{"product":{"catalog_id":"f418a06c-6724-4d8d-be6d-8df6aa25c001","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"ec92beee-c1c2-4bcb-83da-2e76018551f8","title":"Premium Mild Fragrance Liquid Laundry Detergent","description":"Premium mild fragrance liquid laundry detergent in a 1000 ml bottle, providing 50 machine washes. Made from plant-based ingredients, it is gentle on clothing and skin, rinses clean, and is formulated without parabens, phthalates, or phosphates; it is protease-free but contains amylase, a natural enzyme for stain removal. This Canadian-made product is suitable for everyday laundry, including natural fibers such as silk, wool, and cotton.","url":"https://www.simons.ca/en/women-underwear/accessories/premium-mild-fragrance-liquid-laundry-detergent--7740-2530?colourId=0","brand":"Miiyu","condition":"new","product_category":"women underwear > accessories","material":"Plant derived biodegradable ingredients without parabens, phtalates or phosphates","image_url":"https://imagescdn.simons.ca/images/7740/2530/99/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/7740/2530/99/A2_2.jpg"],"images":[{"id":"img-1785387965902-0","url":"https://imagescdn.simons.ca/images/7740/2530/99/A1_2.jpg","alt_text":"Premium mild fragrance liquid laundry detergent product image (primary)","position":1,"attributes":{"other":{"summary":"Styled product shot on a wooden shelf with folded towels to the left and a solid yellow textured background; soft directional lighting from above-left creates mild shadowing to the right and under the bottle.","observations":[{"key":"Supporting surface","kind":"feature","value":"Dark wood shelf with visible wood grain supporting the bottle and stacked towels.","regions":[{"x":0,"y":0.85,"width":1,"height":0.15,"confidence":"high"}],"evidence_status":"direct"},{"key":"Folded towels prop","kind":"feature","value":"Two cream-colored terry towels with thin red grid stripes folded and stacked on the left side of the shelf; 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Enzyme Free Safe for Natural Fibers including silk, wool and cotton; Perfect for your favourite clothes & linens","regions":[{"x":0.32,"y":0.33,"width":0.39,"height":0.2,"confidence":"medium"}],"evidence_status":"partial"},{"key":"French headline","kind":"text","value":"Du linge réellement propre... aucun résidu","regions":[{"x":0.32,"y":0.53,"width":0.39,"height":0.04,"confidence":"high"}],"evidence_status":"direct"},{"key":"French claim lines","kind":"text","value":"Vos vêtements préférés durent plus longtemps, naturellement","regions":[{"x":0.32,"y":0.57,"width":0.39,"height":0.05,"confidence":"high"}],"evidence_status":"direct"},{"key":"Green callout text","kind":"text","value":"Made from non-ionic and anionic surfactants derived from renewable plant-based sources.","regions":[{"x":0.34,"y":0.69,"width":0.3,"height":0.06,"confidence":"medium"}],"evidence_status":"partial"},{"key":"Barcode area","kind":"feature","value":"Visible barcode block with numeric string below it","regions":[{"x":0.46,"y":0.81,"width":0.22,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Barcode digits","kind":"text","value":"7 71590 02530 7","regions":[{"x":0.5,"y":0.89,"width":0.16,"height":0.03,"confidence":"high"}],"evidence_status":"direct"},{"key":"QR code / small copy block","kind":"feature","value":"Small square QR-code-like block and dense small-print regulatory text block above barcode (text illegible at this resolution)","regions":[{"x":0.34,"y":0.78,"width":0.12,"height":0.1,"confidence":"medium"}],"evidence_status":"partial"},{"key":"Caution / fine print block","kind":"feature","value":"Dense fine-print caution and usage text in small font near the lower left of the label, not legible at this resolution","regions":[{"x":0.32,"y":0.77,"width":0.28,"height":0.12,"confidence":"medium"}],"evidence_status":"partial"}]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["3918503"]}],"price":"24 CAD","sale_price":"24 CAD","availability":"in_stock","listing_has_variations":"false","variants":[{"sku":"3918503","url":"https://www.simons.ca/en/women-underwear/accessories/premium-mild-fragrance-liquid-laundry-detergent--7740-2530?colourId=99","image":{"id":"img-variant-3918503","url":"https://imagescdn.simons.ca/images/7740/2530/99/A1_2.jpg","alt_text":"Premium