{"product":{"catalog_id":"a284c641-36eb-470b-a374-56a6aa633e66","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"b71d48fa-6383-4256-9472-81a0219f92b2","title":"Craft Fundament Chocolate And Cream Reversible Rug See Available Sizes","description":"This reversible area rug features a geometric two-tone pattern with chocolate-brown woven texture and cream looped pile. It is handcrafted from 70% wool, 15% jute, and 15% cotton, and is available in sizes 160x230 cm, 200x280 cm, and 250x350 cm. Designed in the Netherlands and handmade in India, this rug can be flipped for two distinct looks and is suitable for living rooms or bedrooms.","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/craft-fundament-chocolate-and-cream-reversible-rug-see-available-sizes--21438-25401032?colourId=0","brand":"Brink & Campman","condition":"new","product_category":"rugs > area rugs > up to 9 x 12","material":"70% wool, 15% jute, 15% cotton","image_url":"https://imagescdn.simons.ca/images/21438/25401032/21/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/21438/25401032/21/A2_2.jpg","https://imagescdn.simons.ca/images/21438/25401032/21/A3_2.jpg"],"images":[{"id":"img-1784702675552-0","url":"https://imagescdn.simons.ca/images/21438/25401032/21/A1_2.jpg","alt_text":"Craft Fundament chocolate and cream reversible rug See available sizes product image (primary)","position":1,"attributes":{"other":{"summary":"Lifestyle scene showing rug in a neutral room with props and soft natural lighting from the right; visible stool, bowl, shelving, curtain and partial wall divide.","observations":[{"key":"Small stool prop","kind":"feature","value":"Low dark-wood three-legged stool placed on the rug near the right side with a small wooden bowl on top.","regions":[{"x":0.66,"y":0.48,"width":0.18,"height":0.22,"confidence":"high"}],"evidence_status":"direct"},{"key":"Shelf vignette","kind":"feature","value":"Recessed white shelf in the background with a patterned pitcher, a small bowl and a tall single-stem flower as decorative objects.","regions":[{"x":0.28,"y":0.06,"width":0.34,"height":0.16,"confidence":"high"}],"evidence_status":"direct"},{"key":"Curtain and window light","kind":"feature","value":"Light beige sheer curtains at the right edge letting diffuse daylight into the scene, producing soft shadows on the floor and rug.","regions":[{"x":0.74,"y":0,"width":0.26,"height":0.7,"confidence":"high"}],"evidence_status":"direct"},{"key":"Floor and wall context","kind":"feature","value":"Pale smooth floor surface under the rug and a white wall with a vertical partial partition dividing a recessed niche, framing the scene.","regions":[],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Three-quarter overhead perspective showing the rug foreground and midground while including background styling elements; image is well lit and sharply focused on the rug surface.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"dark chocolate brown","part":"dark rectangular fields","regions":[{"x":0,"y":0.6,"width":0.55,"height":0.28,"confidence":"high"},{"x":0.5,"y":0.54,"width":0.45,"height":0.36,"confidence":"high"}],"subject":"product","description":"Coarse, nubby multi-tonal chocolate brown with lighter flecks, matte appearance.","sampled_hex":"#44332D","estimated_hex":"#4A3628"},{"name":"cream","part":"broad cross strips","regions":[{"x":0.2,"y":0.7,"width":0.6,"height":0.2,"confidence":"medium"},{"x":0,"y":0.78,"width":0.28,"height":0.18,"confidence":"high"}],"subject":"product","description":"Pale cream, smooth denser pile forming wide strips that separate the brown fields, low sheen.","estimated_hex":"#F3EFE6"}],"product":{"summary":"Portion of a reversible area rug shown flat on a floor with a high-contrast two-tone geometric pattern: dark textured brown rectangular fields separated by broad cream-colored raised strips forming a grid-like