{"product":{"catalog_id":"d01c491a-fb30-413d-b7ec-e24ac5707a3c","item_id":"0269a8e2-5b2c-43ee-a2f3-1e4c3e8c290f","title":"Room Diffuser","description":"L:A Bruket Room Diffuser is a reed diffuser made in Sweden, designed to scent indoor spaces. It includes a 200 ml (6.76 oz) amber glass bottle and four rattan reed sticks, with a vegan and biodegradable base containing certified organic and natural ingredients. 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front-facing narrow panel shows a centered boxed label with bold title text and smaller blocks of copy and brand name.","observations":[{"key":"Overall shape","kind":"feature","value":"Upright tall rectangular prism box with sharp edges and a narrow front face visible; box stands on its bottom edge.","regions":[{"x":0.3,"y":0.05,"width":0.16,"height":0.9,"confidence":"high"}],"evidence_status":"direct"},{"key":"Material and finish","kind":"feature","value":"Matte textured white cardboard surface with visible paper grain on the front face.","regions":[{"x":0.3,"y":0.05,"width":0.16,"height":0.9,"confidence":"high"}],"evidence_status":"direct"},{"key":"Top flap detail","kind":"feature","value":"Small exposed inner flap at the top left of the box showing a light gold/beige color.","regions":[{"x":0.29,"y":0.02,"width":0.05,"height":0.03,"confidence":"high"}],"evidence_status":"direct"},{"key":"Label box","kind":"feature","value":"Rectangular printed border on the front face containing stacked text elements: a small code line, a large product name, a paragraph of smaller copy, and a brand line beneath.","regions":[{"x":0.34,"y":0.36,"width":0.12,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Prominent title text","kind":"text","value":"Large bold word 'TABAC' centered within the bordered label area.","regions":[{"x":0.36,"y":0.44,"width":0.08,"height":0.06,"confidence":"high"}],"evidence_status":"direct"},{"key":"Code above title","kind":"text","value":"Small line of text 'NO 203' positioned above the word TABAC.","regions":[{"x":0.36,"y":0.4,"width":0.08,"height":0.03,"confidence":"high"}],"evidence_status":"direct"},{"key":"Brand line","kind":"text","value":"Capitalized brand text 'L:A BRUKET' shown below the label border.","regions":[{"x":0.36,"y":0.52,"width":0.08,"height":0.03,"confidence":"high"}],"evidence_status":"direct"},{"key":"Small paragraph copy","kind":"feature","value":"Dense small-print paragraph inside the label area; legible characters are not fully readable at this scale.","regions":[{"x":0.35,"y":0.46,"width":0.1,"height":0.06,"confidence":"medium"}],"evidence_status":"partial"},{"key":"Bottom capacity text","kind":"feature","value":"Small capacity line printed near the bottom edge of the front face.","regions":[{"x":0.34,"y":0.89,"width":0.12,"height":0.05,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Bottom capacity transcription","kind":"text","value":"200 ml / 6.76 fl.oz","regions":[{"x":0.34,"y":0.89,"width":0.12,"height":0.05,"confidence":"medium"}],"evidence_status":"direct"}]},"packaging":{"summary":"Single upright retail box packaging visible; front panel has a bordered label with product code, prominent product name, a block of small copy, and the brand name, plus a small capacity line at the bottom.","observations":[{"key":"Pack format","kind":"feature","value":"Tall rectangular retail carton presented standing on its base.","regions":[{"x":0.3,"y":0.05,"width":0.16,"height":0.9,"confidence":"high"}],"evidence_status":"direct"},{"key":"Labeled panel","kind":"feature","value":"Front panel shows a printed bordered label with stacked text elements and dense small-print copy inside the border.","regions":[{"x":0.34,"y":0.36,"width":0.12,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Transcribed headline","kind":"text","value":"TABAC","regions":[{"x":0.36,"y":0.44,"width":0.08,"height":0.06,"confidence":"high"}],"evidence_status":"direct"},{"key":"Transcribed