{"product":{"catalog_id":"9af8da11-280e-4e10-be6c-cb0401368bae","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"5bfa85df-2800-4ba9-b668-5fa6d5db1566","title":"Avid Reader Graphic T-Shirt","description":"This is a loose-fit crew-neck T-shirt from Danish brand Woodbird, made from premium heavyweight 100% cotton jersey. It features a blue graphic on the back depicting a seated reader on a stack of books, plus a small 'WOODBIRD' wordmark on the left chest. The white short-sleeve top has a relaxed, slightly oversized fit with a straight hem.","url":"https://www.simons.ca/en/men-clothing/t-shirts-tanks/prints-patterns/avid-reader-graphic-t-shirt--22838-400?colourId=0","brand":"Woodbird","condition":"new","product_category":"men clothing > t shirts tanks > prints patterns","material":"100% organic cotton","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/22838/400/10/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/22838/400/10/A2_2.jpg"],"images":[{"id":"img-1784702971428-0","url":"https://imagescdn.simons.ca/images/22838/400/10/A1_2.jpg","alt_text":"Avid reader graphic T-shirt product image (primary)","position":1,"attributes":{"other":{"summary":"Studio-style product shot with a neutral light-gray background showing a model from rear three-quarter angle; soft diffuse lighting and minimal shadows are present.","observations":[{"key":"Shot composition","kind":"feature","value":"Photograph framed to show the model's back and part of the right profile from shoulder to hip, with the printed back panel centered in the image.","regions":[{"x":0,"y":0,"width":1,"height":1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background and surface","kind":"feature","value":"Even, light neutral gray background with no visible props or packaging.","regions":[],"evidence_status":"direct"},{"key":"Model detail","kind":"feature","value":"Partial view of a model with braided hair and denim pants; 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the illustration occupies most of the back panel from upper to lower back.","regions":[{"x":0.18,"y":0.16,"width":0.64,"height":0.58,"confidence":"high"}],"evidence_status":"direct"},{"key":"Upper back headline text","kind":"feature","value":"Arched headline text printed across the upper back above the illustration.","regions":[{"x":0.12,"y":0.07,"width":0.76,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Small flank numerals","kind":"feature","value":"Small alphanumeric marks printed near the left and right ends of the headline.","regions":[{"x":0.12,"y":0.09,"width":0.08,"height":0.06,"confidence":"medium"},{"x":0.8,"y":0.09,"width":0.07,"height":0.06,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Lower back caption","kind":"feature","value":"Two-line caption printed below the illustration centered on the lower back.","regions":[{"x":0.26,"y":0.72,"width":0.48,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Visible book spine labels","kind":"feature","value":"Several book spines in the illustration include short printed words; some are legible while others are partially obscured by line detail.","regions":[{"x":0.34,"y":0.34,"width":0.32,"height":0.36,"confidence":"medium"}],"evidence_status":"partial"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4539176","4539177","4539178","4539179"]},{"id":"img-1784702971428-1","url":"https://imagescdn.simons.ca/images/22838/400/10/A2_2.jpg","alt_text":"Avid reader graphic T-shirt product image 2","position":2,"attributes":{"other":{"summary":"Model wearing the T-shirt stands against a plain light neutral background; blue denim pants are visible below the shirt and the model wears rings and a bracelet on both hands which are clasped at waist level. Even studio lighting with soft shadows.","observations":[{"key":"Model and pose","kind":"feature","value":"Male model facing forward with hands clasped in front at waist level, head tilted slightly to the right.","regions":[{"x":0.18,"y":0,"width":0.64,"height":0.85,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background","kind":"feature","value":"Uniform light neutral (off-white to very light gray) background with no visible props or patterns.","regions":[],"evidence_status":"direct"},{"key":"Visible lower garment","kind":"feature","value":"Blue-gray denim jeans visible from the hips downward, partially covered by the T-shirt hem.","regions":[{"x":0.18,"y":0.72,"width":0.64,"height":0.26,"confidence":"high"}],"evidence_status":"direct"},{"key":"Hands and jewelry","kind":"feature","value":"Both hands clasped at front with visible silver rings and a silver chain bracelet on the left wrist.","regions":[{"x":0.28,"y":0.64,"width":0.44,"height":0.28,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting and shadows","kind":"feature","value":"Even, diffuse studio lighting producing soft, minimal shadows under the arms and hands.