cross.","observations":[{"key":"Overall pattern","kind":"feature","value":"Large rectangular dark brown textured fields separated by broad cream-colored strips that form a cross/grid running across the visible rug surface.","regions":[{"x":0,"y":0.6,"width":0.55,"height":0.28,"confidence":"high"},{"x":0.5,"y":0.54,"width":0.45,"height":0.36,"confidence":"high"},{"x":0.22,"y":0.46,"width":0.56,"height":0.22,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Brown field texture","kind":"feature","value":"Dark chocolate-brown areas composed of a coarse, nubby, multi-tonal pile with visible flecks of lighter fibers giving a mottled texture.","regions":[{"x":0,"y":0.6,"width":0.55,"height":0.28,"confidence":"high"},{"x":0.5,"y":0.54,"width":0.45,"height":0.36,"confidence":"high"}],"evidence_status":"direct"},{"key":"Cream strip pile","kind":"feature","value":"Broad cream-colored strip with a denser, shorter or looped pile compared with the brown areas, appearing slightly raised and visually smoother.","regions":[{"x":0.2,"y":0.7,"width":0.6,"height":0.2,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Visible rug edge","kind":"feature","value":"Lower-left corner of the rug is visible with a clean cut edge lying flat on the floor; cream strip meets the image border at the front left.","regions":[{"x":0,"y":0.78,"width":0.28,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Color contrast","kind":"feature","value":"Distinct visual contrast between the dark brown textured rectangles and the pale cream cross, creating a strong geometric grid effect.","regions":[],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4621113","4621110"]},{"id":"img-1784702675552-1","url":"https://imagescdn.simons.ca/images/21438/25401032/21/A2_2.jpg","alt_text":"Craft Fundament chocolate and cream reversible rug See available sizes product image 2","position":2,"attributes":{"other":{"summary":"Staged interior scene showing a small round wooden stool with a wooden bowl of dark round objects placed on the rug; even soft lighting and natural shadows; image framed as a top-down angled close-up.","observations":[{"key":"Wooden stool","kind":"feature","value":"Three-legged round wooden stool with a thick circular seat in a dark brown finish placed slightly left of center atop the rug; legs are angled outward and show wood grain.","regions":[{"x":0.28,"y":0.18,"width":0.44,"height":0.44,"confidence":"high"}],"evidence_status":"direct"},{"key":"Wooden bowl with contents","kind":"feature","value":"Small round wooden bowl on the stool containing several dark spherical objects; bowl has visible vertical wood grain and a lighter interior rim.","regions":[{"x":0.36,"y":0.08,"width":0.18,"height":0.14,"confidence":"high"}],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Top-down angled close-up framing that crops the rug and props; focal plane is on the rug texture and stool, with soft shadows indicating diffuse lighting from above-left.","regions":[],"evidence_status":"direct"},{"key":"Shadowing and lighting","kind":"feature","value":"Soft, natural-looking shadows under the stool legs and bowl, indicating even diffuse light with a slight highlight on the bowl rim.","regions":[{"x":0.3,"y":0.48,"width":0.3,"height":0.18,"confidence":"medium"}],"evidence_status":"direct"}]},"colors":[{"name":"cream","part":"central stripe","regions":[{"x":0.22,"y":0.05,"width":0.56,"height":0.9,"confidence":"high"}],"subject":"product","description":"Cream, high-pile yarn with a matte, soft finish appearing uniform across the stripe.","sampled_hex":"#F1F2F4","estimated_hex":"#F6F3EB"},{"name":"chocolate brown","part":"woven panels","regions":[{"x":0,"y":0,"width":0.22,"height":1,"confidence":"high"},{"x":0.78,"y":0,"width":0.22,"height":1,"confidence":"high"}],"subject":"product","description":"Chocolate-brown woven mix combining dark brown and lighter brown flecks with a textured, matte