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Avoid exposure to excessive moisture and store in a cool, dry place.","q":"What is the recommended care process for this belt to maintain its appearance?"}],"reviews":[{"date":"November 26, 2025","title":"Belle qualité!","rating":5,"content":"Belle qualité!","reviewer_name":"Daniele D."}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/men-accessories/belts-suspenders/dressy/giaspo-leather-belt--17237-50470640?colourId=20","deep_research":{"dimensions":{"hugo_brand_lineage":{"title":"HUGO brand identity and what to expect","entries":{"berlin_creative_hub":"HUGO's design base in Berlin ties the brand to the city's club culture, street art, and avant-garde music scene, injecting a subcultural credibility that a BOSS belt cannot match, and making even a simple accessory like this Giaspo belt a subtle nod to that world.","collaboration_ethos":"HUGO's frequent collaborations with emerging designers, musicians, and visual artists — from Liam Hodges to Berlin-based creatives — reinforce the brand's reputation for cultural crossover, meaning wearing HUGO signals an alignment with that creative, boundary-pushing community.","dressy_casual_hybrid":"Despite its 'dressy' categorization, the belt's square buckle and smooth leather reflect HUGO's relaxed tailoring philosophy, seamlessly crossing between pressed trouser and denim — a versatility that a more formal BOSS dress belt would not offer as convincingly.","accessible_entry_point":"As the accessible tier of the HUGO BOSS group, HUGO belts are positioned well below BOSS equivalents in price, making this 69 CAD belt a strategic entry piece that leverages the group's luxury expertise without the BOSS premium.","1993_avant_garde_launch":"Originally launched in 1993 as an experimental offshoot, HUGO was conceived to inject progressive design into the HUGO BOSS portfolio, so this belt inherits a three-decade lineage of fashion-forward thinking versus traditional tailoring.","2021_brand_repositioning":"In 2021, HUGO was repositioned as a standalone brand with the motto 'HUGO, Your Way,' explicitly targeting Gen Z and millennials who favor self-expression over heritage luxury — a rebrand that sharpened its identity as the more casual, democratic arm of the group."}}}},"handle":"giaspo-leather-belt-17237-50470640","storefront_path":"/en/men-accessories/belts-suspenders/dressy/giaspo-leather-belt--17237-50470640","storefront_url":"https://ai.simons.ca/en/men-accessories/belts-suspenders/dressy/giaspo-leather-belt--17237-50470640"}}