{"product":{"catalog_id":"bd4c85f8-ce22-454e-9249-6437bec65f12","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"0346558e-ab43-4f45-980f-98b629c5bc5d","title":"Colourful Jungle Scalloped Linen Dress","description":"This is a sleeveless, above-knee straight-fit minidress from Farm Rio, created in collaboration with Vicky Montanari. It has a scalloped neckline and hem, a low square neckline, and a print featuring animals and flowers. The dress is constructed from 100% linen with full lining, has non-adjustable straps and a side button placket, and is 83 cm (32.75 in) long from the shoulder.","url":"https://www.simons.ca/en/women-clothing/dresses/sundress/colourful-jungle-scalloped-linen-dress--23416-29826032?colourId=0","brand":"Farm Rio","condition":"new","product_category":"women clothing > dresses > sundress","material":"Main material: 100% european linen; Lining: 100% viscose","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/23416/29826032/99/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/23416/29826032/99/A2_2.jpg","https://imagescdn.simons.ca/images/23416/29826032/99/A3_2.jpg"],"images":[{"id":"img-1784702995635-0","url":"https://imagescdn.simons.ca/images/23416/29826032/99/A1_2.jpg","alt_text":"Colourful jungle scalloped linen dress product image (primary)","position":1,"attributes":{"other":{"summary":"Studio product shot on a plain white background showing a model wearing the dress and holding a woven tote; image crops the model above the mouth and includes slight shadowing.","observations":[{"key":"Shot composition","kind":"feature","value":"Centered vertical studio shot showing torso and legs of a standing model against a clean white background; head is partially cropped at the upper edge.","regions":[],"evidence_status":"direct"},{"key":"Prop","kind":"feature","value":"Brown woven tote bag held in the model's left hand, visible at lower-left of frame (prop, not part of the dress).","regions":[{"x":0.06,"y":0.72,"width":0.2,"height":0.22,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting and shadows","kind":"feature","value":"Even studio lighting with soft shadows beneath the model's arms and slight shadowing on the background to the right of the body.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"mint green","part":"scalloped trim and straps","regions":[{"x":0.34,"y":0.08,"width":0.32,"height":0.14,"confidence":"high"},{"x":0.3,"y":0.74,"width":0.4,"height":0.12,"confidence":"high"}],"subject":"product","description":"Solid light mint-green matte trim used on neckline, shoulder straps and hem.","sampled_hex":"#94D5D3","estimated_hex":"#7FD7B6"},{"name":"vibrant blue","part":"central print background","regions":[{"x":0.36,"y":0.2,"width":0.28,"height":0.3,"confidence":"high"}],"subject":"product","description":"Saturated mid-to-deep blue background used behind printed tropical motifs.","sampled_hex":"#1C7CDB","estimated_hex":"#1E73C6"},{"name":"coral red","part":"large red/coral accents in print","regions":[{"x":0.33,"y":0.52,"width":0.2,"height":0.18,"confidence":"high"}],"subject":"product","description":"Bright red to coral solid areas forming bold shapes in the lower portion of the print.","sampled_hex":"#EB624D","estimated_hex":"#D94A3F"},{"name":"white","part":"flower details and highlights","regions":[{"x":0.44,"y":0.18,"width":0.18,"height":0.12,"confidence":"high"}],"subject":"product","description":"Small areas of near-white used for flower petals and printed highlights.","estimated_hex":"#FFFFFF"},{"name":"sunny yellow","part":"yellow accent shapes in print","regions":[{"x":0.4,"y":0.4,"width":0.14,"height":0.12,"confidence":"medium"}],"subject":"product","description":"Bright warm yellow used for small accent shapes within the print.","estimated_hex":"#FFD66B"}],"product":{"summary":"Sleeveless short sundress with scalloped mint-green trim and a large multicolor tropical print panel centered on the front.","observations":[{"key":"Silhouette","kind":"feature","value":"Straight, above-knee sleeveless shift silhouette with narrow shoulder straps.","regions":[{"x":0.22,"y":0.12,"width":0.56,"height":0.76,"confidence":"high"}],"evidence_status":"direct"},{"key":"Scalloped trim","kind":"feature","value":"Distinct scalloped edge trim in a light mint-green color along the neckline, shoulder straps, and hem.","regions":[{"x":0.34,"y":0.08,"width":0.32,"height":0.14,"confidence":"high"},{"x":0.3,"y":0.74,"width":0.4,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Front print panel","kind":"feature","value":"Large vibrant central print covering the front center of the dress showing stylized tropical motifs including birds, flowers, leaves and abstract landscape shapes on a saturated blue background.","regions":[{"x":0.32,"y":0.18,"width":0.36,"height":0.5,"confidence":"high"}],"evidence_status":"direct"},{"key":"Visible motifs","kind":"feature","value":"Multiple printed birds, clusters of white five-petal flowers, green foliage, and bold red and coral abstract shapes within the