{"product":{"catalog_id":"9df49add-d493-4e48-9c88-987e3d7665d3","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"59388cb2-26d7-4011-8495-383837c27e1f","title":"Textured Checkerboard Artisanal Rug See Available Sizes","description":"This rectangular area rug features a checkerboard pattern of alternating textured square panels in neutral tones, constructed from 100% wool with a multi-texture pile. Handmade in India, it is intended for indoor use as a floor covering; due to its natural fiber and artisanal construction, each rug is unique and a rug pad is recommended for safety.","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/textured-checkerboard-artisanal-rug-see-available-sizes--15674-24301381?colourId=0","brand":"Simons Maison","condition":"new","product_category":"rugs > area rugs > up to 9 x 12","material":"100% natural wool","image_url":"https://imagescdn.simons.ca/images/15674/24301381/8/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/15674/24301381/8/A2_2.jpg","https://imagescdn.simons.ca/images/15674/24301381/8/A3_2.jpg"],"images":[{"id":"img-1784702688899-0","url":"https://imagescdn.simons.ca/images/15674/24301381/8/A1_2.jpg","alt_text":"Textured checkerboard artisanal rug See available sizes product image (primary)","position":1,"attributes":{"other":{"summary":"Lifestyle scene shot from above showing a wooden floor, oval coffee table with magazine and glasses, partial light fabric sofa on the right, and a soft shadow cast by the table. 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cream-toned.","regions":[{"x":0.82,"y":0.14,"width":0.17,"height":0.73,"confidence":"high"}],"evidence_status":"direct"},{"key":"Flooring","kind":"feature","value":"Light natural wood plank flooring surrounds the rug on the left and top edges; planks run vertically in the image framing the rug.","regions":[{"x":0,"y":0,"width":0.18,"height":1,"confidence":"high"},{"x":0,"y":0,"width":1,"height":0.06,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Warm, diffused overhead lighting with a clear soft shadow of the coffee table cast toward the bottom center of the image.","regions":[{"x":0.36,"y":0.58,"width":0.28,"height":0.36,"confidence":"medium"}],"evidence_status":"direct"}]},"colors":[{"name":"light cream","part":"light cream squares","regions":[{"x":0.39,"y":0.02,"width":0.15,"height":0.14,"confidence":"high"},{"x":0.06,"y":0.2,"width":0.14,"height":0.14,"confidence":"high"}],"subject":"product","description":"Very light cream / off-white square panels with a matte, textured looped finish appearing as the brightest panels in the checkerboard.","estimated_hex":"#EFE6D8"},{"name":"medium beige","part":"medium beige squares","regions":[{"x":0.06,"y":0.38,"width":0.14,"height":0.14,"confidence":"high"},{"x":0.39,"y":0.2,"width":0.15,"height":0.14,"confidence":"high"}],"subject":"product","description":"Warm medium beige panels with visible yarn texture and slightly darker horizontal striations.","sampled_hex":"#CDB39A","estimated_hex":"#C9B499"},{"name":"warm brown","part":"dark warm brown squares","regions":[{"x":0.06,"y":0.56,"width":0.14,"height":0.14,"confidence":"high"},{"x":0.39,"y":0.38,"width":0.15,"height":0.14,"confidence":"high"}],"subject":"product","description":"Darker warm brown panels with denser texture and stronger contrast, forming the darker half of the checkerboard.","sampled_hex":"#934B2C","estimated_hex":"#8F6A4E"}],"product":{"summary":"Rectangular checkerboard rug composed of alternating 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Beige","option2":"150X240CM","image_url":"https://imagescdn.simons.ca/images/15674/24301381/12/A1_2.jpg","variant_id":"4315431","availability":"in_stock"},{"sku":"4315440","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/textured-checkerboard-artisanal-rug-see-available-sizes--15674-24301381?colourId=12","image":{"id":"img-variant-4315440","url":"https://imagescdn.simons.ca/images/15674/24301381/8/A1_2.jpg","alt_text":"Textured checkerboard artisanal rug See available sizes - Ivory/Cream Beige - 270X360CM variant image","position":6,"variant_ids":["4315440"]},"price":{"value":898,"currency":"CAD"},"title":"Textured Checkerboard Artisanal Rug See Available Sizes - Ivory/cream Beige - 270x360cm","option1":"Ivory/Cream Beige","option2":"270X360CM","image_url":"https://imagescdn.simons.ca/images/15674/24301381/12/A1_2.jpg","variant_id":"4315440","availability":"in_stock"}],"item_group_title":"Textured Checkerboard Artisanal Rug See Available Sizes","size_system":"US","gender":"unisex","is_digital":"false","q_and_a":[{"a":"The rug is made from 100% wool, but the specific type (e.g., New Zealand) is not specified in the product information. The pile height is also not listed.","q":"What type of wool is used (e.g., New Zealand, recycled) and what is the pile height?"