finish.","sampled_hex":"#3B2B24","estimated_hex":"#40281B"}],"product":{"summary":"Close-up view of a reversible rug showing a wide cream, high-pile central stripe flanked by textured chocolate-brown woven panels with irregular flecks.","observations":[{"key":"Central stripe pile","kind":"feature","value":"Wide cream-colored stripe running roughly top-to-bottom with a high, looped or tufted pile that appears soft and slightly uneven in texture.","regions":[{"x":0.22,"y":0.05,"width":0.56,"height":0.9,"confidence":"high"}],"evidence_status":"direct"},{"key":"Woven brown panels","kind":"feature","value":"Chocolate-brown woven areas on both sides of the cream stripe composed of mixed dark and lighter brown fibers with a visible coarse weave and occasional looped tufts creating a mottled appearance.","regions":[{"x":0,"y":0,"width":0.22,"height":1,"confidence":"high"},{"x":0.78,"y":0,"width":0.22,"height":1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Texture contrast","kind":"feature","value":"Clear tactile contrast between the dense, looped cream pile and the flatter, coarse woven brown panels, visible at the boundary where the materials meet with an irregular edge.","regions":[{"x":0.2,"y":0,"width":0.6,"height":1,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4621113","4621110"]},{"id":"img-1784702675552-2","url":"https://imagescdn.simons.ca/images/21438/25401032/21/A3_2.jpg","alt_text":"Craft Fundament chocolate and cream reversible rug See available sizes product image 3","position":3,"attributes":{"other":{"summary":"Studio product shot on a plain white background showing the full rug with even, shadow-minimal lighting and no props.","observations":[{"key":"Shot composition","kind":"feature","value":"Rug photographed flat and centered in frame, photographed from above so the rug face is parallel to the image plane.","regions":[],"evidence_status":"direct"},{"key":"Background","kind":"feature","value":"Solid white background with minimal shadowing around the rug edges.","regions":[],"evidence_status":"direct"},{"key":"Lighting","kind":"feature","value":"Even, diffuse lighting that minimizes strong highlights or deep shadows, making textures and pile visible.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"chocolate brown with flecks","part":"chocolate-brown woven blocks","regions":[{"x":0.02,"y":0.03,"width":0.6,"height":0.45,"confidence":"high"},{"x":0.66,"y":0.13,"width":0.32,"height":0.36,"confidence":"high"},{"x":0.02,"y":0.52,"width":0.6,"height":0.45,"confidence":"high"},{"x":0.68,"y":0.64,"width":0.3,"height":0.33,"confidence":"high"}],"subject":"product","description":"Dense mixed dark brown tones with lighter flecking, low-sheen flat woven finish.","sampled_hex":"#433324","estimated_hex":"#4A3423"},{"name":"cream","part":"cream shaggy areas","regions":[{"x":0.56,"y":0.06,"width":0.38,"height":0.22,"confidence":"high"},{"x":0.44,"y":0.24,"width":0.4,"height":0.56,"confidence":"high"},{"x":0.56,"y":0.82,"width":0.42,"height":0.16,"confidence":"high"}],"subject":"product","description":"Light cream/off-white higher-pile shaggy finish with matte appearance.","sampled_hex":"#DDD5D2","estimated_hex":"#EFECE4"}],"product":{"summary":"Rectangular rug shown flat with an abstract two-tone layout: dense chocolate-brown woven textured blocks contrasted with smooth cream shaggy areas forming irregular geometric shapes.","observations":[{"key":"Overall shape","kind":"feature","value":"Rectangular rug shown full-frame with short finished edges visible on all four sides.","regions":[{"x":0.01,"y":0.02,"width":0.98,"height":0.96,"confidence":"high"}],"evidence_status":"direct"},{"key":"Chocolate-brown woven blocks","kind":"feature","value":"Multiple large, irregular rectangular and trapezoidal fields composed of dense, low-loop or flat woven yarns in mixed dark brown tones with visible lighter flecks and