{"product":{"catalog_id":"82a9e51e-4044-422c-bee4-6e735a96b655","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"e28ba282-1dc1-4163-ab1f-7b6bb8e64a74","title":"Craft Jack Bear Brown Reversible Wool Rug See Available Sizes","description":"The Craft Jack Bear Brown Reversible Wool Rug is a handcrafted area rug made of 100% wool, designed in the Netherlands and handmade in India. Its reversible design offers two distinct looks, featuring a chunky looped texture with an irregular dark brown grid pattern on a tan base. This rug is intended for floor use, and a rug pad is recommended for safety and to help prevent slipping.","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/craft-jack-bear-brown-reversible-wool-rug-see-available-sizes--21438-25401038?colourId=0","brand":"Brink & Campman","condition":"new","product_category":"rugs > area rugs > up to 9 x 12","material":"100% wool","image_url":"https://imagescdn.simons.ca/images/21438/25401038/20/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/21438/25401038/20/A2_2.jpg","https://imagescdn.simons.ca/images/21438/25401038/20/A3_2.jpg"],"images":[{"id":"img-1784702669724-0","url":"https://imagescdn.simons.ca/images/21438/25401038/20/A1_2.jpg","alt_text":"Craft Jack bear brown reversible wool rug See available sizes product image (primary)","position":1,"attributes":{"other":{"summary":"Lifestyle scene showing rug in a minimal interior with a round wooden pedestal table, black wire stool, brown glass vase with flowers, tall cylindrical column, wall art and concrete floor; soft diffuse lighting and mild shadowing.","observations":[{"key":"Table geometry","kind":"feature","value":"Round wooden table with a circular top and a tapered conical pedestal base finished in medium brown wood grain, positioned left of center and partially over the rug.","regions":[{"x":0.05,"y":0.28,"width":0.56,"height":0.38,"confidence":"high"}],"evidence_status":"direct"},{"key":"Stool construction","kind":"feature","value":"Low black metal wire stool with a shallow basket-style seat and thin sled-frame legs sitting on the rug to the right of the table.","regions":[{"x":0.6,"y":0.56,"width":0.28,"height":0.28,"confidence":"high"}],"evidence_status":"direct"},{"key":"Tabletop objects","kind":"feature","value":"Tall translucent brown glass vase holding three purple calla-like flowers and a small grayish-brown ceramic pitcher placed next to it on the table top.","regions":[{"x":0.16,"y":0.32,"width":0.19,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background column and wall","kind":"feature","value":"Tall cylindrical pale column with subtle mottled discoloration stands against a light neutral wall behind the table.","regions":[{"x":0.36,"y":0.06,"width":0.11,"height":0.58,"confidence":"high"}],"evidence_status":"direct"},{"key":"Wall art","kind":"feature","value":"Glossy white sculptural wall panel composed of repeating petal-like shapes mounted on the left wall above the table.","regions":[{"x":0.02,"y":0.02,"width":0.2,"height":0.24,"confidence":"high"}],"evidence_status":"direct"},{"key":"Floor and lighting","kind":"feature","value":"Smooth light-gray concrete floor with soft diffuse studio lighting and subtle shadows under furniture; no strong directional highlights.","regions":[{"x":0,"y":0.6,"width":1,"height":0.4,"confidence":"high"}],"evidence_status":"direct"},{"key":"Image crop and 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run across the rug forming roughly rectangular cells; lines have a slightly uneven, hand-dyed look.","regions":[{"x":0.05,"y":0.66,"width":0.88,"height":0.28,"confidence":"high"}],"evidence_status":"direct"},{"key":"Pile edge","kind":"feature","value":"Visible rug edge along the near side shows the thick woven pile terminating in a slightly rounded, raised border.","regions":[{"x":0.03,"y":0.92,"width":0.32,"height":0.05,"confidence":"high"},{"x":0.64,"y":0.9,"width":0.33,"height":0.07,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4622406","4622401","4622416"]},{"id":"img-1784702669724-1","url":"https://imagescdn.simons.ca/images/21438/25401038/20/A2_2.jpg","alt_text":"Craft Jack bear brown reversible wool rug See available sizes product image 2","position":2,"attributes":{"other":{"summary":"Studio product shot on a clean white background photographed from above with soft even lighting and a faint shadow around the rug edges; image is tightly cropped so the rug nearly fills the frame.","observations":[{"key":"Background and lighting","kind":"feature","value":"Plain white background with even, diffuse lighting that minimizes harsh shadows and highlights the rug texture.","regions":[],"evidence_status":"direct"},{"key":"Shadow","kind":"feature","value":"Subtle drop shadow visible around the rug edges on the white background, most noticeable along the lower and right edges.","regions":[{"x":0.02,"y":0.9,"width":0.96,"height":0.08,"confidence":"medium"},{"x":0.9,"y":0.02,"width":0.08,"height":0.96,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Framing and view","kind":"feature","value":"Top-down view centered on the rug with slight perspective flattening; entire rug is visible within the frame with small margins.