{"product":{"catalog_id":"ab1bce66-426c-4a24-b13d-70a4c1c664dd","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"f6445549-faf8-4bfd-89bb-e9ef592eec11","title":"Scalloped Bead Embroidery Midi Tube Dress","description":"This is a black midi-length tube dress with scalloped bead embroidery on sheer micro tulle, lined with crepe, featuring built-in boning, a hidden back zip, silicone trim, and a centre back vent. It is intended for evening wear and formal occasions. 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part of the dress construction – it is not a separate piece you need to wear underneath. The slip is integrated with the hidden zip closure at the back, so the dress is worn as a single garment.","q":"Is the inner crepe slip attached to the outer tulle layer or is it a separate piece that needs to be worn underneath?"},{"a":"The silicone grip trim is designed to hold the dress securely in place, and it works effectively on most skin types. However, its performance may be affected by lotions, oils, or very dry skin. For best results, ensure the skin is clean and dry before wearing.","q":"How well does the silicone grip hold the dress in place throughout an evening of dancing or sitting? Does it work on all skin types?"},{"a":"The beads are individually sewn as part of the embroidery – the term \"scalloped bead embroidery\" indicates each bead is hand- or machine-sewn onto the tulle. This makes the beadwork durable, but still requires careful handling. Dry cleaning is recommended, and we advise using a professional cleaner experienced with beaded garments to avoid loosening beads.","q":"Are the beads on the embroidery individually sewn or glued? How durable is the beadwork against regular wear and dry cleaning?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/women-designer/dresses/midi/scalloped-bead-embroidery-midi-tube-dress--22430-29826308?colourId=0","deep_research":{"dimensions":{"scandi_glam_aesthetic":{"title":"The Scandi-glam design movement and Rotate","entries":{"redefining_scandi_glam":"Rotate's founding mission, as stated by the brand, is to \"redefine Scandi-glam through bold design, sharp silhouettes, and distinct attitude,\" which directly shapes the dress's combination of a streamlined tube silhouette (the Scandi restraint) with high-impact scalloped bead embroidery (the glamour) — making it an embodiment of the label's core identity.","founders_gap_in_the_market":"Founders Jeanette Madsen and Thora Valdimarsdottir launched Rotate in 2018 because as fashion editors and influencers they couldn't find the sexy, statement party dresses they wanted to wear — their own words were \"sexy dresses were not an option\" in the existing Scandi market — which means this dress is the result of a genuine, personal demand rather than a trend forecast.","runway_and_community_legacy":"Rotate's debut catwalk show during Copenhagen Fashion Week drew the Crown Princess of Copenhagen and sparked the #makeitrotate community on Instagram, transforming the brand into a social-media-fueled insider phenomenon — wearing this dress isn't just a style choice, it's a nod to that community and its founder-driven, direct-to-fan energy.","global_retailer_seal_of_approval":"From its first season, Rotate was picked up by prestigious retailers like Net-a-Porter, Mytheresa, and Browns, and now stocks in over 450 doors worldwide — that immediate industry backing confirms the Scandi-glam aesthetic's global resonance and assures that this dress sits within a carefully curated, fashion-establishment-endorsed collection.","elevated_contemporary_price_positioning":"Rotate is positioned as elevated contemporary, 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snaps of themselves in the brand’s attention-grabbing dresses."},{"url":"https://wwd.com/fashion-news/fashion-features/influencers-thora-valdimars-jeanette-madsen-instagram-rotate-birger-christensen-1202995588/","quote":"The hashtag #makeitrotate has given rise to a community of its own on Instagram."}],"global_retailer_seal_of_approval":[{"url":"https://www.vogue.com/article/how-rotate-became-one-of-scandinavias-fastest-growing-labels","quote":"its bold and affordable dresses and separates are stocked at 450 retailers including Browns, Net-a-Porter, Mytheresa, Bergdorf Goodman and Printemps."}],"elevated_contemporary_price_positioning":[{"url":"https://coveti.com/who-is-rotate-birger-christensen/","quote":"The design language is high-glamour and the fabrications lean on sequins, beading, and leather, but the pricing is built to be reachable."}],"h_m_collaboration_as_cultural_milestone":[{"url":"https://www.voguescandinavia.com/articles/all-you-need-to-know-about-the-upcoming-rotate-x-handm-collection-according-to-creative-director-duo-jeanette-madsen-and-thora-valdimars","quote":"For Rotate Birger Christensen’s fifth turn around the sun, the Scandi partywear favourite is doing something most brands can only dream about: launching a capsule collection with H&M."},{"url":"https://www.voguescandinavia.com/articles/all-you-need-to-know-about-the-upcoming-rotate-x-handm-collection-according-to-creative-director-duo-jeanette-madsen-and-thora-valdimars","quote":"Hot on the heels of the hyped drops of H&M’s designer collaborations with Rabanne and Mugler, teaming up with the high street heavyweight is a major milestone."}],"cultural_shift_toward_sexy_dressing_in_scandinavia":[{"url":"https://www.harpersbazaar.com/uk/fashion/a45903619/rotate-interview/","quote":"We've changed a lot of attitudes, especially here in 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Bahnsen)."