{"product":{"catalog_id":"ae56d0c7-42f5-478e-add4-a1f21f7ca7ea","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"4382535c-cfc0-4997-9716-b7c6dc1d386d","title":"The North Diffuser","description":"The North Diffuser is a reed diffuser from Vancouver Candle Co., a Canadian brand that produces premium fragrance products. It offers a blend of amber, Arctic heather, and moss, evoking woodland, flowering valleys, and lichen-covered trees. This 175 ml (6 oz) diffuser is handcrafted in small batches and handmade in Canada, designed to continuously fragrance rooms.","url":"https://www.simons.ca/en/decor/diffusers-home-fragrances/the-north-diffuser--20987-2241110?colourId=0","brand":"Vancouver Candle Co.","condition":"new","product_category":"decor > diffusers home fragrances","material":"Fragrance notes: Amber, artic heather, moss; Diffuser: Fragrances, essential oils, reeds","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/20987/2241110/99/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/20987/2241110/99/A2_2.jpg","https://imagescdn.simons.ca/images/20987/2241110/99/A3_2.jpg"],"images":[{"id":"img-1785386845520-0","url":"https://imagescdn.simons.ca/images/20987/2241110/99/A1_2.jpg","alt_text":"The North diffuser product image (primary)","position":1,"attributes":{"other":{"summary":"Composition includes natural stone props, a reflective white surface, vertical soft shadows in the background, and studio lighting producing soft diffuse highlights and mild reflections of the reeds on the surface.","observations":[{"key":"Foreground rock prop left","kind":"feature","value":"Rough textured rock occupying the lower-left foreground with visible mineral striations and darker tones.","regions":[{"x":0,"y":0.72,"width":0.35,"height":0.28,"confidence":"high"}],"evidence_status":"direct"},{"key":"Base rock under bottle","kind":"feature","value":"Lighter-colored crystalline rock used as a pedestal under the bottle, with textured granular surface.","regions":[{"x":0.58,"y":0.46,"width":0.34,"height":0.35,"confidence":"high"}],"evidence_status":"direct"},{"key":"Reflections and surface","kind":"feature","value":"Glossy white horizontal surface reflecting faint silhouettes of the reed sticks and casting subtle shadows.","regions":[{"x":0.15,"y":0.78,"width":0.7,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background and lighting","kind":"feature","value":"Vertical softly diffused pale panels in the background creating alternating light and shadow bands; lighting is soft and even.","regions":[{"x":0,"y":0,"width":1,"height":0.4,"confidence":"high"}],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Three-quarter front composition showing box at left and bottle at right with diagonal reed sticks creating dynamic leading lines.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"matte off-white","part":"bottle body","regions":[{"x":0.66,"y":0.09,"width":0.22,"height":0.31,"confidence":"high"}],"subject":"product","description":"Opaque matte off-white/cream finish with even diffuse highlights","estimated_hex":"#F6F5F1"},{"name":"glossy black","part":"cap","regions":[{"x":0.73,"y":0.06,"width":0.08,"height":0.05,"confidence":"high"}],"subject":"product","description":"Glossy black cylindrical cap with reflective highlights","estimated_hex":"#0A0A0A"},{"name":"matte black","part":"reed sticks","regions":[{"x":0.4,"y":0.2,"width":0.4,"height":0.7,"confidence":"high"}],"subject":"product","description":"Thin matte black sticks crossing the composition","sampled_hex":"#0E0D0D","estimated_hex":"#0A0A0A"},{"name":"off-white","part":"box background","regions":[{"x":0.06,"y":0.06,"width":0.35,"height":0.86,"confidence":"high"}],"subject":"packaging","description":"Off-white box face with printed black pattern and text","sampled_hex":"#C1BAB6","estimated_hex":"#F2F2EE"},{"name":"black print","part":"box printed pattern and text","regions":[{"x":0.06,"y":0.06,"width":0.35,"height":0.86,"confidence":"high"}],"subject":"packaging","description":"Solid black small cross/star marks and text printed on the box","estimated_hex":"#0A0A0A"}],"product":{"summary":"Matte white rectangular diffuser bottle with a short neck and glossy black screw cap, shown with several thin black reed sticks leaning across and beside it. 