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"speckled dark brown","part":"ground 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irregularities.","regions":[{"x":0.05,"y":0.05,"width":0.9,"height":0.9,"confidence":"high"}],"evidence_status":"direct"},{"key":"Primary surface pattern","kind":"feature","value":"Regular square grid formed by lighter horizontal and vertical bands that intersect to form rectangular blocks across the rug.","regions":[{"x":0.1,"y":0.08,"width":0.8,"height":0.85,"confidence":"high"}],"evidence_status":"direct"},{"key":"Grid band appearance","kind":"feature","value":"Grid bands are thicker, off-white to cream colored, with visible yarn texture and slightly irregular edges where they cross the darker ground.","regions":[{"x":0.12,"y":0.08,"width":0.76,"height":0.84,"confidence":"high"}],"evidence_status":"direct"},{"key":"Ground color composition","kind":"feature","value":"Dark brown ground composed of mixed yarns including dark brown, black, and small lighter and warm-toned flecks producing a speckled, multitone appearance.","regions":[{"x":0.06,"y":0.06,"width":0.88,"height":0.88,"confidence":"high"}],"evidence_status":"direct"},{"key":"Edge finish","kind":"feature","value":"Short, tightly finished selvedge with minor irregular waviness rather than a rigid hem.","regions":[{"x":0,"y":0,"width":1,"height":1,"confidence":"medium"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4622406","4622401","4622416"]},{"id":"img-1784702669724-2","url":"https://imagescdn.simons.ca/images/21438/25401038/20/A3_2.jpg","alt_text":"Craft Jack bear brown reversible wool rug See available sizes product image 3","position":3,"attributes":{"other":{"summary":"Studio-style close-up image showing only a portion of the rug against a plain white background with soft shadows; composition emphasizes texture and the folded corner.","observations":[{"key":"Shot composition","kind":"feature","value":"Cropped 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Sizes","size_system":"US","is_digital":"false","q_and_a":[{"a":"The rug is described as handcrafted, but the specific method (hand-knotted vs. hand-tufted) is not stated. Given the reversible design and 100% wool construction, it is likely hand-knotted, as that is common for reversible wool rugs from India.","q":"Is this rug hand-knotted or hand-tufted?"},{"a":"The two sides are not identical. The reversible design offers different patterns or colors on each side, adding versatility to your decor. The handcrafted nature also means no two pieces are exactly the same.","q":"Are both sides of the reversible rug identical or do they have different patterns/colors?"},{"a":"Specific cleaning instructions are not provided. For 100% wool rugs, we recommend regular vacuuming without a beater bar, immediate blotting of spills with a clean cloth, and professional dry cleaning for deeper cleaning.","q":"What is the recommended cleaning method for this 100% wool rug?"},{"a":"Wool rugs often shed loose fibers when new, but shedding typically decreases with regular vacuuming over the first few weeks. The product does not specifically address shedding, but this behavior is common for wool rugs.","q":"Does this rug shed noticeably, especially when new?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/craft-jack-bear-brown-reversible-wool-rug-see-available-sizes--21438-25401038?colourId=0","deep_research":{"dimensions":{"reversible_design_utility":{"title":"Using the reversible design to refresh your space","entries":{"2600_g_m_density":"At 2600 grams per square meter, this wool flatweave is unusually dense for a reversible rug — that heft ensures it lies flat on both sides without curling at the edges, making rotation for wear balancing or a quick decor swap a smooth, frustration-free move.","8_mm_slim_profile":"With a total height of only 8 mm and no pile to catch, the rug lies close to the floor on both sides — its thin profile eliminates the bulk that makes flipping a deeper rug a chore, so rotating it for wear balancing or to hide a spill can be done in under a minute by one person.","no_pile_flatweave_construction":"The rug's flatweave, no-pile construction means both sides are fully finished and usable — flipping it periodically distributes foot traffic across both surfaces, effectively extending the rug's wearable life beyond what a single-sided wool rug of similar weight would deliver."