{"product":{"catalog_id":"a31ef762-4696-4e38-afc2-76b00d7f5e20","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"34e451e6-1b40-45f0-b66d-91abccc62de4","title":"Cathy Flower Bouquet Maxi Dress","description":"The Rixo Cathy Flower Bouquet Maxi Dress is a floor-length floral dress made from fluid viscose crepe. It features a deep V-neckline at the front and back, ruffled cap sleeves, a fitted silhouette with princess seams, and a concealed back zipper. The dress measures 54 inches (137 cm) in length from the top of the shoulder and has an all-over flower bouquet print on a muted blue base.","url":"https://www.simons.ca/en/women-clothing/dresses/sundress/cathy-flower-bouquet-maxi-dress--22952-29826303?colourId=0","brand":"Rixo","condition":"new","product_category":"women clothing > dresses > sundress","material":"Main material: 100% viscose","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/22952/29826303/49/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/22952/29826303/49/A2_2.jpg","https://imagescdn.simons.ca/images/22952/29826303/49/A3_2.jpg"],"images":[{"id":"img-1784702996829-0","url":"https://imagescdn.simons.ca/images/22952/29826303/49/A1_2.jpg","alt_text":"Cathy flower bouquet maxi dress product image (primary)","position":1,"attributes":{"other":{"summary":"Studio front-on product photo on a neutral light background showing a model cropped at mid-face, holding a bag and wearing shoes; 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The print is a painterly blue floral design on a blue background.","q":"What are the exact colors and floral pattern design of the Cathy Flower Bouquet Maxi Dress?"},{"a":"The fitted silhouette drapes fluidly without clinging, thanks to the viscose crepe fabric [2]. It fits true to size with minimal stretch, so it accommodates various body types by following the body's lines rather than squeezing.","q":"How does the fitted silhouette accommodate different body types? Is there any stretch in the fabric?"},{"a":"The dress should be dry cleaned only to preserve the drape and color of the fabric [1][2]. Machine washing is not recommended.","q":"What are the recommended care instructions for this dress? Can it be machine washed or does it require dry cleaning?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/women-clothing/dresses/sundress/cathy-flower-bouquet-maxi-dress--22952-29826303?colourId=0","deep_research":{"dimensions":{"printed_viscose_care":{"title":"Care and longevity for the botanical print","entries":{"dark_breathable_storage":"The painterly floral pattern is susceptible to fading under light, so storing the dress in a breathable cotton garment cover inside a dark closet—never in a plastic dry cleaning bag—preserves the depth of the Amelia Bouquet Blue print and prevents trapped moisture from weakening the fibers.","viscose_s_wet_fragility":"Viscose loses approximately 50% of its dry strength when wet and can shrink up to 10–15% with agitation, which means a wrong wash cycle would permanently distort the fitted silhouette and cause the Amelia Bouquet Blue print to wrinkle and fade—the primary reason dry cleaning is the first-line recommendation.","low_heat_ironing_and_steaming":"Direct high heat from an iron will scorch the viscose crepe and can cause the blue pigments of the Amelia Bouquet Blue print to fade in patches; smoothing should be done with a cool iron on the reverse or a steamer, using a pressing cloth to shield the fabric.","flat_drying_to_prevent_stretching":"Hanging the dress while wet will stretch the viscose fibers and pull the fitted silhouette out of shape, potentially distorting the painterly floral; laying the dress flat on a towel and reshaping while damp preserves the intended 54-inch length and the print's alignment.","professional_dry_cleaning_for_longevity":"For a dress at this price point with a collectible Rixo print, occasional professional dry cleaning isn't just about cleanliness—solvent-based cleaning avoids the swelling that water causes in viscose, keeping the fitted silhouette and the painterly wash of the Amelia Bouquet Blue pattern intact for years of wear.","hand_wash_with_cold_water_and_no_wringing":"If dry cleaning isn't possible, the dress can be hand-washed in cold water with a mild detergent and minimal agitation, then reshaped and laid flat to dry away from direct heat—this approach avoids the mechanical stress that triggers viscose's wet instability and keeps the floral print from bleeding or warping."},"entry_quotes":{"dark_breathable_storage":[{"url":"https://june9clothing.com/blogs/fabric-care-comfort/floral-midi-dress-for-women-care-guide-to-make-your-prints-last-years","quote":"direct sun exposure is one of the fastest ways to fade floral prints."