{"product":{"catalog_id":"d1ebe921-b1e2-41c8-be45-a1307da7fa0c","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"267f4560-98d7-463e-b6a3-e3edf9923048","title":"Frame Indoor Rug See Available Sizes And Colours","description":"This Frame Indoor Rug from Brink & Campman is a reversible flatwoven wool rug with a rectangular shape and a modern block pattern. It is designed for use in living rooms, dining areas, and bedrooms, providing a low-profile, textured surface with a scalloped edge trim. 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lines.","regions":[{"x":0.04,"y":0,"width":0.6,"height":0.22,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Soft directional light from the right casts a diagonal shadow along the wall and subtle shadows under furniture.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"light cream","part":"rug field","regions":[{"x":0.12,"y":0.64,"width":0.76,"height":0.24,"confidence":"high"},{"x":0.04,"y":0.76,"width":0.92,"height":0.12,"confidence":"high"}],"subject":"product","description":"Even, light cream/off-white flat-woven surface with a matte finish, appearing neutral warm under soft lighting.","estimated_hex":"#EDE9E0"}],"product":{"summary":"A rectangular, flat-woven light-cream area rug laid on a terracotta-tile floor; visible scalloped edge trim and subtle linear texture across the pile.","observations":[{"key":"Shape and placement","kind":"feature","value":"Rectangular area rug occupying the foreground and centered 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The thick, dense fibers of a wool rug absorb sound, making your home quieter."}],"570_600_c_ignition_threshold":[{"url":"https://www.woolmark.com/globalassets/_06-new-woolmark/_industry/research/factsheets/gd2405-wool-is-fire-resistant.pdf","quote":"The temperature of the flame must reach a high 570-600°C before wool will ignite, compared to cotton which is flammable at just 255°C."}],"80_of_stains_are_water_based":[{"url":"https://www.couristan.com/designing-with-carpet/about-carpet/","quote":"When you consider that 80% of carpet stains are water-based, you begin to realize how important this property is and how much natural protection is built into a wool carpet."}],"lanolin_hydrophobic_membrane":[{"url":"https://elevateyourfloor.com/fine%e2%80%91rug-education/wool-rug-lanolin-natural-stain-resistance-science/","quote":"Lanolin's protective layer is primarily due to its unique chemical composition, which consists mainly of long-chain fatty acids, alcohols, and esters. These molecules create a dense, water-resistant barrier on wool fibers, preventing liquids from penetrating easily."}],"thermal_and_humidity_regulation":[{"url":"https://www.shahabbasrug.com/the-benefits-of-wool-rugs-a-guide-to-comfort-and-durability/","quote":"In the winter, wool rugs help keep your home warm by trapping heat. In the summer, wool can help keep your home cool by absorbing moisture from the air."}],"30_stretch_and_rebound_elasticity":[{"url":"https://www.couristan.com/designing-with-carpet/about-carpet/","quote":"This elasticity means that a wool fiber can stretch up to 30% more than its original length and then bounce back — like a miniature spring."}],"self_extinguishing_and_non_melting":[{"url":"https://www.woolmark.com/globalassets/_06-new-woolmark/_industry/research/factsheets/gd2405-wool-is-fire-resistant.pdf","quote":"If wool does ignite, it will self-extinguish when the source of the heat or flame is removed."},{"url":"https://www.woolmark.com/globalassets/_06-new-woolmark/_industry/research/factsheets/gd2405-wool-is-fire-resistant.pdf","quote":"Wool does not melt or drip and hence cannot stick to the skin. In contrast, common synthetics such as nylon melts at the very low temperature of 160-260°C, and polyester melts at 252-292°C"}],"biodegradable_and_annually_renewable":[{"url":"https://www.shahabbasrug.com/the-benefits-of-wool-rugs-a-guide-to-comfort-and-durability/","quote":"Wool is a renewable resource. Sheep naturally produce wool each year, which can be sheared without harming them."