},{"a":"Yes, this rug can be vacuumed regularly and spot-cleaned with a damp cloth for small spills. Professional cleaning is recommended for larger stains. For similar products, vacuuming and damp cloth cleaning are advised, and steam cleaning should be avoided.","q":"Can this rug be cleaned with a vacuum cleaner or spot-cleaned, and does it require professional cleaning?"},{"a":"Some color variation is expected. The product description notes that because the rug is woven from natural fibers using artisanal methods, each rug is unique and may vary slightly in colors and textures from the photo, including for the Ivory/Cream Beige option.","q":"How much color variation should I expect compared to the online photos, especially for the Ivory/Cream Beige option?"},{"a":"Yes, shedding is common with new wool rugs. Similar textured rugs note that shedding may occur initially, and any loose yarn sprouts can be clipped with scissors. This typically decreases after a few weeks of regular vacuuming.","q":"Does this rug shed wool fibers initially, and if so, for how long?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/textured-checkerboard-artisanal-rug-see-available-sizes--15674-24301381?colourId=0","deep_research":{"dimensions":{"rug_pad_benefits_wool":{"title":"Why a rug pad is essential for this wool rug","entries":{"pad_investment_ratio":"At $1.50–$3 per square foot for a quality felt-and-rubber pad, the total for a 5x7 rug would be roughly $50–$100, or 5–10% of the rug's $328 price — a fraction of the cost of replacing a prematurely worn or slipping rug.","1_inch_setback_sizing":"The industry-standard rule is to size the pad 1 inch smaller than the rug on all four sides — for the 150x240cm (approx 5x8) variant a pad should measure roughly 4'10\" x 7'10\" — preventing the pad from peeking out while allowing the rug edges to drape naturally and avoiding a tripping hazard.","grit_sandpaper_effect":"Microscopic grit trapped under a rug acts like sandpaper on hardwood, tile, and laminate finishes with every footstep; a felt-and-rubber pad lifts the rug just enough to create airflow that keeps abrasive particles off the floor, protecting the finish from dulling scratches.","trip_hazard_prevention":"A proper non-slip pad stops the gradual shifting, bunching, and corner curling that turn unsecured rugs into serious trip hazards — a safety issue that becomes critical in entryways, hallways, and households with children or elderly residents.","30_50_slower_fiber_matting":"Without a pad, wool fibers crush against hard floors, matting 30% to 50% faster; a quality rug pad absorbs foot traffic compression and dramatically slows this degradation, keeping the rug's textured checkerboard surface looking fresh for years longer.","foundation_thread_abrasion":"Handwoven rugs have exposed foundation threads on the underside that grind against the floor with every step; a rug pad isolates those threads from the floor surface, preventing the structural fiber abrasion that leads to rippling and weakening over time.","felt_and_natural_rubber_pad":"The universally recommended pad for wool rugs on hard floors is a combination of dense felt and 100% natural rubber: the felt provides cushion and breathability while the rubber grips without chemical plasticizers that cause hazing, yellowing, or permanent marks on hardwood.","breathable_moisture_management":"Wool absorbs and releases moisture naturally, so a breathable pad with open-weave or perforated construction is essential to prevent mold, mildew, and moisture buildup that could otherwise damage both the rug and the floor beneath.","underfoot_comfort_and_noise_reduction":"A 1/4-inch felt-and-rubber pad can transform this handwoven wool rug from a thin, flat layer to a noticeably plush surface that also absorbs impact noise, making it quieter and more comfortable underfoot — especially welcome in upstairs rooms over hardwood."