{"product":{"catalog_id":"f3e3d6f7-9fb1-46ca-8b96-da39247e22f8","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"b7414a41-ac37-4d34-abc9-72a4f43f504e","title":"Beef Barn T-Shirt","description":"This is a short-sleeve crew-neck T-shirt from the Canadian Matty's World label at Le 31, made of ultra-comfortable 100% cotton jersey. The white shirt features a large multicolor front chest graphic with the text \"BEEF\", \"BARN\", and \"WORLDWIDE\", including a blue illustration of a tattooed figure raising a fist. It is suitable for casual wear.","url":"https://www.simons.ca/en/men-clothing/t-shirts-tanks/prints-patterns/beef-barn-t-shirt--23225-26101?colourId=0","brand":"Matty's World","condition":"new","product_category":"men clothing > t shirts tanks > prints patterns","material":"100% cotton","image_url":"https://imagescdn.simons.ca/images/23225/26101/40/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/23225/26101/40/A2_2.jpg"],"images":[{"id":"img-1784702974251-0","url":"https://imagescdn.simons.ca/images/23225/26101/40/A1_2.jpg","alt_text":"Beef Barn T-shirt product image (primary)","position":1,"attributes":{"other":{"summary":"Studio-front portrait of a male model from head to upper thighs wearing the T-shirt against a plain light background with even soft lighting and minimal shadows.","observations":[{"key":"Model and pose","kind":"feature","value":"Male model facing forward with left hand in pocket and right arm relaxed at side, torso slightly turned; head tilted slightly to model right.","regions":[{"x":0.1,"y":0.02,"width":0.8,"height":0.96,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background and staging","kind":"feature","value":"Uniform light gray to white seamless studio background without visible props or texture.","regions":[],"evidence_status":"direct"},{"key":"Framing and crop","kind":"feature","value":"Image is framed from above the model head to upper thighs, showing the full front torso and part of jeans.","regions":[],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Soft even lighting with minimal directional shadows; slight shadowing under the chin and subtle shadow to model left side of torso.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"white","part":"shirt body","regions":[{"x":0.08,"y":0.18,"width":0.84,"height":0.62,"confidence":"high"}],"subject":"product","description":"Solid plain white knit fabric with a matte finish appearing neutral under studio lighting.","estimated_hex":"#FFFFFF"},{"name":"vivid royal blue","part":"graphic blue print","regions":[{"x":0.28,"y":0.34,"width":0.44,"height":0.4,"confidence":"high"}],"subject":"product","description":"Opaque vivid blue screen-print used for the central illustration, outlines, and some letter edges with a flat matte print finish.","sampled_hex":"#0264D3","estimated_hex":"#0F57D9"},{"name":"bright yellow","part":"graphic yellow fill","regions":[{"x":0.26,"y":0.26,"width":0.48,"height":0.32,"confidence":"high"}],"subject":"product","description":"Bright solid yellow used as an inner fill on the bold arched and block letters, appearing flat and saturated.","sampled_hex":"#F4CD13","estimated_hex":"#FFD200"}],"product":{"summary":"Front view of a white short-sleeve crew-neck T-shirt with a large centered chest graphic showing bold arched text, a central blue illustration of a tattooed person raising a fist, two hanging cylindrical shapes, and a smaller wordmark below.","observations":[{"key":"Silhouette and fit","kind":"feature","value":"Short-sleeve crew-neck T-shirt worn untucked with a relaxed straight torso fit visible from chest to upper hips.","regions":[{"x":0.08,"y":0.18,"width":0.84,"height":0.62,"confidence":"high"}],"evidence_status":"direct"},{"key":"Neckline","kind":"feature","value":"Round crew neckline with a narrow ribbed collar in the same white fabric as the shirt.","regions":[{"x":0.36,"y":0.12,"width":0.28,"height":0.08,"confidence":"high"}],"evidence_status":"direct"},{"key":"Main chest graphic","kind":"feature","value":"Large multicolor graphic centered