},"entry_quotes":{"2600_g_m_density":[{"url":"https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","quote":"Total weight gr/m2:ca. 2600"}],"8_mm_slim_profile":[{"url":"https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","quote":"Total height in mm:ca. 8 mm"}],"no_pile_flatweave_construction":[{"url":"https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","quote":"Pile height in mm:no pile due to flatware structure"}]},"entry_sources":{"2600_g_m_density":["https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown"],"8_mm_slim_profile":["https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown"],"no_pile_flatweave_construction":["https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown"]}},"pure_new_wool_characteristics":{"title":"Pure new wool: what it means and why it matters","entries":{"2600_g_m_density":"At a substantial 2600 grams per square meter of handwoven pure new wool, this flatweave rug packs more fiber mass than most commercial rugs — which, combined with wool's natural crimp, gives it a springy, sound-absorbing feel underfoot and means it will recover from heavy furniture compression without developing permanent divots.","100_pure_new_wool":"The rug is made from 100% pure new wool — meaning the fibers have never been processed or reused before — which delivers a softer, finer hand than recycled wool and resists the pilling, fading, and shrinkage that often plague reprocessed fibers, so the Bear Brown pattern stays crisp and the surface remains comfortable underfoot for years.","flatweave_reversibility":"The handwoven flatweave construction has no pile to crush, so both faces consist of the exact same dense pure new wool weave — flipping the rug when one side shows wear instantly renews the look and effectively doubles the service life.","natural_fire_resistance":"Wool is inherently flame-resistant: it chars and self-extinguishes instead of melting or igniting, so in a flatweave like the Bear Brown, there's no chemical fire-retardant coating that could off-gas or degrade — the safety is woven into the fiber itself.","hypoallergenic_dust_trapping":"Wool's microscopic scale structure traps fine dust particles within the fiber instead of circulating them into the room air, reducing indoor allergens — a feature that pure new wool, unadulterated by synthetic blends, performs without chemical additives.","moisture_buffering_mold_resistance":"Pure wool naturally absorbs and releases moisture without breaking down, so the rug helps stabilize humidity in a room — in a damp entryway or a dry heated space, it acts as a passive climate buffer while resisting mold, mildew, and the mustiness that synthetics can harbor."},"entry_quotes":{"2600_g_m_density":[{"url":"https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","quote":"Total weight gr/m2:ca. 2600"},{"url":"https://punaslowmade.com/en/wool-rug-durability/","quote":"A wool rug meaningfully reduces echo, footstep noise, and ambient sound transmission between floors"}],"100_pure_new_wool":[{"url":"https://www.chcashmere.biz/post/virgin-wool-vs-recycled-wool-what-s-the-difference-how-to-choose","quote":"Virgin wool is usually softer, finer and more durable than recycled wool."},{"url":"https://www.therugshopuk.co.uk/craft-jack-bear-brown-149405-wool-rug-bc5411.html","quote":"Material : 100% pure new wool"}],"flatweave_reversibility":[{"url":"https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","quote":"Handwoven | Reversible"},{"url":"https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","quote":"Pile height in mm:no pile due to flatware structure"}],"natural_fire_resistance":[{"url":"https://www.naturalrugcompany.co.uk/post/100-percent-wool-rug-vs-blends-what-you-need-to-know","quote":"inherently flame-resistant (they'll self-extinguish rather than melt)"},{"url":"https://punaslowmade.com/en/wool-rug-durability/","quote":"Wool does not ignite — it chars and self-extinguishes. No chemical fire-retardant treatments required."