},"entry_quotes":{"pad_investment_ratio":[{"url":"https://dgfloors.com/do-i-need-a-rug-pad/","quote":"The pad costs 5% to 10% of the rug."},{"url":"https://dgfloors.com/do-i-need-a-rug-pad/","quote":"The $40 rug pad you almost did not buy is the single biggest reason your rug will still look new in eight years instead of matted and threadbare in three."}],"1_inch_setback_sizing":[{"url":"https://www.raihanrugs.com/blogs/the-atelier/rug-pad-guide-what-to-buy-why-it-matters","quote":"Cut or order the pad 1 inch smaller than the rug on all four sides."},{"url":"https://atiyehbros.com/rug-pad-is-essential/","quote":"A rug pad should be slightly smaller than the rug — typically 1 inch inside the edge on all sides."}],"grit_sandpaper_effect":[{"url":"https://cavalieriflooring.com/pages/blog/best-rug-pad-hardwood-floors","quote":"The single biggest threat to any wood finish is grit: microscopic sand and dirt particles that work their way under an unpadded rug and act exactly like sandpaper every time someone walks across it."},{"url":"https://www.loveyourrug.ca/area-rug-blog/reasons-you-need-rug-pad/","quote":"Hardwood and laminate floors can take damage from a rug that moves back and forth across trapped grit. Each step can press particles into the finish, creating fine scratches that dull the surface."}],"trip_hazard_prevention":[{"url":"https://dgfloors.com/do-i-need-a-rug-pad/","quote":"Slip prevention: Stops the rug from sliding on hard floors. Critical safety issue, particularly for elderly residents, children, and pet households."}],"30_50_slower_fiber_matting":[{"url":"https://dgfloors.com/do-i-need-a-rug-pad/","quote":"Without a pad, fibers crush against the hard floor and matt 30% to 50% faster."}],"foundation_thread_abrasion":[{"url":"https://www.raihanrugs.com/blogs/the-atelier/rug-pad-guide-what-to-buy-why-it-matters","quote":"The bottom of the rug (foundation threads, knot tips) grinds against the floor surface with every step, slowly abrading the structural fibers."},{"url":"https://atiyehbros.com/rug-pad-is-essential/","quote":"A quality rug pad reduces friction and acts as a shock absorber. For hand-knotted rugs especially, this can dramatically extend the life of the carpet."}],"felt_and_natural_rubber_pad":[{"url":"https://cavalieriflooring.com/pages/blog/best-rug-pad-hardwood-floors","quote":"The safest rug pad for hardwood is a breathable felt-and-natural-rubber combination — felt for cushion, natural rubber for grip."}],"breathable_moisture_management":[{"url":"https://www.raihanrugs.com/blogs/the-atelier/rug-pad-guide-what-to-buy-why-it-matters","quote":"Open-weave construction or perforated rubber. Allows airflow between rug and floor, preventing moisture buildup that can damage wood floors or grow mildew under the rug."},{"url":"https://www.loveyourrug.ca/area-rug-blog/reasons-you-need-rug-pad/","quote":"Breathable pads help air circulate so damp areas dry faster."}],"underfoot_comfort_and_noise_reduction":[{"url":"https://dgfloors.com/do-i-need-a-rug-pad/","quote":"A 1/4-inch pad turns a thin rug into something that feels meaningfully plush underfoot and absorbs noise — particularly important on second-floor rooms above living areas."}]},"entry_sources":{"pad_investment_ratio":["https://dgfloors.com/do-i-need-a-rug-pad/"],"1_inch_setback_sizing":["https://www.raihanrugs.com/blogs/the-atelier/rug-pad-guide-what-to-buy-why-it-matters","https://atiyehbros.com/rug-pad-is-essential/"],"grit_sandpaper_effect":["https://cavalieriflooring.com/pages/blog/best-rug-pad-hardwood-floors","https://www.loveyourrug.ca/area-rug-blog/reasons-you-need-rug-pad/"],"trip_hazard_prevention":["https://dgfloors.com/do-i-need-a-rug-pad/","https://www.loveyourrug.ca/area-rug-blog/reasons-you-need-rug-pad/"],"30_50_slower_fiber_matting":["https://dgfloors.com/do-i-need-a-rug-pad/"],"foundation_thread_abrasion":["https://www.raihanrugs.com/blogs/the-atelier/rug-pad-guide-what-to-buy-why-it-matters","https://atiyehbros.com/rug-pad-is-essential/"],"felt_and_natural_rubber_pad":["https://cavalieriflooring.com/pages/blog/best-rug-pad-hardwood-floors","https://www.raihanrugs.com/blogs/the-atelier/rug-pad-guide-what-to-buy-why-it-matters"],"breathable_moisture_management":["https://www.raihanrugs.com/blogs/the-atelier/rug-pad-guide-what-to-buy-why-it-matters","https://www.loveyourrug.ca/area-rug-blog/reasons-you-need-rug-pad/"],"underfoot_comfort_and_noise_reduction":["https://dgfloors.com/do-i-need-a-rug-pad/"]}},"rug_size_placement_guide":{"title":"How