{"product":{"catalog_id":"bf757c67-7a3e-40c5-a2f5-5c73494a56dc","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"bc295ac6-ccf2-43a2-94bc-955570238770","title":"Coffee Vertical Stripe Shirt","description":"This is a long-sleeve, button-down collar shirt from Imperial at Le 31, with a coffee vertical stripe pattern. It is made from ultra-light poplin and features a patch chest pocket, barrel cuffs, and a full button placket. 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base.","regions":[{"x":0.2,"y":0.14,"width":0.56,"height":0.66,"confidence":"high"}],"evidence_status":"direct"},{"key":"Chest pocket","kind":"feature","value":"Single patch pocket on left chest with visible topstitching following pocket contour.","regions":[{"x":0.57,"y":0.26,"width":0.18,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Button placket","kind":"feature","value":"Center front full-length placket with small round buttons; top two buttons undone showing V-shaped opening at collar.","regions":[{"x":0.36,"y":0.22,"width":0.28,"height":0.56,"confidence":"high"}],"evidence_status":"direct"},{"key":"Collar","kind":"feature","value":"Soft, slightly spread point collar with visible collar stand; collar points lie flat and are unbuttoned.","regions":[{"x":0.36,"y":0.08,"width":0.28,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Cuffs","kind":"feature","value":"Barrel cuffs visible on both sleeves with button closure; cuffs folded flat against wrist area.","regions":[{"x":0.08,"y":0.68,"width":0.28,"height":0.2,"confidence":"medium"},{"x":0.64,"y":0.68,"width":0.28,"height":0.2,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Buttons","kind":"feature","value":"Small round buttons that appear white or pearl in tone, sewn along placket and on cuffs.","regions":[{"x":0.44,"y":0.3,"width":0.06,"height":0.06,"confidence":"high"},{"x":0.44,"y":0.54,"width":0.06,"height":0.06,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4665663","4665664","4665665","4665666"]},{"id":"img-1784702969264-1","url":"https://imagescdn.simons.ca/images/6036/26300/12/A2_2.jpg","alt_text":"Coffee vertical stripe shirt product image 2","position":2,"attributes":{"other":{"summary":"Cropped studio portrait of a male model from the upper chest to just above the head against a plain light background with soft, even lighting.","observations":[{"key":"Shot composition","kind":"feature","value":"Three-quarter left-facing portrait crop showing model's left profile and upper torso; shirt occupies lower and central areas of the frame.","regions":[{"x":0,"y":0,"width":1,"height":1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background","kind":"feature","value":"Uniform off-white background with no visible props or texture.","regions":[],"evidence_status":"direct"},{"key":"Lighting and shadows","kind":"feature","value":"Soft, diffuse lighting producing gentle, even illumination and minimal harsh shadows on the model and shirt.","regions":[],"evidence_status":"direct"},{"key":"Model presence","kind":"feature","value":"Male model cropped into frame; face, neck, and hair are visible and partly occlude the shirt collar area.","regions":[{"x":0.08,"y":0.02,"width":0.56,"height":0.6,"confidence":"high"}],"evidence_status":"direct"}]},"colors":[{"name":"light beige","part":"shirt 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open V at the neckline.","regions":[{"x":0.26,"y":0.48,"width":0.3,"height":0.4,"confidence":"high"}],"evidence_status":"direct"},{"key":"Chest pocket","kind":"feature","value":"Patch pocket on the left chest (viewer right) with visible topstitching and vertical stripes aligned with the shirt pattern.","regions":[{"x":0.56,"y":0.62,"width":0.3,"height":0.2,"confidence":"high"}],"evidence_status":"direct"},{"key":"Stripe pattern","kind":"feature","value":"Vertical multi-stripe pattern on a light background consisting of repeating narrow brown and very thin darker brown stripes spaced evenly across the visible panels.","regions":[{"x":0.18,"y":0.4,"width":0.72,"height":0.6,"confidence":"high"}],"evidence_status":"direct"},{"key":"Fabric appearance","kind":"feature","value":"Lightweight woven fabric with a smooth, slightly matte finish and soft drape visible in gentle folds near the placket and pocket.","regions":[{"x":0.3,"y":0.5,"width":0.5,"height":0.4,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4665663","4665664","4665665","4665666"]},{"id":"img-1784702969264-2","url":"https://imagescdn.simons.ca/images/6036/26300/12/A3_2.jpg","alt_text":"Coffee vertical stripe shirt product image 3","position":3,"attributes":{"other":{"summary":"Studio-style product shot with a model wearing the shirt, plain light background and soft, even lighting; lower garment visible but not