{"product":{"catalog_id":"ecf58f55-c24f-45f5-a35b-d8338a7ebe01","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"df559f2c-b596-40c3-87f6-084266df5614","title":"Winged Heart Embroidery Wide-Leg Jeans","description":"These Ed Hardy Winged Heart Embroidery Wide-Leg Jeans are women's denim pants with a wide-leg fit, low-rise waist (9-inch rise), and a 31.5-inch inseam. Constructed from structured 100% cotton denim, they include a zip fly, belt loops, and a 5-pocket layout, with embroidered winged heart motifs and 'Ed Hardy' script on the legs. The medium blue wash denim features contrasting topstitching and a relaxed, full-length silhouette suitable for casual wear.","url":"https://www.simons.ca/en/women-clothing/jeans/mid-rise-low-rise/winged-heart-embroidery-wide-leg-jeans--17030-268500?colourId=0","brand":"Ed Hardy","condition":"new","product_category":"women clothing > jeans > mid rise low rise","material":"100% cotton","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/17030/268500/44/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/17030/268500/44/A2_2.jpg","https://imagescdn.simons.ca/images/17030/268500/44/A3_2.jpg"],"images":[{"id":"img-1784702976973-0","url":"https://imagescdn.simons.ca/images/17030/268500/44/A1_2.jpg","alt_text":"Winged heart embroidery wide-leg jeans product image (primary)","position":1,"attributes":{"other":{"summary":"Studio product shot showing a model wearing the jeans; plain neutral background and soft even lighting. Model wears a cropped patterned top and sandals, posed full body with one arm raised.","observations":[{"key":"Model and pose","kind":"feature","value":"Female model standing full length, facing forward with left arm raised above head and right hand resting on hip.","regions":[{"x":0.08,"y":0,"width":0.84,"height":0.98,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background and lighting","kind":"feature","value":"Even, neutral off-white studio background with soft diffuse lighting and minimal cast shadows.","regions":[],"evidence_status":"direct"},{"key":"Visible non-product apparel","kind":"feature","value":"Model is wearing a cropped short-sleeve patterned top and black open-toe sandals; these items are not part of the product observation.","regions":[{"x":0.2,"y":0.02,"width":0.6,"height":0.32,"confidence":"high"},{"x":0.38,"y":0.86,"width":0.28,"height":0.14,"confidence":"high"}],"evidence_status":"direct"},{"key":"Upper-thigh text legibility","kind":"feature","value":"Small block of embroidered text near the upper thigh is partially legible from this image but some characters are small and not fully clear at this resolution.","regions":[{"x":0.18,"y":0.4,"width":0.16,"height":0.11,"confidence":"medium"}],"evidence_status":"partial"}]},"colors":[{"name":"medium denim blue","part":"denim body","regions":[{"x":0.14,"y":0.32,"width":0.72,"height":0.62,"confidence":"high"}],"subject":"product","description":"Mid-blue denim with a slightly worn matte finish across the entire jean surface.","sampled_hex":"#5B7D9A","estimated_hex":"#4A79A8"},{"name":"light gray / off-white embroidery","part":"lower-leg embroidery","regions":[{"x":0.6,"y":0.56,"width":0.22,"height":0.3,"confidence":"high"}],"subject":"product","description":"Light gray to off-white embroidered wing graphic with darker outlines and shading.","sampled_hex":"#EBE6E1","estimated_hex":"#E6E7E6"},{"name":"pale off-white script","part":"upper-thigh script embroidery","regions":[{"x":0.18,"y":0.4,"width":0.16,"height":0.11,"confidence":"medium"}],"subject":"product","description":"Small pale script embroidery contrasting against the denim, appearing near the front pocket.","sampled_hex":"#EBE9E4","estimated_hex":"#FFFFFF"}],"product":{"summary":"Wide-leg blue denim jeans shown from the front with a mid-rise waistband, visible front pockets, embroidered script on the upper thigh and a large winged embroidery on the lower leg (viewer right).","observations":[{"key":"Silhouette","kind":"feature","value":"High waist to mid-rise wide-leg jeans with a relaxed, straight fall from hip to hem and full-length legs reaching the floor.","regions":[{"x":0.14,"y":0.32,"width":0.72,"height":0.62,"confidence":"high"}],"evidence_status":"direct"},{"key":"Waistband and closure","kind":"feature","value":"Standard denim waistband with belt loops and a visible centered metal button above a fly; 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soft even lighting with minimal shadows; image cropped at mid-torso and shows full legs to feet.","observations":[{"key":"Background and staging","kind":"feature","value":"Neutral off-white studio background with no visible props.","regions":[],"evidence_status":"direct"},{"key":"Composition and crop","kind":"feature","value":"Vertical crop showing the model from just below the chest to the feet, centered on the jeans.","regions":[],"evidence_status":"direct"},{"key":"Lighting","kind":"feature","value":"Soft, even studio lighting producing minimal harsh shadows and even color rendering on the denim and embroidery.","regions":[],"evidence_status":"direct"},{"key":"Image quality","kind":"feature","value":"High resolution with clear detail and visible fabric texture and embroidery stitches.