{"product":{"catalog_id":"ff731bf3-ff1f-4944-a0f6-098aba7dfe29","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"d7db04ce-cce4-45d3-80d0-545562306dd0","title":"Small-Logo Zipped Hoodie","description":"The Small-Logo Zipped Hoodie by Obey is an ultra-heavyweight cotton fleece hoodie with a full-length front zipper, designed for casual layering and everyday wear. It is made from 100% cotton jersey with a brushed fleece underside, and includes an adjustable drawstring hood, a kangaroo pocket, stretch edging, and a small embroidered OBEY logo on the left chest. The relaxed fit with drop shoulders offers a comfortable, streetwear-oriented silhouette.","url":"https://www.simons.ca/en/men-clothing/sweatshirts-hoodies/zip-ups/small-logo-zipped-hoodie--6181-26204?colourId=0","brand":"Obey","condition":"new","product_category":"men clothing > sweatshirts hoodies > zip ups","material":"58% cotton, 42% polyester","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/6181/26204/43/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/6181/26204/43/A2_2.jpg","https://imagescdn.simons.ca/images/6181/26204/43/A3_2.jpg"],"images":[{"id":"img-1784702967334-0","url":"https://imagescdn.simons.ca/images/6181/26204/43/A1_2.jpg","alt_text":"Small-logo zipped hoodie product image (primary)","position":1,"attributes":{"other":{"summary":"Model styling and plain studio background; styling includes a white crew T-shirt under the hoodie, dark washed knee-length denim shorts, and a gray baseball cap. Even soft studio lighting with minimal shadows.","observations":[{"key":"Model and styling","kind":"feature","value":"Male model wearing the hoodie over a white crew T-shirt and dark gray washed denim shorts; hands partially inserted in the hoodie pockets.","regions":[{"x":0.18,"y":0.36,"width":0.64,"height":0.6,"confidence":"high"}],"evidence_status":"direct"},{"key":"Visible non-product text","kind":"feature","value":"Text on the cap and cap sticker is visible but not part of the hoodie product.","regions":[{"x":0.36,"y":0,"width":0.28,"height":0.12,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Background and lighting","kind":"feature","value":"Plain light gray studio background with soft, even lighting that produces minimal harsh shadows and a slight shadow cast on the floor at the bottom edge.","regions":[],"evidence_status":"direct"},{"key":"Crop and composition","kind":"feature","value":"Centered medium-full shot cropped above the knees showing the front of the hoodie and partial view of the model's head and shorts.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"royal blue","part":"main body and sleeves","regions":[{"x":0.18,"y":0.12,"width":0.64,"height":0.64,"confidence":"high"}],"subject":"product","description":"Solid saturated medium royal blue with a matte knit finish visible across the body, sleeves, hood, and pocket panels.","sampled_hex":"#3B5EC2","estimated_hex":"#2557E6"},{"name":"metallic silver","part":"zipper teeth and pull","regions":[{"x":0.42,"y":0.18,"width":0.16,"height":0.62,"confidence":"high"}],"subject":"product","description":"Exposed metallic silver zipper teeth and pull running down the center front.","sampled_hex":"#BBBCC3","estimated_hex":"#B7B7B7"},{"name":"white","part":"chest logo","regions":[{"x":0.58,"y":0.28,"width":0.08,"height":0.05,"confidence":"medium"}],"subject":"product","description":"Small white embroidered text logo on the left chest.","estimated_hex":"#FFFFFF"}],"product":{"summary":"Front view of a mid-weight zip-up hoodie in a saturated blue with a full silver zipper, hood with drawstrings, kangaroo pockets, and a small white chest logo on the left side.","observations":[{"key":"Overall silhouette","kind":"feature","value":"Relaxed-fit zip-up hoodie with a three-panel hood, long set-in sleeves, ribbed hem and cuff bands, and a straight lower edge.","regions":[],"evidence_status":"direct"},{"key":"Main closure","kind":"feature","value":"Full-length metal zipper with visible silver teeth and a metal pull running down the center front; zipper is partially open to show undershirt.","regions":[{"x":0.42,"y":0.18,"width":0.16,"height":0.62,"confidence":"high"}],"evidence_status":"direct"},{"key":"Hood and drawstrings","kind":"feature","value":"Three-panel hood with two matching blue drawstrings ending