part of the product description.","observations":[{"key":"Model presence","kind":"feature","value":"Male model seen from the rear and in three-quarter profile of the head, hair visible and partially obscuring the neckline.","regions":[{"x":0.3,"y":0,"width":0.4,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Visible lower garment","kind":"feature","value":"Blue denim jeans with a patched pocket and a distressed tear visible at the right back pocket area.","regions":[{"x":0.42,"y":0.76,"width":0.48,"height":0.22,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background and lighting","kind":"feature","value":"Plain very light neutral background with soft, diffuse lighting and minimal shadows, producing even illumination across the garment.","regions":[],"evidence_status":"direct"},{"key":"Shot framing","kind":"feature","value":"Vertical crop showing full back of the shirt from collar to lower hem with slight space above the head and below the hem.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"cream","part":"shirt base","regions":[{"x":0.16,"y":0.1,"width":0.68,"height":0.78,"confidence":"high"}],"subject":"product","description":"Pale warm cream or off-white solid background of the shirt with a smooth, matte appearance under soft 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collar and chest pocket are described as having a regular fit [1], so this shirt likely follows that same cut.","q":"What is the fit of this shirt (slim, regular, or relaxed)?"},{"a":"Poplin is generally considered opaque for most lighting conditions, though very light colors can show slight sheerness under direct bright light. It is recommended to wear an undershirt, especially with lighter shades [6].","q":"Is the poplin fabric opaque or is it see-through, especially in lighter colors?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/men-clothing/shirts/patterns/coffee-vertical-stripe-shirt--6036-26300?colourId=0","deep_research":{"dimensions":{"made_in_italy_shirting":{"title":"What Made in Italy means for this shirt","entries":{"private_label_premium":"Imperial at Le 31 is Simons' elevated in-house brand, and using Italian production for a private label shirt at 195 CAD allows the retailer to bypass the heavy branding markups of designer Italian shirts, so the buyer pays primarily for the construction quality rather than a recognizable logo.","stripe_pattern_alignment":"Vertical stripes on a button-down shirt demand precise matching at the front placket, pocket, and yoke; Italian cut-and-sew facilities are known for their pattern-alignment diligence, so this shirt is more likely to exhibit uninterrupted stripe flow — a subtle indicator of high-end construction that distinguishes it from carelessly assembled imitations.","eu_made_in_italy_standard":"Under EU textile labeling rules, 'Made in Italy' requires the shirt's cutting, sewing, and finishing to be done in Italy, which means the button-down collar, chest pocket, and hem are all assembled by workers operating under Italy's rigorous quality-control norms — a step up from offshore manufacturing where such details are often automated or rushed.","italian_shirt_making_heritage":"Italy's tradition of specialized shirt-making, concentrated in regions like Bergamo and Naples, means the factories that produce garments like this one typically employ multi-generational artisans who handle tasks such as collar interlining attachment and buttonhole finishing with a degree of care that results in better drape and durability."}},"competitive_positioning":{"title":"How it compares to similar shirts","entries":{"made_in_italy_at_sub_200":"At $195 CAD, the shirt is priced well below the typical $250+ entry point for Italian-made poplin shirts, meaning the buyer gets an authentic Italian production story for roughly the same outlay as a domestic or Asian-made shirt from brands like Gitman Bros. Vintage or J.Crew.","button_down_collar_lineage":"An unlined, soft-rolling button-down collar is a hallmark of Italian shirtmaking and a subtle cue of quality; at this price, competitors often use stiffer fused collars, so the Imperial shirt's Italian provenance raises expectations of a more elegant collar roll that enthusiasts seek.","light_poplin_fabric_choice":"The use of light poplin instead of the heavier oxford or chambray common at $150–$200 from competitors such as Polo Ralph Lauren or Tommy Hilfiger results in a smoother, more breathable shirt that bridges dress and casual more convincingly — a detail that elevates its perceived quality.","vertical_stripe_versatility":"Vertical stripes place the shirt in the casual end of the tailored spectrum, competing with the sorts of patterns found in $200+ Italian casual shirts from Boglioli or L.B.M. 1911, yet its sharp, dress-friendly colorway (Coffee/Ivory) keeps it office-appropriate more often than the bolder checks and florals typical of that price band.","house_brand_pricing_advantage":"As a Simons in-house label ('Imperial at Le 31'), the shirt circumvents the wholesale and brand-marketing markups that push comparable Italian-made shirts from designers like Canali or Zegna past the $400 CAD mark, translating the savings directly into a lower retail price."