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"medium blue denim","part":"denim body","regions":[{"x":0.12,"y":0.16,"width":0.76,"height":0.72,"confidence":"medium"}],"subject":"product","description":"Medium blue denim with even tone and subtle vertical texture; appears matte.","sampled_hex":"#547493","estimated_hex":"#4B78A3"},{"name":"bright white","part":"embroidery - white highlights","regions":[{"x":0.6,"y":0.62,"width":0.24,"height":0.3,"confidence":"high"}],"subject":"product","description":"Bright white embroidery thread used for highlight lines and portions of the wing and banner outlines; matte stitched appearance.","sampled_hex":"#F1ECE9","estimated_hex":"#FFFFFF"},{"name":"pale sky blue","part":"embroidery - light blue fill","regions":[{"x":0.58,"y":0.66,"width":0.2,"height":0.22,"confidence":"high"}],"subject":"product","description":"Pale light blue thread filling floral and heart elements within the embroidered motif.","estimated_hex":"#BFD9EE"},{"name":"charcoal black","part":"embroidery - dark outlines","regions":[{"x":0.56,"y":0.6,"width":0.22,"height":0.3,"confidence":"high"}],"subject":"product","description":"Dark thread used for fine outlines and shading inside the wing and cross elements, providing contrast.","estimated_hex":"#1E1E1E"}],"product":{"summary":"Wide-leg blue denim jeans shown on a model from mid-torso to feet; high waist with belt loops and a button closure, five-pocket styling, and a large multicolor embroidered winged heart motif on the lower leg along the outer seam.","observations":[{"key":"Waistband and closure","kind":"feature","value":"Visible high waistband with belt loops and a single metal button at center front; top edge sits below the model's navel.","regions":[{"x":0.28,"y":0.06,"width":0.44,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Pocket layout","kind":"feature","value":"Classic five-pocket styling: two front pockets and a visible coin pocket at the right front waist; model's right hand rests in the side pocket on the image's right side.","regions":[{"x":0.52,"y":0.12,"width":0.34,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Leg silhouette","kind":"feature","value":"Wide straight legs with a relaxed, loose fit from hip to hem and a full-length inseam reaching the floor over the model's sandals.","regions":[],"evidence_status":"direct"},{"key":"Denim wash and texture","kind":"feature","value":"Medium blue denim with subtle vertical slub texture and mild tonal fading around seams and front thigh area.","regions":[{"x":0.12,"y":0.16,"width":0.76,"height":0.72,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Hem and stitching","kind":"feature","value":"Straight stitched hem at pant leg ends with visible topstitching in a slightly darker thread.","regions":[{"x":0.1,"y":0.86,"width":0.8,"height":0.1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lower-leg embroidery","kind":"feature","value":"Large multicolor embroidered motif on the outer lower leg occupying most of the shin area; design includes wings, a heart with a banner, floral elements, and scroll lines.","regions":[{"x":0.52,"y":0.58,"width":0.36,"height":0.42,"confidence":"high"}],"evidence_status":"direct"},{"key":"Thigh-script detail","kind":"feature","value":"Small embroidered script or logo on the upper front thigh area above the left leg motif.","regions":[{"x":0.32,"y":0.24,"width":0.14,"height":0.07,"confidence":"medium"}],"evidence_status":"partial"},{"key":"Embroidered banner text","kind":"feature","value":"Small text within the heart banner of the lower-leg motif; characters are stylized and partly legible.","regions":[{"x":0.6,"y":0.7,"width":0.2,"height":0.12,"confidence":"medium"}],"evidence_status":"partial"},{"key":"Visible toes and footwear","kind":"feature","value":"Model wearing black thong sandals with visible toes peeking from under the hem.","regions":[{"x":0.32,"y":0.9,"width":0.36,"height":0.1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Leg seam detail","kind":"feature","value":"Outer side seam runs straight down the leg and serves as the alignment for the embroidered motif