{"product":{"catalog_id":"9b8a72d1-0283-492f-9a8c-1f5a8c8a5201","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"add91c1d-a725-4e1c-b5d4-7e583422b64f","title":"Embossed Oval Doormat 40 X 70 Cm","description":"Embossed oval doormat made from natural coconut (coir) fibres with a non-slip PVC backing. Features three concentric embossed oval bands and measures 40 x 70 cm (16 x 27 inches). Designed for outdoor use; to prolong its life, keep sheltered from bad weather and wipe clean with a damp cloth.","url":"https://www.simons.ca/en/rugs/accent-rugs/up-to-3-x-5/embossed-oval-doormat-40-x-70-cm--10157-4252450?colourId=0","brand":"Simons Maison","condition":"new","product_category":"rugs > accent rugs > up to 3 x 5","material":"Front: 100% coir fibre; Back: PVC","image_url":"https://imagescdn.simons.ca/images/10157/4252450/29/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/10157/4252450/29/A2_2.jpg"],"images":[{"id":"img-1784702674040-0","url":"https://imagescdn.simons.ca/images/10157/4252450/29/A1_2.jpg","alt_text":"Embossed oval doormat 40 x 70 cm product image (primary)","position":1,"attributes":{"other":{"summary":"Lifestyle scene showing the mat on a smooth light floor next to a wooden stair tread and a pair of cream-colored boots; diffuse directional lighting casts soft shadows.","observations":[{"key":"Pair of boots","kind":"feature","value":"A pair of cream/beige ankle boots with chunky soles placed upright to the right of the mat, partially visible with detailed sole tread and smooth upper material.","regions":[{"x":0.68,"y":0.05,"width":0.26,"height":0.33,"confidence":"high"}],"evidence_status":"direct"},{"key":"Stair and wall","kind":"feature","value":"Dark stained wooden stair tread and a white painted wall with baseboard occupy the top-left quadrant, meeting at an interior corner behind the mat.","regions":[{"x":0,"y":0,"width":0.46,"height":0.36,"confidence":"high"}],"evidence_status":"direct"},{"key":"Floor surface","kind":"feature","value":"Smooth, light-colored floor with subtle mottling and slight sheen providing contrast to the coarse mat.","regions":[{"x":0.4,"y":0.3,"width":0.6,"height":0.7,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Directional soft light from upper left produces gentle shadow of the mat and boots toward the lower right, and highlights the texture of the fibers.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"natural coir tan","part":"mat pile","regions":[{"x":0.09,"y":0.45,"width":0.78,"height":0.44,"confidence":"high"}],"subject":"product","description":"Warm natural tan brown with coarse matte fibrous appearance and subtle darker flecks within the fibers.","sampled_hex":"#BCA295","estimated_hex":"#C08A45"},{"name":"darker tan shadow","part":"embossed band grooves","regions":[{"x":0.3,"y":0.53,"width":0.4,"height":0.3,"confidence":"medium"}],"subject":"product","description":"Slightly darker tan visible in the recessed embossed grooves due to shadow and denser fiber packing.","estimated_hex":"#A7723A"}],"product":{"summary":"Oval coir doormat with visibly coarse fibrous surface and three embossed concentric oval ridges, shown flat on a floor with its long axis roughly along the image diagonal.","observations":[{"key":"Shape and layout","kind":"feature","value":"Flat oval mat with rounded ends and a long central oval axis; three recessed/raised concentric oval bands embossed into the surface forming a stepped pattern toward the center.","regions":[{"x":0.09,"y":0.45,"width":0.78,"height":0.44,"confidence":"high"}],"evidence_status":"direct"},{"key":"Surface texture","kind":"feature","value":"Coarse, fibrous pile consistent with natural fiber (coir) showing rough, hairlike strands and an uneven surface height across the mat.","regions":[{"x":0.16,"y":0.52,"width":0.62,"height":0.31,"confidence":"high"}],"evidence_status":"direct"},{"key":"Edge finish","kind":"feature","value":"Outer edge appears slightly irregular with visible loose fibers creating a rough border rather than a stitched hem.","regions":[{"x":0.09,"y":0.58,"width":0.18,"height":0.21,"confidence":"high"},{"x":0.69,"y":0.58,"width":0.18,"height":0.21,"confidence":"high"}],"evidence_status":"direct"},{"key":"Visible