{"product":{"catalog_id":"ec553830-ef94-47d3-9008-191e158bd331","item_id":"c63f5b45b8d5eaebae815f1195002d207ab5f7801714674d1aea0feec81709f6","title":"Heleä Unikko Midi Dress","description":"The Marimekko Heleä Unikko midi dress is a fit-and-flare A-line dress made from a flowy lyocell and viscose blend, featuring a crew neckline, short loose dolman sleeves, a horizontal waist seam, and a centre-back zip closure. It is a midi-length style measuring 127 cm (50\") from the top of the shoulder (measured on a size 36) and is covered in a large-scale Unikko poppy print with deep magenta petals, navy flower centres, and a pale pink ground. Intended for everyday and occasion wear, it requires standard garment care for a smooth, slightly lustrous woven fabric.","url":"https://www.simons.ca/en/women-designer/dresses/patterned/helea-unikko-midi-dress--12057-29826303","brand":"Marimekko","condition":"new","product_category":"women designer > dresses > patterned","material":"62% lyocell, 38% viscose","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/12057/29826303/51/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/12057/29826303/51/A2_2.jpg","https://imagescdn.simons.ca/images/12057/29826303/51/A3_2.jpg"],"images":[{"id":"img-1793485480016-0","url":"https://imagescdn.simons.ca/images/12057/29826303/51/A1_2.jpg","alt_text":"Heleä Unikko midi dress product image (primary)","position":1,"attributes":{"other":{"summary":"Studio product shot showing a model against a plain white background. Model wears black slip-on shoes; lighting is even and shadow is minimal.","observations":[{"key":"Model and pose","kind":"feature","value":"Female model standing facing forward with arms relaxed at sides; head and shoulders visible, lower legs and shoes visible.","regions":[{"x":0.14,"y":0,"width":0.72,"height":1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Shoes visible","kind":"feature","value":"Model is wearing black low-cut slip-on shoes with a rounded toe.","regions":[{"x":0.36,"y":0.84,"width":0.28,"height":0.14,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background and lighting","kind":"feature","value":"Plain white studio background with uniform diffuse lighting and minimal visible shadow beneath the model.","regions":[],"evidence_status":"direct"},{"key":"Image framing","kind":"feature","value":"Full-body crop from just above the head to below the calves, centered composition.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"pale pink","part":"dress ground","regions":[{"x":0.3,"y":0.22,"width":0.4,"height":0.48,"confidence":"high"}],"subject":"product","description":"Pale pink background of the printed fabric, appearing matte and even across the bodice and skirt.","sampled_hex":"#FCCBD3","estimated_hex":"#F3C9D8"},{"name":"deep magenta","part":"flower petals","regions":[{"x":0.22,"y":0.24,"width":0.56,"height":0.6,"confidence":"high"}],"subject":"product","description":"Large solid petals in a deep magenta to plum color with a matte finish.","sampled_hex":"#6E1551","estimated_hex":"#6E0F4F"},{"name":"navy blue","part":"flower inner ring","regions":[{"x":0.4,"y":0.32,"width":0.12,"height":0.12,"confidence":"high"},{"x":0.34,"y":0.58,"width":0.1,"height":0.1,"confidence":"high"}],"subject":"product","description":"Dark navy-blue ring surrounding the small center oval of each flower.","sampled_hex":"#53133C","estimated_hex":"#22355A"},{"name":"pale blue","part":"flower center oval","regions":[{"x":0.44,"y":0.36,"width":0.06,"height":0.06,"confidence":"high"},{"x":0.36,"y":0.62,"width":0.05,"height":0.05,"confidence":"high"}],"subject":"product","description":"Small pale cool blue oval at the center of each flower, contrasting with the navy ring.","estimated_hex":"#BFD6EA"}],"product":{"summary":"Front view of a midi dress worn by a model. The dress has a round neckline, short wide sleeves, a defined waist seam, and a flared skirt; surface is printed with large stylized flowers.","observations":[{"key":"Silhouette and cut","kind":"feature","value":"Front-facing midi-length dress on a model with a round neckline, short loose sleeves, a horizontal waist seam, and an A-line skirt that falls to mid-calf.","regions":[{"x":0.12,"y":0.08,"width":0.76,"height":0.8,"confidence":"high"}],"evidence_status":"direct"},{"key":"Sleeve detail","kind":"feature","value":"Short sleeves are loose and slightly flared with a straight hem that aligns roughly with the upper arm.","regions":[{"x":0.18,"y":0.08,"width":0.64,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Waist seam","kind":"feature","value":"Visible horizontal seam at the natural waist creating a defined bodice-to-skirt transition.","regions":[{"x":0.24,"y":0.38,"width":0.52,"height":0.04,"confidence":"high"}],"evidence_status":"direct"},{"key":"Fabric pattern - petals","kind":"feature","value":"Large stylized flower petals printed across the fabric; petals are a deep magenta/purple and overlap the pink ground.","regions":[{"x":0.2,"y":0.24,"width":0.6,"height":0.6,"confidence":"high"}],"evidence_status":"direct"},{"key":"Fabric pattern - centers","kind":"feature","value":"Each flower has a dark navy-blue ring with a smaller pale bluish oval center inside.","regions":[{"x":0.42,"y":0.34,"width":0.1,"height":0.1,"confidence":"high"},{"x":0.34,"y":0.6,"width":0.1,"height":0.1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Color ground","kind":"feature","value":"Background/ground color of the print is a pale pink visible between the flower motifs.","regions":[{"x":0.28,"y":0.22,"width":0.44,"height":0.56,"confidence":"high"}],"evidence_status":"direct"},{"key":"Hemline","kind":"feature","value":"Slightly flared hem with a clean finished edge that falls unevenly due to movement, showing the dress length to mid-calf.","regions":[{"x":0.2,"y":0.66,"width":0.6,"height":0.28,"confidence":"high"}],"evidence_status":"direct"},{"key":"No visible text or logos","kind":"feature","value":"There are no legible printed words, brand logos, or numeric markings visible on the dress in this image.","regions":[],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4639392","4639393","4639394","4639395","4639396","4639397"]},{"id":"img-1793485480016-1","url":"https://imagescdn.simons.ca/images/12057/29826303/51/A2_2.jpg","alt_text":"Heleä Unikko midi dress product image 2","position":2,"attributes":{"other":{"summary":"Studio product shot cropped to show upper torso and right arm against a plain white background; model with wavy dark hair partly visible. 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Choose it for a fit-and-flare A-line silhouette with short sleeves, a ribbed stand collar, half-length buttoned placket, back zip, waist clips, and side-seam pockets, cut from a soft, flowy cupro, lyocell, and linen blend (45% cupro, 28% lyocell, 27% linen) measuring about 42.5 inches (108 cm) from the shoulder. Note that the fabric shows soft natural creasing in the skirt panels, and sizing information only confirms availability in size 34.","sourceIds":["source:dvak6t1v6wk4v","source:u8ll9l4lzmwz","source:1eauoi21b7hyrs","source:16daa0n6h0znt"]},{"productRef":"8492e7eb-39e2-42e0-89bd-b8d27eff8526","summary":"Choose this for a comfortable and casual style, featuring the iconic Marimekko Unikko poppy pattern in a subtle contrast. Constructed from luxurious, ultra comfortable 100% cotton jersey, the dress has a loose, straight silhouette that falls below the knee. 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