placement.","regions":[{"x":0.6,"y":0.18,"width":0.02,"height":0.68,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Front thigh text transcription","kind":"text","value":"HARDY","regions":[{"x":0.32,"y":0.24,"width":0.14,"height":0.07,"confidence":"medium"}],"evidence_status":"partial"},{"key":"Banner text transcription","kind":"text","value":"Ed Hardy","regions":[{"x":0.6,"y":0.7,"width":0.2,"height":0.12,"confidence":"medium"}],"evidence_status":"partial"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4593323","4593324","4593325","4593326","4593327"]},{"id":"img-1784702976973-2","url":"https://imagescdn.simons.ca/images/17030/268500/44/A3_2.jpg","alt_text":"Winged heart embroidery wide-leg jeans product image 3","position":3,"attributes":{"other":{"summary":"Studio rear-shot with a model cropped at the waist, neutral off-white background, and soft even lighting producing minimal shadows.","observations":[{"key":"Shot composition","kind":"feature","value":"Studio framing of a model from mid-back to feet, centered vertically and horizontally, showing the full rear of the jeans.","regions":[],"evidence_status":"direct"},{"key":"Background","kind":"feature","value":"Plain off-white neutral backdrop with a smooth tonal floor meeting the background at a low horizon.","regions":[],"evidence_status":"direct"},{"key":"Model and clothing not product","kind":"feature","value":"Model's bare midriff and cropped top visible above the waistband; both hands relaxed at sides. These are props in the shot and not part of the product.","regions":[{"x":0.28,"y":0,"width":0.44,"height":0.16,"confidence":"high"},{"x":0.08,"y":0.12,"width":0.12,"height":0.4,"confidence":"high"},{"x":0.8,"y":0.12,"width":0.12,"height":0.4,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting and shadows","kind":"feature","value":"Soft, even studio lighting with minimal directional shadows and low specular highlights on the denim.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"medium stonewashed blue","part":"denim body","regions":[{"x":0.12,"y":0.12,"width":0.76,"height":0.78,"confidence":"high"}],"subject":"product","description":"Medium-blue denim with a slightly muted, stonewashed finish and lighter worn areas near seams and pockets.","sampled_hex":"#4C7393","estimated_hex":"#3A6EA8"},{"name":"pale sky blue","part":"script across yoke and 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Blue","option2":"28","image_url":"https://imagescdn.simons.ca/images/17030/268500/44/A1_2.jpg","variant_id":"4593325","availability":"in_stock"},{"sku":"4593327","url":"https://www.simons.ca/en/women-clothing/jeans/mid-rise-low-rise/winged-heart-embroidery-wide-leg-jeans--17030-268500?colourId=44","image":{"id":"img-variant-4593327","url":"https://imagescdn.simons.ca/images/17030/268500/44/A1_2.jpg","alt_text":"Winged heart embroidery wide-leg jeans - Slate Blue - 32 variant image","position":4,"variant_ids":["4593327"]},"price":{"value":180,"currency":"CAD"},"title":"Winged Heart Embroidery Wide-Leg Jeans - Slate Blue - 32","option1":"Slate Blue","option2":"32","image_url":"https://imagescdn.simons.ca/images/17030/268500/44/A1_2.jpg","variant_id":"4593327","availability":"in_stock"}],"item_group_title":"Winged Heart Embroidery Wide-Leg Jeans","size_system":"US","gender":"female","is_digital":"false","q_and_a":[{"a":"This is a rigid 100% cotton denim with no added stretch — the product lists 'structured 100% cotton denim' with no elastane or spandex in the material composition.","q":"Does the 100% cotton denim have any stretch or is it rigid?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/women-clothing/jeans/mid-rise-low-rise/winged-heart-embroidery-wide-leg-jeans--17030-268500?colourId=0","deep_research":{"dimensions":{"price_positioning":{"title":"How the $180 price compares to similar embroidered jeans","entries":{"rigid_denim_production_cost":"The structural decision to use unblended 100% cotton denim with no stretch or recovery fiber is a cost-driver compared to the industry-standard stretch denim: it requires higher-quality, longer-staple cotton, and tighter weaving to achieve that crisp hand, which, combined with the low 9-inch rise pattern, explains why the $180 CAD price sits above comfort-stretch contemporaries even before accounting for the embroidery.","full_retail_vs_resale_pricing":"At $180 CAD, these jeans sit well above the $60–$68 range typical for deadstock and used Ed Hardy wide-leg embroidered jeans on platforms like Poshmark and Navingroup — a new-with-tags Graphic Embroidered Heart pair listed at $60 and a good-condition Loose Fit Embroidered pair at $68 — so the retail purchase is essentially paying a premium for this specific winged-heart iteration, current-season provenance, and the guarantee of pristine condition from a department store.","stretch_denim_alternative_from_lascana":"The $89.95 LASCANA Embroidered Wide Leg Jean (Target, USD) uses a stretch denim blend (97% cotton, 2% polyester, 1% elastane) with monochrome white floral embroidery on the lower legs, while the Ed Hardy Winged Heart version counters with a rigid 100% cotton build, a lower 9-inch rise, and bold multi-color embroidery across the thigh — justifying the $180 CAD premium for those who want a purist denim feel and a more impactful visual statement."