wear or marks","kind":"feature","value":"Small darker flecks and slight color variation in the central area of the mat visible as tiny specks within the fibers.","regions":[{"x":0.4,"y":0.6,"width":0.12,"height":0.1,"confidence":"medium"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4343564"]},{"id":"img-1784702674040-1","url":"https://imagescdn.simons.ca/images/10157/4252450/29/A2_2.jpg","alt_text":"Embossed oval doormat 40 x 70 cm product image 2","position":2,"attributes":{"other":{"summary":"Studio close-up photograph with warm directional lighting from the upper right, soft shadow beneath the curled mat, and a plain light grey surface as the staging background.","observations":[{"key":"Lighting and shadow","kind":"feature","value":"Warm directional light from upper right casts soft shadow under the curled mat and creates small specular highlights on individual coir fibers.","regions":[],"evidence_status":"direct"},{"key":"Background surface","kind":"feature","value":"Smooth flat light grey surface visible beneath and around the mat; no additional props or packaging elements present.","regions":[{"x":0,"y":0.85,"width":0.98,"height":0.15,"confidence":"high"}],"evidence_status":"direct"},{"key":"Image framing","kind":"feature","value":"Tight crop focused on the mat edge and underside, with the curled section occupying the central area and some peripheral backing visible at top.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"matte black","part":"backing","regions":[{"x":0.03,"y":0.02,"width":0.94,"height":0.52,"confidence":"high"}],"subject":"product","description":"Matte black textured backing with a small repeating mesh appearance.","sampled_hex":"#130D0A","estimated_hex":"#1A1A1A"},{"name":"natural tan","part":"edge coir","regions":[{"x":0.06,"y":0.41,"width":0.76,"height":0.33,"confidence":"high"}],"subject":"product","description":"Coarse natural tan coir fibers at the mat edge with a dry, fibrous finish.","sampled_hex":"#CC8444","estimated_hex":"#C5893A"},{"name":"light tan","part":"face pile","regions":[{"x":0.22,"y":0.58,"width":0.76,"height":0.4,"confidence":"high"}],"subject":"product","description":"Shaggy fibrous tan pile with slightly lighter, worn-looking linear stripe from embossing.","sampled_hex":"#FCBB7B","estimated_hex":"#D2A15A"}],"product":{"summary":"Close-up of an oval doormat edge showing a textured black backing, a dense ring of coarse tan coir fibers at the edge, and the fibrous tan face pile with a faint embossed linear pattern.","observations":[{"key":"Backing material","kind":"feature","value":"Black textured backing with a small repeating hexagonal or waffle mesh pattern and a matte finish visible on the lifted portion of the mat.","regions":[{"x":0.03,"y":0.02,"width":0.94,"height":0.52,"confidence":"high"}],"evidence_status":"direct"},{"key":"Edge coir brush","kind":"feature","value":"A dense band of coarse stiff tan coir fibers forming the mat edge; fibers are bundled and stand roughly perpendicular to the backing, creating a trimmed brush-like rim.","regions":[{"x":0.06,"y":0.41,"width":0.76,"height":0.33,"confidence":"high"}],"evidence_status":"direct"},{"key":"Face pile","kind":"feature","value":"Upper surface pile of natural tan coir with a shaggy, fibrous texture and an embossed linear band visible as a lighter stripe across the pile.","regions":[{"x":0.22,"y":0.58,"width":0.76,"height":0.4,"confidence":"high"}],"evidence_status":"direct"},{"key":"Curled presentation","kind":"feature","value":"Mat is lifted and curled at one side to reveal backing and edge, showing the thickness and layered relationship between backing, edge fibers, and pile.","regions":[],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4343564"]}],"price":"18 CAD","sale_price":"12.99 CAD","availability":"in_stock","listing_has_variations":"false","variants":[{"sku":"4343564","url":"https://www.simons.ca/en/rugs/accent-rugs/up-to-3-x-5/embossed-oval-doormat-40-x-70-cm--10157-4252450?colourId=29","image":{"id":"img-variant-4343564","url":"https://imagescdn.simons.ca/images/10157/4252450/29/A1_2.jpg","alt_text":"Embossed