in small tied tips; hood sits flattened around the neck.","regions":[{"x":0.3,"y":0.06,"width":0.4,"height":0.22,"confidence":"medium"},{"x":0.46,"y":0.18,"width":0.12,"height":0.14,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Kangaroo pockets","kind":"feature","value":"Large front kangaroo pocket composed of two pouch openings with visible topstitching and a horizontal seam across the pocket fronts.","regions":[{"x":0.24,"y":0.52,"width":0.52,"height":0.22,"confidence":"high"}],"evidence_status":"direct"},{"key":"Chest logo","kind":"text","value":"Small white embroidered text reading 'OBEY' positioned on the left chest area.","regions":[{"x":0.58,"y":0.28,"width":0.08,"height":0.05,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Fabric appearance","kind":"feature","value":"Smooth, matte knit surface consistent with mid-weight fleece or sweatshirt material; visible topstitch seams around pocket and hem.","regions":[],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4579551","4579552","4579553","4579554"]},{"id":"img-1784702967334-1","url":"https://imagescdn.simons.ca/images/6181/26204/43/A2_2.jpg","alt_text":"Small-logo zipped hoodie product image 2","position":2,"attributes":{"other":{"summary":"Image is a cropped studio close-up showing model left profile wearing a distressed gray cap and gold hoop earrings against a light neutral background.","observations":[{"key":"Model profile and headwear","kind":"feature","value":"Left-facing model head and neck visible in close-up; model wears a gray baseball cap with minor distressed holes and visible stitched seam lines.","regions":[{"x":0.02,"y":0.02,"width":0.58,"height":0.38,"confidence":"high"}],"evidence_status":"direct"},{"key":"Earrings","kind":"feature","value":"Pair of gold-tone hoop earrings in the visible ear, one larger hoop and one smaller hoop stacked.","regions":[{"x":0.36,"y":0.22,"width":0.12,"height":0.16,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background and lighting","kind":"feature","value":"Even soft studio lighting on a plain light gray background with minimal shadows; image is tightly cropped at the top of the cap and right shoulder.","regions":[],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Close-up three-quarter crop focusing on upper torso and head, left side of model framed to the image center-left.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"royal blue","part":"hoodie body","regions":[{"x":0.1,"y":0.4,"width":0.6,"height":0.5,"confidence":"high"},{"x":0.52,"y":0.28,"width":0.36,"height":0.26,"confidence":"high"}],"subject":"product","description":"Solid vivid royal blue fabric with matte finish visible on exterior and hood","sampled_hex":"#3B64CC","estimated_hex":"#2E63E6"},{"name":"white","part":"embroidered logo","regions":[{"x":0.64,"y":0.66,"width":0.16,"height":0.1,"confidence":"high"}],"subject":"product","description":"Solid bright white thread embroidery used for small chest logo","estimated_hex":"#FFFFFF"},{"name":"metallic silver","part":"zipper teeth and slider","regions":[{"x":0.34,"y":0.5,"width":0.2,"height":0.4,"confidence":"high"}],"subject":"product","description":"Metallic silver zipper teeth and hardware with reflective finish running down center front","estimated_hex":"#C0C0C0"}],"product":{"summary":"Right-front quarter view of a blue zip-up hoodie with visible hood, drawstrings, metal zipper, fleece-like interior, and small white embroidered chest logo reading OBEY.","observations":[{"key":"Overall garment visible area","kind":"feature","value":"Right-front quarter of a zip-up hoodie shown from chest to shoulder and hood; 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interior of hood and visible inner chest area show a soft, brushed fleece texture.","regions":[{"x":0.48,"y":0.3,"width":0.4,"height":0.4,"confidence":"high"}],"evidence_status":"direct"},{"key":"Underlying garment","kind":"feature","value":"White crewneck T-shirt is visible under the open hoodie at the neckline and chest area.","regions":[{"x":0.36,"y":0.48,"width":0.4,"height":0.24,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4579551","4579552","4579553","4579554"]},{"id":"img-1784702967334-2","url":"https://imagescdn.simons.ca/images/6181/26204/43/A3_2.jpg","alt_text":"Small-logo zipped hoodie product image 