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image cropped to include the bottle base and most of the box but not the full top of the box.","regions":[],"evidence_status":"direct"},{"key":"Lighting","kind":"feature","value":"Soft, diffused directional lighting from upper left producing gentle highlights on the cap and soft shadows on the right side of objects.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"frosted off-white","part":"bottle body","regions":[{"x":0.05,"y":0.38,"width":0.5,"height":0.55,"confidence":"high"}],"subject":"product","description":"Matte frosted white finish across the cylindrical body.","sampled_hex":"#F1F1F4","estimated_hex":"#F5F5F0"},{"name":"gloss black","part":"cap","regions":[{"x":0.18,"y":0.28,"width":0.18,"height":0.12,"confidence":"high"}],"subject":"product","description":"Glossy solid black cap with visible specular highlights.","sampled_hex":"#0E0D0A","estimated_hex":"#0A0A0A"},{"name":"white","part":"box background","regions":[{"x":0.52,"y":0.08,"width":0.42,"height":0.75,"confidence":"high"}],"subject":"packaging","description":"Matte white box background where the small black pattern is printed.","estimated_hex":"#FFFFFF"},{"name":"black","part":"box pattern and text","regions":[{"x":0.62,"y":0.08,"width":0.3,"height":0.45,"confidence":"high"}],"subject":"packaging","description":"Small repeated black cross/star pattern and black printed text on the box.","estimated_hex":"#000000"}],"product":{"summary":"Frosted white cylindrical diffuser bottle with a short neck and a glossy black screw cap. 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some boxes are tilted for a dynamic arrangement.","regions":[],"evidence_status":"direct"},{"key":"Lighting and shadows","kind":"feature","value":"Soft directional light from upper-left casts subtle shadows to the lower-right and creates matte highlights on frosted glass surfaces.","regions":[],"evidence_status":"direct"},{"key":"Tabletop reflection","kind":"feature","value":"Glossy light-colored tabletop produces faint reflections of the diffuser bottle and fallen bottle near the lower edge of the frame.","regions":[{"x":0.1,"y":0.88,"width":0.7,"height":0.1,"confidence":"high"}],"evidence_status":"direct"}]},"colors":[{"name":"frosted off-white","part":"diffuser bottle and candle jar","regions":[{"x":0.1,"y":0.72,"width":0.46,"height":0.25,"confidence":"high"},{"x":0.74,"y":0.78,"width":0.22,"height":0.16,"confidence":"high"}],"subject":"product","description":"Frosted off-white / very pale cream matte glass finish on both the upright bottle, fallen bottle, and the candle jar surface.","estimated_hex":"#F4F0EC"},{"name":"matte black","part":"reed sticks and caps","regions":[{"x":0.16,"y":0.74,"width":0.3,"height":0.22,"confidence":"high"}],"subject":"product","description":"Matte solid black used for the narrow reed sticks and the bottle caps.","estimated_hex":"#111111"},{"name":"off-white beige","part":"box background","regions":[{"x":0.26,"y":0.12,"width":0.48,"height":0.69,"confidence":"high"}],"subject":"packaging","description":"Off-white packaging panels that are slightly warmer than the bottles, providing a neutral base for the small repeat pattern.","estimated_hex":"#EFECE6"},{"name":"dark charcoal","part":"box pattern and text","regions":[{"x":0.26,"y":0.12,"width":0.48,"height":0.69,"confidence":"high"}],"subject":"packaging","description":"Small repeating crosses or starlets and serif type printed in a dark charcoal/black across box faces and label text.","sampled_hex":"#343234","estimated_hex":"#2B2B2B"},{"name":"pale cream yellow","part":"candle wax","regions":[{"x":0.78,"y":0.8,"width":0.14,"height":0.1,"confidence":"high"}],"subject":"product","description":"Creamy pale yellow wax visible inside the candle jar interior.","estimated_hex":"#F7E9C9"}],"product":{"summary":"A matte frosted glass diffuser bottle and a matching small frosted candle jar are arranged with black reed sticks; several tall rectangular product boxes with a repeating small cross/star pattern and serif product names are visible behind and around them.","observations":[{"key":"Diffuser bottle