oval doormat 40 x 70 cm - Patterned Brown - 40X70CM variant image","position":1,"variant_ids":["4343564"]},"price":{"value":18,"currency":"CAD"},"title":"Embossed Oval Doormat 40 X 70 Cm - Patterned Brown - 40x70cm","option1":"Patterned Brown","option2":"40X70CM","image_url":"https://imagescdn.simons.ca/images/10157/4252450/29/A1_2.jpg","sale_price":{"value":12.99,"currency":"CAD"},"variant_id":"4343564","availability":"in_stock"}],"item_group_title":"Embossed Oval Doormat 40 X 70 Cm","size_system":"US","gender":"unisex","is_digital":"false","review_count":3,"q_and_a":[{"a":"The product description notes that a light unravelling of the fibres over time is normal, but it does not indicate heavy initial shedding. New mats may release some loose fibres, but significant shedding is not expected.","q":"How much does this mat shed initially? The listing mentions light unravelling over time, but do new mats shed fibers heavily for the first few weeks?"},{"a":"This mat should be used in sheltered areas. The product advises keeping it sheltered from bad weather to prolong its life, so it is not suitable for fully exposed outdoor conditions like direct rain or sun.","q":"Can this mat be used in fully exposed outdoor areas (rain, sun) or is it strictly for sheltered/indoor use?"},{"a":"The PVC backing is designed to be non-slip, and there are no reports of it leaving marks or residue on floors. However, we recommend testing on a small area if you have delicate flooring, as prolonged use on certain surfaces may vary.","q":"Does the PVC backing leave marks or residue on hardwood or tile floors over time?"},{"a":"The only recommended cleaning method is wiping with a damp cloth. The product does not mention hosing or power washing, and coconut fibre can be damaged by high-pressure water, so we advise against those methods.","q":"Can the mat be cleaned with a hose or power washer, or is a damp cloth the only recommended method?"}],"reviews":[{"date":"July 16, 2026","title":"Grattoir à chat chic","rating":5,"content":"Pour éviter que mon chat ne griffe mes meubles…il est dans la cuisine ouverte et il l’utilise instinctivement…","reviewer_name":"Leslie E."},{"date":"October 30, 2025","title":"Super","rating":4,"content":"Super","reviewer_name":"Suzie V."},{"date":"June 14, 2026","title":"Tapis","rating":5,"content":"Super qualité","reviewer_name":"Anne-Marie H."}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/rugs/accent-rugs/up-to-3-x-5/embossed-oval-doormat-40-x-70-cm--10157-4252450?colourId=0","deep_research":{"dimensions":{"coir_mat_care_longevity":{"title":"Care tips to extend the mat's life","entries":{"1_3_year_coir_lifespan":"A well-made coir mat like this one typically delivers 1 to 3 years of service under normal residential use, which frames the $13–$18 price as a seasonal-to-mid-term investment rather than a throwaway item.","shade_dry_never_sun_bake":"When the mat gets soaked, stand it upright in a breezy, shaded spot to dry — direct sun bakes the coir and dulls the pattern, while airflow alone restores the mat without accelerating fibre degradation.","dry_brush_after_vacuuming":"To lift dried mud after vacuuming, use a stiff nylon brush with light pressure and short strokes — always vacuum first, because brushing alone grinds grit deeper and shortens the mat’s effective life.","lignin_bonded_coconut_fibres":"Coir fibres contain lignin, a natural polymer that provides water resistance and UV protection — so the mat is chemically built to handle sun and moisture better than synthetic alternatives, provided it isn’t left in constant saturation."},"entry_quotes":{"1_3_year_coir_lifespan":[{"url":"https://gardenfrontier.com/coir-mats/","quote":"A high-quality, heavy-backed coir mat usually lasts between 1 to 3 years under normal residential use."}],"shade_dry_never_sun_bake":[{"url":"https://www.t-ess.com.au/clean-coir-doormat-keep-print-legible/","quote":"Stand it upright in a breezy spot. If you’re drying it outside, choose shade rather than full sun. You want airflow, not baking heat."