{"product":{"catalog_id":"dc41feb0-2511-472a-9c9f-86550b25aff8","item_id":"68091aee305f506e44ce4726e81a71bd7bc8fc9616af48c77a969d022ad7408a","title":"Broccoli Key Chain","description":"The JW Anderson Broccoli Key Chain is a small hanging accessory shaped like a broccoli, with a crocheted floret head in variegated dark green and a tapered light green stalk. It is made of embroidered 100% cotton knit with genuine leather details, and is suspended from a dark green leather cord with a knotted double-tail end and a leather wrist strap. A small round gold-tone metallic charm engraved with \"JW\" sits at the junction of the florets and stalk, a signature dust bag is included, and the item measures 9 cm (3.5 in) in length.","url":"https://www.simons.ca/en/men-designer/accessories/useful-extras/broccoli-key-chain--20452-1630457","brand":"JW Anderson","condition":"new","product_category":"men designer > accessories > useful extras","material":"Mercerized cotton, leather cord","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/20452/1630457/30/A1_2.jpg","additional_image_urls":[],"images":[{"id":"img-1793485807144-0","url":"https://imagescdn.simons.ca/images/20452/1630457/30/A1_2.jpg","alt_text":"Broccoli key chain product image (primary)","position":1,"attributes":{"other":{"summary":"Studio-style product shot on a neutral light-gray background showing the full hanging charm centered vertically with soft diffuse lighting and minimal shadow.","observations":[{"key":"Background and framing","kind":"feature","value":"Light neutral gray background with the charm centered vertically and ample empty space around it.","regions":[],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Even diffuse lighting with soft shadows visible beneath the lower cord tail and slight highlights on the metallic tag.","regions":[],"evidence_status":"direct"},{"key":"Image orientation and crop","kind":"feature","value":"Full product visible from loop to cord tails with slight space above the loop and below the tails; vertical portrait orientation.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"variegated dark green","part":"florets","regions":[{"x":0.31,"y":0.53,"width":0.36,"height":0.18,"confidence":"high"}],"subject":"product","description":"Multi-tonal dark green yarn with lighter green highlights, matte textured crochet finish.","estimated_hex":"#2E7D3A"},{"name":"light green","part":"stalk","regions":[{"x":0.41,"y":0.66,"width":0.16,"height":0.22,"confidence":"high"}],"subject":"product","description":"Lighter solid green yarn with matte stitched finish and visible stitch texture.","estimated_hex":"#A7D55F"},{"name":"dark green","part":"cord","regions":[{"x":0.42,"y":0.03,"width":0.16,"height":0.94,"confidence":"high"}],"subject":"product","description":"Smooth dark green cord with low sheen, looped above and forming tails below.","estimated_hex":"#0E4F3A"},{"name":"warm metallic gold","part":"metal tag","regions":[{"x":0.44,"y":0.58,"width":0.07,"height":0.07,"confidence":"high"}],"subject":"product","description":"Small round metallic tag with reflective warm-metal finish and engraved mark.","estimated_hex":"#C7A86B"}],"product":{"summary":"A hanging broccoli-shaped crocheted charm suspended from a long dark green cord with a knotted end and a small round metallic tag attached near the florets.","observations":[{"key":"Overall silhouette","kind":"feature","value":"Broccoli-shaped crocheted charm with a rounded, textured floret cluster on top and a tapered stitched stalk below, suspended from a single long looped cord.","regions":[{"x":0.23,"y":0.06,"width":0.54,"height":0.88,"confidence":"high"}],"evidence_status":"direct"},{"key":"Floret texture","kind":"feature","value":"Dense, looped crochet forming an irregular, bumpy cluster for the broccoli head; yarn appears