shape","kind":"feature","value":"Short cylindrical frosted glass bottle with a narrow neck and a flat circular black screw cap; bottle stands upright at lower-left foreground.","regions":[{"x":0.12,"y":0.72,"width":0.18,"height":0.2,"confidence":"high"}],"evidence_status":"direct"},{"key":"Fallen diffuser bottle","kind":"feature","value":"Second identical frosted bottle is shown tilted on its side, leaning against black reed sticks and a rock, with the base visible and a black cap facing left.","regions":[{"x":0.36,"y":0.73,"width":0.2,"height":0.17,"confidence":"high"}],"evidence_status":"direct"},{"key":"Reed diffuser sticks","kind":"feature","value":"Several thin matte black reed sticks are grouped and scattered; some stand upright inside the upright bottle and several lie diagonally across the foreground.","regions":[{"x":0.18,"y":0.73,"width":0.3,"height":0.22,"confidence":"high"}],"evidence_status":"direct"},{"key":"Small candle jar","kind":"feature","value":"Short frosted cylindrical candle jar shown on its side at lower-right foreground with visible unlit single-wick and a small pool of wax.","regions":[{"x":0.74,"y":0.78,"width":0.22,"height":0.16,"confidence":"high"}],"evidence_status":"direct"},{"key":"Patterned product boxes","kind":"feature","value":"Multiple tall rectangular boxes with an off-white background and a uniform small black cross or star repeat pattern covering the visible faces; boxes vary in orientation and are stacked and leaning.","regions":[{"x":0.26,"y":0.12,"width":0.48,"height":0.69,"confidence":"high"}],"evidence_status":"direct"},{"key":"Raised rectangular box label panels","kind":"feature","value":"Most boxes have a central plain rectangular label panel (no pattern) with serif uppercase product names printed inside.","regions":[{"x":0.3,"y":0.28,"width":0.4,"height":0.36,"confidence":"high"}],"evidence_status":"direct"},{"key":"Rock props","kind":"feature","value":"Two rough textured natural rocks used as supports: one at lower-left behind bottles and one at lower-right under a box and next to the candle.","regions":[{"x":0.05,"y":0.7,"width":0.28,"height":0.2,"confidence":"high"},{"x":0.66,"y":0.68,"width":0.28,"height":0.22,"confidence":"high"}],"evidence_status":"direct"},{"key":"Side-printed brand on bottle base","kind":"text","value":"Word 'VANCOUVER' printed in uppercase serif/condensed type on the side of the fallen bottle base, oriented vertically in the image.","regions":[{"x":0.38,"y":0.76,"width":0.12,"height":0.09,"confidence":"high"}],"evidence_status":"direct"},{"key":"Small bottle label text","kind":"text","value":"Small horizontal text at the lower front of the upright bottle reads 'Great White North Collection'.","regions":[{"x":0.12,"y":0.88,"width":0.18,"height":0.04,"confidence":"medium"}],"evidence_status":"partial"}]},"packaging":{"summary":"Multiple tall rectangular retail boxes with a repeating small cross/star pattern and centered plain label panels displaying uppercase fragrance names are visible; 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Starting with 4–6 reeds provides balanced fragrance, adding reeds increases intensity, and removing them softens the scent while extending oil life [1][2].","q":"Can the scent intensity be adjusted by using fewer or more reeds?"},{"a":"Vancouver Candle Co. uses a combination of natural essential oils and perfume-grade fine fragrance [1]. The product description does not specify whether the fragrance is phthalate-free, so we recommend contacting the brand directly for confirmation.","q":"Are the essential oils used natural or synthetic, and are they phthalate-free?"}],"reviews":[{"date":"June 24, 2024","title":"J'adore!","rating":5,"content":"Odeur très agréable, douce et élégante.","reviewer_name":"Claudia H."},{"date":"August 9, 2024","title":"Odeur d’ambiance","rating":5,"content":"Ça sent tellement bon! Tout le monde remarque l’odeur lorsqu’ils entrent dans notre demeure.","reviewer_name":"France V."},{"date":"July 24, 2025","tags":["Appearance","Value"],"title":"odeur sublime","rating":5,"content":"tout est là, odeur de qualité, et visuellement parfait","reviewer_name":"Manon B."},{"date":"June 6, 2024","title":"Odeur","rating":5,"content":"Ça sent tellement bon","reviewer_name":"Lucie R."