mild fragrance liquid laundry detergent - Assorted - ONE SIZE variant image","position":1,"variant_ids":["3918503"]},"price":{"value":24,"currency":"CAD"},"title":"Premium Mild Fragrance Liquid Laundry Detergent - Assorted - One Size","option1":"Assorted","option2":"ONE SIZE","image_url":"https://imagescdn.simons.ca/images/7740/2530/99/A1_2.jpg","variant_id":"3918503","availability":"in_stock"}],"item_group_title":"Premium Mild Fragrance Liquid Laundry Detergent","gender":"female","is_digital":"false","review_count":4,"q_and_a":[{"a":"The detergent is scented with a mild fragrance, but the specific scent note (e.g., floral, citrus, fresh linen) is not disclosed in the product information. It is not unscented.","q":"What specific scent is the 'mild fragrance'? Is it scented or unscented?"},{"a":"Yes, this detergent is formulated to be gentle on skin with plant-based ingredients and no parabens, phthalates, or phosphates, making it suitable for sensitive skin. However, individuals with specific allergies should patch-test first.","q":"Is this detergent suitable for people with sensitive skin or allergies?"},{"a":"Yes, this gentle liquid detergent can be used for hand-washing delicates including silk and wool. It contains amylase (a starch-digesting enzyme) but is protease-free, so it won't damage protein fibers like silk or wool.","q":"Can this detergent be used for hand-washing delicates like silk or wool?"},{"a":"While the product does not specifically claim cold-water effectiveness, most liquid laundry detergents, including plant-based ones, are formulated to work in cold water. We recommend testing on a small load first.","q":"Does this detergent work effectively in cold water washes?"}],"reviews":[{"date":"November 12, 2025","tags":["Durability"],"title":"Only detergent we use","rating":5,"content":"Many year user, keeps clothes in perfect condition & all your blacks stay black. Best detergent ever.","reviewer_name":"Desiree R."},{"date":"July 8, 2025","title":"savon ForEver New","rating":4,"content":"J'ai son odeur de propreté et les bons résultat de lavage. toutefois il est en liquide et je préférait en poudre et il me semble que l'odeur s'est atténuée; mais je vais continuer de l'acheter car il est unique","reviewer_name":"MONIQUE G."},{"date":"March 27, 2026","title":"I ordered forever new. That’s","rating":1,"content":"I ordered forever new. That’s NOT what I received. The laundry liquid that was delivered is called “forever & ever”.","reviewer_name":"Pierina G."},{"date":"December 14, 2025","title":"Produit une belle chaleur, confort","rating":5,"content":"Produit une belle chaleur, confort assuré.","reviewer_name":"Édith D."}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/women-underwear/accessories/premium-mild-fragrance-liquid-laundry-detergent--7740-2530?colourId=0","deep_research":{"dimensions":{"enzyme_profile_delicates":{"title":"How the enzyme formula cares for delicates","entries":{"amylase_for_starch_based_stain_removal":"The included amylase enzyme specifically hydrolyzes starches — from foods like pasta sauce, rice, and baby food, as well as body powders and starch-sizings used on fabrics — so this detergent can lift common starch residues on underwear and sleepwear without any risk to the protein fibers of silk or wool items in the same load.","protease_free_to_preserve_protein_fibers":"Protease enzymes dissolve protein-based stains like blood and egg, but they can also degrade the protein structure of silk, wool, and cashmere; by omitting proteases entirely — as confirmed on the product label — Miiyu ensures this detergent won’t weaken or dull such delicate fibers, a logic shared by dedicated wool-and-silk detergents that also exclude this enzyme."},"entry_quotes":{"amylase_for_starch_based_stain_removal":[{"url":"https://careonova.com/enzyme-laundry-detergent-what-it-is-when-to-use-it/","quote":"Amylase | Starch stains | Pasta sauce, rice, gravy, baby food"},{"url":"https://www.stylight.ca/Item/Miiyu/Womens-Premium-Unscented-Liquid-Laundry-Detergent-1-L-White--b5b2f22e-cf38-5bbc-ab7d-05dc2e293566/","quote":"contains amylase, a natural enzyme that acts as a stain remover."