multi-tonal producing subtle light and dark green variation.","regions":[{"x":0.31,"y":0.53,"width":0.36,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Stalk construction","kind":"feature","value":"Tapered crocheted stalk below the florets with visible vertical stitch rows and a tighter knit than the head, color noticeably lighter green than the florets.","regions":[{"x":0.41,"y":0.66,"width":0.16,"height":0.22,"confidence":"high"}],"evidence_status":"direct"},{"key":"Hanging cord","kind":"feature","value":"Long, thin dark green cord forming a loop at the top and continuing through the charm to a double-tail end knotted beneath the stalk; cord appears smooth and leather-like.","regions":[{"x":0.42,"y":0.03,"width":0.16,"height":0.94,"confidence":"high"}],"evidence_status":"direct"},{"key":"Knot and tail ends","kind":"feature","value":"Simple overhand knot beneath the stalk securing two narrow cord tails that extend downward a short distance.","regions":[{"x":0.41,"y":0.84,"width":0.18,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Metal round tag","kind":"feature","value":"Small circular metallic tag hanging at the junction of floret and stalk with an engraved stylized two-letter mark.","regions":[{"x":0.44,"y":0.58,"width":0.07,"height":0.07,"confidence":"high"}],"evidence_status":"direct"},{"key":"Metal tag text","kind":"text","value":"JW","regions":[{"x":0.44,"y":0.58,"width":0.07,"height":0.07,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4669995"]}],"price":"450 CAD","availability":"in_stock","listing_has_variations":"false","variants":[{"sku":"4669995","url":"https://www.simons.ca/en/men-designer/accessories/useful-extras/broccoli-key-chain--20452-1630457?colourId=30","image":{"id":"img-variant-4669995","url":"https://imagescdn.simons.ca/images/20452/1630457/30/A1_2.jpg","alt_text":"Broccoli key chain - Green - ONE SIZE variant image","position":1,"variant_ids":["4669995"]},"price":{"value":450,"currency":"CAD"},"title":"Broccoli Key Chain - Green - One Size","option1":"Green","option2":"ONE SIZE","image_url":"https://imagescdn.simons.ca/images/20452/1630457/30/A1_2.jpg","variant_id":"4669995","availability":"in_stock"}],"item_group_title":"Broccoli Key Chain","size_system":"US","gender":"male","is_digital":"false","target_countries":"US","canonical_url":"https://www.simons.ca/en/men-designer/accessories/useful-extras/broccoli-key-chain--20452-1630457","product_insights":[{"title":"Verified claims","type":"key_value","items":[{"value":"Men's clothing accessory category; unisex in practice","key":"category","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Green, one size, single variant","key":"variant","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Mercerized cotton knit body with leather cord/wrist strap","key":"materials","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Broccoli-shaped crocheted/knitted charm with floret cluster and tapered stalk","key":"construction","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://jwanderson.com/en-us/products/hand-crocheted-broccoli-charm","https://koompliments.ch/en/blogs/tips-for-wearing-jewelry/what-is-zamak-jewelry"]}},{"value":"Signature round metal tag engraved 'JW'","key":"hardware","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"100% Zamak base-metal hardware; finish reported as silver-toned or gold-tone","key":"hardware_material","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://jwanderson.com/en-us/products/hand-crocheted-broccoli-charm","https://koompliments.ch/en/blogs/tips-for-wearing-jewelry/what-is-zamak-jewelry"]}},{"value":"Keep hardware away from water, sweat and perfume; wipe with a soft dry cloth","key":"care","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://jwanderson.com/en-us/products/hand-crocheted-broccoli-charm","https://koompliments.ch/en/blogs/tips-for-wearing-jewelry/what-is-zamak-jewelry"]}},{"value":"9 