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"white","part":"main body","regions":[{"x":0.08,"y":0.12,"width":0.84,"height":0.66,"confidence":"high"}],"subject":"product","description":"Solid, uniform white with a matte finish as seen under even studio lighting.","estimated_hex":"#FFFFFF"},{"name":"royal blue","part":"left chest wordmark","regions":[{"x":0.54,"y":0.2,"width":0.08,"height":0.06,"confidence":"high"}],"subject":"product","description":"Small solid blue printed wordmark with no visible gradient or texture.","estimated_hex":"#2B46E6"}],"product":{"summary":"Front view of a plain white short-sleeve crew-neck T-shirt with a small blue chest wordmark on the left chest; 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For a more fitted look, we recommend sizing down one size, but note the shirt is designed for a roomy silhouette.","q":"How does the loose fit compare to standard sizing—should I size down for a more fitted look?"},{"a":"The product description doesn't specify the printing method, but graphics on cotton tees are commonly screen-printed. Screen printing is durable; with proper care (wash inside out in cold water, avoid bleach), the graphics should hold up well through many washes.","q":"Are the graphics screen-printed, and how do they hold up after multiple washes?"},{"a":"100% cotton jersey can shrink, especially in length, with hot water washing or high heat drying. To minimize shrinkage, we recommend washing in cold water and air drying or using low heat. The heavyweight fabric may be more resistant to shrinkage but it's not guaranteed.","q":"Does the 100% cotton fabric shrink significantly in length or width after washing?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/men-clothing/t-shirts-tanks/prints-patterns/avid-reader-graphic-t-shirt--22838-400?colourId=0","deep_research":{"dimensions":{"brand_heritage_and_fusion":{"title":"Woodbird's brand heritage and design fusion","entries":{"80_20_design_philosophy":"The brand aims for 80% commercial, 20% expressive designs that tell its story — so while the Avid Reader graphic is likely in the accessible mainline, it benefits from being part of a collection where every fifth piece is a full-on storytelling vehicle, lending even the simpler tees a sense of intentional curation.","woodbird_2_0_reset_in_2021":"The brand underwent a deliberate reset in January 2021 — termed Woodbird 2.0 — clarifying its DNA and sharpening its personality, which means contemporary pieces like the Avid Reader tee are products of a refined brand vision rather than early-stage experimentation.","650_retailers_in_16_markets":"Woodbird is carried by over 650 retailers globally and is present in 16 markets, recently entering Canada — so the Avid Reader tee is sold by a brand that has been tested across diverse retail environments, not a micro-label you’d only find in one boutique.","people_before_product_ethos":"Woodbird’s CEO has publicly stated ‘people before product’ as the brand’s guiding mantra, meaning the Avid Reader tee comes from a company that invests in community and emotional connection rather than just chasing transactions — a stance that separates it from purely volume-driven fast-fashion graphic tees.","scandinavian_hong_kong_founder_roots":"Woodbird was founded by Chung Wai Cheung, who grew up in Denmark with a Hong Kong father, and the brand’s aesthetic deliberately bridges Scandinavian minimalism and Asian street culture — so a graphic tee like the Avid Reader isn’t a generic basics item but a piece from a label that has fused two design traditions since 2010.","ciff_pop_up_noodle_shop_lifestyle_experience":"Woodbird runs immersive food experiences such as a pop-up noodle shop at Copenhagen International Fashion Fair and plans to open permanent noodle restaurants, making the Avid Reader tee part of a brand you can ‘wear, taste, and experience’ — a rare crossover that adds cultural depth beyond the garment itself."