print.","regions":[{"x":0.36,"y":0.22,"width":0.28,"height":0.36,"confidence":"high"}],"evidence_status":"direct"},{"key":"Fabric appearance","kind":"feature","value":"Woven fabric with a slightly textured, natural-fiber look consistent with linen or linen-blend; surface appears matte.","regions":[{"x":0.26,"y":0.4,"width":0.48,"height":0.44,"confidence":"medium"}],"evidence_status":"partial"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4704980","4704981","4704982","4704983","4704984"]},{"id":"img-1784702995635-1","url":"https://imagescdn.simons.ca/images/23416/29826032/99/A2_2.jpg","alt_text":"Colourful jungle scalloped linen dress product image 2","position":2,"attributes":{"other":{"summary":"Studio product shot on a plain white background showing a right-side model pose; the model holds a brown woven tote which is a prop; lighting is even with soft shadowing along the model's legs.","observations":[{"key":"Background and lighting","kind":"feature","value":"Even white studio background with soft, diffuse lighting and minimal shadowing.","regions":[],"evidence_status":"direct"},{"key":"Prop present","kind":"feature","value":"Model holds a brown woven tote bag by the left hand, visible in lower-left corner; tote is a prop and not part of the dress.","regions":[{"x":0.06,"y":0.68,"width":0.2,"height":0.3,"confidence":"high"}],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Three-quarter crop of the model from the upper chest to mid-thigh, model facing slightly away from the camera to show the dress side.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"mid teal green","part":"scalloped trim and straps","regions":[{"x":0.2,"y":0.04,"width":0.4,"height":0.68,"confidence":"high"}],"subject":"product","description":"Solid mid-teal green trim with a matte, slightly textured finish along straps, side border, and hem scallops.","sampled_hex":"#6BB5B2","estimated_hex":"#57C3A0"},{"name":"vivid royal blue","part":"central printed panel background","regions":[{"x":0.44,"y":0.12,"width":0.3,"height":0.32,"confidence":"high"}],"subject":"product","description":"Deep vivid royal blue area forming the main backdrop for portions of the printed jungle motif.","sampled_hex":"#0C5BBB","estimated_hex":"#005BBF"},{"name":"coral red","part":"large print accents","regions":[{"x":0.52,"y":0.44,"width":0.24,"height":0.26,"confidence":"high"}],"subject":"product","description":"Bright warm coral-red shapes within the lower printed panel with a flat, saturated appearance.","estimated_hex":"#E14B3E"},{"name":"off-white","part":"flower motifs","regions":[{"x":0.4,"y":0.18,"width":0.16,"height":0.14,"confidence":"high"}],"subject":"product","description":"Off-white to pale cream flower petals used in multiple floral motifs across the printed panel, matte finish.","estimated_hex":"#FFF8F0"}],"product":{"summary":"Right-side view of a sleeveless short dress on a model showing scalloped straps and hem, a green scalloped border, and a large multicolor jungle print panel on the dress body.","observations":[{"key":"Silhouette and view","kind":"feature","value":"Short, straight shift-style dress shown on a model from the right-side; hem ends above mid-thigh on the visible leg.","regions":[{"x":0.24,"y":0.08,"width":0.56,"height":0.84,"confidence":"high"}],"evidence_status":"direct"},{"key":"Straps and neckline","kind":"feature","value":"Single shoulder straps with a continuous scalloped edge that follows the neckline; straps are the same green scalloped trim as the hem.","regions":[{"x":0.2,"y":0.04,"width":0.28,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Scalloped hem and border","kind":"feature","value":"Wide scalloped border in a solid green color runs along the dress hem and side edge, with visible topstitching or seam where it meets the printed panel.","regions":[{"x":0.32,"y":0.6,"width":0.42,"height":0.32,"confidence":"high"}],"evidence_status":"direct"},{"key":"Printed front panel","kind":"feature","value":"Large, colorful printed panel occupying the front and visible side of the dress featuring dense botanical motifs, flowers, and stylized animal and landscape elements in multiple saturated colors.","regions":[{"x":0.36,"y":0.12,"width":0.44,"height":0.6,"confidence":"high"}],"evidence_status":"direct"},{"key":"Visible animal motif","kind":"feature","value":"A spotted animal figure with a light yellow/cream body and darker spots is visible within the printed panel near the upper-mid section of the dress.","regions":[{"x":0.5,"y":0.22,"width":0.18,"height":0.16,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Floral elements","kind":"feature","value":"White and pale-colored flower motifs with visible petal shapes are scattered across the printed panel, including clusters near the upper and left areas of the panel.","regions":[{"x":0.4,"y":0.18,"width":0.16,"height":0.14,"confidence":"high"},{"x":0.45,"y":0.4,"width":0.12,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Fabric appearance","kind":"feature","value":"Fabric appears lightweight with a