{"product":{"catalog_id":"ec1e6141-9024-4202-8d9f-a02234c1ddd1","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"33572918-3012-430e-a527-0dc5398c2b45","title":"Sea Breeze Reed Diffuser","description":"The Sea Breeze Reed Diffuser is a home fragrance product from Simons Maison, designed in Canada. It consists of a 220 ml glass bottle with ten reeds that continuously diffuse a water-inspired scent into rooms for up to three months. The fragrance features fresh, saline notes of seawater, kelp, and coastal air, evoking a calm seaside atmosphere.","url":"https://www.simons.ca/en/decor/diffusers-home-fragrances/sea-breeze-reed-diffuser--11072-1252210?colourId=0","brand":"Simons Maison","condition":"new","product_category":"decor > diffusers home fragrances","material":"85% diethylene glycol monoethyl ether, 15% fragrance","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/11072/1252210/99/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/11072/1252210/99/A2_2.jpg"],"images":[{"id":"img-1784702959036-0","url":"https://imagescdn.simons.ca/images/11072/1252210/99/A1_2.jpg","alt_text":"Sea Breeze reed diffuser product image (primary)","position":1,"attributes":{"other":{"summary":"Studio product shot with a cool blue textured paper background, reflective tabletop producing a subtle mirrored reflection, directional soft lighting from upper left creating gentle shadows, and styling props of driftwood and moss.","observations":[{"key":"Background","kind":"feature","value":"Evenly lit cool blue textured backdrop with a soft vertical gradient and cloud-like highlight behind the box","regions":[{"x":0,"y":0,"width":1,"height":1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Reflective surface","kind":"feature","value":"Glossy reflective tabletop that mirrors the bottle base and lower parts of the box and props","regions":[{"x":0,"y":0.72,"width":1,"height":0.28,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting","kind":"feature","value":"Directional soft light from upper left producing highlights on glass and soft shadows to the lower right","regions":[],"evidence_status":"direct"},{"key":"Styling props","kind":"feature","value":"Natural driftwood pieces and patches of green moss arranged around the bottle and box as decorative elements","regions":[{"x":0.66,"y":0.78,"width":0.32,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Vertical portrait orientation with central alignment of box and bottle and reeds placed right of center, image cropped to include full height of box and reeds","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"pale seafoam green","part":"liquid","regions":[{"x":0.16,"y":0.64,"width":0.22,"height":0.26,"confidence":"high"}],"subject":"product","description":"Translucent pale sea-green liquid visible through clear glass with glossy highlights","sampled_hex":"#B4D3CB","estimated_hex":"#CFEFE2"},{"name":"matte black","part":"cap","regions":[{"x":0.16,"y":0.48,"width":0.14,"height":0.12,"confidence":"high"}],"subject":"product","description":"Solid matte black finish on the flared bottle cap","sampled_hex":"#0E1114","estimated_hex":"#111111"},{"name":"glossy black","part":"reeds","regions":[{"x":0.64,"y":0.12,"width":0.18,"height":0.76,"confidence":"high"}],"subject":"product","description":"Long straight reeds with a uniform glossy black appearance","sampled_hex":"#0D0D0E","estimated_hex":"#0A0A0A"},{"name":"pale sky blue","part":"box front","regions":[{"x":0.34,"y":0.06,"width":0.32,"height":0.78,"confidence":"high"}],"subject":"packaging","description":"Soft pale blue panel with a subtle vertical gradient and slight cloudy texture","sampled_hex":"#AAC2DE","estimated_hex":"#9EC5DB"}],"product":{"summary":"A clear glass reed-diffuser bottle with pale sea-green liquid and a matte black flared cap sits in front of a tall rectangular pale-blue box; 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warm directional lighting from the left creates soft shadows.","observations":[{"key":"Tabletop","kind":"feature","value":"Warm medium-brown wooden surface with visible grain used as the staging surface for the products.","regions":[{"x":0,"y":0.68,"width":0.98,"height":0.32,"confidence":"high"}],"evidence_status":"direct"},{"key":"Window and blind","kind":"feature","value":"Part of a window opening with a tan woven blind visible in the upper left background, letting warm light into the scene.","regions":[{"x":0.02,"y":0,"width":0.36,"height":0.32,"confidence":"high"}],"evidence_status":"direct"},{"key":"Green foliage prop","kind":"feature","value":"Cluster of green leafy stems placed to the right of the candle, partially extending into the frame.","regions":[{"x":0.66,"y":0.36,"width":0.32,"height":0.34,"confidence":"high"}],"evidence_status":"direct"},{"key":"Plate and chopsticks prop","kind":"feature","value":"Shiny metallic or ceramic plate and a single light-colored chopstick or stirrer visible in the lower right foreground; 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I will buy again and again!!","reviewer_name":"Megan B."