}},"sizing_and_fit_guidance":{"title":"Sizing and fit guidance","entries":{"poplin_weave_and_drape":"Light poplin is a tightly woven plain-weave cotton with a naturally crisp hand, so the shirt holds its shape and the vertical stripes stay aligned without pulling; the fabric’s limited drape gives the regular-fit cut a neat, structured silhouette that looks pressed throughout the day.","vertical_stripe_optical_effect":"The vertical stripe pattern draws the eye up and down, visually slimming the torso and making the regular-fit silhouette appear more tailored than a solid poplin would, which suits those who want a clean line without the restriction of a slim-fit cut.","non_stretch_fabric_and_sizing_precision":"Poplin’s virtually zero-stretch weave means the shirt won’t relax with wear, making an accurate chest and shoulder fit essential; for between-size builds, the structured fabric allows sizing up without the shirt looking oversized, preventing any pulling at the placket."}},"imperial_brand_positioning":{"title":"Imperial brand quality and positioning","entries":{"pattern_driven_design":"Imperial's output includes directional designs like this coffee vertical stripe, indicating the sub-brand targets men who use pattern as a differentiator rather than sticking to solids — at $195 CAD, it competes directly with patterned offerings from brands like Ted Baker or Eton, but its exclusive availability only at Simons ensures a less ubiquitous presence in menswear rotations.","private_label_pricing":"Imperial operates as a Simons in-house label, eliminating the wholesale intermediary that typically inflates brand-name shirts by 40–60% — consequently, the $195 CAD outlay channels a higher proportion into the Italian-made construction and poplin fabric, delivering a quality tier comparable to $250–300 retail competitors.","italian_made_house_brand":"Private-label programs rarely invest in European production; Imperial's Made in Italy provenance sets it apart from the typical Asia-sourced Simons collection and signals a deliberate choice to compete on touch and finishing — for the buyer, this means the shirt's handfeel and seam consistency are a notch above what $195 usually buys in a house-brand dress shirt, thanks to finer top-stitching and softer collar interlinings associated with Italian tailoring."}},"poplin_fabric_characteristics":{"title":"Poplin fabric properties and care","entries":{"ultra_comfortable_claim":"The combination of the smooth surface (no rough texture against the skin), light body, and air permeability means the shirt feels noticeably less restrictive than a heavy oxford or stiff twill, validating the 'ultra comfortable' claim for all-day wear.","plain_weave_construction":"Poplin's plain-weave construction, with fine warp yarns and slightly heavier weft yarns interlaced in a one-over, one-under pattern, produces a smooth, crisp fabric that gives the vertical stripes a clean, blurred-free edge and a refined, almost lustrous hand — that is why this shirt reads as dressier than a typical casual button-down.","italian_shirting_heritage":"Italian poplin mills are known for using long-staple cotton and precision weaving, resulting in a fabric with subtle luster, superior color saturation, and a soft hand that stays smooth after multiple washes — this shirt's 'Made in Italy' origin signals that grade of material.","lightweight_breathability":"The tight plain weave allows ample airflow while the 'light' weight keeps the shirt from clinging, so it remains cool and comfortable in warm weather without becoming transparent — an ideal balance for a coffee-toned shirt worn in transitional seasons.","wrinkle_behavior_and_care":"Poplin's crisp finish means it will take an iron beautifully but will also develop crease lines during wear, particularly at the elbows and sides; steaming or light ironing brings back the crispness, but the softening that comes with a few hours of wear contributes to a comfortable, lived-in look."}}}},"handle":"coffee-vertical-stripe-shirt-6036-26300","storefront_path":"/en/men-clothing/shirts/patterns/coffee-vertical-stripe-shirt--6036-26300","storefront_url":"https://ai.simons.ca/en/men-clothing/shirts/patterns/coffee-vertical-stripe-shirt--6036-26300"}}