smooth, slightly textured linen-like surface visible on the green trim and printed panel.","regions":[{"x":0.3,"y":0.12,"width":0.48,"height":0.6,"confidence":"medium"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4704980","4704981","4704982","4704983","4704984"]},{"id":"img-1784702995635-2","url":"https://imagescdn.simons.ca/images/23416/29826032/99/A3_2.jpg","alt_text":"Colourful jungle scalloped linen dress product image 3","position":3,"attributes":{"other":{"summary":"Studio shot of a model wearing the dress against a plain white background with soft, even lighting; image cropped to mid-thigh and shows the model turned to display the back of the garment.","observations":[{"key":"Background and lighting","kind":"feature","value":"Uniform white background with bright even studio lighting producing soft shadows beneath the model.","regions":[],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Three-quarter rear view cropped at mid-thigh showing only the model from shoulders to upper legs; centered composition with slight leftward model lean.","regions":[],"evidence_status":"direct"},{"key":"Image quality","kind":"feature","value":"High resolution and sharp focus on garment details and print; no visible motion blur.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"mint green","part":"scalloped trim and straps","regions":[{"x":0.24,"y":0.02,"width":0.52,"height":0.22,"confidence":"high"},{"x":0.2,"y":0.76,"width":0.6,"height":0.18,"confidence":"high"}],"subject":"product","description":"Solid mint green trim with a slightly darker green narrow outline along the scalloped edges; appears matte and even.","sampled_hex":"#94D2CD","estimated_hex":"#8ED3C7"},{"name":"bright cobalt blue","part":"central panel background","regions":[{"x":0.3,"y":0.22,"width":0.4,"height":0.22,"confidence":"high"}],"subject":"product","description":"Bright solid blue background used behind the upper portion of the jungle print.","sampled_hex":"#0B63C4","estimated_hex":"#0F66C8"},{"name":"white","part":"floral highlights","regions":[{"x":0.44,"y":0.26,"width":0.2,"height":0.14,"confidence":"high"}],"subject":"product","description":"Small five-petaled flowers rendered in near-white with soft yellow centers visible near the top of the printed panel.","estimated_hex":"#FFFFFF"},{"name":"vivid red","part":"print accents","regions":[{"x":0.2,"y":0.62,"width":0.28,"height":0.25,"confidence":"high"}],"subject":"product","description":"Bold warm red areas and coral accents within the lower-left portion of the printed landscape and bird details.","estimated_hex":"#D43B3B"}],"product":{"summary":"Back view of a sleeveless short dress with scalloped shoulder straps and hem, a solid mint-green trim and a central multicolored jungle print panel featuring birds and flowers on a bright blue background.","observations":[{"key":"Silhouette","kind":"feature","value":"Short, straight shift-style dress with a low scooped back visible in this view.","regions":[{"x":0.18,"y":0.06,"width":0.64,"height":0.88,"confidence":"high"}],"evidence_status":"direct"},{"key":"Straps and neckline","kind":"feature","value":"Wide shoulder straps with pronounced scalloped edges forming a scalloped low back neckline; scallop edges outlined with a darker green piping.","regions":[{"x":0.24,"y":0.02,"width":0.52,"height":0.22,"confidence":"high"}],"evidence_status":"direct"},{"key":"Hem detail","kind":"feature","value":"Scalloped hem mirroring the scalloped straps, with a thin darker green outline along the scallops.","regions":[{"x":0.2,"y":0.76,"width":0.6,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Main panel print","kind":"feature","value":"Central rectangular panel with a dense multicolored jungle illustration including birds, large tropical leaves, and layered abstract landscape shapes; panel background is bright blue at the upper portion.","regions":[{"x":0.24,"y":0.22,"width":0.52,"height":0.56,"confidence":"high"}],"evidence_status":"direct"},{"key":"Bird and flower motifs","kind":"feature","value":"Clearly printed bird figures and clusters of white five-petaled flowers near the upper central panel; additional lilies and floral elements toward the right side of the panel.","regions":[{"x":0.38,"y":0.24,"width":0.34,"height":0.26,"confidence":"high"},{"x":0.6,"y":0.36,"width":0.22,"height":0.28,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Fabric texture","kind":"feature","value":"Fine woven textile appearance consistent with a lightweight woven fabric; texture visible in the mint-green trim and lighter areas of the print.","regions":[{"x":0.18,"y":0.06,"width":0.64,"height":0.88,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Visible skin and fit","kind":"feature","value":"Model's upper back and arms are visible, indicating sleeveless fit and how straps sit on shoulders; right hand rests at side and left hand is placed on hip.","regions":[{"x":0,"y":0.04,"width":0.34,"height":0.54,"confidence":"high"},{"x":0.66,"y":0.16,"width":0.34,"height":0.68,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4704980","4704981","4704982","4704983","4704984"]}],"price":"395 