},"entry_quotes":{"80_20_design_philosophy":[{"url":"https://fashionunited.uk/news/fashion/people-before-product-woodbird-ceo-chung-w-cheung-on-how-community-fuels-streetwear-success/2025022780367","quote":"We aim for a mix—80 percent commercial pieces and 20 percent expressive designs that tell our story"}],"woodbird_2_0_reset_in_2021":[{"url":"https://dontt.dk/chung-wai-cheung-of-woodbird-i-learn-from-taking-action-rather-than-standing-still/","quote":"But one of the biggest turning points came in January 2021, when I hit a wall and began to doubt whether we were in the right place. That low point became the beginning of Woodbird 2.0: we clarified our DNA, focused on personality, and communicated more clearly who we are. It changed everything."}],"650_retailers_in_16_markets":[{"url":"https://ldcluster.com/en/knowledge/articles-cases/meet-woodbird/","quote":"now represented by 650 retailers worldwide"},{"url":"https://fashionunited.uk/news/fashion/people-before-product-woodbird-ceo-chung-w-cheung-on-how-community-fuels-streetwear-success/2025022780367","quote":"recently entering Canada"}],"people_before_product_ethos":[{"url":"https://fashionunited.uk/news/fashion/people-before-product-woodbird-ceo-chung-w-cheung-on-how-community-fuels-streetwear-success/2025022780367","quote":"“People before product—that’s our mantra,” says Chung."}],"scandinavian_hong_kong_founder_roots":[{"url":"https://ldcluster.com/en/knowledge/articles-cases/meet-woodbird/","quote":"I was born and raised in Denmark, but my father and his family are from Hong Kong. That culture has always influenced me – especially the respect for elders and people in general. The streetwear and street food culture have also been major sources of inspiration."},{"url":"https://dontt.dk/chung-wai-cheung-of-woodbird-i-learn-from-taking-action-rather-than-standing-still/","quote":"carving out a space between Scandinavian minimalism and Asian influence"}],"ciff_pop_up_noodle_shop_lifestyle_experience":[{"url":"https://fashionunited.uk/news/fashion/people-before-product-woodbird-ceo-chung-w-cheung-on-how-community-fuels-streetwear-success/2025022780367","quote":"Woodbird’s recent activations at Danish fashion fair CIFF, including a full-fledged pop-up noodle shop, are testaments to this philosophy."},{"url":"https://fashionunited.uk/news/fashion/people-before-product-woodbird-ceo-chung-w-cheung-on-how-community-fuels-streetwear-success/2025022780367","quote":"“We plan to open five or six restaurants in the next few years,” Chung reveals. “For us, Woodbird should be something you can wear, taste, and experience.”"}]},"entry_sources":{"80_20_design_philosophy":["https://fashionunited.uk/news/fashion/people-before-product-woodbird-ceo-chung-w-cheung-on-how-community-fuels-streetwear-success/2025022780367"],"woodbird_2_0_reset_in_2021":["https://dontt.dk/chung-wai-cheung-of-woodbird-i-learn-from-taking-action-rather-than-standing-still/"],"650_retailers_in_16_markets":["https://ldcluster.com/en/knowledge/articles-cases/meet-woodbird/","https://fashionunited.uk/news/fashion/people-before-product-woodbird-ceo-chung-w-cheung-on-how-community-fuels-streetwear-success/2025022780367"],"people_before_product_ethos":["https://fashionunited.uk/news/fashion/people-before-product-woodbird-ceo-chung-w-cheung-on-how-community-fuels-streetwear-success/2025022780367"],"scandinavian_hong_kong_founder_roots":["https://ldcluster.com/en/knowledge/articles-cases/meet-woodbird/","https://dontt.dk/chung-wai-cheung-of-woodbird-i-learn-from-taking-action-rather-than-standing-still/"],"ciff_pop_up_noodle_shop_lifestyle_experience":["https://fashionunited.uk/news/fashion/people-before-product-woodbird-ceo-chung-w-cheung-on-how-community-fuels-streetwear-success/2025022780367"]}},"competitive_value_literary_tees":{"title":"How it stacks up against other book-themed tees","entries":{"two_surface_print_layout":"While the genre standard for literary graphic tees is a single front print — the 'Shakespeare Reading Club' badge or 'Just One More Chapter' headline — the Woodbird tee places graphics on both the left chest and back, a multi-canvas composition that reads as a designed garment rather than a printed slogan; for an all-day wear from reading nook to café, it broadcasts the identity in the