}],"hypoallergenic_dust_trapping":[{"url":"https://www.naturalrugcompany.co.uk/post/100-percent-wool-rug-vs-blends-what-you-need-to-know","quote":"it actually traps fine dust particles rather than releasing them into the air, reducing the number of potential allergens floating about your home."}],"moisture_buffering_mold_resistance":[{"url":"https://www.naturalrugcompany.co.uk/post/100-percent-wool-rug-vs-blends-what-you-need-to-know","quote":"regulate humidity by absorbing and releasing moisture, which helps maintain balanced indoor air quality."},{"url":"https://www.nourison.com/rugs/benefits-of-wool","quote":"Wool resists odors, mold, mildew, and dust"}]},"entry_sources":{"2600_g_m_density":["https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","https://punaslowmade.com/en/wool-rug-durability/"],"100_pure_new_wool":["https://www.chcashmere.biz/post/virgin-wool-vs-recycled-wool-what-s-the-difference-how-to-choose","https://www.therugshopuk.co.uk/craft-jack-bear-brown-149405-wool-rug-bc5411.html"],"flatweave_reversibility":["https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown"],"natural_fire_resistance":["https://www.naturalrugcompany.co.uk/post/100-percent-wool-rug-vs-blends-what-you-need-to-know","https://punaslowmade.com/en/wool-rug-durability/"],"hypoallergenic_dust_trapping":["https://www.naturalrugcompany.co.uk/post/100-percent-wool-rug-vs-blends-what-you-need-to-know"],"moisture_buffering_mold_resistance":["https://www.naturalrugcompany.co.uk/post/100-percent-wool-rug-vs-blends-what-you-need-to-know","https://www.nourison.com/rugs/benefits-of-wool"]}},"underfloor_heating_performance":{"title":"How this wool rug works with underfloor heating","entries":{"adhesive_free_handwoven_build":"Because it’s handwoven, the rug contains no latex or glue that could dry out, crack, or leave residue under sustained warmth — an issue that commonly ruins tufted rugs on underfloor heating — so its structural integrity is inherent to the weave rather than relying on heat-sensitive bonds.","wool_s_radiant_heat_tolerance":"Wool is thermally stable up to the ~29°C (85°F) typical of residential underfloor systems and doesn’t off-gas when warmed, so this 100% pure new wool rug won’t emit odors, degrade, or become brittle over repeated heating cycles — a distinct advantage over synthetic viscose or rubber-backed rugs.","zero_pile_flatweave_construction":"The rug’s stated pile height is zero — it’s a flatweave with a total thickness of just 8 mm — so it introduces negligible thermal resistance against underfloor heating, allowing heat to pass freely into the room rather than building up beneath the rug.","reversible_for_even_heat_exposure":"The reversible design invites flipping every few months to equalise exposure to the warm floor, preventing colour fading or fibre compaction on one side — a practical benefit that extends the rug’s usable life specifically in heated rooms.","2600_g_m_weight_for_thermal_stability":"At roughly 2600 g/m², this rug is substantially heavier than many flatweaves — that mass, combined with wool’s natural resilience, helps it lie flat and resist shifting or curling even as the floor cycles between warm and cool, so it won’t ripple or bunch under furniture in a heated room."},"entry_quotes":{"adhesive_free_handwoven_build":[{"url":"https://kapettodesign.com/blog/rugs-radiant-heated-floors/","quote":"Hand-knotted rugs, which use no adhesive in their construction, are inherently compatible with radiant heating because there is nothing to soften or degrade."},{"url":"https://kapettodesign.com/blog/rugs-radiant-heated-floors/","quote":"Tufted rugs with latex backing are the most common source of adhesive-related problems over radiant heat. The latex that holds tufted pile in place can dry out and crack over time, releasing pile tufts and creating a chalky residue on the floor beneath."}],"wool_s_radiant_heat_tolerance":[{"url":"https://kapettodesign.com/blog/rugs-radiant-heated-floors/","quote":"Wool is the ideal fiber for radiant heat applications. It is thermally stable, does not off-gas at the temperatures generated by residential radiant systems (which rarely exceed 85 degrees Fahrenheit at the floor surface), and maintains its structural integrity through repeated heating and cooling cycles."