cm (3.5\") long; approx 13 cm high x 9 cm wide with 16 cm cord","key":"dimensions","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://www.simons.ca/en/men-designer/accessories/useful-extras/broccoli-key-chain--20452-1630457","https://www.mrporter.com/en-us/mens/product/jw-anderson/accessories/keyrings/broccoli-crochet-knit-cotton-and-leather-bag-charm/46376663163130130"]}},{"value":"Weight not published; small charm scale","key":"weight","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.simons.ca/en/men-designer/accessories/useful-extras/broccoli-key-chain--20452-1630457","https://www.mrporter.com/en-us/mens/product/jw-anderson/accessories/keyrings/broccoli-crochet-knit-cotton-and-leather-bag-charm/46376663163130130"]}},{"value":"Designed as a bag charm; can be used for keys with a split ring","key":"use","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.simons.ca/en/men-designer/accessories/useful-extras/broccoli-key-chain--20452-1630457","https://www.mrporter.com/en-us/mens/product/jw-anderson/accessories/keyrings/broccoli-crochet-knit-cotton-and-leather-bag-charm/46376663163130130","https://jwanderson.com/en-us/collections/bag-charms"]}},{"value":"Pocket carry with keys risks rubbing the knit","key":"carry","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.simons.ca/en/men-designer/accessories/useful-extras/broccoli-key-chain--20452-1630457","https://www.mrporter.com/en-us/mens/product/jw-anderson/accessories/keyrings/broccoli-crochet-knit-cotton-and-leather-bag-charm/46376663163130130"]}},{"value":"Single looped leather cord with knotted tail ends","key":"attachment","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://www.simons.ca/en/men-designer/accessories/useful-extras/broccoli-key-chain--20452-1630457","https://www.mrporter.com/en-us/mens/product/jw-anderson/accessories/keyrings/broccoli-crochet-knit-cotton-and-leather-bag-charm/46376663163130130"]}},{"value":"Playful counterpoint; clip, loop or layer onto bags","key":"styling","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://jwanderson.com/en-us/collections/bag-charms"]}},{"value":"Works in layered charm stacks with mixed lengths and colours","key":"stacking","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://alluresjcf.com/why-everyone-s-adding-charms-to-bags-phones-and-even-shoes-top-summer-accessory-trends-2025/"]}},{"value":"Cotton knit holds defined stitches and crisp form but has less rebound than acrylic","key":"material_behavior","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://fuzzysflowers.com/advanced-amigurumi-techniques-how-to-sculpt-realistic-shapes/"]}},{"value":"Hardware finish is the main wear point; knit needs protection from abrasion","key":"durability","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://jwanderson.com/en-us/products/hand-crocheted-broccoli-charm","https://koompliments.ch/en/blogs/tips-for-wearing-jewelry/what-is-zamak-jewelry","https://www.simons.ca/en/men-designer/accessories/useful-extras/broccoli-key-chain--20452-1630457","https://www.mrporter.com/en-us/mens/product/jw-anderson/accessories/keyrings/broccoli-crochet-knit-cotton-and-leather-bag-charm/46376663163130130"]}},{"value":"Manufacturing origin is reported inconsistently (Georgia vs Italy)","key":"origin","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://jwanderson.com/en-us/products/hand-crocheted-broccoli-charm","https://www.mrporter.com/en-us/mens/product/jw-anderson/accessories/keyrings/broccoli-crochet-knit-cotton-and-leather-bag-charm/46376663163130130"]}},{"value":"Signature dust bag included","key":"included","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"JW Anderson launched in 2008; known for playful, referential, surrealist