CAD","sale_price":"395 CAD","availability":"in_stock","listing_has_variations":"true","variants":[{"sku":"4704981","url":"https://www.simons.ca/en/women-clothing/dresses/sundress/colourful-jungle-scalloped-linen-dress--23416-29826032?colourId=99","image":{"id":"img-variant-4704981","url":"https://imagescdn.simons.ca/images/23416/29826032/99/A1_2.jpg","alt_text":"Colourful jungle scalloped linen dress - Assorted - SMALL variant image","position":1,"variant_ids":["4704981"]},"price":{"value":395,"currency":"CAD"},"title":"Colourful Jungle Scalloped Linen Dress - Assorted - Small","option1":"Assorted","option2":"SMALL","image_url":"https://imagescdn.simons.ca/images/23416/29826032/99/A1_2.jpg","variant_id":"4704981","availability":"in_stock"},{"sku":"4704982","url":"https://www.simons.ca/en/women-clothing/dresses/sundress/colourful-jungle-scalloped-linen-dress--23416-29826032?colourId=99","image":{"id":"img-variant-4704982","url":"https://imagescdn.simons.ca/images/23416/29826032/99/A1_2.jpg","alt_text":"Colourful jungle scalloped linen dress - Assorted - MEDIUM variant image","position":2,"variant_ids":["4704982"]},"price":{"value":395,"currency":"CAD"},"title":"Colourful Jungle Scalloped Linen Dress - Assorted - Medium","option1":"Assorted","option2":"MEDIUM","image_url":"https://imagescdn.simons.ca/images/23416/29826032/99/A1_2.jpg","variant_id":"4704982","availability":"in_stock"}],"item_group_title":"Colourful Jungle Scalloped Linen Dress","size_system":"US","gender":"female","is_digital":"false","review_count":2,"q_and_a":[{"a":"The straight and cropped fit is relaxed and offers minimal shaping, so it may be less accommodating for those with a larger bust or hips. The non-adjustable straps can also limit customization. We suggest checking the garment measurements and considering sizing up if you're between sizes for a more comfortable fit.","q":"How does the 'straight and cropped' fit work on different body types, especially for someone with a larger bust or hips, given the non-adjustable straps?"},{"a":"We recommend machine washing this 100% linen dress in cold water on a gentle cycle and hanging it to dry. Linen can shrink initially, especially in hot water or high heat drying, so avoid the dryer and iron while damp if needed.","q":"What are the recommended care instructions for the 100% linen fabric? Is it machine washable, and does it shrink?"},{"a":"Based on Farm Rio's reputation for vibrant, saturated prints, the 'Colourful Jungle' pattern should look very similar to the photos. However, we don't have specific customer reviews for this particular collaboration to confirm. Monitor brightness may vary slightly on different screens.","q":"How true to the photos is the 'Colourful Jungle' print in person? Are the colors as vibrant?"}],"reviews":[{"date":"July 15, 2026","title":"Robe","rating":5,"content":"Parfait et original","reviewer_name":"Louyse T."},{"date":"July 6, 2026","title":"Magnifique","rating":5,"content":"La coupe et la longueur sont parfaites! La qualité du tissu est irréprochable. Je croyais les couleurs légèrement plus vives. J'adore cette robe originale!","reviewer_name":"Elyse G."}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/women-clothing/dresses/sundress/colourful-jungle-scalloped-linen-dress--23416-29826032?colourId=0","deep_research":{"dimensions":{"scalloped_hem_design_effect":{"title":"How the scalloped hem softens the silhouette","entries":{"print_and_hem_synergy":"The scalloped hem's organic, rounded shapes echo the curves of leaves and flowers in the jungle motif, creating a visual continuity where the edge of the dress feels like a natural outgrowth of the pattern rather than a jarring cutoff — this reinforces the whimsical, tropical immersion that the brand is known for.","vintage_lingerie_lineage":"The scalloped hem technique originates from vintage lingerie and delicate blouses, which means on this dress it carries an heirloom softness that offsets the straight, cropped silhouette — it's the detail that keeps the mini length from feeling abrupt and instead lends a romantic, couture-like finish.","farm_rio_signature_detail":"Farm Rio repeatedly uses scalloped hemlines to temper their bold, saturated prints with a delicate finish — the 'Cool Day' scalloped embroidered linen mini dress explicitly describes the effect as giving 'the vibrant silhouette a delicate finish,' and the same design language appears on the 'Jungle Linen' style, making the scallop a recognizable code for the brand's polished, vacation-ready femininity.","artisanal_construction_cue":"A well-executed scalloped hem requires precise trimming to 1/8 inch, careful notching, and point clipping to avoid fraying — techniques that make it a more labor-intensive finish than a standard turned hem, so on a $395 dress it signals a superior level of craft and attention to detail.","movement_and_drape_accentuation":"By replacing a horizontal hem with semi-circular curves, the scalloped edge introduces a flowing, undulating motion that enhances the linen's natural drape, transforming a simple mini skirt into a piece with visual momentum — this is what makes the dress feel lively rather than static."