to choose the right size for your room","entries":{"270x360cm_large_room_anchor":"With dimensions of 270x360cm (9’x12’), this export is sized for living rooms over 300 square feet and allows the interior-designer-approved ‘all legs on’ configuration where every seat sits fully within the rug’s perimeter, creating a cohesive conversation zone.","240x300cm_medium_room_standard":"The 240x300cm (8’x10’) rug is the recommended size for medium living rooms of about 200 square feet, and its 240 cm width provides the 20–30 cm of overhang on each side of a typical 180–200 cm sofa that King Living specifies as necessary for a balanced look.","150x240cm_coffee_table_layering_piece":"At 150x240cm, this 5’x8’ rug is in the category that TSAR Carpets advises reserving for under a coffee table or similar compact use; in a room where the smaller size feels too tight, Emily Henderson’s layering approach — floating this rug over a larger natural-fiber base — introduces pattern without compromising spatial proportion.","40_cm_wall_clearance_for_spaciousness":"Leaving a 40 cm border of bare floor between the rug and the wall — a King Living design principle — avoids the rug feeling like wall-to-wall carpet, and for this product means that a room planned for the 270x360cm size should have at least 350x440 cm of floor space to maintain that breathing room."},"entry_quotes":{"270x360cm_large_room_anchor":[{"url":"https://tsarcarpets.com/living-room-rug-size/","quote":"A large living room is considered somewhere between ~300 sq ft or 450×600 cm (15’x20’). With a large room, you’re going to want to opt for large rugs of 270×360 cm (9’x12’) and above."},{"url":"https://stylebyemilyhenderson.com/choosing-the-right-rug-size-for-every-room","quote":"ideally, all the legs would be on the rug."}],"240x300cm_medium_room_standard":[{"url":"https://tsarcarpets.com/living-room-rug-size/","quote":"A medium-sized room is considered somewhere between ~200 sq ft or 360×480 cm (12’x18’). With a medium-sized room, you’re going to want to opt for medium-sized rugs of either 240×300 (8’x10’) or 270×360 cm (9’x12’)."},{"url":"https://www.kingliving.com/blog/rug-placement-guide","quote":"When positioning the rug in your living room, allow it to sit at least 20–30 centimetres wider than the sofa on each side."}],"150x240cm_coffee_table_layering_piece":[{"url":"https://tsarcarpets.com/living-room-rug-size/","quote":"If you have to go even smaller, there are 150×240 cm (5’x8’) sized rugs but these should be reserved for use under a coffee table or similar pieces of furniture."},{"url":"https://stylebyemilyhenderson.com/choosing-the-right-rug-size-for-every-room","quote":"If you have a rug that is too small but you love it, then buy a large sisal that fits the whole seating area and layer your favorite rug on top"}],"40_cm_wall_clearance_for_spaciousness":[{"url":"https://www.kingliving.com/blog/rug-placement-guide","quote":"For the most spacious look, it’s best to leave 40 centimetres of floor space between the wall and a rug."}]},"entry_sources":{"270x360cm_large_room_anchor":["https://tsarcarpets.com/living-room-rug-size/","https://stylebyemilyhenderson.com/choosing-the-right-rug-size-for-every-room"],"240x300cm_medium_room_standard":["https://tsarcarpets.com/living-room-rug-size/","https://www.kingliving.com/blog/rug-placement-guide"],"150x240cm_coffee_table_layering_piece":["https://tsarcarpets.com/living-room-rug-size/","https://stylebyemilyhenderson.com/choosing-the-right-rug-size-for-every-room"],"40_cm_wall_clearance_for_spaciousness":["https://www.kingliving.com/blog/rug-placement-guide"]}},"wool_rug_maintenance_longevity":{"title":"Long-term care for a textured wool rug","entries":{"rug_pad_protection":"A rug pad’s primary longevity function is to dampen the micro‑abrasion between the rug backing and hard flooring that, over years, grinds through the foundation threads, and to create a small air gap that reduces moisture buildup and mold risk — a simple pad underneath can notably extend the structural life of a handmade wool rug beyond