an overall coarse texture.","regions":[{"x":0.02,"y":0.03,"width":0.6,"height":0.45,"confidence":"high"},{"x":0.66,"y":0.13,"width":0.32,"height":0.36,"confidence":"high"},{"x":0.02,"y":0.52,"width":0.6,"height":0.45,"confidence":"high"},{"x":0.68,"y":0.64,"width":0.3,"height":0.33,"confidence":"high"}],"evidence_status":"direct"},{"key":"Cream shaggy areas","kind":"feature","value":"Off-white/cream higher-pile shaggy fields forming a vertical band slightly right of center plus horizontal and diagonal extensions that create negative-space geometry against the brown blocks.","regions":[{"x":0.56,"y":0.06,"width":0.38,"height":0.22,"confidence":"high"},{"x":0.44,"y":0.24,"width":0.4,"height":0.56,"confidence":"high"},{"x":0.56,"y":0.82,"width":0.42,"height":0.16,"confidence":"high"}],"evidence_status":"direct"},{"key":"Texture contrast","kind":"feature","value":"Clear tactile contrast between the flat, tightly woven brown areas and the plush, looped or tufted cream areas; seam or boundary between textures is irregular with a fringed-looking transition.","regions":[],"evidence_status":"direct"},{"key":"Edge finishing","kind":"feature","value":"Edges appear bound with a narrow folded or sewn finish matching the rug's visible pile and weave.","regions":[{"x":0,"y":0,"width":1,"height":1,"confidence":"medium"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4621113","4621110"]}],"price":"1929 CAD","sale_price":"1929 CAD","availability":"in_stock","pickup_method":"not_supported","listing_has_variations":"true","variants":[{"sku":"4621113","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/craft-fundament-chocolate-and-cream-reversible-rug-see-available-sizes--21438-25401032?colourId=21","image":{"id":"img-variant-4621113","url":"https://imagescdn.simons.ca/images/21438/25401032/21/A1_2.jpg","alt_text":"Craft Fundament chocolate and cream reversible rug See available sizes - Chocolate/Espresso - 200X280CM variant image","position":1,"variant_ids":["4621113"]},"price":{"value":2949,"currency":"CAD"},"title":"Craft Fundament Chocolate And Cream Reversible Rug See Available Sizes - Chocolate/espresso - 200x280cm","option1":"Chocolate/Espresso","option2":"200X280CM","image_url":"https://imagescdn.simons.ca/images/21438/25401032/21/A1_2.jpg","variant_id":"4621113","availability":"in_stock"},{"sku":"4621110","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/craft-fundament-chocolate-and-cream-reversible-rug-see-available-sizes--21438-25401032?colourId=21","image":{"id":"img-variant-4621110","url":"https://imagescdn.simons.ca/images/21438/25401032/21/A1_2.jpg","alt_text":"Craft Fundament chocolate and cream reversible rug See available sizes - Chocolate/Espresso - 160X230CM variant image","position":2,"variant_ids":["4621110"]},"price":{"value":1929,"currency":"CAD"},"title":"Craft Fundament Chocolate And Cream Reversible Rug See Available Sizes - Chocolate/espresso - 160x230cm","option1":"Chocolate/Espresso","option2":"160X230CM","image_url":"https://imagescdn.simons.ca/images/21438/25401032/21/A1_2.jpg","variant_id":"4621110","availability":"in_stock"},{"sku":"4621120","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/craft-fundament-chocolate-and-cream-reversible-rug-see-available-sizes--21438-25401032?colourId=21","image":{"id":"img-variant-4621120","url":"https://imagescdn.simons.ca/images/21438/25401032/21/A1_2.jpg","alt_text":"Craft Fundament chocolate and cream reversible rug See available sizes - Chocolate/Espresso - 250X350CM variant image","position":3,"variant_ids":["4621120"]},"price":{"value":5329,"currency":"CAD"},"title":"Craft Fundament Chocolate And Cream Reversible Rug See Available Sizes - Chocolate/espresso - 250x350cm","option1":"Chocolate/Espresso","option2":"250X350CM","image_url":"https://imagescdn.simons.ca/images/21438/25401032/21/A1_2.jpg","variant_id":"4621120","availability":"in_stock"}],"item_group_title":"Craft