},"entry_quotes":{"vintage_lingerie_lineage":[{"url":"https://www.seamwork.com/sewing-tutorials/sew-a-vintage-scalloped-hem","quote":"You've probably seen it on vintage lingerie, delicate blouses, or a beautifully finished wrap dress: that graceful scalloped edge that makes a garment look like it came straight out of a couture workroom."}],"farm_rio_signature_detail":[{"url":"https://www.lyst.co.uk/clothing/farm-rio-cool-day-scalloped-embroidered-linen-mini-dress/","quote":"A scalloped hemline gives the vibrant silhouette a delicate finish."}],"artisanal_construction_cue":[{"url":"https://sewshare.com/education/scalloped-edge-hem/","quote":"achieving a professional result is all about careful marking and precise trimming."},{"url":"https://sewshare.com/education/scalloped-edge-hem/","quote":"Trim the seam allowance to about 1/8 inch. Clip into the “V” point as close to the stitching as possible without cutting the thread. Notch the outer curves to reduce bulk."}],"movement_and_drape_accentuation":[{"url":"https://www.seamwork.com/sewing-tutorials/sew-a-vintage-scalloped-hem","quote":"The flowing movement of a scalloped edge adds so much visual interest, and on a wrap dress, the effect is just beautiful."}]},"entry_sources":{"vintage_lingerie_lineage":["https://www.seamwork.com/sewing-tutorials/sew-a-vintage-scalloped-hem"],"farm_rio_signature_detail":["https://www.lyst.co.uk/clothing/farm-rio-cool-day-scalloped-embroidered-linen-mini-dress/","https://collectcraze.com/item/3441890"],"artisanal_construction_cue":["https://sewshare.com/education/scalloped-edge-hem/","https://www.seamwork.com/sewing-tutorials/sew-a-vintage-scalloped-hem"],"movement_and_drape_accentuation":["https://www.seamwork.com/sewing-tutorials/sew-a-vintage-scalloped-hem","https://www.mygoldenthimble.com/how-to-sew-a-scalloped-edge/"]}},"colourful_jungle_print_story":{"title":"The inspiration behind the Colourful Jungle print","entries":{"house_of_prints":"Farm Rio produces over 700 exclusive prints annually across more than 4,500 styles, created by a diverse collective of artists who draw from Brazilian landscapes, architecture, and folklore — meaning the 'Colourful Jungle' motif is a limited-run design with genuine artistic authorship rather than a mass-market generic.","dress_in_happiness":"Co-founder and creative director Kátia Barros instilled a design philosophy rooted in joy and the 'carioca' spirit of Rio de Janeiro; wearing the 'Colourful Jungle' print is intended not just as fashion but as an act of personal optimism, aligning with Farm Rio’s mantra 'dress in happiness'.","carioca_storytelling":"Each Farm Rio print is a piece of visual storytelling, with collections drawing from nature and Brazilian folklore — this dress’s 'Colourful Jungle' motif, with its animals and flowers, is an expression of that cultural narrative, turning the garment into a wearable story of Brazil’s ecosystems.","nature_lover_s_print_legacy":"The brand’s prints are a direct extension of Brazil’s biodiversity — the 'Colourful Jungle' motif featuring fauna and flora is a signature Farm Rio approach that mirrors the brand’s 'Nature Lovers' campaign, where every purchase funds reforestation, making the dress a conscious celebration of the ecosystems it depicts."},"entry_quotes":{"house_of_prints":[{"url":"https://www.thedesignagent.com/blog-posts/farm-rio","quote":"A diverse collective of artists and designers create over 700 exclusive prints across more than 4,500 styles each year. These aren’t random patterns: natural landscapes, popular festivals, architecture and street art inspire the motifs."}],"dress_in_happiness":[{"url":"https://www.thedesignagent.com/blog-posts/farm-rio","quote":"Her philosophy gave birth to Farm Rio’s mantra. “dress in happiness.” It’s not about dressing to impress others; it’s about choosing pieces that make you feel joyful."},{"url":"https://stylencyclopedia.com/brands/farm-rio/","quote":"Rooted in the essence of Carioca (Rio) lifestyle, the brand is known for its tropical prints, bold colors, and designs that bring the spirit of Brazil to a global audience."}],"carioca_storytelling":[{"url":"https://stylencyclopedia.com/brands/farm-rio/","quote":"Each collection tells a story, drawing inspiration from nature, folklore, and the vibrant communities of Brazil."}],"nature_lover_s_print_legacy":[{"url":"https://www.thedesignagent.com/blog-posts/farm-rio","quote":"Behind the vibrant colours lies a serious commitment to sustainability. Farm Rio’s Nature Lovers movement combines products and prints inspired by nature with initiatives like reforestation."},{"url":"https://stylencyclopedia.com/brands/farm-rio/","quote":"Tree Planting Program: For every item purchased, Farm Rio plants a tree in the Amazon rainforest, contributing to reforestation efforts."