cross_collection_pairing":"Pip Studio states that Secret Garden colours work with its other terry lines, so a buyer can deliberately pair this floral towel with the brand's plain towels to create a styled, layered look that reads like a professional bathroom design rather than a single-pattern statement.","contrasting_coloured_stripe":"The towel is hemmed with a contrasting coloured stripe, which acts as a built-in colour reference — matching a solid towel to that stripe colour yields a coordinated two-tone set without needing to guess which solids go with the print."},"entry_quotes":{"hanging_loop":[{"url":"https://www.pipstudio.com/bath-towel-secret-garden-green-55x100cm","quote":"has a handy hanging loop."},{"url":"https://www.sheridan.com.au/sheridan-life/styling-your-bathroom-with-new-season-towels.html","quote":"Whether a BYO hook or hanger, or a previously installed one, this is another favourite for bathroom styling."}],"full_collection_suite":[{"url":"https://www.pipstudio.com/bathrobe-secret-garden-white-blue","quote":"Bathrobe Secret Garden White/Blue"}],"bestseller_endorsement":[{"url":"https://www.pipstudio.com/bath-towel-secret-garden-green-55x100cm","quote":"BESTSELLER"}],"cross_collection_pairing":[{"url":"https://www.pipstudio.com/bath-towel-secret-garden-green-55x100cm","quote":"The colours of this collection go nicely with Pip Studio's other terry collections, allowing you to mix & match in your bathroom."}],"contrasting_coloured_stripe":[{"url":"https://www.pipstudio.com/bath-towel-secret-garden-green-55x100cm","quote":"The bath towel is finished with a contrasting coloured stripe and has a handy hanging loop."}]},"entry_sources":{"hanging_loop":["https://www.pipstudio.com/bath-towel-secret-garden-green-55x100cm","https://www.sheridan.com.au/sheridan-life/styling-your-bathroom-with-new-season-towels.html"],"full_collection_suite":["https://www.pipstudio.com/bath-towel-secret-garden-green-55x100cm","https://www.pipstudio.com/large-bath-towel-secret-garden-green-70x140cm","https://www.pipstudio.com/bathrobe-secret-garden-white-blue"],"bestseller_endorsement":["https://www.pipstudio.com/bath-towel-secret-garden-green-55x100cm"],"cross_collection_pairing":["https://www.pipstudio.com/bath-towel-secret-garden-green-55x100cm"],"contrasting_coloured_stripe":["https://www.pipstudio.com/bath-towel-secret-garden-green-55x100cm"]}}}},"handle":"green-floral-pure-cotton-towel-17059-3261030","storefront_path":"/en/bathroom/bath-towels/patterned/green-floral-pure-cotton-towel--17059-3261030","storefront_url":"https://ai.simons.ca/en/bathroom/bath-towels/patterned/green-floral-pure-cotton-towel--17059-3261030"}}