}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/decor/diffusers-home-fragrances/the-north-diffuser--20987-2241110?colourId=0","deep_research":{"dimensions":{"price_and_value_position":{"title":"Value compared to other premium diffusers","entries":{"diffuser_vs_candle_cost_efficiency":"At $64 CAD and lasting 3 months, The North diffuser runs about $21 per month of continuous scenting — the brand’s own 10oz candle costs $48 and burns only 60 hours, so even at 2 hours of daily use the candle lasts 30 days at $48 per month, making the diffuser the more economical long-run choice for daily home fragrance."},"entry_quotes":{"diffuser_vs_candle_cost_efficiency":[{"url":"https://www.vancouvercandleco.com/products/the-north","quote":"10oz Signature Boxed Candle (60 hour)"},{"url":"https://www.vancouvercandleco.com/products/the-north","quote":"175mL Scent Diffuser (3 months)"},{"url":"https://www.vancouvercandleco.com/products/the-north","quote":"$48.00"},{"url":"https://www.vancouvercandleco.com/products/gastown-175ml-scent-diffuser-3-months","quote":"$64.00"}]},"entry_sources":{"diffuser_vs_candle_cost_efficiency":["https://www.vancouvercandleco.com/products/the-north","https://www.vancouvercandleco.com/products/gastown-175ml-scent-diffuser-3-months"]}},"scent_character_and_mood":{"title":"What the scent actually smells like","entries":{"arctic_heather_note":"The Arctic heather note contributes a fresh, green-herbaceous aroma with a faint honeyed sweetness and a subtle resinous edge—more atmosphere than a single floral, it paints the air with the cool, expansive feeling of a wind-swept moorland, giving The North its distinctly wild, outdoorsy character."},"entry_quotes":{"arctic_heather_note":[{"url":"https://www.silloria.com/en/note/heather","quote":"Heather adds a fresh, green‑herbaceous aroma with a faint honeyed sweetness. The note registers as bright and slightly resinous, often described as reminiscent of early‑summer moorland air."},{"url":"https://premierepeau.com/pages/glossary-terms/heather","quote":"The scent of heather is atmospheric rather than concentrated -- it is a territory smell, not a single-flower smell."}]},"entry_sources":{"arctic_heather_note":["https://www.silloria.com/en/note/heather","https://premierepeau.com/pages/glossary-terms/heather"]}},"small_batch_craftsmanship":{"title":"The quality behind small-batch handcrafting","entries":{"artisanal_character":"Handcrafting in small batches means no two North diffusers are mechanically identical—the hand-poured fill and natural reed cut create subtle variations that mark each piece as a genuine studio creation, a sign of true artisan work that enthusiasts value over the sterile uniformity of factory output.","gentle_complex_scent_diffusion":"Handcrafted diffusers like The North typically disperse essential oils evenly and gently, which sustains the layered amber-heather-moss profile over a longer period—rather than delivering the short, aggressive burst common in mass-produced versions that rely on harsher synthetic carriers."},"entry_quotes":{"artisanal_character":[{"url":"https://potion.store/artistry-in-aromatherapy-handcrafted-diffusers-and-their-uni","quote":"Unlike factory-made counterparts, every handcrafted diffuser is an original, with subtle aesthetic and structural variations that enhance its charm and presence."}],"gentle_complex_scent_diffusion":[{"url":"https://potion.store/artistry-in-aromatherapy-handcrafted-diffusers-and-their-uni","quote":"Handcrafted diffusers often provide superior diffusion mechanisms, allowing essential oils to disperse evenly and gently, maintaining their integrity and therapeutic properties longer."}]},"entry_sources":{"artisanal_character":["https://potion.store/artistry-in-aromatherapy-handcrafted-diffusers-and-their-uni"],"gentle_complex_scent_diffusion":["https://potion.store/artistry-in-aromatherapy-handcrafted-diffusers-and-their-uni"]}}}},"handle":"the-north-diffuser-20987-2241110","storefront_path":"/en/decor/diffusers-home-fragrances/the-north-diffuser--20987-2241110","storefront_url":"https://ai.simons.ca/en/decor/diffusers-home-fragrances/the-north-diffuser--20987-2241110"}}