}]},"entry_sources":{"house_of_prints":["https://www.thedesignagent.com/blog-posts/farm-rio"],"dress_in_happiness":["https://www.thedesignagent.com/blog-posts/farm-rio","https://stylencyclopedia.com/brands/farm-rio/"],"carioca_storytelling":["https://stylencyclopedia.com/brands/farm-rio/"],"nature_lover_s_print_legacy":["https://www.thedesignagent.com/blog-posts/farm-rio","https://stylencyclopedia.com/brands/farm-rio/"]}},"farm_rio_brazilian_design_dna":{"title":"Farm Rio’s Brazilian design roots","entries":{"dress_in_happiness_mantra":"Farm Rio’s creative director Kátia Barros describes the brand’s ethos as choosing pieces that make you feel joyful — the slogan 'dress in happiness' isn’t a marketing line but a design directive that explains the intentional cheerfulness of this dress’s scalloped hem, whimsical animal print, and saturated color palette, transforming an everyday sundress into a happiness-provoking ritual.","90_women_creative_collective":"About 90% of Farm Rio’s 'collective of creatives' — the designers and collaborators behind the prints — are women, a fact that not only explains the soft, femininity-first sensibilities of this scalloped dress but also makes each purchase a conscious investment in female-led artisanal fashion that elevates local Brazilian talent.","vicky_montanari_collaboration":"This dress is a collaboration with Brazilian content creator Vicky Montanari, part of Farm Rio’s longstanding practice of working with local Brazilian designers and artisans — co-founders Barros and Basto have built the brand on these creative partnerships, which means this piece carries a direct line to Rio's contemporary creator scene rather than just a generic tropical print, and aligns with the label’s history of high-profile co-labs with Adidas, Levi’s, and Anthropologie.","amazon_atlantic_forest_inspiration":"Creative director Kátia Barros directly cites the Amazon rainforest and Atlantic forest as her creative wellspring, and this dress’s menagerie of jungle animals and tropical flora translates that deep-nature influence into wearable form — making the piece a celebration of Brazilian biodiversity that also connects to Farm Rio’s reforestation initiatives, including one million trees planted and a carbon-neutral status.","90_prints_per_collection_50_designers":"The 'Colourful Jungle' print on this dress is one of around 90 exclusive patterns produced every collection by a Rio-based team of 50 in-house designers — meaning the motif you’re wearing is genuinely limited-edition artwork rather than a mass-market graphic, positioning Farm Rio as a print studio first and a clothing brand second.","carnival_maximalism_farme_de_amoedo_roots":"The brand’s name is a shortened homage to Farme de Amoedo, the street near Ipanema Beach where Rio’s youth hung out, and its maximalist, dopamine-inducing aesthetic — described by retailers as embodying 'the Carnival spirit of its native Rio de Janeiro' — means this dress’s bold color saturation and playful scalloped details are a direct inheritance from Brazil’s festival culture, not simply a trend-driven look.","from_babil_nia_feira_hype_to_global_runways":"Farm Rio began in 1997 when co-founders Kátia Barros and Marcello Bastos sold designs from a single booth at the independent Babilônia Feira Hype market in Rio de Janeiro, and the brand now operates in over 100 stores across Brazil and a SoHo flagship — so this dress carries the same direct-from-artisan energy that turned a market stall into an international fashion brand without shedding its independent-market soul."},"entry_quotes":{"dress_in_happiness_mantra":[{"url":"https://www.thedesignagent.com/blog-posts/farm-rio","quote":"Her philosophy gave birth to Farm Rio’s mantra. “dress in happiness.” It’s not about dressing to impress others; it’s about choosing pieces that make you feel joyful."}],"90_women_creative_collective":[{"url":"https://www.glamour.com/story/farm-rio-katia-barros","quote":"She also says she's grateful to give visibility to more creative people through what she calls the “collective of creatives,” a group comprised of about 90% women collaborators and leaders."}],"vicky_montanari_collaboration":[{"url":"https://www.glamour.com/story/farm-rio-katia-barros","quote":"Barros and Basto work with local Brazilian designers, stylists, and artisans to develop the vibrant colors and magical prints that have come to define Farm Rio's brand."}],"amazon_atlantic_forest_inspiration":[{"url":"https://www.glamour.com/story/farm-rio-katia-barros","quote":"The Amazon rainforest and the Atlantic forest are always on my creative radar."},{"url":"https://www.carolina-oliveira.com/blog/farm-rio-blending-brand-identity-with-sustainable-fashion","quote":"In 2020 they launched the “one thousand trees per day, every day” initiative, and in 2022 reached one million trees planted."}],"90_prints_per_collection_50_designers":[{"url":"https://www.vogue.com/article/farm-rios-guide-to-taking-a-brazilian-brand-international","quote":"Its Rio-based team of 50 designers churns out some 90 prints per collection."