},{"url":"https://june9clothing.com/blogs/fabric-care-comfort/floral-midi-dress-for-women-care-guide-to-make-your-prints-last-years","quote":"Store in breathable cotton garment covers"}],"viscose_s_wet_fragility":[{"url":"https://snsilk.com/how-to-wash-viscose/","quote":"Most importantly, viscose fiber exhibits a significant reduction in strength when wet, reaching only 50% of its dry strength."},{"url":"https://snsilk.com/how-to-wash-viscose/","quote":"Typically, ordinary viscose bears a shrinkage rate of about 10%. Those with a loose fabric construction have a higher shrinkage rate, which even reaches up to 15%."}],"low_heat_ironing_and_steaming":[{"url":"https://www.thecoolhour.com/products/rixo-cathy-floral-crepe-midi-dress/","quote":"Avoid high heat ironing; use a cool setting or steam with a pressing cloth"}],"flat_drying_to_prevent_stretching":[{"url":"https://june9clothing.com/blogs/fabric-care-comfort/floral-midi-dress-for-women-care-guide-to-make-your-prints-last-years","quote":"Avoid hanging heavy wet dresses (prevents stretching)"}],"professional_dry_cleaning_for_longevity":[{"url":"https://decorwithstyle.com/how-do-you-wash-dry-clean-only-viscose/","quote":"If your viscose garment is expensive or holds sentimental value, it’s worth considering professional dry cleaning."},{"url":"https://snsilk.com/how-to-wash-viscose/","quote":"Professional dry cleaning might be the only method to handle it."}],"hand_wash_with_cold_water_and_no_wringing":[{"url":"https://www.thecoolhour.com/products/rixo-cathy-floral-crepe-midi-dress/","quote":"If washing is attempted, hand wash in cold water with a mild detergent and minimize agitation"}]},"entry_sources":{"dark_breathable_storage":["https://june9clothing.com/blogs/fabric-care-comfort/floral-midi-dress-for-women-care-guide-to-make-your-prints-last-years"],"viscose_s_wet_fragility":["https://snsilk.com/how-to-wash-viscose/"],"low_heat_ironing_and_steaming":["https://www.thecoolhour.com/products/rixo-cathy-floral-crepe-midi-dress/"],"flat_drying_to_prevent_stretching":["https://june9clothing.com/blogs/fabric-care-comfort/floral-midi-dress-for-women-care-guide-to-make-your-prints-last-years"],"professional_dry_cleaning_for_longevity":["https://decorwithstyle.com/how-do-you-wash-dry-clean-only-viscose/","https://snsilk.com/how-to-wash-viscose/"],"hand_wash_with_cold_water_and_no_wringing":["https://www.thecoolhour.com/products/rixo-cathy-floral-crepe-midi-dress/"]}},"fit_and_sizing_nuances":{"title":"How the Cathy dress runs in real-world sizing","entries":{"54_inch_maxi_length":"At 54 inches from the top of the shoulder, the hem reaches the floor on someone 5'5\" wearing a 2-inch heel, making it a true floor-length maxi; petite buyers should plan for tailoring unless they are wearing very high heels.","between_sizes_guidance":"Rixo's own fit note says 'Take your normal size,' but because the viscose crepe has zero elastane and the bias cut provides only minimal give, shoppers with a larger bust relative to their frame should round up to avoid tension across the V-neckline and underarm."},"entry_quotes":{"between_sizes_guidance":[{"url":"https://www.brownthomas.com/women/clothing/dresses/cathy-floral-dress/2001359010.html","quote":"Fits true to size – Take your normal size"}]},"entry_sources":{"between_sizes_guidance":["https://www.brownthomas.com/women/clothing/dresses/cathy-floral-dress/2001359010.html"]}},"competitive_positioning":{"title":"How the Cathy maxi stands among Rixo floral dresses","entries":{"midi_vs_maxi_pricing":"The Cathy Maxi (Simons, 385 CAD) and the Cathy Midi (Selfridges, £235) are priced at nearly the same tier, so the maxi length does not command a premium—buyers choosing the maxi for its extra coverage and dramatic silhouette are not paying a higher price compared to the midi iteration.","viscose_rixo_s_accessible_entry_point":"With the Adele silk dress (£315) and Meera woven maxi (£525) occupying the premium tier, and the cotton Kendall dress (£185) as a casual alternative, Cathy's 100% viscose crepe fabric offers a middle ground that balances dressier drape with everyday affordability, making it the best-value route to Rixo's signature romantic silhouette."