what its woven construction would deliver on its own.","6_12_month_rotation":"Rotating the rug 180° every six to twelve months prevents the asymmetric wear that creates permanent ‘traffic lanes’ — a faded, flattened path where feet travel and a sun-bleached zone near windows — so the rug ages uniformly and avoids the early-replacement trap of localized damage.","beater_bar_vacuuming":"Engaging the beater bar gradually ruptures wool pile fibers, causing progressive thinning and fuzziness that owners often mistake for normal aging — a single decade of beater-bar use can destroy the surface of a rug that would otherwise last 50+ years, so switching to suction-only mode is the single most consequential maintenance habit an owner can adopt.","keratin_feeding_moth_larvae":"Clothes moth larvae are the rug's most severe long-term enemy because they digest keratin — the structural protein of wool — and the dark, soil-rich space under furniture is their ideal feeding ground; defense means vacuuming both sides weekly during peak moth months (spring/early summer), periodically moving furniture to let light and air hit those zones, and, for stored pieces, tucking cedar or lavender sachets inside the rolled rug as a deterrent.","cold_water_blot_no_chemicals":"For water-based spills, the outcome hinges on temperature: cold water keeps the wool cuticle sealed so dye and contaminants stay on the surface, while hot water opens it and drives the stain inward — and because wool’s natural lanolin already provides a few seconds of liquid resistance, blotting immediately with a dry cloth, then dabbing with cold water if any residue remains, handles nearly all fresh spills without ever needing household carpet cleaners that strip the lanolin.","every_12_18_months_professional_cleaning":"A professional wet‑cleaning every 12 to 18 months removes the oily, oxidized soils and biological residues that home vacuuming cannot touch, preventing the gradual yellowing and fiber brittleness that silently age wool, while also stripping out any moth‑attractant organic debris — so a rug that looks ‘clean’ on the surface may actually be years older physiologically without this periodic reset."},"entry_quotes":{"rug_pad_protection":[{"url":"https://loomyhome.com/products/wool-checkerboard-rug","quote":"Rug pad recommended as it extends the life of your rug"}],"6_12_month_rotation":[{"url":"https://woolnloom.com/blogs/news/how-to-care-for-and-maintain-your-handmade-wool-rug","quote":"To ensure your rug ages evenly, rotate it every six months."},{"url":"https://nprugs.com/how-to-care-for-hand-knotted-rug-complete-guide/","quote":"Rotate the rug 180 degrees every 12–18 months."}],"beater_bar_vacuuming":[{"url":"https://nprugs.com/how-to-care-for-hand-knotted-rug-complete-guide/","quote":"A rotating beater bar or power brush attachment catches and snaps individual knots in the pile. The damage is cumulative and irreversible – it produces progressive pile loss, fuzzing, and surface distortion that looks like wear but is actually mechanical destruction."}],"keratin_feeding_moth_larvae":[{"url":"https://sharafiandco.com/how-to-protect-wool-rugs-from-moths/","quote":"To protect wool rugs from moths, you must disturb their environment regularly, as clothes moths prefer dark, quiet, and undisturbed areas. Vacuum both sides of the rug weekly to remove eggs and larvae."}],"cold_water_blot_no_chemicals":[{"url":"https://nprugs.com/how-to-care-for-hand-knotted-rug-complete-guide/","quote":"The high lanolin content in Himalayan wool provides natural water resistance – spills sit at the pile surface briefly before beginning to penetrate."},{"url":"https://nprugs.com/how-to-care-for-hand-knotted-rug-complete-guide/","quote":"Cold only – hot water opens the wool fiber and drives the stain deeper"}],"every_12_18_months_professional_cleaning":[{"url":"https://woolnloom.com/blogs/news/how-to-care-for-and-maintain-your-handmade-wool-rug","quote":"deep cleaning your wool rug professionally every 12 to 18 months is recommended. Professionals use gentle methods tailored for handmade wool rugs, ensuring a thorough cleanse without compromising the rug’s quality."