on the chest consisting of an arched word above, a central illustrated figure raising a fist inside an arch, two vertically oriented cylindrical hanging shapes at each side of the arch, and bold block text below the figure.","regions":[{"x":0.16,"y":0.28,"width":0.68,"height":0.46,"confidence":"high"}],"evidence_status":"direct"},{"key":"Illustration detail","kind":"feature","value":"Blue single-color illustrated figure with visible tattoo-like markings and an arm raised in a fist; figure sits roughly in the center of the chest graphic.","regions":[{"x":0.35,"y":0.38,"width":0.3,"height":0.28,"confidence":"high"}],"evidence_status":"direct"},{"key":"Hanging cylindrical elements","kind":"feature","value":"Two blue vertically stacked cylindrical shapes hang from the arch, one on each side of the central figure.","regions":[{"x":0.2,"y":0.38,"width":0.14,"height":0.22,"confidence":"high"},{"x":0.66,"y":0.38,"width":0.14,"height":0.22,"confidence":"high"}],"evidence_status":"direct"},{"key":"Graphic color layering","kind":"feature","value":"Graphic combines a vivid blue outline and shapes with yellow fill used inside the bold arched and block letters, producing a two-tone letter effect.","regions":[{"x":0.22,"y":0.3,"width":0.56,"height":0.36,"confidence":"high"}],"evidence_status":"direct"},{"key":"Visible printed text on shirt","kind":"text","value":"BEEF","regions":[{"x":0.26,"y":0.27,"width":0.48,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Visible printed text on shirt","kind":"text","value":"BARN","regions":[{"x":0.26,"y":0.54,"width":0.48,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Visible printed text on shirt","kind":"text","value":"WORLDWIDE","regions":[{"x":0.34,"y":0.64,"width":0.32,"height":0.08,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4657017","4657018","4657019","4657020"]},{"id":"img-1784702974251-1","url":"https://imagescdn.simons.ca/images/23225/26101/40/A2_2.jpg","alt_text":"Beef Barn T-shirt product image 2","position":2,"attributes":{"other":{"summary":"Studio product photograph showing the model from the rear against a plain light background with soft, even lighting and minimal shadowing.","observations":[{"key":"Model and pose","kind":"feature","value":"Male model shown from the rear, standing upright with arms relaxed at sides and head turned slightly left, exposing the back of the T-shirt.","regions":[{"x":0.06,"y":0,"width":0.88,"height":1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background and lighting","kind":"feature","value":"Even, neutral light gray to white studio background with soft diffuse lighting and minimal cast shadows.","regions":[],"evidence_status":"direct"},{"key":"Crop and framing","kind":"feature","value":"Image framed to show the model from just above the head to the upper thighs; entire rear of the T-shirt is visible and centered.","regions":[{"x":0,"y":0,"width":1,"height":1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Visible non-product items","kind":"feature","value":"Blue denim jeans visible on the lower portion of the model; not described as part of the T-shirt product.","regions":[{"x":0.22,"y":0.78,"width":0.56,"height":0.18,"confidence":"high"}],"evidence_status":"direct"}]},"colors":[{"name":"white","part":"shirt body","regions":[{"x":0.17,"y":0.14,"width":0.66,"height":0.66,"confidence":"high"}],"subject":"product","description":"Solid uniform white with a matte knit finish and minimal specular highlights from studio lighting.","estimated_hex":"#FFFFFF"},{"name":"white","part":"neck ribbing","regions":[{"x":0.37,"y":0.07,"width":0.26,"height":0.1,"confidence":"high"}],"subject":"product","description":"Same white as the body, ribbed texture visible at the collar band.","estimated_hex":"#FFFFFF"},{"name":"white","part":"sleeve hems","regions":[{"x":0.12,"y":0.2,"width":0.28,"height":0.28,"confidence":"high"},{"x":0.6,"y":0.2,"width":0.28,"height":0.28,"confidence":"high"}],"subject":"product","description":"White sleeve edges with visible hem stitching consistent with the shirt body color.","sampled_hex":"#F3F2F8","estimated_hex":"#FFFFFF"}],"product":{"summary":"Rear view of a plain white short-sleeve crewneck T-shirt worn by a model; 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Expect approximately 2–5% shrinkage in length on the first warm wash and tumble dry, and up to 5–8% with hot water. To minimize shrinkage, wash in cold water and air dry [1][2].","q":"Does the 100% cotton jersey shrink after washing, and if so, how much?