{"product":{"catalog_id":"8c955bb9-0c9f-4f71-9f41-633f9de04793","item_id":"7ffc0203-361a-41e8-a08b-f8741be79ec1","title":"Kaia Mini-Checkers Novogratz Rug See Available Sizes","description":"The Kaia Mini-Checkers Novogratz Rug is a rectangular area rug from Momeni's Kaia collection, featuring a 1950s-inspired checkerboard pattern in blue and off-white on an ultra-soft shag texture. It is made of polyester with a pile height of 1 inch (2.5 cm) and is intended for indoor use; a rug pad is recommended for safety. The rug is available in multiple sizes, making it suitable for various spaces such as living rooms or bedrooms.","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-7-x-10/kaia-mini-checkers-novogratz-rug-see-available-sizes--22619-25101389?colourId=0","brand":"Momeni","condition":"new","product_category":"rugs > area rugs > up to 7 x 10","material":"Polyester","image_url":"https://imagescdn.simons.ca/images/22619/25101389/49/A1_2.jpg","additional_image_urls":[],"images":[{"id":"img-1784702700208-0","url":"https://imagescdn.simons.ca/images/22619/25101389/49/A1_2.jpg","alt_text":"Kaia mini-checkers Novogratz rug See available sizes product image (primary)","position":1,"attributes":{"other":{"summary":"Product photographed on a white background, centered in frame with even diffuse lighting and minimal shadow; image is cropped to include small white margin around rug.","observations":[{"key":"Shot composition","kind":"feature","value":"Rug centered and photographed straight-on (flat lay or front view) with a narrow white margin visible around the rug.","regions":[],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Even, diffuse lighting with no strong directional shadows; slight soft shadow or edge artifact visible near the rug perimeter against the white background.","regions":[],"evidence_status":"direct"},{"key":"Image quality","kind":"feature","value":"High-resolution image with clear texture detail across the rug surface and no visible compression artifacts.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"medium denim blue","part":"blue check squares","regions":[{"x":0.12,"y":0.1,"width":0.12,"height":0.1,"confidence":"high"},{"x":0.4,"y":0.3,"width":0.12,"height":0.1,"confidence":"high"},{"x":0.72,"y":0.65,"width":0.12,"height":0.1,"confidence":"high"}],"subject":"product","description":"Mottled medium blue with lighter and darker flecks, matte pile finish and a slightly heathered appearance.","sampled_hex":"#6B7B8C","estimated_hex":"#5A7FA6"},{"name":"warm off-white","part":"off-white ground squares","regions":[{"x":0.22,"y":0.06,"width":0.1,"height":0.08,"confidence":"high"},{"x":0.5,"y":0.46,"width":0.1,"height":0.08,"confidence":"high"},{"x":0.66,"y":0.78,"width":0.1,"height":0.08,"confidence":"high"}],"subject":"product","description":"Warm off-white or cream with visible short pile texture, matte appearance across the squares.","sampled_hex":"#D9D6D2","estimated_hex":"#F0EEE9"}],"product":{"summary":"Rectangular area rug shown face-on with a repeating small-scale checkerboard pattern of textured blue squares on an off-white ground; low-to-medium pile texture visible across the surface.","observations":[{"key":"Overall shape","kind":"feature","value":"Rectangular rug shown flat and face-on, edges visible on all four sides with a small white margin around the rug.","regions":[{"x":0.03,"y":0.02,"width":0.94,"height":0.96,"confidence":"high"}],"evidence_status":"direct"},{"key":"Pattern","kind":"feature","value":"Regular grid of small square checks alternating between a blue textured square and an off-white square, forming a uniform checkerboard across the whole surface.","regions":[{"x":0.05,"y":0.04,"width":0.9,"height":0.92,"confidence":"high"}],"evidence_status":"direct"},{"key":"Blue square texture","kind":"feature","value":"Blue check squares have a mottled, uneven texture with visible tonal variation (darker and lighter blue flecks) giving a slightly distressed or heathered appearance.","regions":[{"x":0.12,"y":0.1,"width":0.12,"height":0.1,"confidence":"high"},{"x":0.4,"y":0.3,"width":0.12,"height":0.1,"confidence":"high"},{"x":0.72,"y":0.65,"width":0.12,"height":0.1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Off-white