Fundament Chocolate And Cream Reversible Rug See Available Sizes","size_system":"EU","gender":"unisex","shipping":"FREE SHIPPING ON PURCHASES OF Can$50 OR MORE FOR THE SIMONS MEMBERS","is_digital":"false","q_and_a":[{"a":"For this handcrafted reversible rug, we recommend spot cleaning with a mild detergent and water. Due to the natural wool, jute, and cotton fibers, professional dry cleaning is recommended for larger stains or full cleaning. Avoid saturating the jute backing with water to prevent damage.","q":"What is the recommended cleaning method for this rug, given the blend of wool, jute, and cotton?"},{"a":"Yes, like most handwoven wool rugs, this rug will shed some loose fibers initially, especially during the first few weeks. Shedding typically decreases significantly after about 2–3 months of regular vacuuming.","q":"Does this rug shed significantly, particularly the handspun wool? How long does shedding typically last?"},{"a":"We recommend a non-slip, breathable rug pad (such as a felt-and-rubber combination) to keep the reversible rug securely in place on both sides without affecting the texture or appearance of either face. This type of pad won't alter the feel noticeably but adds essential safety and extends the rug's lifespan.","q":"What type of rug pad is recommended for this reversible rug, and does it affect the feel or safety of either side?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/craft-fundament-chocolate-and-cream-reversible-rug-see-available-sizes--21438-25401032?colourId=0","deep_research":{"dimensions":{"reversible_design_utility":{"title":"Reversible design and practical use","entries":{"instant_stain_concealment":"Flipping the rug immediately hides a fresh stain or a worn patch on the visible side, providing a quick fix in high-spill areas like dining rooms until professional cleaning is practical.","seasonal_flipping_schedule":"Rug-care authorities recommend rotating rugs every 3–6 months; applied to a reversible rug like the Fundament, flipping it every 3–4 months in a living room or hallway, and twice a year in a bedroom, keeps the handspun wool pile from developing permanent, uneven wear patterns.","lightweight_one_person_flip":"At 10 mm thick and 2500 g/m², even the largest 250x350 cm size remains light enough for one person to fold and flip without help, and the cotton backing bends without cracking — making the reversible utility genuinely usable on a seasonal basis, not just a theoretical feature.","load_bearing_wear_redistribution":"Without a stiff secondary backing (the rug is handwoven with a cotton finish), flipping redistributes foot-traffic compression and abrasion onto the previously underside face, effectively doubling the fabric's exposure time before traffic lanes become visible."},"entry_quotes":{"instant_stain_concealment":[{"url":"https://www.bib.az/blogs/69605/Why-Reversible-Rugs-Offer-Double-the-Style-Options","quote":"a rug that can be flipped to hide a stubborn stain or even out the fading caused by sunlight is worth its weight in gold."}],"seasonal_flipping_schedule":[{"url":"https://fredremmersrugcleaners.com/blog/how-often-rotate-rug.php","quote":"Rotate most rugs 180° every 3 to 6 months."},{"url":"https://nordicdesignblog.com/how-to-extend-the-life-of-an-area-rug/","quote":"If the rug is reversible and the care label allows it, flipping it occasionally can also help distribute wear."}],"lightweight_one_person_flip":[{"url":"https://brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-fundament/craft-fundament-chocolate-cream","quote":"Total height in mm:ca. 10 mm"},{"url":"https://brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-fundament/craft-fundament-chocolate-cream","quote":"Total weight gr/m2:ca. 2500"}],"load_bearing_wear_redistribution":[{"url":"https://brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-fundament/craft-fundament-chocolate-cream","quote":"Quality:handwoven"},{"url":"https://brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-fundament/craft-fundament-chocolate-cream","quote":"Backing material:cotton"},{"url":"https://nordicdesignblog.com/how-to-extend-the-life-of-an-area-rug/","quote":"If the rug is reversible and the care label allows it, flipping it occasionally can also help distribute wear."