}],"carnival_maximalism_farme_de_amoedo_roots":[{"url":"https://www.carolina-oliveira.com/blog/farm-rio-blending-brand-identity-with-sustainable-fashion","quote":"The brand name FARM deeply reflects its Rio origins, drawing inspiration from Farme de Amoedo, a street besides the iconic Ipanema Beach."},{"url":"https://www.libertylondon.com/uk/off-white-flora-tile-scallop-linen-dress-000875826.html","quote":"FARM Rio’s dopamine inducing designs brim with a vibrant eclecticism that embodies the Carnival spirit of its native Rio de Janeiro."}],"from_babil_nia_feira_hype_to_global_runways":[{"url":"https://www.thedesignagent.com/blog-posts/farm-rio","quote":"Imagine starting with a single stall at an independent market in Rio de Janeiro and ending up with over 100 stores across Brazil. That’s exactly what happened when Kátia Barros and Marcelo Bastos decided to sell their own designs in 1997."}]},"entry_sources":{"dress_in_happiness_mantra":["https://www.thedesignagent.com/blog-posts/farm-rio"],"90_women_creative_collective":["https://www.glamour.com/story/farm-rio-katia-barros"],"vicky_montanari_collaboration":["https://www.glamour.com/story/farm-rio-katia-barros","https://insideretail.asia/2025/01/14/farm-rio-ceo-fabio-barreto-on-how-the-brands-bold-approach-is-winning-customers/"],"amazon_atlantic_forest_inspiration":["https://www.glamour.com/story/farm-rio-katia-barros","https://www.carolina-oliveira.com/blog/farm-rio-blending-brand-identity-with-sustainable-fashion"],"90_prints_per_collection_50_designers":["https://www.vogue.com/article/farm-rios-guide-to-taking-a-brazilian-brand-international"],"carnival_maximalism_farme_de_amoedo_roots":["https://www.carolina-oliveira.com/blog/farm-rio-blending-brand-identity-with-sustainable-fashion","https://www.libertylondon.com/uk/off-white-flora-tile-scallop-linen-dress-000875826.html"],"from_babil_nia_feira_hype_to_global_runways":["https://www.thedesignagent.com/blog-posts/farm-rio","https://insideretail.asia/2025/01/14/farm-rio-ceo-fabio-barreto-on-how-the-brands-bold-approach-is-winning-customers/"]}},"full_lining_opacity_and_drape":{"title":"The full lining: opacity and comfort","entries":{"anti_cling_drape":"The inner lining acts as a slip-like barrier that prevents the linen from clinging to skin in humid weather, letting the straight silhouette hang smoothly from the square neckline without bunching or riding up.","shape_preservation":"Because linen tends to sag over time, the full lining reinforces the side button placket and maintains the straight, cropped silhouette’s crisp shape through repeated wear."},"entry_quotes":{"anti_cling_drape":[{"url":"https://jinfengapparel.com/what-are-the-benefits-of-wearing-a-lined-dress/","quote":"A lining smooths the way the dress sits on your body. It prevents the outer fabric from clinging to skin or undergarments."}],"shape_preservation":[{"url":"https://jinfengapparel.com/what-are-the-benefits-of-wearing-a-lined-dress/","quote":"Lining helps a dress keep its shape, prevents stretching or sagging, and shields the outer fabric from sweat or wear."}]},"entry_sources":{"anti_cling_drape":["https://jinfengapparel.com/what-are-the-benefits-of-wearing-a-lined-dress/"],"shape_preservation":["https://jinfengapparel.com/what-are-the-benefits-of-wearing-a-lined-dress/"]}},"vicky_montanari_collaboration":{"title":"The Vicky Montanari collaboration story","entries":{"maximalist_soul":"Known for a maximalist, instinctive dressing style — bold colours, playful prints, unexpected layering — Montanari’s aesthetic is a natural extension of Farm Rio’s DNA, so the vibrant jungle animals and saturated colours on this dress are the result of a shared visual language, not a forced match.","as_cariocas_campaign":"The collab is anchored in Farm Rio’s global ‘AS CARIOCAS’ campaign celebrating Rio natives’ joyful dress sense — wearing this jungle dress aligns the buyer with a cultural moment that positions fashion as identity, not just clothing.","front_row_credibility":"Vogue Scandinavia profiles Montanari as a Copenhagen Fashion Week regular known for colourful, eclectic looks — her edit is backed by genuine fashion-world credibility, not just social-media following, which lends this dress a sense of insider cool.","curation_not_commission":"Montanari’s edit is a personally worn selection from the Summer 2026 collection, not a line she designed — she handpicked pieces that match her everyday style, so the jungle-print dress earned its place because it fits her actual wardrobe, not a brief.","a_decade_long_friendship":"Vicky Montanari first joined Farm Rio’s retail team in 2016, gaining an insider’s view of the brand; over the years she evolved into a creative partner and muse, so this scalloped dress is part of an edit that formalizes a genuine friendship — not a standard sponsored one-off."