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/men-clothing/t-shirts-tanks/prints-patterns/beef-barn-t-shirt--23225-26101?colourId=0","deep_research":{"dimensions":{"simons_le31_collaboration":{"title":"The Simons and Le 31 partnership explained","entries":{"composite_return_network":"Purchasing from Simons under the Le 31 label grants access to their omnichannel return policy — returns can be made in any of their stores or by mail — a practical benefit for a t-shirt where the final fit after washing may be uncertain.","le_31_as_a_private_label":"Le 31 is Simons' proprietary menswear brand, meaning this tee is part of a curated in-house collection that is merchandised alongside other refined casualwear rather than being a generic third-party listing, which can make it easier to build a cohesive outfit and signals a baseline of quality control from the retailer.","price_accessibility_within_le_31":"The full price of 45 CAD positions the shirt in the lower-to-mid tier of the Le 31 range, and the 29.95 CAD sale price represents a 33% discount on a piece that itself is an accessible entry into the Matty's World universe, avoiding the typical premium of chef-branded merchandise."}},"beef_barn_creator_and_meaning":{"title":"The Beef Barn ethos and Matty Matheson's world","entries":{"the_bear_adjacency":"Matty's role as repairman Neil Fak on the Emmy-winning series 'The Bear' introduced him to a wider audience that may not know his cooking content, and the Beef Barn tee works as a subtle, non-show-specific way to rep Matty — it's recognizable to fans of the show who catch his unique energy, but reads as an original Matty's World design rather than licensed series merch.","canadian_retail_curation":"Because the Matty's World label is carried in Simons' 'Le 31' department — a section dedicated to emerging and local Canadian designers — the tee sits at the intersection of fan merch and regional fashion, giving it a boutique legitimacy that separates it from a typical YouTuber merch drop and makes it accessible through a mainstream retailer's e-commerce.","roots_in_it_s_suppertime":"The deadpan, over-the-top branding of 'Beef Barn' descends from the aesthetic Matty established on his cult Vice series 'It's Suppertime' and later on 'Just a Dash', where every recipe was treated like a mythical roadside diner special — the shirt extends that world-building into apparel, letting fans literally wear the fictional restaurant he's been cooking in for years.","fandom_signal_not_fashion":"Unlike a generic graphic tee, the Beef Barn shirt functions like a band tee for Matty's media universe — wearing it identifies you as someone who understands the references to his Vice/Munchies days, his YouTube cooking chaos, and his larger-than-life personality, turning a $30 T-shirt into a low-cost membership card for his audience.","chef_meets_gym_inside_joke":"Matty Matheson built a public identity around the contradiction of a gourmand chef who became a fitness evangelist, and 'Beef Barn' lampoons both sides — 'beef' jokes about the protein he cooks and the muscle he builds, while 'barn' frames that duality in the rustic, self-deprecating aesthetic of his cooking videos — making the shirt a shorthand for fans who follow his transformation from line cook to gym-fluencer."}}}},"handle":"beef-barn-t-shirt-23225-26101","storefront_path":"/en/men-clothing/t-shirts-tanks/prints-patterns/beef-barn-t-shirt--23225-26101","storefront_url":"https://ai.simons.ca/en/men-clothing/t-shirts-tanks/prints-patterns/beef-barn-t-shirt--23225-26101"}}