},{"url":"https://www.shahabbasrug.com/the-benefits-of-wool-rugs-a-guide-to-comfort-and-durability/","quote":"Additionally, wool is biodegradable, so when your rug reaches the end of its life, it won’t sit in a landfill for hundreds of years like synthetic materials."}],"hypoallergenic_and_dust_mite_resistant":[{"url":"https://www.couristan.com/designing-with-carpet/about-carpet/","quote":"Wool is a non-allergenic fiber and does not promote the growth of bacteria or dust mites, or give off chemical emissions."}]},"entry_sources":{"sound_dampening":["https://www.shahabbasrug.com/the-benefits-of-wool-rugs-a-guide-to-comfort-and-durability/"],"570_600_c_ignition_threshold":["https://www.woolmark.com/globalassets/_06-new-woolmark/_industry/research/factsheets/gd2405-wool-is-fire-resistant.pdf"],"80_of_stains_are_water_based":["https://www.couristan.com/designing-with-carpet/about-carpet/"],"lanolin_hydrophobic_membrane":["https://elevateyourfloor.com/fine%e2%80%91rug-education/wool-rug-lanolin-natural-stain-resistance-science/"],"thermal_and_humidity_regulation":["https://www.shahabbasrug.com/the-benefits-of-wool-rugs-a-guide-to-comfort-and-durability/"],"30_stretch_and_rebound_elasticity":["https://www.couristan.com/designing-with-carpet/about-carpet/"],"self_extinguishing_and_non_melting":["https://www.woolmark.com/globalassets/_06-new-woolmark/_industry/research/factsheets/gd2405-wool-is-fire-resistant.pdf"],"biodegradable_and_annually_renewable":["https://www.shahabbasrug.com/the-benefits-of-wool-rugs-a-guide-to-comfort-and-durability/"],"hypoallergenic_and_dust_mite_resistant":["https://www.couristan.com/designing-with-carpet/about-carpet/","https://www.shahabbasrug.com/the-benefits-of-wool-rugs-a-guide-to-comfort-and-durability/"]}},"care_and_maintenance":{"title":"Long-term care for wool flatweave rugs","entries":{"two_sided_vacuuming":"Because dirt can sift through to the underside of a flatwoven, reversible rug, it's essential to vacuum both the top and bottom periodically; Sleepbloom explicitly recommends vacuuming both sides to remove embedded dirt, a practice that prevents grit from grinding into the fibers when the rug is flipped.","reversible_wear_doubling":"The Frame rug's no-backing, fully reversible construction lets you flip it every six months to distribute foot traffic evenly and effectively double its usable lifespan, a feature that flatweave owners can exploit to avoid one-sided dulling.","white_vinegar_spot_treatment":"For everyday spills, a DIY solution of 1 cup white vinegar to 8 cups warm water—the exact ratio prescribed by Sleepbloom for flatweave wool rugs—lifts stains gently without breaking down wool's lanolin or causing the block pattern to bleed, provided you blot and never rub.","wool_s_natural_stain_resistance":"Wool's external cuticle acts as a natural stain shield, so the Frame rug resists dirt and odours and needs less frequent washing than synthetic rugs—an inherent advantage Woolmark highlights, which translates to a lighter maintenance routine in everyday use."},"entry_quotes":{"two_sided_vacuuming":[{"url":"https://sleepbloom.com/how-to-clean-a-flat-weave-wool-rug/","quote":"vacuum both sides to remove dirt"}],"reversible_wear_doubling":[{"url":"https://www.brinkandcampman.com/en/collectie/brink-and-campman/frame/frame-natural","quote":"Backing material:no backing - reversible"},{"url":"https://www.higherground.co.uk/product/brink-and-campman-frame-natural-129311/","quote":"Frame Natural rug is durable, reversible, and simple to care for."}],"white_vinegar_spot_treatment":[{"url":"https://sleepbloom.com/how-to-clean-a-flat-weave-wool-rug/","quote":"Mix one cup of vinegar with eight cups of warm water. Use a soft brush to apply the solution, scrubbing gently for clarity."}],"wool_s_natural_stain_resistance":[{"url":"https://www.woolmark.com/care","quote":"Wool is naturally stain resistant, odour resistant and also crease resistant, so actually requires less washing than other fibres."