square surface","kind":"feature","value":"Off-white squares appear uniform in color with visible short pile texture consistent with the rug surface.","regions":[{"x":0.22,"y":0.06,"width":0.1,"height":0.08,"confidence":"high"},{"x":0.5,"y":0.46,"width":0.1,"height":0.08,"confidence":"high"},{"x":0.66,"y":0.78,"width":0.1,"height":0.08,"confidence":"high"}],"evidence_status":"direct"},{"key":"Edge detail","kind":"feature","value":"Rug edges are straight and finished, with a narrow visible border where the pattern meets the rug edge; no fringe or tassels visible.","regions":[{"x":0.03,"y":0.02,"width":0.94,"height":0.02,"confidence":"medium"},{"x":0.03,"y":0.96,"width":0.94,"height":0.02,"confidence":"medium"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4472852"]}],"price":"628 CAD","sale_price":"628 CAD","availability":"in_stock","listing_has_variations":"false","variants":[{"sku":"4472852","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-7-x-10/kaia-mini-checkers-novogratz-rug-see-available-sizes--22619-25101389?colourId=49","image":{"id":"img-variant-4472852","url":"https://imagescdn.simons.ca/images/22619/25101389/49/A1_2.jpg","alt_text":"Kaia mini-checkers Novogratz rug See available sizes - Patterned Blue - 240X305CM variant image","position":1,"variant_ids":["4472852"]},"price":{"value":628,"currency":"CAD"},"title":"Kaia Mini-Checkers Novogratz Rug See Available Sizes - Patterned Blue - 240x305cm","option1":"Patterned Blue","option2":"240X305CM","image_url":"https://imagescdn.simons.ca/images/22619/25101389/49/A1_2.jpg","variant_id":"4472852","availability":"in_stock"}],"item_group_title":"Kaia Mini-Checkers Novogratz Rug See Available Sizes","size_system":"US","gender":"unisex","is_digital":"false","target_countries":"US","canonical_url":"https://www.simons.ca/en/rugs/area-rugs/up-to-7-x-10/kaia-mini-checkers-novogratz-rug-see-available-sizes--22619-25101389?colourId=0","product_insights":[{"title":"Verified claims","type":"key_value","items":[{"value":"Pattern, color, and texture inspired by 1950s diner checkerboard floors with a modern shag pile.","key":"Mid-century inspiration","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://www.giotile.com/tile-trends/timeless-tiles-the-enduring-appeal-of-checkerboard-flooring/","https://www.studionovogratz.com/about"]}},{"value":"Created by Novogratz, a studio with over 70 residential and commercial projects and a CB2 collaboration.","key":"Designer credentials","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.livingetc.com/style/designers-the-novogratz-213881","https://www.hometextilestoday.com/industry-news/momeni-introduce-rugs-cortney-and-bob-novogratz/"]}},{"value":"At 628 CAD, costs roughly 4x more than a no-frills polyester shag.","key":"Price positioning","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://bigbigstudio.com/item/15970356","https://zibahomedesign.com/products/kaia-1-checkered-green-shag-rug","https://www.rugknots.com/blogs/polyester-rugs/polyester-rugs-honest-pros-cons"]}},{"value":"The Novogratz partnership launched 15 rug collections; 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costs 40–70% less than wool, lasts 5–10 years vs 20–50.","key":"Polyester tradeoffs","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://www.rugknots.com/blogs/polyester-rugs/polyester-rugs-honest-pros-cons"]}},{"value":"Lifespan 5–10 years; pile flattens and sheds less than wool.","key":"Durability","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://www.rugknots.com/blogs/polyester-rugs/polyester-rugs-honest-pros-cons"]}},{"value":"Spills bead on the surface, giving time to blot.","key":"Spill resistance","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://www.rugknots.com/blogs/polyester-rugs/polyester-rugs-honest-pros-cons"]}},{"value":"Polyester shag pile flattens permanently in high-traffic areas within 2–3 years.","key":"Pile crush","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.rugknots.com/blogs/polyester-rugs/polyester-rugs-honest-pros-cons"]}},{"value":"Buyers report minimal shedding; 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