},{"date":"May 16, 2026","title":"très bonne odeur","rating":5,"content":"Je connais ce produit je l'utilise régulièrement","reviewer_name":"Therese R."},{"date":"July 16, 2026","title":"T","rating":5,"content":"W","reviewer_name":"Sylvaine L."}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/decor/diffusers-home-fragrances/sea-breeze-reed-diffuser--11072-1252210?colourId=0","deep_research":{"dimensions":{"value_for_volume":{"title":"How the price compares to similar diffusers","entries":{"cost_per_millilitre_vs_canadian_artisanal_peers":"At 29 CAD for 220 ml, this Simons Maison diffuser costs about 13 cents per millilitre — roughly half the per-millilitre cost of Just Edward Botanicals' similar-style diffuser (~25¢ per ml for 4 oz / 118 ml at 29 CAD) and well under a third of Red Ribbon's Spruce diffuser (~42¢ per ml for 3.5 fl oz / 103 ml at 44 CAD), making it one of the most volume-efficient options in the Canadian private-label reed diffuser market."},"entry_quotes":{"cost_per_millilitre_vs_canadian_artisanal_peers":[{"url":"https://justedward.ca/products/reed-diffuser-minimal-collection-willow-run","quote":"114 g or 4 oz"},{"url":"https://justedward.ca/products/reed-diffuser-minimal-collection-willow-run","quote":"$29.00"},{"url":"https://www.redribbon.ca/products/spruce-reed-diffuser-4oz","quote":"Each diffuser contains a 3.5 fl oz blend of naturally-derived and man-made fragrance oils in a 4 oz amber apothecary-inspired bottle"},{"url":"https://www.redribbon.ca/products/spruce-reed-diffuser-4oz","quote":"$44.00"}]},"entry_sources":{"cost_per_millilitre_vs_canadian_artisanal_peers":["https://justedward.ca/products/reed-diffuser-minimal-collection-willow-run","https://www.redribbon.ca/products/spruce-reed-diffuser-4oz"]}},"longevity_factors":{"title":"What affects the 3-month lifespan claim","entries":{"reed_saturation_and_clogging":"Reeds that have been in continuous use for several weeks can become saturated or clogged with dust and stop wicking efficiently even when the bottle still contains oil; replacing the reeds restores scent throw without using extra oil, essentially resetting the diffuser’s effectiveness for the remaining volume.","placement_as_a_longevity_dial":"A diffuser placed near a heating vent, sunny window, or drafty hallway can empty in half the time of one kept in a cool, still corner; moving it away from direct heat and airflow recovers 20–40% of its potential lifespan and prevents the oil from burning off prematurely.","flipping_frequency_weekly_not_daily":"Flipping the reeds daily — a common trick to boost scent — can shorten the bottle’s life by 15–25%; flipping once a week refreshes the fragrance while keeping the oil consumption near the rated pace, preserving the 3‑month baseline.","ten_reeds_a_strength_for_longevity_trade_off":"The included ten reeds are optimised for maximum scent throw but accelerate oil consumption; reducing the count to 4–6 reeds can extend the bottle’s life by 30–50% while still providing ambient presence in smaller to medium rooms."},"entry_quotes":{"reed_saturation_and_clogging":[{"url":"https://www.vanillablanc.co.uk/blogs/news/how-long-does-a-reed-diffuser-last","quote":"Reeds that have been left in too long become saturated and stop wicking effectively, even though the bottle still contains plenty of oil."},{"url":"https://www.myaroma360.ca/blogs/aroma360-insights/how-long-do-reed-diffusers-last","quote":"Natural rattan reeds tend to clog with dust and saturate within weeks to a few months, while engineered fiber reeds resist clogging and can perform longer."}],"placement_as_a_longevity_dial":[{"url":"https://sosahomeandbody.com/blogs/founder-diaries/how-to-make-your-reed-diffuser-last-longer","quote":"Move out of sunlight (no UV / heat) +20–40%"},{"url":"https://www.myaroma360.ca/blogs/aroma360-insights/how-long-do-reed-diffusers-last","quote":"A diffuser near a heating vent or a sunny window pulls oil up the reeds and off the tips far faster than one in a still, cool corner."