},"entry_quotes":{"maximalist_soul":[{"url":"https://en.xmag.live/farm-rio-and-vicky-montanari-unveil-the-ultimate-summer-2026-wardrobe-inspired-by-rios-effortless-style/","quote":"Born and raised in Rio, Montanari has built a reputation for her instinctive approach to fashion, effortlessly combining bold colours, playful prints and unexpected styling choices."},{"url":"https://www.voguescandinavia.com/articles/copenhagen-fashion-week-vicky-montanari-packing","quote":"I’ve been using these moments to let my creativity flow and make my maximalist emerge."}],"as_cariocas_campaign":[{"url":"https://en.xmag.live/farm-rio-and-vicky-montanari-unveil-the-ultimate-summer-2026-wardrobe-inspired-by-rios-effortless-style/","quote":"The partnership arrives as part of FARM Rio’s global AS CARIOCAS campaign and celebrates the vibrant, joyful approach to dressing that has become synonymous with both Montanari and her hometown of Rio de Janeiro."}],"front_row_credibility":[{"url":"https://www.voguescandinavia.com/articles/copenhagen-fashion-week-vicky-montanari-packing","quote":"For those like Lisbon-based Vicky Montanari with an inclination to be playful with the way they dressing, Copenhagen Fashion Week is, well, a playground. Snapped every season between the runway shows in the Danish capital Vogue Scandinavia considers Montanari an honorary Copenhagen cool kid leading the charge with her eclectic and colourful looks."}],"curation_not_commission":[{"url":"https://en.xmag.live/farm-rio-and-vicky-montanari-unveil-the-ultimate-summer-2026-wardrobe-inspired-by-rios-effortless-style/","quote":"Her carefully selected edit reflects that philosophy, bringing together pieces she genuinely wears and styles in her everyday life."}],"a_decade_long_friendship":[{"url":"https://pt.linkedin.com/posts/farm-rio_farm-rio-vicky-montanari-activity-7465113622994722816-Rrcd","quote":"Our story together goes back a decade, when Vicky joined our retail team in Rio. Having experienced FARM Rio from the inside, she naturally found a genuine connection with us, becoming a dear friend, creative partner, and muse over the years."},{"url":"https://en.xmag.live/farm-rio-and-vicky-montanari-unveil-the-ultimate-summer-2026-wardrobe-inspired-by-rios-effortless-style/","quote":"She first joined the FARM Rio team in 2016 while living in Rio, gaining an insider’s perspective on the company’s creative vision and distinctive identity."}]},"entry_sources":{"maximalist_soul":["https://en.xmag.live/farm-rio-and-vicky-montanari-unveil-the-ultimate-summer-2026-wardrobe-inspired-by-rios-effortless-style/","https://www.voguescandinavia.com/articles/copenhagen-fashion-week-vicky-montanari-packing"],"as_cariocas_campaign":["https://en.xmag.live/farm-rio-and-vicky-montanari-unveil-the-ultimate-summer-2026-wardrobe-inspired-by-rios-effortless-style/"],"front_row_credibility":["https://www.voguescandinavia.com/articles/copenhagen-fashion-week-vicky-montanari-packing"],"curation_not_commission":["https://en.xmag.live/farm-rio-and-vicky-montanari-unveil-the-ultimate-summer-2026-wardrobe-inspired-by-rios-effortless-style/"],"a_decade_long_friendship":["https://pt.linkedin.com/posts/farm-rio_farm-rio-vicky-montanari-activity-7465113622994722816-Rrcd","https://en.xmag.live/farm-rio-and-vicky-montanari-unveil-the-ultimate-summer-2026-wardrobe-inspired-by-rios-effortless-style/"]}},"linen_breathability_and_comfort":{"title":"Why 100% linen excels in summer","entries":{"strength_wash_softening":"With 30% greater tensile strength than cotton and a very low pill tendency due to fibers that run 25–150mm long, pure linen gets noticeably softer with each wash without losing its structure—so this dress evolves from a crisp, box-fresh stiffness into a fluid, second-skin comfort over years of summers rather than degrading.","2_3_c_skin_temperature_drop":"When worn at 30°C and 70% relative humidity, subjects in linen recorded skin temperatures 2–3°C lower than those in cotton—a measurable advantage that makes this minidress particularly effective for outdoor events, beach days, or any scenario where peak summer heat is part of the backdrop."},"entry_quotes":{"strength_wash_softening":[{"url":"https://textiletuts.com/linen-vs-cotton/","quote":"Durability | 30% greater tensile strength"},{"url":"https://textiletuts.com/linen-vs-cotton/","quote":"Softness | Improves with each washing"}],"2_3_c_skin_temperature_drop":[{"url":"https://textiletuts.com/linen-vs-cotton/","quote":"linen wearers recorded skin temperatures 2–3°C lower than those wearing cotton — a difference directly attributable to linen’s superior airflow and faster moisture evaporation rate."}]},"entry_sources":{"strength_wash_softening":["https://textiletuts.com/linen-vs-cotton/"],"2_3_c_skin_temperature_drop":["https://textiletuts.com/linen-vs-cotton/"]}}}},"handle":"colourful-jungle-scalloped-linen-dress-23416-29826032","storefront_path":"/en/women-clothing/dresses/sundress/colourful-jungle-scalloped-linen-dress--23416-29826032","storefront_url":"https://ai.simons.ca/en/women-clothing/dresses/sundress/colourful-jungle-scalloped-linen-dress--23416-29826032"}}