},"entry_quotes":{"full_retail_vs_resale_pricing":[{"url":"https://navingroup.in/product/400720695","quote":"$68"},{"url":"https://poshmark.com/listing/Ed-Hardy-Graphic-Embroidered-Heart-Wide-Leg-Jeans-68f790c7310f1c459236c162","quote":"$60"},{"url":"https://poshmark.com/listing/Ed-Hardy-Graphic-Embroidered-Heart-Wide-Leg-Jeans-68f790c7310f1c459236c162","quote":"New With Tags"}],"stretch_denim_alternative_from_lascana":[{"url":"https://www.target.com/p/lascana-women-s-embroidered-wide-leg-jeans/-/A-93010095","quote":"$89.95"},{"url":"https://www.target.com/p/lascana-women-s-embroidered-wide-leg-jeans/-/A-93010095","quote":"97% Cotton, 2% Polyester, 1% Elastane"},{"url":"https://www.target.com/p/lascana-women-s-embroidered-wide-leg-jeans/-/A-93010095","quote":"Features intricate white embroidery on the front and back of the lower legs"}]},"entry_sources":{"full_retail_vs_resale_pricing":["https://navingroup.in/product/400720695","https://poshmark.com/listing/Ed-Hardy-Graphic-Embroidered-Heart-Wide-Leg-Jeans-68f790c7310f1c459236c162"],"stretch_denim_alternative_from_lascana":["https://www.target.com/p/lascana-women-s-embroidered-wide-leg-jeans/-/A-93010095"]}},"rise_classification":{"title":"Is a 9-inch rise low or mid rise?","entries":{"rigid_denim_holds_the_rise":"Because the structured 100% cotton denim has zero stretch, the 9-inch rise stays put at the hips without riding up — the rigid fabric locks the waistband in place, preserving the low-slung silhouette throughout wear."}},"rigid_denim_break_in":{"title":"Breaking in rigid 100% cotton denim","entries":{"cold_wash_hang_dry_care_standard":"Denim experts universally recommend washing rigid jeans in cold water and air drying — machine drying is discouraged by brands like Levi's Vintage Clothing and 3Sixteen because the heat can cause uneven shrinkage and weaken the cotton, so air drying is essential to maintain the 31.5-inch inseam and the wide-leg drape.","starch_and_the_initial_cardboard_feel":"The crisp, cardboard-like stiffness of new rigid denim is caused by starch added during manufacturing to stabilize the fabric for cutting and sewing; wearing the jeans or soaking them in lukewarm water for 30 minutes dissolves the excess starch, which is why the cotton softens and begins to conform to the body after the first few active wears.","infrequent_washing_for_fade_development":"Rigid denim develops high-contrast fades because the indigo dye wears away along creases over many wears — washing only every few months preserves the contrast by preventing the dye from lifting evenly; denim craftsmen like Andrew Chen of 3Sixteen note that a wash every 2-3 months actively extends the jeans' lifespan by removing sweat and dirt that weaken the cotton.","true_to_size_fit_for_rigid_wide_leg_cuts":"For a rigid 100% cotton jean like this, sizing down is not advisable — experts agree that you should stick to your true size or even go up one because dry cotton denim expands at most an inch over months of daily wear, and the waistband remains stubbornly firm; a too-tight waist from day one stays uncomfortable.","shower_method_for_accelerated_body_mapping":"Wearing the jeans in a warm shower, doing a few squats, and then air-drying them off the body is a well-known shortcut among denim enthusiasts to speed up the break-in — the moisture relaxes the cotton fibers and sets the fit around your waist and hips without the aggressive shrinkage of a machine wash."},"entry_quotes":{"cold_wash_hang_dry_care_standard":[{"url":"https://www.gq.com/story/raw-denim-guide-experts","quote":"Super simple. Cold wash, hang dry. Go as long as you can between washes."},{"url":"https://stridewise.com/how-to-break-in-jeans/","quote":"Lennaert does not recommend ever putting your jeans in a dryer."}],"starch_and_the_initial_cardboard_feel":[{"url":"https://stridewise.com/how-to-break-in-jeans/","quote":"Denim also needs this extra help to soften up because during the manufacturing process, starch is added to the yarns before they are woven into the fabric. This starch is what really makes it stiff and crispy."