}]},"entry_sources":{"two_sided_vacuuming":["https://sleepbloom.com/how-to-clean-a-flat-weave-wool-rug/"],"reversible_wear_doubling":["https://www.brinkandcampman.com/en/collectie/brink-and-campman/frame/frame-natural","https://www.higherground.co.uk/product/brink-and-campman-frame-natural-129311/"],"white_vinegar_spot_treatment":["https://sleepbloom.com/how-to-clean-a-flat-weave-wool-rug/"],"wool_s_natural_stain_resistance":["https://www.woolmark.com/care"]}},"flatweave_durability":{"title":"Handwoven flatweave construction and durability","entries":{"expected_lifespan":"In the spectrum of rug construction, a quality flatweave like this typically delivers 10–25 years of service — shorter than heirloom hand-knotted rugs but substantially longer than tufted alternatives that often show wear within a decade.","moisture_sensitivity":"Wool flatweaves are slow to dry and can develop mildew if moisture gets trapped underneath, so the rug is best kept in well-ventilated, dry rooms and should not be used in bathrooms, basements, or directly on damp floors.","high_traffic_hardiness":"The flat, tightly woven surface handles constant footfalls without the matting or thinning that plush rugs develop in hallways and entryways, making it a go-to choice for busy family homes.","no_pile_to_crush_or_mat":"Without a pile, the rug avoids the crushed pathways and furniture-leg indentations that plague plush rugs, maintaining a consistent surface even under heavy sofas and dining tables.","wool_s_natural_spring_back":"Wool fibers have a natural crimp that helps the rug recover from compression, so indentations from furniture lift out more effectively than they would in cotton or synthetic flatweaves.","reversible_double_faced_construction":"Because both sides are identically finished, the rug can be flipped and rotated to distribute wear evenly, effectively doubling its usable life — a practical advantage that makes it especially cost-effective for spaces where furniture rearranging or heavy foot traffic occurs."},"entry_quotes":{"expected_lifespan":[{"url":"https://ayyubrugcreation.com/hand-knotted-vs-hand-tufted-vs-flat-weave-rugs/","quote":"Durability | 50–100+ years | 8–20 years | 10–25 years |"}],"moisture_sensitivity":[{"url":"https://kapettodesign.com/blog/flat-weave-vs-hand-knotted-rugs/","quote":"Their Achilles' heel is moisture: flat-weaves can take longer to dry when wet, and if moisture is trapped beneath them, they may be prone to mildew if not dried quickly."}],"high_traffic_hardiness":[{"url":"https://kapettodesign.com/blog/flat-weave-vs-hand-knotted-rugs/","quote":"They tend to handle high foot traffic extremely well."},{"url":"https://bulletinafrica.com/blogs/66517/Choosing-Between-Hand-Knotted-Hand-Tufted-and-Flatwoven-Wool-Rugs","quote":"Flatwoven wool rugs work best in high-traffic areas like hallways, kitchens, and entryways."}],"no_pile_to_crush_or_mat":[{"url":"https://kapettodesign.com/blog/flat-weave-vs-hand-knotted-rugs/","quote":"Flat-weave rugs have no pile to crush, shed, or wear unevenly."}],"wool_s_natural_spring_back":[{"url":"https://bulletinafrica.com/blogs/66517/Choosing-Between-Hand-Knotted-Hand-Tufted-and-Flatwoven-Wool-Rugs","quote":"The fiber is naturally durable, soft underfoot, and springs back into shape after heavy use."}],"reversible_double_faced_construction":[{"url":"https://kapettodesign.com/blog/flat-weave-vs-hand-knotted-rugs/","quote":"because both sides of the rug are equally finished, flat-weaves can be rotated and even flipped, effectively doubling their usable life."},{"url":"https://bulletinafrica.com/blogs/66517/Choosing-Between-Hand-Knotted-Hand-Tufted-and-Flatwoven-Wool-Rugs","quote":"This construction creates rugs that are reversible, so you get two usable sides and double the lifespan."