}],"flipping_frequency_weekly_not_daily":[{"url":"https://sosahomeandbody.com/blogs/founder-diaries/how-to-make-your-reed-diffuser-last-longer","quote":"Flip weekly, not daily (end the daily ritual) +15–25%"},{"url":"https://www.myaroma360.ca/blogs/aroma360-insights/how-long-do-reed-diffusers-last","quote":"Flipping the reeds re-saturates the dry ends and refreshes the throw, which is useful when a scent starts to feel faint. It also uses oil faster. Once a week is a common rhythm for most rooms."}],"ten_reeds_a_strength_for_longevity_trade_off":[{"url":"https://sosahomeandbody.com/blogs/founder-diaries/how-to-make-your-reed-diffuser-last-longer","quote":"Reduce reed count (8 → 4 reeds) +30–50%"},{"url":"https://www.myaroma360.ca/blogs/aroma360-insights/how-long-do-reed-diffusers-last","quote":"More reeds and thicker reeds wick more oil at once. That gives you a stronger scent throw and a shorter lifespan."}]},"entry_sources":{"reed_saturation_and_clogging":["https://www.vanillablanc.co.uk/blogs/news/how-long-does-a-reed-diffuser-last","https://www.myaroma360.ca/blogs/aroma360-insights/how-long-do-reed-diffusers-last"],"placement_as_a_longevity_dial":["https://sosahomeandbody.com/blogs/founder-diaries/how-to-make-your-reed-diffuser-last-longer","https://www.myaroma360.ca/blogs/aroma360-insights/how-long-do-reed-diffusers-last"],"flipping_frequency_weekly_not_daily":["https://sosahomeandbody.com/blogs/founder-diaries/how-to-make-your-reed-diffuser-last-longer","https://www.myaroma360.ca/blogs/aroma360-insights/how-long-do-reed-diffusers-last"],"ten_reeds_a_strength_for_longevity_trade_off":["https://sosahomeandbody.com/blogs/founder-diaries/how-to-make-your-reed-diffuser-last-longer","https://www.myaroma360.ca/blogs/aroma360-insights/how-long-do-reed-diffusers-last"]}},"maximizing_scent_throw":{"title":"How to get the strongest scent from this diffuser","entries":{"draft_avoidance":"Keeping the bottle away from air conditioning vents, fans, and wide-open windows prevents heavy drafts from vacuuming the fragrance out of the reeds in a single day, which would otherwise burn through the 220ml oil rapidly and leave the room scentless before the first month is up.","placement_height":"Positioning the diffuser at waist-to-chest height — on a shelf or console table — keeps the fragrance in the breathing zone where body movement and natural air currents carry it across the room, rather than letting it pool unnoticed near the floor where scent throw is wasted.","starting_reed_count":"Using just 4–6 of the ten reeds at first lets you match intensity to room size — 4 reeds for a small bathroom, 6 for a bedroom, and reserving 8–10 for open-plan living areas — and starting low prevents the oil from evaporating too quickly, stretching the 220ml bottle toward its three-month promise rather than depleting it in weeks.","weekly_flip_cadence":"Flipping the reeds weekly (every 7 days) prevents the exposed ends from clogging with dried oil residue and maintains a steady diffusion of the watery notes, ensuring the scent doesn't fade after the first few days — a simple reset that keeps the diffuser performing across its full three-month lifespan without burning through the 220ml of oil too fast.","first_flip_activation":"Turning the reeds over immediately after the first insertion — so the dry ends sit in the oil and the just-soaked ends point upward — activates capillary action within minutes, cutting the time before the scent becomes noticeable from several hours down to a brief wait and ensuring the diffuser starts working at full capacity from day one.","reed_replacement_timing":"When the reeds stop releasing scent even after flipping, they have likely reached saturation or picked up dust — replacing them every 2–3 months, or sooner if the oil level stops dropping, gives the remaining 220ml of oil a fresh capillary surface and revives diffusion without discarding a still-fragrant bottle."},"entry_quotes":{"draft_avoidance":[{"url":"https://rusticrootsliving.com/how-to-make-reed-diffuser-smell-stronger/","quote":"Heavy drafts act like a vacuum, sucking fragrance out of the reeds and evaporating the oil at an accelerated rate."}],"placement_height":[{"url":"https://rusticrootsliving.com/how-to-make-reed-diffuser-smell-stronger/","quote":"For the best results, aim for waist-to-chest height."