},"entry_quotes":{"midi_vs_maxi_pricing":[{"url":"https://www.selfridges.com/GB/en/product/rixo-cathy-floral-print-woven-midi-dress_R04637736/","quote":"£235.00"}],"viscose_rixo_s_accessible_entry_point":[{"url":"https://www.selfridges.com/GB/en/product/rixo-cathy-floral-print-woven-midi-dress_R04637736/","quote":"100% viscose"},{"url":"https://www.selfridges.com/GB/en/product/rixo-cathy-floral-print-woven-midi-dress_R04637736/","quote":"Kendall Printed Cotton Midi Dress 1. Price:£185.00"},{"url":"https://www.selfridges.com/GB/en/product/rixo-cathy-floral-print-woven-midi-dress_R04637736/","quote":"Meera Printed Woven Maxi Dress 1. Price:£525.00"}]},"entry_sources":{"midi_vs_maxi_pricing":["https://www.simons.ca/en/women-clothing/dresses/sundress/cathy-flower-bouquet-maxi-dress--22952-29826303?colourId=0","https://www.selfridges.com/GB/en/product/rixo-cathy-floral-print-woven-midi-dress_R04637736/"],"viscose_rixo_s_accessible_entry_point":["https://www.selfridges.com/GB/en/product/rixo-cathy-floral-print-woven-midi-dress_R04637736/"]}},"viscose_crepe_performance":{"title":"How viscose crepe wears in a summer maxi dress","entries":{"matte_crepe_finish":"The crepe texture scatters light rather than reflecting it, producing a non-shiny surface that makes the blue floral print read as soft and watercolor-like — a look that reinforces the dress’s vintage, romantic character and distinguishes it from high-sheen satin occasionwear.","140_160_gsm_fabric_weight":"Dress-weight viscose crepe typically falls between 140 and 160 grams per square meter, a range that gives a floor-length skirt just enough heft to catch momentum and billow with movement rather than flattening against the legs.","layering_into_cooler_seasons":"Because viscose crepe stays fluid rather than stiff, it layers smoothly under a jacket or chunky cardigan, extending this summer maxi into early fall when styled with boots and a wrap — a versatility not all lightweight dresses offer.","dye_affinity_for_saturated_prints":"Viscose fibers accept and hold dye more uniformly than many synthetics, so the Amelia Bouquet pattern appears with true-to-design color depth and crisp edge definition — critical for a painterly floral that would lose its impact if the print looked washed-out or blurry.","breathable_warm_weather_construction":"The viscose fiber structure allows air to flow through the fabric, keeping the full-length maxi dress comfortable in heat — a practical perk for outdoor late-summer events where a floor-length silhouette in a less breathable material would feel oppressive."},"entry_quotes":{"matte_crepe_finish":[{"url":"https://www.xnztex.com/news/best-dress-styles-for-viscose-crepe-fabric/","quote":"The crepe finish gives a more understated appearance than satin, which can be useful for brands aiming at modern, minimal, or natural-looking womenswear."}],"140_160_gsm_fabric_weight":[{"url":"https://globalfabricwholesale.com/viscose-dress-design-fabric-guide/","quote":"For most projects, 140 to 160 GSM is the safest and most versatile choice."},{"url":"https://globalfabricwholesale.com/viscose-dress-design-fabric-guide/","quote":"A flowy midi or maxi dress in viscose moves with every step — the fabric catches air, falls back into place, and drapes in a way that stiffer materials simply cannot replicate."}],"layering_into_cooler_seasons":[{"url":"https://www.fabricsewingh.com/product/viscose-dress-crepe-vanessa-s-vanity/","quote":"Equally effortless to wear into the colder months, simply layer with leggings, boots and a cosy cardigan or smart blazer, for year-round wear."}],"dye_affinity_for_saturated_prints":[{"url":"https://globalfabricwholesale.com/viscose-dress-design-fabric-guide/","quote":"Viscose takes dye more vividly and evenly than many natural and synthetic fabrics, which is why printed viscose looks so good in dress applications."}],"breathable_warm_weather_construction":[{"url":"https://www.xnztex.com/news/best-dress-styles-for-viscose-crepe-fabric/","quote":"the viscose base supports comfort and breathability, making it practical for warm-weather dresses and layered styling."}]},"entry_sources":{"matte_crepe_finish":["https://www.xnztex.com/news/best-dress-styles-for-viscose-crepe-fabric/"],"140_160_gsm_fabric_weight":["https://globalfabricwholesale.com/viscose-dress-design-fabric-guide/"],"layering_into_cooler_seasons":["https://www.fabricsewingh.com/product/viscose-dress-crepe-vanessa-s-vanity/"],"dye_affinity_for_saturated_prints":["https://globalfabricwholesale.com/viscose-dress-design-fabric-guide/"],"breathable_warm_weather_construction":["https://www.xnztex.com/news/best-dress-styles-for-viscose-crepe-fabric/"]}}}},"handle":"cathy-flower-bouquet-maxi-dress-22952-29826303","storefront_path":"/en/women-clothing/dresses/sundress/cathy-flower-bouquet-maxi-dress--22952-29826303","storefront_url":"https://ai.simons.ca/en/women-clothing/dresses/sundress/cathy-flower-bouquet-maxi-dress--22952-29826303"}}