code","kind":"text","value":"NO 203","regions":[{"x":0.36,"y":0.4,"width":0.08,"height":0.03,"confidence":"high"}],"evidence_status":"direct"},{"key":"Transcribed brand","kind":"text","value":"L:A BRUKET","regions":[{"x":0.36,"y":0.52,"width":0.08,"height":0.03,"confidence":"high"}],"evidence_status":"direct"},{"key":"Small copy legibility","kind":"feature","value":"There is a dense fine-print block inside the label that is partially legible at this resolution but not transcribed in full.","regions":[{"x":0.35,"y":0.46,"width":0.1,"height":0.06,"confidence":"medium"}],"evidence_status":"partial"}]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4305490"]}],"price":"100 CAD","sale_price":"49.95 CAD","availability":"out_of_stock","listing_has_variations":"false","variants":[{"sku":"4305490","url":"https://www.simons.ca/en/decor/diffusers-home-fragrances/room-diffuser--21664-300222C20?colourId=20","image":{"id":"img-variant-4305490","url":"https://imagescdn.simons.ca/images/21664/300222/20/A1_2.jpg","alt_text":"Room diffuser - Brown - ONE SIZE variant image","position":1,"variant_ids":["4305490"]},"price":{"value":100,"currency":"CAD"},"title":"Room Diffuser - Brown - One Size","option1":"Brown","option2":"ONE SIZE","image_url":"https://imagescdn.simons.ca/images/21664/300222/20/A1_2.jpg","sale_price":{"value":49.95,"currency":"CAD"},"variant_id":"4305490","availability":"in_stock"}],"item_group_title":"Room Diffuser","size_system":"US","gender":"unisex","is_digital":"false","target_countries":"US","canonical_url":"https://www.simons.ca/en/decor/diffusers-home-fragrances/room-diffuser--21664-300222C20?colourId=20","reddit_insights":{"match":{"notes":"Only one out of five provided threads explicitly discusses L:A Bruket (thread 5). 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Bonus that it comes with a lid and is refillable."}]},"generated_at":"2025-03-28T12:00:00Z","conversation_summary":{"gotchas":[{"gotcha":"The brand is not widely available in physical stores, making it difficult to test before buying.","severity":"medium"}],"one_liner":"Reddit users on r/luxurycandles praise L:A Bruket's Coriander scent for its fresh, strong throw and refillable design, though some note it can be hard to find in stores.","sentiment":{"label":"positive","score":0.7,"explanation":"Comments largely express enthusiasm for the Coriander scent and its performance, with one user noting difficulty finding the brand."},"use_cases":[{"evidence":["r_e_5"],"use_case":"Home fragrance via diffusers and candles"}],"top_themes":[{"theme":"Scent quality and throw (Coriander)","stance":"positive","evidence":["r_e_5"]},{"theme":"Refillable and eco-friendly design","stance":"positive","evidence":["r_e_5"]},{"theme":"Limited brand availability","stance":"negative","evidence":["r_e_5"]}],"comparisons":[{"summary":"L:A Bruket Coriander is preferred for being fresher and less basil-forward than Trudon AEK, and generally more appealing than the other luxury brands mentioned.","evidence":["r_e_5"],"compared_to":"Trudon AEK, Mad et Len Spirituelle, Buly Alexandrie"}]}},"product_insights":[{"title":"Verified claims","type":"key_value","items":[{"value":"Hinoki has shaped Japanese sacred architecture and forest bathing for centuries.","key":"Cultural heritage","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://thisis-japan.com/japanese-cypress-hinoki/","https://theoandamelia.com/blogs/experiences/olfactory-pathways-to-relaxation-connecting-hinoki-s-scent-to-brain-relaxation-centers","https://www.independenthotelshow.co.uk/news-hub/exhibitor-edit-l-bruket-ihs25","https://archive.beautyandwellbeing.com/beauty/beauty-from-the-swedish-seashores/"]}},{"value":"Studies show hinoki scent improves cognitive speed and promotes relaxation.","key":"Therapeutic