}]},"entry_sources":{"expected_lifespan":["https://ayyubrugcreation.com/hand-knotted-vs-hand-tufted-vs-flat-weave-rugs/"],"moisture_sensitivity":["https://kapettodesign.com/blog/flat-weave-vs-hand-knotted-rugs/"],"high_traffic_hardiness":["https://kapettodesign.com/blog/flat-weave-vs-hand-knotted-rugs/","https://bulletinafrica.com/blogs/66517/Choosing-Between-Hand-Knotted-Hand-Tufted-and-Flatwoven-Wool-Rugs"],"no_pile_to_crush_or_mat":["https://kapettodesign.com/blog/flat-weave-vs-hand-knotted-rugs/"],"wool_s_natural_spring_back":["https://bulletinafrica.com/blogs/66517/Choosing-Between-Hand-Knotted-Hand-Tufted-and-Flatwoven-Wool-Rugs"],"reversible_double_faced_construction":["https://kapettodesign.com/blog/flat-weave-vs-hand-knotted-rugs/","https://bulletinafrica.com/blogs/66517/Choosing-Between-Hand-Knotted-Hand-Tufted-and-Flatwoven-Wool-Rugs"]}},"brand_heritage_design":{"title":"Brink & Campman’s design legacy","entries":{"1897_heritage":"With continuous operation since 1897, Brink & Campman brings over 125 years of rug-making expertise to the Frame rug — that longevity signals a generational knowledge in wool selection, dyeing, and weaving that a newer or purely retail-driven brand cannot reproduce, making the rug feel like a piece with provenance rather than a commodity.","in_house_design_studio":"All Brink & Campman rugs originate from their own design studio, the self-described heart of the company — the Frame collection’s modest, geometric block pattern is a direct output of a dedicated team that prototypes with colour and texture year-round, so it reads as an intentional design object, not a licensed or stock pattern bought off a shelf.","frame_collection_concept":"The ‘Frame’ name is literal: the all-over block pattern is intended to visually define a room, giving the rug an anchoring role that is architectural rather than purely decorative — it’s a space-making tool, so the pattern’s modest geometry works harder than a busy motif to ground furniture arrangements and walking paths.","annual_collection_release":"The brand’s rhythm of releasing a new collection every year means the Frame rug is part of a living design catalogue that pushes forward rather than sitting as a static SKU — this cycle of continual refinement is a mark of a label that treats rug-making as an evolving craft, not a restocked basic.","dutch_design_indian_handweaving":"Designed in the Netherlands and handmade in India, this rug channels the Dutch design sensibility of understated geometry — the block pattern reads as distinctly modern and functional — while the handwoven construction is the result of Brink & Campman’s generations-long partnerships with Indian artisans, not a transient sourcing arrangement, so the craft lineage is as deliberate as the aesthetic."},"entry_quotes":{"1897_heritage":[{"url":"https://www.brinkandcampman.com/user/pages/03.catalogue/B&C%20INDOOR%20'26%20catalogue_lr.pdf","quote":"Established in 1897, we have over a century of experience in crafting, designing and developing exceptional rugs that elevate any space."}],"in_house_design_studio":[{"url":"https://www.brinkandcampman.com/en/about-b-and-c/design-studio","quote":"All Brink & Campman rugs are crafted in our design studio, which we proudly consider the heart of our company."}],"frame_collection_concept":[{"url":"https://www.higherground.co.uk/product/brink-and-campman-frame-natural-129311/","quote":"The Brink & Campman Frame Natural 129311 rug brings understated elegance to any room with its soft cream and white block pattern. Part of the FRAME collection, this flatwoven rug is designed to frame your space beautifully"}],"annual_collection_release":[{"url":"https://www.brinkandcampman.com/en/about-b-and-c/design-studio","quote":"Our commitment to releasing a new collection every year provides us with both the opportunity and the challenge to continually develop, innovate, and improve."}],"dutch_design_indian_handweaving":[{"url":"https://www.brinkandcampman.com/user/pages/03.catalogue/B&C%20INDOOR%20'26%20catalogue_lr.pdf","quote":"For generations, we have cooperated with trusted partners who supply rugs crafted using a variety of techniques, enriching our collections and offering you a diverse range of styles and finishes."