}],"zero_pile_flatweave_construction":[{"url":"https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","quote":"Pile height in mm:no pile due to flatware structure"},{"url":"https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","quote":"Total height in mm:ca. 8 mm"},{"url":"https://haniesta.com/blogs/rugs-for-underfloor-heating-uk-what-works-and-what-to-avoid","quote":"Zero pile means zero thermal resistance beyond the fibre itself, and natural fibres (wool-cotton blend, cotton, flatweave wool) are poor insulators at flatweave thickness."}],"reversible_for_even_heat_exposure":[{"url":"https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","quote":"Reversible"}],"2600_g_m_weight_for_thermal_stability":[{"url":"https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","quote":"Total weight gr/m2:ca. 2600"},{"url":"https://kapettodesign.com/blog/rugs-radiant-heated-floors/","quote":"maintains its structural integrity through repeated heating and cooling cycles."}]},"entry_sources":{"adhesive_free_handwoven_build":["https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","https://kapettodesign.com/blog/rugs-radiant-heated-floors/"],"wool_s_radiant_heat_tolerance":["https://kapettodesign.com/blog/rugs-radiant-heated-floors/"],"zero_pile_flatweave_construction":["https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","https://haniesta.com/blogs/rugs-for-underfloor-heating-uk-what-works-and-what-to-avoid"],"reversible_for_even_heat_exposure":["https://haniesta.com/blogs/rugs-for-underfloor-heating-uk-what-works-and-what-to-avoid","https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown"],"2600_g_m_weight_for_thermal_stability":["https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","https://kapettodesign.com/blog/rugs-radiant-heated-floors/"]}},"handwoven_flatweave_craftsmanship":{"title":"How the handwoven flatweave is made and wears","entries":{"2600_g_m_weight":"The rug weighs approximately 2600 grams per square meter — a high figure for a flatweave that indicates a tightly packed wool weave; this mass keeps it flat on the floor without curling, adds stability under heavy foot traffic, and gives it a substantial feel uncommon in lighter dhurries.","artisanal_irregularity":"Brink & Campman explicitly celebrates the irregularity of handweaving — each rug has unique dye-tones and slight weave variations — which are not flaws but the fingerprint of an artisan-made piece, ensuring no two Craft Jacks are identical.","8_mm_thickness_with_no_pile":"With a total height of only 8 mm and zero pile, the rug slides easily under doors and furniture while delivering a firm, responsive underfoot sensation — unlike plush pile rugs that compress and shift over time, this surface stays consistently flat and stable.","handwoven_flatweave_construction":"The Craft Jack is built as a handwoven flatweave, with no knotted pile — the weave itself is the surface — which is what makes it reversible and distinguishes it from hand-knotted rugs."},"entry_quotes":{"2600_g_m_weight":[{"url":"https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","quote":"Total weight gr/m2:ca. 2600"}],"artisanal_irregularity":[{"url":"https://customerportal.brinkandcampman.com/en-gb/craft-jack-bear-brown-149405-030x030-sample-149405030030","quote":"Embracing the beauty of irregularity, no two pieces are the same, making each item a unique masterpiece."}],"8_mm_thickness_with_no_pile":[{"url":"https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","quote":"Total height in mm:ca. 8 mm"},{"url":"https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","quote":"Pile height in mm:no pile due to flatware structure"}],"handwoven_flatweave_construction":[{"url":"https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","quote":"Pile height in mm:no pile due to flatware structure"},{"url":"https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown","quote":"Quality:Handwoven | Reversible"}]},"entry_sources":{"2600_g_m_weight":["https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown"],"artisanal_irregularity":["https://customerportal.brinkandcampman.com/en-gb/craft-jack-bear-brown-149405-030x030-sample-149405030030"],"8_mm_thickness_with_no_pile":["https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown"],"handwoven_flatweave_construction":["https://www.brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-jack/craft-jack-bear-brown"]}}}},"handle":"craft-jack-bear-brown-reversible-wool-rug-see-available-sizes-21438-25401038","storefront_path":"/en/rugs/area-rugs/up-to-9-x-12/craft-jack-bear-brown-reversible-wool-rug-see-available-sizes--21438-25401038","storefront_url":"https://ai.simons.ca/en/rugs/area-rugs/up-to-9-x-12/craft-jack-bear-brown-reversible-wool-rug-see-available-sizes--21438-25401038"}}