}]},"entry_sources":{"redefining_scandi_glam":["https://www.rotatebirgerchristensen.com/about"],"founders_gap_in_the_market":["https://www.vogue.com/article/how-rotate-became-one-of-scandinavias-fastest-growing-labels"],"runway_and_community_legacy":["https://wwd.com/fashion-news/fashion-features/influencers-thora-valdimars-jeanette-madsen-instagram-rotate-birger-christensen-1202995588/"],"global_retailer_seal_of_approval":["https://www.vogue.com/article/how-rotate-became-one-of-scandinavias-fastest-growing-labels"],"elevated_contemporary_price_positioning":["https://coveti.com/who-is-rotate-birger-christensen/"],"h_m_collaboration_as_cultural_milestone":["https://www.voguescandinavia.com/articles/all-you-need-to-know-about-the-upcoming-rotate-x-handm-collection-according-to-creative-director-duo-jeanette-madsen-and-thora-valdimars"],"cultural_shift_toward_sexy_dressing_in_scandinavia":["https://www.harpersbazaar.com/uk/fashion/a45903619/rotate-interview/","https://www.vogue.com/article/how-rotate-became-one-of-scandinavias-fastest-growing-labels"]}},"competitive_positioning":{"title":"How this dress compares to similar options","entries":{"built_in_boning":"Built-in boning, a structural detail typically found in bridal and corsetry, gives this strapless dress a sculpted, body-hugging shape that surpasses the elastic-and-grip hold of many tube dresses at this price — it ensures the silhouette stays precisely smooth and doesn’t ride down over extended wear.","signature_classic_reinterpretation":"Rotate frames this piece as 'a sublime reinterpretation of one of the brand’s signature classics,' elevating it from seasonal trend to the definitive, evolved version of their core tube silhouette — for the brand’s followers, it is the ultimate expression of the Rotate party-dress DNA.","scalloped_bead_embroidery_technique":"The scalloped bead embroidery differentiates this dress from the dense all-over sequin or mixed-bead textures common in Rotate’s entry-level tube dresses and many contemporaries; it substitutes pattern for pure sparkle, aligning with the brand’s Copenhagen minimalism — described as 'balancing festive opulence with minimalist precision.'","46_75_inch_length_with_center_back_vent":"With a precise 46.75-inch length from the top of the bust and a center back vent, the dress is engineered for a dramatic column line while preserving functional stride; the vent eliminates the restrictive hobble effect of many straight midi tube dresses, making it suitable for active evenings of dancing and socializing.","rotate_s_non_scalloped_beaded_midi_tube_dress_pink_brown":"Rotate’s Beaded Midi Tube Dress in pink or brown retails for 3,400 DKK (~$660 CAD) on the brand’s official site, while this scalloped embroidery version is listed at $795 CAD — the $135 CAD premium reflects the more intricate, labor-intensive scalloped beadwork over standard all-over sequin or mixed-bead embellishment, making it the top-tier option within the brand’s tube dress range."},"entry_quotes":{"built_in_boning":[{"url":"https://www.stylight.ca/Item/Rotate/Womens-Scalloped-Bead-Embroidery-Maxi-Tube-Dress-Black--d386a6c7-69ba-565b-9e3c-31271c5dfe27/","quote":"Tube design with built-in boning"}],"signature_classic_reinterpretation":[{"url":"https://www.stylight.ca/Item/Rotate/Womens-Scalloped-Bead-Embroidery-Maxi-Tube-Dress-Black--d386a6c7-69ba-565b-9e3c-31271c5dfe27/","quote":"A sublime reinterpretation of one of the brands signature classics"}],"scalloped_bead_embroidery_technique":[{"url":"https://www.modaoperandi.com/women/p/rotate/beaded-midi-tube-dress/699953","quote":"ROTATE redefines Scandi-glam through bold design, sharp silhouettes, and distinct attitude."},{"url":"https://www.stylight.ca/Item/Rotate/Womens-Scalloped-Bead-Embroidery-Maxi-Tube-Dress-Black--d386a6c7-69ba-565b-9e3c-31271c5dfe27/","quote":"meticulous scalloped bead 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trend."},"entry_quotes":{"built_in_grip_across_the_silhouette_family":[{"url":"https://www.stylight.ca/Item/Rotate/Womens-Scalloped-Bead-Embroidery-Maxi-Tube-Dress-Black--d386a6c7-69ba-565b-9e3c-31271c5dfe27/","quote":"Tube design with built-in boning Silicone trim for the perfect grip Centre vent behind"}],"a_sublime_reinterpretation_of_one_of_the_brands_signature_classics":[{"url":"https://www.stylight.ca/Item/Rotate/Womens-Scalloped-Bead-Embroidery-Maxi-Tube-Dress-Black--d386a6c7-69ba-565b-9e3c-31271c5dfe27/","quote":"A sublime reinterpretation of one of the brands signature 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illusion of a semi-sheer dress while remaining fully opaque, so you can wear it without additional underlayers in warm weather, yet for colder months it easily accepts a thin-fitting turtleneck underneath — a styling trick that adds a layer of warmth without obscuring the beadwork.","built_in_boning_silicone_grip":"The built-in boning and silicone grip strip mean you can forgo a strapless bra without worry — the dress stays put during a night of dancing, which leaves the neckline completely bare and ready for oversized earrings or a sculptural collar-style necklace, an intentional blank-canvas move that plays into Rotate's sharp, minimal Scandi-glam aesthetic."},"entry_quotes":{"centre_back_vent":[{"url":"https://www.stylight.ca/Item/Rotate/Womens-Scalloped-Bead-Embroidery-Maxi-Tube-Dress-Black--d386a6c7-69ba-565b-9e3c-31271c5dfe27/","quote":"Centre vent 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