},{"url":"https://stridewise.com/how-to-break-in-jeans/","quote":"Just soak them in there for about 30 minutes."}],"infrequent_washing_for_fade_development":[{"url":"https://www.gq.com/story/raw-denim-guide-experts","quote":"washing jeans every few months extends the life of your jeans significantly, because you're actively getting out the sweat, dirt and bacteria that will break the fabric down."},{"url":"https://stridewise.com/how-to-break-in-jeans/","quote":"There are plenty of reasons people to prefer raw denim (mostly it’s because folks love to be responsible for their jeans’ fades)"}],"true_to_size_fit_for_rigid_wide_leg_cuts":[{"url":"https://www.tellar.co.uk/should-i-size-down-in-jeans-if-there-is-no-stretch","quote":"No — with non-stretch, rigid denim you should not size down. In fact, with some cuts you may want to go up a size."},{"url":"https://www.gq.com/story/raw-denim-guide-experts","quote":"Dry, 100% cotton denim expands anywhere between one inch to 1.5 inches over a three month period of daily wear."}],"shower_method_for_accelerated_body_mapping":[{"url":"https://www.glamour.com/story/trend-alert-non-stretch-jeans","quote":"I think the thing to do is wear them in the shower, do a few squats, and then slide out of them. And then hang them up over the shower head and then let them drip dry. Put them on afterward and they're going to be really crispy, but they're going to be more your shape."}]},"entry_sources":{"cold_wash_hang_dry_care_standard":["https://www.gq.com/story/raw-denim-guide-experts","https://stridewise.com/how-to-break-in-jeans/"],"starch_and_the_initial_cardboard_feel":["https://stridewise.com/how-to-break-in-jeans/"],"infrequent_washing_for_fade_development":["https://www.gq.com/story/raw-denim-guide-experts","https://stridewise.com/how-to-break-in-jeans/"],"true_to_size_fit_for_rigid_wide_leg_cuts":["https://www.tellar.co.uk/should-i-size-down-in-jeans-if-there-is-no-stretch","https://www.gq.com/story/raw-denim-guide-experts"],"shower_method_for_accelerated_body_mapping":["https://www.glamour.com/story/trend-alert-non-stretch-jeans"]}},"y2k_wide_leg_comeback":{"title":"Why low-rise wide-leg jeans and Ed Hardy are trending again","entries":{"700_million_peak":"Ed Hardy was a $700 million empire at its 2008 height with over 70 stores globally, so the winged-heart jeans carry the swagger of a brand that once defined Y2K celebrity style — wearing them today is a direct reclaim of that loud, unapologetic energy that Gen Z is reviving on Depop and TikTok.","tiktok_depop_revival":"Gen Z rediscovered Ed Hardy on TikTok and Depop starting around 2019, initially with ironic appreciation that has since evolved into genuine admiration for the tattoo-inspired graphics — the winged-heart embroidery on these jeans is exactly the kind of bold, nostalgic motif that drives that shift from “tacky” to “vintage cool.”","vintage_resale_surge":"Early-2000s Ed Hardy jeans are now climbing in price on resale platforms like Depop and Grailed, which turns the winged-heart embroidery on this new pair into a wearable asset — you’re buying into a design language that the vintage market has already validated as collectible.","tattoo_artist_lineage":"The winged heart is a direct inheritor of Don Ed Hardy’s tattoo artistry — the same hand that blended Japanese and American traditions — so these jeans aren’t just graphic denim; they’re a wearable piece of a 1977-founded tattoo legacy that Gen Z is now studying and appreciating beyond the brand’s old “douchebag” reputation.","ken_carson_collab_2024":"Ed Hardy’s 2024 capsule with Ken Carson — a Playboi Carti protégé — recontextualized the brand’s tattoo iconography on oversized tees and denim jackets, pulling Ed Hardy back into the streetwear conversation and signaling that the winged-heart denim you’re buying isn’t a relic but part of a renewed, credible aesthetic.","low_rise_wide_leg_trend":"Vogue’s Fall 2025 denim report confirms that industry experts see “strong energy around low-slung, straight, slouchy fits that feel lived-in,” which positions the 9-inch rise and wide-leg silhouette of these jeans directly inside the season’s most significant silhouette shift — low-rise is no longer a nostalgic gamble, it’s the shape defining the runways.","nyc_vintage_shop_top_seller":"As of April 2024, Ed Hardy items were a “top seller” at Emma Rogue’s Lower East Side vintage shop, confirming that the brand’s brick-and-mortar demand has returned and isn’t just an online hype cycle — wearing these low-rise winged-heart jeans reads as ahead of the curve in real-world fashion capitals."