round.","danish_streetwear_lineage":"Woodbird emerged in 2010 from the fusion of Scandinavian minimalism and Hong Kong street energy, making every graphic an extension of a coherent design identity — unlike the anonymous POD literary tees where the brand is just the blank manufacturer; this depth of narrative is what elevates a $20 novelty shirt into a $55 fashion statement.","fashion_price_vs_pod_price":"At 75 CAD (~$55 USD) the Avid Reader tee lands at roughly twice the price of the $29.95 Shakespeare Reading Club Comfort Colors tee and more than triple that of sale-priced TeePublic POD shirts, but the Woodbird name carries the design authorship and brand story of a fashion label; in the hierarchy of bookish apparel, this is the gradation from souvenir tee to wardrobe piece, which justifies the premium for a buyer who dresses with intent.","relaxed_on_trend_silhouette":"The loose, boxy fit mirrors the relaxed cut of the Comfort Colors 1717 that propelled the oversized vintage-tee wave — in contrast to the retail-slim Bella Canvas 3001 that still appears on some literary tees, the Woodbird cut is attuned to the current fashion arc of volume and drape, which means it layers better over a long-sleeve during reading sessions and looks intentional, not stiff."},"entry_quotes":{"danish_streetwear_lineage":[{"url":"https://cristianoshop.com/en/men-s-t-shirts-and-polos/42148-233752-woodbird-wbbeam-book-t-shirt.html","quote":"Woodbird is a Danish brand founded in 2010 by Chung Wai Cheung, merging Scandinavian minimalism with the energy of Hong Kong's street culture."}],"fashion_price_vs_pod_price":[{"url":"https://amoluz.com/product/shakespeare-reading-club-vintage-literature-garment-dyed-t-shirt-classic-book-lover-tee","quote":"Shakespeare Reading Club Vintage T-Shirt\n\n$29.95"},{"url":"https://www.teepublic.com/t-shirt/20260196-just-one-more-chapter-avid-reader-book-stack","quote":"$16 $24"}],"relaxed_on_trend_silhouette":[{"url":"https://www.sellermockups.com/blog/bella-canvas-3001-vs-comfort-colors-1717-vs-gildan-5000","quote":"Comfort Colors 1717: Relaxed loose fit. This is the opposite end of the spectrum — boxy, roomy, and designed to be worn oversized."},{"url":"https://www.sellermockups.com/blog/bella-canvas-3001-vs-comfort-colors-1717-vs-gildan-5000","quote":"Bella Canvas 3001: Retail slim fit. This is the tightest-fitting of the three — closer to what you'd find at H&M or Zara than a traditional blank tee."}]},"entry_sources":{"danish_streetwear_lineage":["https://cristianoshop.com/en/men-s-t-shirts-and-polos/42148-233752-woodbird-wbbeam-book-t-shirt.html"],"fashion_price_vs_pod_price":["https://amoluz.com/product/shakespeare-reading-club-vintage-literature-garment-dyed-t-shirt-classic-book-lover-tee","https://www.teepublic.com/t-shirt/20260196-just-one-more-chapter-avid-reader-book-stack"],"relaxed_on_trend_silhouette":["https://www.sellermockups.com/blog/bella-canvas-3001-vs-comfort-colors-1717-vs-gildan-5000"]}},"organic_cotton_fabric_qualities":{"title":"Organic cotton quality and everyday comfort","entries":{"natural_softness_evolution":"Because organic cotton is processed without the harsh chemical treatments used on conventional fibers, the fabric arrives with a naturally soft hand that becomes even softer with washing, while avoiding the initial stiffness or potential skin irritation that can linger on non-organic tees.","breathability_and_moisture_handling":"Organic cotton's untreated surface naturally wicks moisture away from the skin and allows air to circulate, keeping the tee comfortable in warm weather despite its heavier gauge; it also means the fabric softens with each wash without developing the synthetic sheen that can appear on treated cottons.","heavyweight_jersey_drape_and_structure":"At a heavyweight density (commonly 250+ GSM), the organic cotton jersey hangs with a clean, structured drape that prevents the loose fit from collapsing into shapelessness—this means the tee maintains its boxy silhouette throughout wear, giving it a refined casual look rather than an overgrown appearance."}}}},"handle":"avid-reader-graphic-t-shirt-22838-400","storefront_path":"/en/men-clothing/t-shirts-tanks/prints-patterns/avid-reader-graphic-t-shirt--22838-400","storefront_url":"https://ai.simons.ca/en/men-clothing/t-shirts-tanks/prints-patterns/avid-reader-graphic-t-shirt--22838-400"}}