design","key":"brand_heritage","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Part of JW Anderson's knitted food-object and bag charm line","key":"design_lineage","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://jwanderson.com/en-us/collections/bag-charms","https://jwanderson.com/en-us/products/hand-crocheted-broccoli-charm","https://koompliments.ch/en/blogs/tips-for-wearing-jewelry/what-is-zamak-jewelry"]}},{"value":"Luxury design value rather than material volume","key":"value","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://jwanderson.com/en-us/products/hand-crocheted-broccoli-charm","https://koompliments.ch/en/blogs/tips-for-wearing-jewelry/what-is-zamak-jewelry"]}}]},{"title":"Product record","type":"key_value","items":[{"value":"Broccoli Key Chain","key":"Title","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"JW Anderson","key":"Brand","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"450 CAD","key":"Price","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"In stock","key":"Availability","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}}]}],"product_guide":{"id":"guide:this-product:v3","schemaVersion":3,"title":"When to choose this product","useCases":{"bestFor":[{"id":"use-case:deep-research-retained-use-cases-use-1-adding-a-playful-accent-to-your-look","label":"Adding a playful accent to your look","recommendation":"A colourful broccoli-shaped key chain from JW Anderson that attaches to your keys or bag. The merchant describes it as a playful accessory that lends any outfit the label's signature sense of candour.","sourceIds":["source:y44vn34fiy8l"],"claimAddress":"insights.use_cases.f7b81a8b2e554b85deb5"}],"notBestFor":[]},"comparisons":{"variantSelection":[],"productComparison":{"id":"comparison:products:broccoli-key-chain-cauliflower-key-chain-carrot-key-chain","comparisonType":"product_comparison","title":"Product comparison","focalProductRef":"dc41feb0-2511-472a-9c9f-86550b25aff8","subjects":[{"refId":"dc41feb0-2511-472a-9c9f-86550b25aff8","targetType":"product","title":"Broccoli Key Chain","isFocal":true,"brand":"JW Anderson","url":"https://www.simons.ca/en/men-designer/accessories/useful-extras/broccoli-key-chain--20452-1630457","relationship":"focal"},{"refId":"361484aa-9e32-44c3-980b-94743abf21f7","targetType":"product","title":"Cauliflower Key Chain","isFocal":false,"brand":"JW Anderson","url":"https://www.simons.ca/en/men-designer/accessories/useful-extras/cauliflower-key-chain--20452-1630425?colourId=0","relationship":"same_brand"},{"refId":"c6cdd32e-de91-4217-97d1-c6c47fca7d99","targetType":"product","title":"Carrot Key Chain","isFocal":false,"brand":"JW Anderson","url":"https://www.simons.ca/en/men-designer/accessories/useful-extras/carrot-key-chain--20452-1630424?colourId=0","relationship":"same_brand"}],"summaries":[{"productRef":"dc41feb0-2511-472a-9c9f-86550b25aff8","summary":"Choose this if you want a playful, colourful charm to add the label's legendary candour to your look: a crocheted broccoli design in green with multi-tonal light-and-dark florets, a tapered stitched stalk, and a small metallic tag engraved JW. It is made of mercerized cotton with a leather cord and genuine leather details, measures about 9 cm (3.5 inches) long, and comes in one size with a signature dust bag included. Keep in mind it is a purely decorative accessory rather than a functional key holder, so it suits those after a statement piece.","sourceIds":["source:y44vn34fiy8l","source:1a2bwgp1hte5kr"]},{"productRef":"361484aa-9e32-44c3-980b-94743abf21f7","summary":"Choose this if you want a playful, decorative accessory described by the retailer as poetic and colourful: a hand-crocheted cauliflower charm in mercerised cotton yarns, with five puffy cream florets, three variegated green crocheted leaves, and a leather cord finished