evidence","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://link.springer.com/article/10.1186/s10086-025-02217-w","https://link.springer.com/article/10.1186/s40101-015-0082-2","https://theoandamelia.com/blogs/experiences/olfactory-pathways-to-relaxation-connecting-hinoki-s-scent-to-brain-relaxation-centers"]}},{"value":"The aroma evolves from citrus and black pepper through a cedar-and-hinoki heart to an incense and gaïac base.","key":"Scent profile","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://lyko.com/en/la-bruket/la-bruket-320-room-diffuser-hinoki-200-ml"]}},{"value":"L:A Bruket interprets hinoki with a light, balanced Swedish touch.","key":"Brand context","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.tatlerasia.com/style/beauty/la-bruket-mats-johansson-interview","https://www.independenthotelshow.co.uk/news-hub/exhibitor-edit-l-bruket-ihs25","https://www.thedailybeast.com/hinoki-fragrance-trend/"]}},{"value":"Vegetable solubilizer base is non-flammable, low-VOC, and odorless.","key":"Solubilizer base","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.amphora-aromatics.com/home-aroma/aromatherapy-candles/vegetable-candle-wax-diffuser-base/home-aroma-range/candle-wax-and-reed-diffuser-base/augeo-clean-multi-diffuser-base-250ml-info","https://www.baseformula.com/augeo-reed-diffuser-base"]}},{"value":"The carrier is a glycerin-based bio-solvent in the same class as vegetable bases made from soy, sunflower, or rapeseed.","key":"Renewable sourcing","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.gravitypope.com/products/l-a-bruket-11613"]}},{"value":"The solubilizer can hold 15–25% fragrance oil and the 200 ml fill lasts at least 5 months with a stronger, consistent scent throw.","key":"Diffuser performance","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.gravitypope.com/products/l-a-bruket-11613","https://www.baseformula.com/augeo-reed-diffuser-base","https://www.reddit.com/r/luxurycandles/comments/1k9k415/la_bruket/mpi0u26/"]}},{"value":"Uses the same formula as design hotels; 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recyclable amber-glass bottle.","key":"Sustainability features","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.gravitypope.com/products/l-a-bruket-11613","https://www.reddit.com/r/luxurycandles/comments/1k9k415/la_bruket/mpi0u26/"]}},{"value":"Hinoki scent: bright citrus and pepper top, cedar-hinoki heart, incense-gaïac base, with hinokitiol clarity.","key":"Aroma profile","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://lyko.com/en/la-bruket/la-bruket-320-room-diffuser-hinoki-200-ml","https://thisis-japan.com/japanese-cypress-hinoki/","https://www.libertylondon.com/uk/room-diffuser-hinoki-200ml-000853726.html"]}},{"value":"Clean, consistent throw thanks to the odourless base; lasts at least five months.","key":"Scent performance","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.baseformula.com/augeo-reed-diffuser-base","https://www.tatlerasia.com/style/beauty/la-bruket-mats-johansson-interview","https://www.gravitypope.com/products/l-a-bruket-11613"]}},{"value":"Inhaling hinoki terpenes has been shown to increase relaxation and cognitive speed.","key":"Wellness benefits","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://link.springer.com/article/10.1186/s40101-015-0082-2","https://link.springer.com/article/10.1186/s10086-025-02217-w"]}},{"value":"The amber glass bottle holds four rattan sticks that can be soaked and flipped to reactivate the scent.","key":"Refillable design","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.reddit.com/r/luxurycandles/comments/1k9k415/la_bruket/mpi0u26/"]}},{"value":"Vegan and biodegradable carrier base is plant-derived, low-VOC, non-flammable, and extends diffuser life to 5+ months.","key":"Carrier