}],"dry_brush_after_vacuuming":[{"url":"https://www.t-ess.com.au/clean-coir-doormat-keep-print-legible/","quote":"Always vacuum before brushing. Brushing first can grind grit into the fibres."},{"url":"https://www.t-ess.com.au/clean-coir-doormat-keep-print-legible/","quote":"Then use a stiff nylon brush with light pressure. Short strokes work better than heavy scrubbing."}],"lignin_bonded_coconut_fibres":[{"url":"https://blog.abemart.in/coir-doormats-benefits-care-tips-buy-online/","quote":"Lignin – a complex polymer that offers water resistance and UV protection to the fibres."}]},"entry_sources":{"1_3_year_coir_lifespan":["https://gardenfrontier.com/coir-mats/"],"shade_dry_never_sun_bake":["https://www.t-ess.com.au/clean-coir-doormat-keep-print-legible/"],"dry_brush_after_vacuuming":["https://www.t-ess.com.au/clean-coir-doormat-keep-print-legible/"],"lignin_bonded_coconut_fibres":["https://blog.abemart.in/coir-doormats-benefits-care-tips-buy-online/"]}},"coir_material_properties":{"title":"Why coconut coir is used for doormats","entries":{"dirt_hiding_depth":"The thick woven-coir construction allows dried mud and sand to sink deep into the mat where it’s invisible from the surface, so the mat appears cleaner longer between maintenance—a practical benefit for high-traffic mudrooms.","heritage_doormat_material":"Coir matting was the dominant entrance-floor material exported from India to Britain in the 19th century—this oval mat inherits a 150-year-old material tradition that proved itself in both colonial homes and industrial doorways for its dirt-stopping performance.","moisture_wicking_scraping":"Coir fibers are naturally moisture-wicking—they pull dampness off shoe soles while the fibrous surface mechanically scrubs soil from treads, which is why a coir mat performs as a dry-floor checkpoint rather than just a passive wiper.","brown_coir_bristle_stiffness":"The mat is made from brown coir—the thick, lignin-rich fiber harvested from fully ripened coconuts—which gives it the abrasive rigidity to scrape embedded mud and gravel out of deep boot treads, a property that sets natural coir apart from softer synthetic alternatives.","eco_friendly_biodegradable_origin":"Because coir is a waste byproduct of the coconut food industry, processed without chemical treatments, and fully compostable at end of life, choosing this mat supports circular-use agriculture over petroleum-based synthetic carpeting."},"entry_quotes":{"dirt_hiding_depth":[{"url":"https://gardenfrontier.com/coir-mats/","quote":"One of the best things about a thick coir mat is that it hides dirt incredibly well. The dried mud naturally sinks deeper into the dense fibers rather than sitting visibly on the surface."}],"heritage_doormat_material":[{"url":"https://www.deccanherald.com/dhie/social-studies/2026/07/29/the-origin-of-door-mats","quote":"During the 19th century, coir matting was exported from India to Britain and became widely used for entrances and floors."}],"moisture_wicking_scraping":[{"url":"https://trustedmats.co.uk/blog/coir-matting-what-are-the-advantages-disadvantages/","quote":"As coconut fibres are moisture-wicking in nature, they help absorb excess moisture from your shoes"}],"brown_coir_bristle_stiffness":[{"url":"https://en.wikipedia.org/wiki/Coconut_coir","quote":"Brown coir harvested from fully ripened coconuts is thick, strong and has high abrasion resistance."}],"eco_friendly_biodegradable_origin":[{"url":"https://cocoandcoir.com/blogs/coir-compost/the-benefits-of-thick-coir-doormats/","quote":"coir doormats are created from organic materials that haven’t been treated with harmful chemicals or pesticides"}]},"entry_sources":{"dirt_hiding_depth":["https://gardenfrontier.com/coir-mats/"],"heritage_doormat_material":["https://www.deccanherald.com/dhie/social-studies/2026/07/29/the-origin-of-door-mats"],"moisture_wicking_scraping":["https://trustedmats.co.uk/blog/coir-matting-what-are-the-advantages-disadvantages/","https://gardenfrontier.com/coir-mats/"],"brown_coir_bristle_stiffness":["https://en.wikipedia.org/wiki/Coconut_coir","https://www.madehow.com/Volume-6/Coir.html"],"eco_friendly_biodegradable_origin":["https://cocoandcoir.com/blogs/coir-compost/the-benefits-of-thick-coir-doormats/","https://trustedmats.co.uk/blog/coir-matting-what-are-the-advantages-disadvantages/"]}},"budget_doormat_value_comparison":{"title":"How