},"entry_quotes":{"700_million_peak":[{"url":"https://intheclosetblog.substack.com/p/ed-hardys-rise-and-fall-and-rise","quote":"By 2008, Ed Hardy had grown into a $700 million empire, with over 70 stores worldwide and sales through major department stores like Macy’s and Nordstrom."}],"tiktok_depop_revival":[{"url":"https://intheclosetblog.substack.com/p/ed-hardys-rise-and-fall-and-rise","quote":"Gen Z, hungry for nostalgia, rediscovered early 2000s fashion on platforms like TikTok and Depop."},{"url":"https://y2kfusion.com/blogs/y2k-blog/ed-hardy-gen-z-comeback","quote":"On Depop, Grailed, and Instagram vintage shops, early-2000s Ed Hardy pieces are climbing in price."}],"vintage_resale_surge":[{"url":"https://intheclosetblog.substack.com/p/ed-hardys-rise-and-fall-and-rise","quote":"Resale prices for vintage pieces surged, and Ed Hardy’s resurgence continued."},{"url":"https://y2kfusion.com/blogs/y2k-blog/ed-hardy-gen-z-comeback","quote":"On Depop, Grailed, and Instagram vintage shops, early-2000s Ed Hardy pieces are climbing in price."}],"tattoo_artist_lineage":[{"url":"https://y2kfusion.com/blogs/y2k-blog/ed-hardy-gen-z-comeback","quote":"Some Gen Z fashion lovers are discovering Ed Hardy's roots in tattoo culture and appreciating the artistry behind the original designs."},{"url":"https://intheclosetblog.substack.com/p/ed-hardys-rise-and-fall-and-rise","quote":"In 1977, he opened Tattoo City, where his experimental style began to lay the foundation for his later fashion ventures."}],"ken_carson_collab_2024":[{"url":"https://intheclosetblog.substack.com/p/ed-hardys-rise-and-fall-and-rise","quote":"In 2024, Ed Hardy partnered with streetwear brands like Ken Carson, dropping limited-edition collections that caught the attention of a new generation."}],"low_rise_wide_leg_trend":[{"url":"https://www.vogue.com/article/fall-denim-trends-experts","quote":"Long and loose silhouettes continue to reign supreme in the denim world, cosigned by most of the experts we spoke to."},{"url":"https://www.vogue.com/article/fall-denim-trends-experts","quote":"“We’ve seen strong energy around low-slung, straight, slouchy fits that feel lived-in,”"}],"nyc_vintage_shop_top_seller":[{"url":"https://nypost.com/2024/04/26/lifestyle/ed-hardy-resurgence-sees-gen-alpha-and-gen-z-going-jersey-shore-chic/","quote":"“Ed Hardy is always a top seller,” said Rogue, whose Stanton Street shop shares her last name."}]},"entry_sources":{"700_million_peak":["https://intheclosetblog.substack.com/p/ed-hardys-rise-and-fall-and-rise"],"tiktok_depop_revival":["https://intheclosetblog.substack.com/p/ed-hardys-rise-and-fall-and-rise","https://y2kfusion.com/blogs/y2k-blog/ed-hardy-gen-z-comeback"],"vintage_resale_surge":["https://intheclosetblog.substack.com/p/ed-hardys-rise-and-fall-and-rise","https://y2kfusion.com/blogs/y2k-blog/ed-hardy-gen-z-comeback"],"tattoo_artist_lineage":["https://y2kfusion.com/blogs/y2k-blog/ed-hardy-gen-z-comeback","https://intheclosetblog.substack.com/p/ed-hardys-rise-and-fall-and-rise"],"ken_carson_collab_2024":["https://www.vandalmag.com/styled/ken-carson-x-ed-hardy","https://intheclosetblog.substack.com/p/ed-hardys-rise-and-fall-and-rise"],"low_rise_wide_leg_trend":["https://www.vogue.com/article/fall-denim-trends-experts"],"nyc_vintage_shop_top_seller":["https://nypost.com/2024/04/26/lifestyle/ed-hardy-resurgence-sees-gen-alpha-and-gen-z-going-jersey-shore-chic/"]}},"ed_hardy_tattoo_heritage":{"title":"The tattoo art behind Ed Hardy's winged heart","entries":{"winged_heart_tattoo_symbolism":"In tattoo culture, a heart with wings universally symbolizes love taking flight, emotional freedom, and the ability to overcome loss — a sentiment so profound that it is often chosen as a permanent memorial — so the embroidery does not just decorate the jeans but projects a narrative of resilience and boundless affection that mirrors the permanent commitment of real ink.","y2k_celebrity_stamp_700m_peak":"Ed Hardy's winged heart and other tattoo graphics became a celebrity staple in the 2000s — worn by Britney Spears, Justin Timberlake, and Madonna at the brand's $700 million gross revenue peak in 2009 — so buying these jeans today is not just a nod to Y2K style but a piece of pop culture history that marks the moment tattoo art became a global fashion language.","don_ed_hardy_s_flash_art_legacy":"The winged heart embroidery on these jeans is a direct descendant of Don Ed Hardy's personal tattoo flash catalog, which he licensed for the brand in the early 2000s — the same hand-drawn imagery that later earned him a 2019 retrospective at San Francisco's de Young Museum, solidifying his status as an artist who elevated tattooing to fine art.","custom_tattoo_philosophy_vs_mass_fashion":"Don Ed Hardy's legacy rests on his revolution of tattooing from pre-drawn flash to personalized, client-collaborative art — a mindset that infuses the brand with an aura of bespoke artistry even in its clothing line, making the off-the-shelf embroidered jeans feel like a wearable original rather than a generic fashion item.","japanese_ukiyo_e_fusion_in_hardy_s_aesthetic":"Hardy's formal training under Japanese master Horihide in 1973 and his blending of ukiyo-e culture with American traditional tattooing gave his designs a layered visual vocabulary — the winged heart embroidery channels that hybrid precision, adding a subtle East-meets-West depth that elevates the jeans from a simple graphic to a cross-cultural art piece."