base","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.gravitypope.com/products/l-a-bruket-11613","https://www.amphora-aromatics.com/home-aroma/aromatherapy-candles/vegetable-candle-wax-diffuser-base/home-aroma-range/candle-wax-and-reed-diffuser-base/augeo-clean-multi-diffuser-base-250ml-info","https://www.baseformula.com/augeo-reed-diffuser-base","https://www.independenthotelshow.co.uk/news-hub/exhibitor-edit-l-bruket-ihs25"]}},{"value":"Flipping sticks or adjusting their count controls scent intensity.","key":"Scent control","provenance":{"productData":false,"reviews":false,"qna":false,"urls":[]}},{"value":"The diffuser lasts over 5 months, and the rattan sticks typically last the life of the oil.","key":"Lifespan","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.gravitypope.com/products/l-a-bruket-11613","https://www.reddit.com/r/luxurycandles/comments/1k9k415/la_bruket/mpi0u26/"]}},{"value":"The vegetable solubilizer is non-flammable, eliminating flashpoint risk.","key":"Safety","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.baseformula.com/augeo-reed-diffuser-base"]}},{"value":"The solubilizer holds large fragrance loads for consistent scent throughout the 5-month lifespan.","key":"Scent consistency","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.baseformula.com/augeo-reed-diffuser-base","https://wickii.com.au/blogs/be-inspired/understanding-the-three-main-types-of-diffuser-bases-on-the-market"]}},{"value":"Hinoki: complex & long-lasting; Sweet Tobak: warm & woody.","key":"Scent profiles","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.reddit.com/r/luxurycandles/comments/1k9k415/la_bruket/mpi0u26/","https://lyko.com/en/la-bruket/la-bruket-320-room-diffuser-hinoki-200-ml","https://www.gravitypope.com/products/l-a-bruket-11613"]}},{"value":"Hinoki's aroma reduces prefrontal activity and increases relaxation.","key":"Calming effects","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://link.springer.com/article/10.1186/s40101-015-0082-2","https://theoandamelia.com/blogs/experiences/olfactory-pathways-to-relaxation-connecting-hinoki-s-scent-to-brain-relaxation-centers","https://thisis-japan.com/japanese-cypress-hinoki/"]}},{"value":"At CAD 49.95, refillable diffuser lasts 5 months and beats luxury peers.","key":"Price comparison","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://www.reddit.com/r/luxurycandles/comments/1k9k415/la_bruket/mpi0u26/","https://www.gravitypope.com/products/l-a-bruket-11613","https://www.baseformula.com/augeo-reed-diffuser-base","https://www.independenthotelshow.co.uk/news-hub/exhibitor-edit-l-bruket-ihs25"]}},{"value":"Vegetable-based, non-flammable base maximizes fragrance life and purity.","key":"Base quality","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.gravitypope.com/products/l-a-bruket-11613","https://www.baseformula.com/augeo-reed-diffuser-base"]}},{"value":"Hinoki scent boosts working speed and has a three-tier aromatic profile.","key":"Hinoki scent","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://link.springer.com/article/10.1186/s10086-025-02217-w","https://lyko.com/en/la-bruket/la-bruket-320-room-diffuser-hinoki-200-ml"]}},{"value":"Soak the four rattan sticks in the oil for 30 minutes before flipping them to begin diffusing.","key":"Initial setup","provenance":{"productData":false,"reviews":false,"qna":false,"urls":[]}}]},{"title":"Product record","type":"key_value","items":[{"value":"Room Diffuser","key":"Title","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"L:A Bruket","key":"Brand","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"100 CAD","key":"Price","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"In stock","key":"Availability","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}}]}],"handle":"room-diffuser-21664-300222c20","storefront_path":"/en/decor/diffusers-home-fragrances/room-diffuser--21664-300222C20","storefront_url":"https://ai.simons.ca/en/decor/diffusers-home-fragrances/room-diffuser--21664-300222C20"}}