}]},"entry_sources":{"1897_heritage":["https://www.brinkandcampman.com/user/pages/03.catalogue/B&C%20INDOOR%20'26%20catalogue_lr.pdf"],"in_house_design_studio":["https://www.brinkandcampman.com/en/about-b-and-c/design-studio"],"frame_collection_concept":["https://www.higherground.co.uk/product/brink-and-campman-frame-natural-129311/"],"annual_collection_release":["https://www.brinkandcampman.com/en/about-b-and-c/design-studio"],"dutch_design_indian_handweaving":["https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/frame-indoor-rug-see-available-sizes-and-colours--21438-25402093?colourId=0","https://www.brinkandcampman.com/user/pages/03.catalogue/B&C%20INDOOR%20'26%20catalogue_lr.pdf"]}},"reversible_rug_benefits":{"title":"How a reversible rug adds value","entries":{"doubles_cleaning_intervals":"When one side gets soiled, simply vacuum and flip to the clean reverse side — the tight, low-pile flatweave doesn't trap dirt deep, so you can go twice as long between deep cleans and the rug always looks freshly laid."},"entry_quotes":{"doubles_cleaning_intervals":[{"url":"https://dashalbertrugs.com/why-reversible-rugs-give-you-twice-the-life/","quote":"you just have to flip them over, and instantly have your space refreshed, and the time between washes doubles."}]},"entry_sources":{"doubles_cleaning_intervals":["https://dashalbertrugs.com/why-reversible-rugs-give-you-twice-the-life/"]}},"competitive_alternatives":{"title":"How it compares to other reversible wool rugs","entries":{"125_year_old_atelier_with_own_mill_and_design_studio":"Unlike IKEA’s STOCKHOLM reversible wool rug — a well-priced but ultimately mass-retailer product — Brink & Campman has been crafting rugs since 1897, operating its own factory, weave mill, and in-house design team, so the Frame rug inherits a multi-generational refinement of materials and construction rather than being a seasonal release from a general home-furnishings brand.","licensed_designer_collections_for_laura_ashley_morris_co_wedgwood":"The same design studio behind the Frame rug also develops and produces collections for iconic heritage brands like Laura Ashley, Morris & Co., and Wedgwood, so this rug is conceived within a creative environment accustomed to meeting the aesthetic and quality standards of top-tier decor labels — a pedigree no OEM or retailer-brand reversible rug can match."},"entry_quotes":{"125_year_old_atelier_with_own_mill_and_design_studio":[{"url":"https://www.brinkandcampman.com/user/pages/03.catalogue/B&C%20INDOOR%20'26%20catalogue_lr.pdf","quote":"Established in 1897, we have over a century of experience in crafting, designing and developing exceptional rugs that elevate any space."},{"url":"https://www.brinkandcampman.com/user/pages/03.catalogue/B&C%20INDOOR%20'26%20catalogue_lr.pdf","quote":"At our own factory and weave mill, skilled artisans work hand-in-hand with traditional looms and advanced robot tuft machines, ensuring each piece is meticulously crafted with an eye for every detail."}],"licensed_designer_collections_for_laura_ashley_morris_co_wedgwood":[{"url":"https://www.brinkandcampman.com/user/pages/03.catalogue/B&C%20INDOOR%20'26%20catalogue_lr.pdf","quote":"Beyond our unique B&C collection, we develop and produce collections for globally renowned brands in the home interior and fashion world."},{"url":"https://www.brinkandcampman.com/user/pages/03.catalogue/B&C%20INDOOR%20'26%20catalogue_lr.pdf","quote":"Laura Ashley Sanderson Scion Harlequin Wedgwood Ted Baker Florence Broadhurst"}]},"entry_sources":{"125_year_old_atelier_with_own_mill_and_design_studio":["https://www.brinkandcampman.com/user/pages/03.catalogue/B&C%20INDOOR%20'26%20catalogue_lr.pdf"],"licensed_designer_collections_for_laura_ashley_morris_co_wedgwood":["https://www.brinkandcampman.com/user/pages/03.catalogue/B&C%20INDOOR%20'26%20catalogue_lr.pdf"]}}}},"handle":"frame-indoor-rug-see-available-sizes-and-colours-21438-25402093","storefront_path":"/en/rugs/area-rugs/up-to-9-x-12/frame-indoor-rug-see-available-sizes-and-colours--21438-25402093","storefront_url":"https://ai.simons.ca/en/rugs/area-rugs/up-to-9-x-12/frame-indoor-rug-see-available-sizes-and-colours--21438-25402093"}}