it compares to other under-$20 doormats","entries":{"oval_silhouette":"The oval outline — a shape uncommon among budget coir doormats, where rectangular is the default — gives the Simons mat immediate design distinction without sacrificing the standard 40 x 70 cm coverage.","price_to_design_ratio":"At CAD 18 regular (or $12.99 on sale) against JYSK’s $13.99 coir mats, the Simons doormat trades any price advantage for an exclusive embossed pattern — it’s a style-driven buy within the budget tier where function is otherwise equal.","weather_exposure_trade_off":"The care directive to ‘keep it sheltered from bad weather’ contrasts with JYSK’s ‘weather-resistant construction’ claim on its coir mats, meaning the Simons mat is best used in covered porches or entry halls, whereas JYSK buyers can feel more confident leaving the mat fully exposed to rain and sun.","simons_maison_exclusive_design":"The embossed oval doormat is a Simons Maison original designed in Canada, featuring curvy textured lines — a marked departure from the mass-produced script motifs (BONJOUR) and farmhouse silhouettes (THE HERD) found at the same price on JYSK’s CAD 13.99 coir mats.","equivalent_material_construction":"The coconut coir pile and non-slip PVC backing are standard across this price tier — JYSK’s coir mats also use 100% coconut fibre with PVC — so dirt-scraping performance and floor grip are effectively identical; the choice comes down to the embossed oval pattern versus printed designs."},"entry_quotes":{"oval_silhouette":[{"url":"https://modesens.com/product/simons-maison-embossed-oval-doormat-40-x-70-cm-brown-117114708/","quote":"Embossed oval doormat 40 x 70 cm"}],"price_to_design_ratio":[{"url":"https://www.jysk.ca/bonjour-coir-door-mat-black-40x70cm-outdoor.html","quote":"Only $13.99"}],"weather_exposure_trade_off":[{"url":"https://modesens.com/product/simons-maison-embossed-oval-doormat-40-x-70-cm-brown-117114708/","quote":"To prolong its life, keep it sheltered from bad weather"},{"url":"https://www.jysk.ca/bonjour-coir-door-mat-black-40x70cm-outdoor.html","quote":"Designed for outdoor use with weather-resistant construction and PVC backing"}],"simons_maison_exclusive_design":[{"url":"https://modesens.com/product/simons-maison-embossed-oval-doormat-40-x-70-cm-brown-117114708/","quote":"A Simons Maison exclusive designed in Canada"},{"url":"https://www.jysk.ca/bonjour-coir-door-mat-black-40x70cm-outdoor.html","quote":"Welcomes guests warmly featuring charming \"Bonjour\" script with decorative heart detail"}],"equivalent_material_construction":[{"url":"https://modesens.com/product/simons-maison-embossed-oval-doormat-40-x-70-cm-brown-117114708/","quote":"Coconut fibres with non-slip pvc backing"},{"url":"https://www.jysk.ca/bonjour-coir-door-mat-black-40x70cm-outdoor.html","quote":"100% Coconut FibreBack: 100% PVC"}]},"entry_sources":{"oval_silhouette":["https://modesens.com/product/simons-maison-embossed-oval-doormat-40-x-70-cm-brown-117114708/"],"price_to_design_ratio":["https://www.jysk.ca/bonjour-coir-door-mat-black-40x70cm-outdoor.html"],"weather_exposure_trade_off":["https://modesens.com/product/simons-maison-embossed-oval-doormat-40-x-70-cm-brown-117114708/","https://www.jysk.ca/bonjour-coir-door-mat-black-40x70cm-outdoor.html"],"simons_maison_exclusive_design":["https://modesens.com/product/simons-maison-embossed-oval-doormat-40-x-70-cm-brown-117114708/","https://www.jysk.ca/bonjour-coir-door-mat-black-40x70cm-outdoor.html"],"equivalent_material_construction":["https://modesens.com/product/simons-maison-embossed-oval-doormat-40-x-70-cm-brown-117114708/","https://www.jysk.ca/bonjour-coir-door-mat-black-40x70cm-outdoor.html"]}}}},"handle":"embossed-oval-doormat-40-x-70-cm-10157-4252450","storefront_path":"/en/rugs/accent-rugs/up-to-3-x-5/embossed-oval-doormat-40-x-70-cm--10157-4252450","storefront_url":"https://ai.simons.ca/en/rugs/accent-rugs/up-to-3-x-5/embossed-oval-doormat-40-x-70-cm--10157-4252450"}}