}]},"entry_sources":{"rug_pad_protection":["https://loomyhome.com/products/wool-checkerboard-rug"],"6_12_month_rotation":["https://woolnloom.com/blogs/news/how-to-care-for-and-maintain-your-handmade-wool-rug","https://nprugs.com/how-to-care-for-hand-knotted-rug-complete-guide/"],"beater_bar_vacuuming":["https://nprugs.com/how-to-care-for-hand-knotted-rug-complete-guide/"],"keratin_feeding_moth_larvae":["https://sharafiandco.com/how-to-protect-wool-rugs-from-moths/","https://nes-co.com/protect-area-rugs-from-moth-damage-cleaning-guide/"],"cold_water_blot_no_chemicals":["https://nprugs.com/how-to-care-for-hand-knotted-rug-complete-guide/"],"every_12_18_months_professional_cleaning":["https://woolnloom.com/blogs/news/how-to-care-for-and-maintain-your-handmade-wool-rug"]}},"multi_texture_wool_characteristics":{"title":"What the multi-texture wool feels like underfoot and how it wears","entries":{"noise_reduction":"The dense, multi-texture wool construction dampens footfall and conversation echo — a quality wool shares with professional recording-studio treatments — so in an open-plan living/dining area or apartment with hard floors, the rug quiets the room noticeably.","35_stretch_recovery":"Wool fibers can stretch over 35% and still spring back to shape, so the varying pile heights and loop textures in the checkerboard design won’t flatten permanently under heavy traffic or furniture — the rug maintains its sculptural relief long after a flat-printed synthetic would show worn paths.","50_100_year_lifespan":"A high-quality wool rug typically serves for 50 to 100 years, so this artisanal multi-texture piece is not a seasonal purchase — it’s a floor covering that can anchor a room through decades of redecorating, with the checkerboard pattern staying relevant as a classic motif.","lanolin_stain_shield":"A natural lanolin coating on every wool fiber gives the multi-texture surface inherent stain resistance that’s over 30% better than premium synthetics — food crumbs, red wine, and pet mishaps tend to sit on top of the fibers rather than bonding, so even the recesses of the checkerboard pattern release grime with a blot rather than a scrub.","air_pocket_insulation":"Microscopic air pockets trapped in the wool crimp create a natural thermal buffer; across the multi-texture surface, pockets form at variable depths, amplifying the insulation — the rug feels cool in summer and toasty underfoot in winter, a trait wool devotees call barefoot luxury.","one_third_moisture_buffering":"The wool pile can absorb roughly one-third its weight in moisture without feeling damp, actively pulling excess humidity out of the air in summer and releasing it back in dry winter conditions — the rug remains comfortable under bare feet and helps steady a room’s microclimate."},"entry_quotes":{"noise_reduction":[{"url":"https://www.rugvista.co.uk/p/sense-250x350-cm-multicolor-extra-large-wool-rug-CVD22459","quote":"Reducing noise in busy spaces"}],"35_stretch_recovery":[{"url":"https://nwrugs.com/blogs/loveofrugs/15244365-the-benefits-of-100-wool-area-rugs","quote":"wool fiber can be stretched more than 35% and still easily return back to its natural shape."}],"50_100_year_lifespan":[{"url":"https://rugsource.com/why-wool-rugs-are-the-best-investment-for-your-home-and-how-to-choose-one/","quote":"A high-quality wool rug can last 50 to 100 years with proper care."}],"lanolin_stain_shield":[{"url":"https://rugsource.com/why-wool-rugs-are-the-best-investment-for-your-home-and-how-to-choose-one/","quote":"Wool fibers have a natural protective coating called lanolin that repels liquids and resists staining."}],"air_pocket_insulation":[{"url":"https://www.naturalrugcompany.co.uk/post/100-percent-wool-rug-vs-blends-what-you-need-to-know","quote":"This crimp creates tiny air pockets that contribute to wool's insulating properties and gives the rug a distinctive springy feel underfoot."}],"one_third_moisture_buffering":[{"url":"https://nwrugs.com/blogs/loveofrugs/15244365-the-benefits-of-100-wool-area-rugs","quote":"wool can absorb about 1/3 of its weight in moisture and yet still not feel damp."