{"product":{"catalog_id":"f189ebd7-5b36-46f1-81c4-3ff6320891e7","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"3cdf24bc-bed8-43df-8e87-4c97baa36c21","title":"Colourful Floral Shirt Modern Fit","description":"The Colourful Floral Shirt is a men's modern-fit short-sleeve button-front shirt from Canadian brand Soul of London, featuring an all-over floral print in coral red and blue tones on a white ground. Made from ultra-comfortable stretch cotton fabric, it includes short sleeves with sewn cuffs, a classic spread collar, and a straight hem. 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Length is generally comparable, but modern fit shirts may be slightly shorter. Specific measurements for this shirt aren't published, but the cut is designed for a contemporary, tailored silhouette.","q":"How does the modern fit compare to a standard regular fit in terms of chest and length measurements?"},{"a":"Machine wash and line dry [3].","q":"What is the recommended care instruction for this shirt?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/men-clothing/shirts/patterns/colourful-floral-shirt-modern-fit--4242-231?colourId=0","deep_research":{"dimensions":{"brand_background_value":{"title":"The brand behind the shirt","entries":{"exclusive_to_simons_le_31":"Soul of London is a house brand available only at Simons, part of its Le 31 men's collection — Le 31 is the department store's own label for contemporary fashion, meaning this shirt isn't a generic mass-market piece but part of a curated, trend-focused edit that updates seasonally.","canadian_born_london_named":"Despite its name, Soul of London is a Canadian brand — the London reference is an aspirational style cue that allows the brand to market fashion-forward looks without the higher costs of imported British goods, making it an affordable way to tap into the London menswear aesthetic.","entry_level_contemporary_tier":"With a regular price of 69 CAD, Soul of London sits in the entry-level tier of Simons' Le 31 contemporary shirting, below the store's premium labels — the sale price of 49.95 CAD further signals that the brand is designed for accessible, seasonal experimentation with bold patterns like this floral."}},"real_world_fit_profile":{"title":"How the modern fit compares to other brands","entries":{"sewn_cuff_construction":"Sewn cuffs (versus a simple hem) create a defined sleeve opening that sits neatly on the bicep without flaring, contributing to the polished, tailored look of the modern-fit silhouette.","3_spandex_in_stretch_cotton":"The 97% cotton/3% spandex fabric generates enough mechanical give for the modern-fit taper to stay comfortable through sitting and reaching, where a non-stretch slim fit would feel more restrictive."}},"price_quality_comparison":{"title":"Value compared to similar floral shirts","entries":{"wax_london_at_simons":"Wax London's floral camp-collar shirts, also carried by Simons at prices starting around $130 CAD, deliver a similar printed aesthetic but cost roughly 2.6× the $49.95 sale price, so this Soul of London shirt serves as a budget-friendly proxy for the look.","h_m_fast_fashion_floor":"H&M's short-sleeve floral shirts, priced between $34.99–$44.99 CAD, predominantly use polyester-rich or viscose blends; the $5–$15 step up to this 97% cotton shirt buys a tangible improvement in breathability and hand feel.","stretch_advantage_at_49_95":"Uniqlo's non-stretch short-sleeve button-downs pitch around $39.90–$49.90 CAD and stay 100% cotton, so the 3% spandex here adds ease of movement and recovery without pushing the price above the 100%-cotton competition.","sewn_cuffs_on_short_sleeves":"The sewn cuffs on the short sleeves — a tailoring refinement usually restricted to $70+ shirts — give the sleeve a crisp, structured finish that resists curling and reads as more expensive than the simple turned hems common in the sub-$50 bracket.","modern_fit_without_the_surcharge":"A tapered modern fit typically sits in the $69–$79 tier at mall brands where it is sold as a 'slim' or 'premium' cut, but here it comes standard at the sale price, effectively bundling a fashion-forward silhouette into a mid-range cost."}}}},"handle":"colourful-floral-shirt-modern-fit-4242-231","storefront_path":"/en/men-clothing/shirts/patterns/colourful-floral-shirt-modern-fit--4242-231","storefront_url":"https://ai.simons.ca/en/men-clothing/shirts/patterns/colourful-floral-shirt-modern-fit--4242-231"}}