}],"protease_free_to_preserve_protein_fibers":[{"url":"https://www.bynord.nl/en/wasmiddel-delicate-wool-silk.html","quote":"Because wool and silk are natural materials consisting of nothing but proteins, this detergent is free from protease, an enzyme that dissolves and breaks down protein-based stains."},{"url":"https://www.stylight.ca/Item/Miiyu/Womens-Premium-Unscented-Liquid-Laundry-Detergent-1-L-White--b5b2f22e-cf38-5bbc-ab7d-05dc2e293566/","quote":"Note that this laundry soap is protease free but contains amylase, a natural enzyme that acts as a stain remover."}]},"entry_sources":{"amylase_for_starch_based_stain_removal":["https://careonova.com/enzyme-laundry-detergent-what-it-is-when-to-use-it/","https://www.stylight.ca/Item/Miiyu/Womens-Premium-Unscented-Liquid-Laundry-Detergent-1-L-White--b5b2f22e-cf38-5bbc-ab7d-05dc2e293566/"],"protease_free_to_preserve_protein_fibers":["https://www.bynord.nl/en/wasmiddel-delicate-wool-silk.html","https://www.stylight.ca/Item/Miiyu/Womens-Premium-Unscented-Liquid-Laundry-Detergent-1-L-White--b5b2f22e-cf38-5bbc-ab7d-05dc2e293566/"]}},"made_in_canada_provenance":{"title":"What made in Canada means for this detergent","entries":{"simons_private_label":"Miiyu is the private label brand of Simons, a Canadian department store founded in 1840 and headquartered in Quebec City; this Made-in-Canada detergent is part of a localized supply chain where a heritage retailer exercises direct control over product development, giving the buyer a connection to a Canadian merchant with a long retail history rather than an anonymous global conglomerate.","competition_bureau_made_in_canada_standard":"The 'Made in Canada' label on the bottle is not a casual claim — under Competition Bureau guidelines it signifies that at least 51% of the detergent's total production costs (like labour, ingredients, and packaging) were incurred in Canada and that the final blending and bottling occurred domestically, so the buyer is getting a product with substantial Canadian manufacturing content rather than a simple repackaging of an import."}},"competitive_pricing_premium_eco":{"title":"How the price compares to similar premium 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volume.","priced_for_the_underwear_drawer_not_the_laundry_room":"Sold as a women’s underwear accessory and marketed explicitly for delicate undergarments, Miiyu frames this detergent as a garment‑care extension for a lingerie collection — its $24 CAD cost functions more as a preservation investment for expensive silks and lace than a routine laundry expense, making the per‑load premium negligible against the replacement value of the items it protects."},"entry_quotes":{"protease_free_amylase_active_enzyme_system":[{"url":"https://www.stylight.ca/Item/Miiyu/Womens-Premium-Mild-Fragrance-Liquid-Laundry-Detergent--08a15418-db72-55f9-ae22-e5964bac0139/","quote":"Note that this laundry soap is protease free but contains amylase, a natural enzyme that acts as a stain remover."},{"url":"https://ca.attitudeliving.com/products/laundry-detergent?variant=45774813004054","quote":"Formulated with 98% naturally derived ingredients, ATTITUDE™ laundry detergent packs excellent detergent power and is free of enzymes."}],"cad_0_48_per_load_vs_canadian_eco_competitors":[{"url":"https://www.stylight.ca/Item/Miiyu/Womens-Premium-Mild-Fragrance-Liquid-Laundry-Detergent--08a15418-db72-55f9-ae22-e5964bac0139/","quote":"Large size equivalent to 50 machine washes"},{"url":"https://www.stylight.ca/Item/Miiyu/Womens-Premium-Mild-Fragrance-Liquid-Laundry-Detergent--08a15418-db72-55f9-ae22-e5964bac0139/","quote":"$24.00"},{"url":"https://www.rootsrefillery.com/products/non-toxic-liquid-laundry-detergent","quote":"Almond Blosson New in 2.5 L Bottle (100 loads) - $21.99"},{"url":"https://www.rootsrefillery.com/products/non-toxic-liquid-laundry-detergent","quote":"Almond Blossom - 10 Litre Refill Box (400 Loads) - $59.99"},{"url":"https://ca.attitudeliving.com/products/laundry-detergent?variant=45774813004054","quote":"Regular2L - 40 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