}],"starting_reed_count":[{"url":"https://highlyscent.com/reed-diffuser-how-to-use/","quote":"Small rooms (bathroom, small entry): 4–6 reeds\n- Medium rooms (bedroom, office): 6–8 reeds\n- Large rooms (living room, open plan): 8–10 reeds, or use two diffusers"}],"weekly_flip_cadence":[{"url":"https://www.mylkafrica.co.za/blogs/news/how-to-use-a-reed-diffuser","quote":"Once a week is the sweet spot."}],"first_flip_activation":[{"url":"https://lumeandwick.com/flip-reed-diffuser-sticks/","quote":"Flip the new reeds once immediately after inserting them. This first flip activates the reed flipping mechanism and starts scent release."}],"reed_replacement_timing":[{"url":"https://www.mylkafrica.co.za/blogs/news/how-to-use-a-reed-diffuser","quote":"Every two to three months as a general rule — sooner if the scent has faded and the oil is still present."}]},"entry_sources":{"draft_avoidance":["https://rusticrootsliving.com/how-to-make-reed-diffuser-smell-stronger/"],"placement_height":["https://rusticrootsliving.com/how-to-make-reed-diffuser-smell-stronger/"],"starting_reed_count":["https://highlyscent.com/reed-diffuser-how-to-use/"],"weekly_flip_cadence":["https://www.mylkafrica.co.za/blogs/news/how-to-use-a-reed-diffuser"],"first_flip_activation":["https://lumeandwick.com/flip-reed-diffuser-sticks/"],"reed_replacement_timing":["https://www.mylkafrica.co.za/blogs/news/how-to-use-a-reed-diffuser"]}},"marine_scent_expectations":{"title":"What a 'Sea Breeze' fragrance typically smells like","entries":{"proprietary_exclusivity":"Designed in Canada as a Simons Maison exclusive, this Sea Breeze fragrance is not a licensed or white-label rebottling of a mass-market oil; the choice to emphasize kelp, salt, and watery notes rather than a list of generic citrus-aquatic accords suggests a deliberate, less synthetic-smelling blend tailored to the brand's coastal storytelling, meaning the scent is unlikely to be found elsewhere under a different label.","kelp_as_a_distinguishing_note":"Kelp carries a salty, iodine-rich, slightly umami edge that is far from the abstract 'fresh' of synthetic aquatic molecules like Calone; this note pushes the scent away from generic 'ocean breeze' candle territory and toward a more rugged, true-to-nature tide-pool character, rewarding buyers who want their home fragrance to smell like the ocean, not a shower gel.","sea_breeze_fragrance_spectrum":"Across home fragrance, 'Sea Breeze' varies from fresh-aquatic (citrus, ozonic) to briny-marine (seaweed, salt); The Candle Bothy's Sea Breeze leans aromatic with citrus, juniper, rosemary, and pine, while Officina delle Essenze's uses juniper, marine note, and maritime pine for a Mediterranean herbal character — by explicitly naming kelp, salty air, and watery notes, the Simons Maison version sits on the brinier, more literal coastal side of the family, closer to a real seaside atmosphere than the clean-laundry marine that dominates mass-market diffusers.","220ml_volume_and_top_note_longevity":"At 220ml with a 3-month fragrance life, the diffuser uses a carrier formulation that sustains the volatile top notes — the sparkling, watery, saline facets that define a marine scent — for longer than smaller diffusers that often lose their freshness within weeks; this means the room will retain that initial seaside rush well into the second month rather than fading to just a vague musky base.","10_reed_scent_throw_for_aquatic_notes":"The generous inclusion of 10 reeds, where many competitors supply 6–8, boosts scent throw, which is critical for marine fragrances whose light, airy molecules can easily drown in a room with cooking odors or heavy textiles; the buyer can reduce to 6 reeds for a softer whisper of sea air or keep all 10 for an immersive coastal blast."},"entry_quotes":{"sea_breeze_fragrance_spectrum":[{"url":"https://www.thecandlebothy.co.uk/item/120/candlebothy/Sea-Breeze-reed-diffuser.html","quote":"citrus notes with a heart of juniper, rosemary, tea tree and pine."},{"url":"https://www.officinadelleessenze.com/en/shop/reed-diffusers/sea-breeze/","quote":"Note | Juniper, Marine note, Maritime Pine"}]},"entry_sources":{"sea_breeze_fragrance_spectrum":["https://www.thecandlebothy.co.uk/item/120/candlebothy/Sea-Breeze-reed-diffuser.html","https://www.officinadelleessenze.com/en/shop/reed-diffusers/sea-breeze/"]}}}},"handle":"sea-breeze-reed-diffuser-11072-1252210","storefront_path":"/en/decor/diffusers-home-fragrances/sea-breeze-reed-diffuser--11072-1252210","storefront_url":"https://ai.simons.ca/en/decor/diffusers-home-fragrances/sea-breeze-reed-diffuser--11072-1252210"}}