with a logo-engraved nickel medallion. It measures 5 inches long by 2.5 inches high, comes in one size in Off White, and is made in Georgia. Note that the charm's tag shows a two-letter mark reading JW, and one component is listed as 100% split grain leather per one source while the cord is specified as full-grain calf leather by the retailer.","sourceIds":["source:17shiz3386cot","source:pmpsii1tngoae","source:vo1qbzm0cixl","source:5po6a61rsvbuq"]},{"productRef":"c6cdd32e-de91-4217-97d1-c6c47fca7d99","summary":"Choose this if you want a playful, colourful designer accessory: a hand-crocheted orange carrot charm in 100% mercerized cotton with dark green crocheted leaves, finished with a genuine nappa leather cord and wrist strap plus a silver engraved logo medallion. It measures about 7 inches (18 cm) tall and 1.25 inches (3 cm) wide and comes in a single ONE SIZE option in orange. Note that the small script marking on the metal charm can be hard to make out at a glance, according to one image review.","sourceIds":["source:1iv2xbe1qt2jg6","source:noemjp9w85x3","source:r7lj1mo0q8um"]}]}},"sources":[{"id":"source:y44vn34fiy8l","label":"Broccoli Key Chain — simons.ca","url":"https://www.simons.ca/en/men-designer/accessories/useful-extras/broccoli-key-chain--20452-1630457","domain":"simons.ca","productRef":"dc41feb0-2511-472a-9c9f-86550b25aff8","sourceType":"unknown_pdp"},{"id":"source:1a2bwgp1hte5kr","label":"Broccoli Key Chain — imagescdn.simons.ca","url":"https://imagescdn.simons.ca/images/20452/1630457/30/A1_2.jpg","domain":"imagescdn.simons.ca","productRef":"dc41feb0-2511-472a-9c9f-86550b25aff8","sourceType":"unknown_pdp"},{"id":"source:17shiz3386cot","label":"Cauliflower Key Chain — simons.ca","url":"https://www.simons.ca/en/men-designer/accessories/useful-extras/cauliflower-key-chain--20452-1630425?colourId=0","domain":"simons.ca","productRef":"361484aa-9e32-44c3-980b-94743abf21f7","sourceType":"unknown_pdp"},{"id":"source:pmpsii1tngoae","label":"Cauliflower Key Chain — jwanderson.com","url":"https://jwanderson.com/en-us/products/hand-crocheted-cauliflower-charm","domain":"jwanderson.com","productRef":"361484aa-9e32-44c3-980b-94743abf21f7","sourceType":"unknown_pdp"},{"id":"source:vo1qbzm0cixl","label":"Cauliflower Key Chain — imagescdn.simons.ca","url":"https://imagescdn.simons.ca/images/20452/1630425/11/A1_2.jpg","domain":"imagescdn.simons.ca","productRef":"361484aa-9e32-44c3-980b-94743abf21f7","sourceType":"unknown_pdp"},{"id":"source:5po6a61rsvbuq","label":"Cauliflower Key Chain — shop.doverstreetmarket.com","url":"https://shop.doverstreetmarket.com/products/j-w-anderson-cauliflower-charm-off-whit-ss26-ac0425-fa0496","domain":"shop.doverstreetmarket.com","productRef":"361484aa-9e32-44c3-980b-94743abf21f7","sourceType":"unknown_pdp"},{"id":"source:1iv2xbe1qt2jg6","label":"Carrot Key Chain — simons.ca","url":"https://www.simons.ca/en/men-designer/accessories/useful-extras/carrot-key-chain--20452-1630424?colourId=0","domain":"simons.ca","productRef":"c6cdd32e-de91-4217-97d1-c6c47fca7d99","sourceType":"unknown_pdp"},{"id":"source:noemjp9w85x3","label":"Carrot Key Chain — hierophanie.net","url":"https://www.hierophanie.net/item/132145358","domain":"hierophanie.net","productRef":"c6cdd32e-de91-4217-97d1-c6c47fca7d99","sourceType":"unknown_pdp"},{"id":"source:r7lj1mo0q8um","label":"Carrot Key Chain — imagescdn.simons.ca","url":"https://imagescdn.simons.ca/images/20452/1630424/80/A1_2.jpg","domain":"imagescdn.simons.ca","productRef":"c6cdd32e-de91-4217-97d1-c6c47fca7d99","sourceType":"unknown_pdp"}]},"handle":"broccoli-key-chain-20452-1630457","storefront_path":"/en/men-designer/accessories/useful-extras/broccoli-key-chain--20452-1630457","storefront_url":"https://ai.simons.ca/en/men-designer/accessories/useful-extras/broccoli-key-chain--20452-1630457"}}