}]},"entry_sources":{"instant_stain_concealment":["https://www.bib.az/blogs/69605/Why-Reversible-Rugs-Offer-Double-the-Style-Options"],"seasonal_flipping_schedule":["https://fredremmersrugcleaners.com/blog/how-often-rotate-rug.php","https://nordicdesignblog.com/how-to-extend-the-life-of-an-area-rug/"],"lightweight_one_person_flip":["https://brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-fundament/craft-fundament-chocolate-cream"],"load_bearing_wear_redistribution":["https://brinkandcampman.com/en/collectie/brink-and-campman/craft/craft-fundament/craft-fundament-chocolate-cream","https://nordicdesignblog.com/how-to-extend-the-life-of-an-area-rug/"]}},"undyed_wool_color_properties":{"title":"Undyed wool color and its advantages","entries":{"dye_free_manufacturing":"Skipping the dye bath eliminates the chemicals and high water consumption typically required to colour wool, so the rug’s chocolate and cream hues are achieved with a smaller environmental footprint — a direct benefit of the undyed construction.","fleece_derived_color_variation":"The undyed wool’s color range comes exclusively from the sheep’s fleece, yielding a palette of cream, ivory, beige, grey, and warm brown — and because no two fleeces are identical, the chocolate and cream gradient will vary subtly from rug to rug, making each one genuinely one-of-a-kind.","undyed_wool_lightfastness_vs_cotton":"Micro-fade tests conducted by museum conservators show that undyed wool is significantly more light-stable than undyed cotton, meaning the rug’s natural chocolate and cream tones will resist fading under indoor lighting far better than a cotton or linen rug would."},"entry_quotes":{"dye_free_manufacturing":[{"url":"https://rugsforgood.com.au/blogs/journal/the-benefits-of-undyed-wool-in-rugs-a-natural-choice-for-rugs-for-good","quote":"The dyeing process in textile production often involves the use of chemicals and significant water consumption. By opting for undyed wool, you reduce the environmental impact associated with these processes."}],"fleece_derived_color_variation":[{"url":"https://therugtrader.com.au/blogs/news/undyed-natural-wool-rugs","quote":"You’ll usually see a mix of soft, earthy tones like cream, ivory, beige, grey, and warm brown"},{"url":"https://therugtrader.com.au/blogs/news/undyed-natural-wool-rugs","quote":"The colours aren’t flat, they shift slightly across the surface, which adds depth without being loud"}],"undyed_wool_lightfastness_vs_cotton":[{"url":"https://usercontent.one/wp/www.jeanettescharing.net/wp-content/uploads/2023/12/DHA-2012-10-09-hela.pdf","quote":"Cotton in its undyed state is more fugitive than wool in its undyed state"}]},"entry_sources":{"dye_free_manufacturing":["https://rugsforgood.com.au/blogs/journal/the-benefits-of-undyed-wool-in-rugs-a-natural-choice-for-rugs-for-good"],"fleece_derived_color_variation":["https://therugtrader.com.au/blogs/news/undyed-natural-wool-rugs"],"undyed_wool_lightfastness_vs_cotton":["https://usercontent.one/wp/www.jeanettescharing.net/wp-content/uploads/2023/12/DHA-2012-10-09-hela.pdf"]}}}},"handle":"craft-fundament-chocolate-and-cream-reversible-rug-see-available-sizes-21438-25401032","storefront_path":"/en/rugs/area-rugs/up-to-9-x-12/craft-fundament-chocolate-and-cream-reversible-rug-see-available-sizes--21438-25401032","storefront_url":"https://ai.simons.ca/en/rugs/area-rugs/up-to-9-x-12/craft-fundament-chocolate-and-cream-reversible-rug-see-available-sizes--21438-25401032"}}