},"entry_quotes":{"winged_heart_tattoo_symbolism":[{"url":"https://www.christianwebsite.com/heart-with-wings-tattoo-meaning/","quote":"A heart with wings tattoo typically represents love, freedom, and the ability to overcome obstacles."}],"y2k_celebrity_stamp_700m_peak":[{"url":"https://unthinkable.fm/ed-hardy-jeans-style/","quote":"In the 2000s, Ed Hardy jeans were a go-to for celebrities like Britney Spears, Justin Timberlake, Madonna, and even professional athletes."},{"url":"https://en.wikipedia.org/wiki/Ed_Hardy_(brand)","quote":"peaking at more than $700 million in gross revenue in 2009"}],"don_ed_hardy_s_flash_art_legacy":[{"url":"https://news.artnet.com/art-world/ed-hardy-tattoo-artist-deyoung-retrospective-1475605","quote":"It was based on some of my classic tattoo flash from way back when."},{"url":"https://www.famsf.org/exhibitions/ed-hardy","quote":"The first museum retrospective of renowned tattoo artist and California native Ed Hardy tracks his goal of elevating the tattoo from its subculture status to an important visual art form."}],"custom_tattoo_philosophy_vs_mass_fashion":[{"url":"https://en.wikipedia.org/wiki/Don_Ed_Hardy","quote":"One of the defining characteristics of Hardy’s work is the elevation of tattoos from flash, predesigned tattoos, to customized and personalized work."}],"japanese_ukiyo_e_fusion_in_hardy_s_aesthetic":[{"url":"https://www.edhardy.eu.com/history","quote":"Hardy went on to study tattoo artistry in Japan in 1973 with the celebrated tattoo master Horihide."},{"url":"https://www.famsf.org/exhibitions/ed-hardy","quote":"has as its inspiration both traditional American tattooing and Japan’s ukiyo-e era culture"}]},"entry_sources":{"winged_heart_tattoo_symbolism":["https://www.proweartrends.com/tattoo-of-a-heart-with-wings/","https://www.christianwebsite.com/heart-with-wings-tattoo-meaning/"],"y2k_celebrity_stamp_700m_peak":["https://unthinkable.fm/ed-hardy-jeans-style/","https://en.wikipedia.org/wiki/Ed_Hardy_(brand)"],"don_ed_hardy_s_flash_art_legacy":["https://news.artnet.com/art-world/ed-hardy-tattoo-artist-deyoung-retrospective-1475605","https://www.famsf.org/exhibitions/ed-hardy"],"custom_tattoo_philosophy_vs_mass_fashion":["https://en.wikipedia.org/wiki/Don_Ed_Hardy"],"japanese_ukiyo_e_fusion_in_hardy_s_aesthetic":["https://www.edhardy.eu.com/history","https://www.famsf.org/exhibitions/ed-hardy"]}},"winged_heart_embroidery_durability":{"title":"Durability and care for the embroidered design","entries":{"ph_neutral_detergent":"Using a mild, pH-neutral liquid detergent keeps the embroidery thread's dye and coating intact — bleach and alkaline detergents strip color and weaken the stabilizer, so the winged heart stays vivid through many washes while the structural stitches hold fast.","reverse_side_ironing":"Ironing the jeans on the reverse side of the embroidery, without steam, keeps the heat away from the raised stitches of the winged heart and prevents the iron's soleplate from catching and pulling threads — a press cloth adds an extra layer of protection on the rare occasions the jeans need pressing.","cold_water_under_30_c":"Cold water (under 30°C) prevents the stabilizer backing beneath the embroidery from shrinking by up to 7%, which would permanently pucker the denim around the winged heart — because the embroidery, not the base fabric, is the temperature-limiting element, a warm-water wash indicated on a denim care label must be downgraded to cold for embroidered pieces.","pre_wash_loose_thread_check":"Snip any loose thread ends from the embroidered heart before washing — pulling or agitation will catch those threads and unravel the embroidery stitch by stitch, turning a small loose end into a visible gap in the design that requires professional restoration.","inside_out_wash_with_mesh_bag":"Washing these jeans inside out and zipped inside a mesh laundry bag is the single most effective way to prevent the mechanical friction that snags embroidery threads at anchor points — this simple step protects the winged heart from the abrasive tumbling that, in a 2023 FIT study, caused 42% more thread-lift incidents in uncontrolled hand washing than in standardized low-agitation machine cycles.","flat_air_dry_no_machine_drying":"Tumble drying exposes the embroidery to sustained heat and tumbling that permanently flatten raised stitches and can snap rayon embroidery thread, the most common type, when it loses up to 30% of its tensile strength when wet — laying the jeans flat to air-dry for 24–36 hours, away from heat and direct sunlight, keeps the winged heart's dimensional structure and tension equilibrium intact."