}]},"entry_sources":{"noise_reduction":["https://www.rugvista.co.uk/p/sense-250x350-cm-multicolor-extra-large-wool-rug-CVD22459"],"35_stretch_recovery":["https://nwrugs.com/blogs/loveofrugs/15244365-the-benefits-of-100-wool-area-rugs"],"50_100_year_lifespan":["https://rugsource.com/why-wool-rugs-are-the-best-investment-for-your-home-and-how-to-choose-one/"],"lanolin_stain_shield":["https://nwrugs.com/blogs/loveofrugs/15244365-the-benefits-of-100-wool-area-rugs","https://rugsource.com/why-wool-rugs-are-the-best-investment-for-your-home-and-how-to-choose-one/"],"air_pocket_insulation":["https://www.naturalrugcompany.co.uk/post/100-percent-wool-rug-vs-blends-what-you-need-to-know"],"one_third_moisture_buffering":["https://nwrugs.com/blogs/loveofrugs/15244365-the-benefits-of-100-wool-area-rugs"]}},"checkerboard_rug_contemporary_styling":{"title":"How a textured checkerboard rug fits into modern interiors","entries":{"multi_room_adaptability":"Hackrea's 2025 room-by-room styling guide asserts that neutral checkered rugs can start in 'the bedroom and living room, and reach the most practical spaces, such as the bathroom or a utility room' — a versatility that means a single 5x7 or 8x10 purchase could rotate through different spaces as decorating needs evolve.","neutral_checkerboard_shift":"Design platform Hackrea’s 2025 styling guide specifically champions beige checkerboard rugs as 'the comfiest' alternative to classic black-and-white, asserting that the neutral palette 'alone makes it look so soft and cozy' — a trend alignment that places this rug's brown and ivory variants squarely in the current soft-minimalist aesthetic movement.","texture_as_softening_agent":"Elevate Your Floor's 2026 expert interior styling article explicitly recommends incorporating 'softer textures to soften the geometric pattern's rigidity' and using 'mixed textures' to keep the look fresh — a strategy this rug's multi-texture 100% wool construction inherently fulfills, reducing the decorative effort needed to integrate a bold checkerboard into a contemporary room.","modern_living_room_template":"A 2025 Coohom modern living room design concept pairs a neutral-toned checkerboard rug with light wood flooring, a neutral fabric sofa, and abundant natural daylight — a ready-to-adopt formula showing that this rug slots into a calm, contemporary space as the primary pattern element without overpowering the room."},"entry_quotes":{"multi_room_adaptability":[{"url":"https://www.hackrea.net/stories/checkered-rug/","quote":"Start with the bedroom and living room, and reach the most practical spaces, such as the bathroom or a utility room."}],"neutral_checkerboard_shift":[{"url":"https://www.hackrea.net/stories/checkered-rug/","quote":"Swap the classic for the comfiest, which is undoubtedly beige checkered area rugs. First, use them in the bedroom. Then, switch to the living room, dining room, or kitchen. The color alone makes it look so soft and cozy."}],"texture_as_softening_agent":[{"url":"https://elevateyourfloor.com/interior-styling/checkerboard-rug-styling/","quote":"Incorporate subtle monochrome accents and softer textures to soften the geometric pattern’s rigidity."},{"url":"https://elevateyourfloor.com/interior-styling/checkerboard-rug-styling/","quote":"Modernize the look with scale variations, color blocking, and mixed textures to keep the design fresh and balanced."}],"modern_living_room_template":[{"url":"https://www.coohom.com/home-design-ideas/living-room-ideas/modern-living-room-with-checkered-rug-and-neutral-tones-idth0-vp~3FO4K566HV23","quote":"Light wood flooring, fabric upholstery, marble tabletop, metal frame, woven rug"},{"url":"https://www.coohom.com/home-design-ideas/living-room-ideas/modern-living-room-with-checkered-rug-and-neutral-tones-idth0-vp~3FO4K566HV23","quote":"Soft ambient floor lamp mixed with abundant natural daylight from large windows"}]},"entry_sources":{"multi_room_adaptability":["https://www.hackrea.net/stories/checkered-rug/"],"neutral_checkerboard_shift":["https://www.hackrea.net/stories/checkered-rug/"],"texture_as_softening_agent":["https://elevateyourfloor.com/interior-styling/checkerboard-rug-styling/"],"modern_living_room_template":["https://www.coohom.com/home-design-ideas/living-room-ideas/modern-living-room-with-checkered-rug-and-neutral-tones-idth0-vp~3FO4K566HV23"]}}}},"handle":"textured-checkerboard-artisanal-rug-see-available-sizes-15674-24301381","storefront_path":"/en/rugs/area-rugs/up-to-9-x-12/textured-checkerboard-artisanal-rug-see-available-sizes--15674-24301381","storefront_url":"https://ai.simons.ca/en/rugs/area-rugs/up-to-9-x-12/textured-checkerboard-artisanal-rug-see-available-sizes--15674-24301381"}}