},"entry_quotes":{"ph_neutral_detergent":[{"url":"https://textiletuts.com/how-to-wash-embroidered-clothes/","quote":"Hand washing in cold water with a pH-neutral detergent is the safest method and eliminates all agitation risk entirely."},{"url":"https://shunvogue.com/article/how-to-wash-embroidered-jeans","quote":"Avoid using harsh additives like bleach, brighteners, and fabric softeners, as these can damage the embroidery."}],"reverse_side_ironing":[{"url":"https://shunvogue.com/article/how-to-wash-embroidered-jeans","quote":"If you need to iron your jeans, do so on the reverse side of the embroidery, and avoid using steam."},{"url":"https://shunvogue.com/article/how-to-wash-embroidered-jeans","quote":"avoid using steam and do not place the iron directly onto the embroidered area. Instead, use a pressing cloth over the embroidery or iron on the reverse side."}],"cold_water_under_30_c":[{"url":"https://textiletuts.com/how-to-wash-embroidered-clothes/","quote":"At temperatures above 30°C, the stabilizer backing — which is typically a water-soluble or heat-sensitive material — can shrink by 3–7% or warp from uneven heat distribution. This shrinkage puckers the surrounding base fabric and creates ridging around the embroidery design perimeter."},{"url":"https://textiletuts.com/how-to-wash-embroidered-clothes/","quote":"When you see a warm or hot water instruction on a care label and the garment has embroidery, always downgrade by one temperature setting. A 40°C label becomes a 30°C wash."}],"pre_wash_loose_thread_check":[{"url":"https://shunvogue.com/article/how-to-wash-embroidered-jeans","quote":"check your embroidery for any loose threads and secure them."}],"inside_out_wash_with_mesh_bag":[{"url":"https://lifetips.alibaba.com/laundry-secrets/how-to-wash-embroidered-denim-jackets-safely","quote":"A 2023 textile preservation study at the Fashion Institute of Technology found that unregulated hand washing caused 42% more thread-lift incidents than standardized low-agitation machine cycles using mesh containment."},{"url":"https://textiletuts.com/how-to-wash-embroidered-clothes/","quote":"According to the American Cleaning Institute’s Fabric Care Guide, agitation is responsible for the majority of embroidery damage in machine-washed garments — specifically thread snagging, partial unraveling at design borders, and loss of stitch density in high-motion areas."}],"flat_air_dry_no_machine_drying":[{"url":"https://textiletuts.com/how-to-wash-embroidered-clothes/","quote":"When wet, rayon thread loses approximately 20–30% of its dry tensile strength, making it susceptible to breakage during even gentle agitation."},{"url":"https://lifetips.alibaba.com/laundry-secrets/how-to-wash-embroidered-denim-jackets-safely","quote":"Lay flat on a clean, dry towel, away from direct heat or sunlight, and allow full air-drying (24–36 hours)."}]},"entry_sources":{"ph_neutral_detergent":["https://textiletuts.com/how-to-wash-embroidered-clothes/","https://shunvogue.com/article/how-to-wash-embroidered-jeans"],"reverse_side_ironing":["https://shunvogue.com/article/how-to-wash-embroidered-jeans"],"cold_water_under_30_c":["https://textiletuts.com/how-to-wash-embroidered-clothes/"],"pre_wash_loose_thread_check":["https://lifetips.alibaba.com/laundry-secrets/how-to-wash-embroidered-denim-jackets-safely","https://shunvogue.com/article/how-to-wash-embroidered-jeans"],"inside_out_wash_with_mesh_bag":["https://lifetips.alibaba.com/laundry-secrets/how-to-wash-embroidered-denim-jackets-safely","https://textiletuts.com/how-to-wash-embroidered-clothes/"],"flat_air_dry_no_machine_drying":["https://textiletuts.com/how-to-wash-embroidered-clothes/","https://lifetips.alibaba.com/laundry-secrets/how-to-wash-embroidered-denim-jackets-safely"]}}}},"handle":"winged-heart-embroidery-wide-leg-jeans-17030-268500","storefront_path":"/en/women-clothing/jeans/mid-rise-low-rise/winged-heart-embroidery-wide-leg-jeans--17030-268500","storefront_url":"https://ai.simons.ca/en/women-clothing/jeans/mid-rise-low-rise/winged-heart-embroidery-wide-leg-jeans--17030-268500"}}