3","position":3,"attributes":{"other":{"summary":"Studio rear portrait framing on a light neutral background showing the model from head to hips; model wears a dark grey baseball cap and gold hoop earring visible in profile.","observations":[{"key":"View and framing","kind":"feature","value":"Rear three-quarter view centered on the back of the hoodie, image includes model head, upper body and waist down to hips.","regions":[{"x":0,"y":0,"width":1,"height":1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Hat accessory","kind":"feature","value":"Model wears a washed dark grey baseball cap with visible stitching and a small white embroidered mark on the left side of the cap brim area.","regions":[{"x":0.18,"y":0.02,"width":0.28,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Earring","kind":"feature","value":"Gold-colored hoop earring visible on the model's left ear in profile.","regions":[{"x":0.32,"y":0.2,"width":0.06,"height":0.08,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background and lighting","kind":"feature","value":"Even, soft studio lighting on a pale neutral backdrop with minimal shadows and a clean, high-key appearance.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"cobalt blue","part":"hood and body","regions":[{"x":0.14,"y":0.12,"width":0.72,"height":0.66,"confidence":"high"}],"subject":"product","description":"Uniform saturated solid blue with matte, slightly soft/fleece finish across hood, sleeves and body.","sampled_hex":"#4366C9","estimated_hex":"#3358FF"}],"product":{"summary":"Rear view of a solid-color hooded sweatshirt showing the back body, hood, sleeves and ribbed hem in a saturated blue fabric with visible soft/fleece surface.","observations":[{"key":"Back body","kind":"feature","value":"Flat back panel with no visible pockets, prints, or fastenings; 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[1]","q":"What is the exact weight (in oz or gsm) of the ultra-heavyweight cotton jersey?"},{"a":"Yes, because this is 100% cotton, it can shrink 3–5% in length and width after the first hot wash and dry, which is roughly one full size [5]. Unprocessed cotton can shrink up to 10% [6]. To minimize shrinkage, wash in cold water and air dry or tumble dry low.","q":"Does the 100% cotton hoodie shrink significantly in length or width after the first wash?"},{"a":"This hoodie has a relaxed fit with drop shoulders, meaning it’s roomier through the body and sleeves than a standard hoodie. If you want a slimmer look, we’d recommend sizing down — Obey hoodies tend to run slightly large, so a size small can work for someone who usually wears medium in other brands [8].","q":"How does the relaxed fit with drop shoulders compare to a standard hoodie – should I size down for a slimmer look?"},{"a":"Brushed fleece can pill over time with repeated washing, but proper care — washing inside out on a gentle cycle with cold water and air drying — will significantly reduce pilling. We recommend following the care instructions to keep the fleece smooth.","q":"Is the brushed fleece interior prone to pilling after repeated washing?"},{"a":"No, most consider it burned out and associated with the early 2010s or middle school fashion.","q":"Is Obey still popular or relevant?"},{"a":"Community consensus is that it is overpriced for a basic logo hoodie, and one could find better alternatives.","q":"Is the Obey Small-Logo Zipped Hoodie worth the price?"},{"a":"It over-distributed, ended up in malls, and lost its exclusivity and appeal, leading to its decline.","q":"What happened to the Obey brand?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/men-clothing/sweatshirts-hoodies/zip-ups/small-logo-zipped-hoodie--6181-26204?colourId=0","reddit_insights":{"match":{"notes":"Threads discuss Obey brand broadly, with one thread focusing on a plain Obey hoodie similar to the Small-Logo Zipped Hoodie. Sentiment is mostly negative regarding brand perception.","confidence":0.8,"matched_terms":["obey","obey clothing","obey hoodie"]},"status":"ok","coverage":{"subreddits":["streetwear","supremeclothing"],"threads_used":4},"evidence":{"items":[{"url":"https://www.reddit.com/r/streetwear/comments/6gt7kz/thoughts_on_obey/ditr526/","type":"comment","title":"General perception of Obey as written off due to branding","author":"hannibal_burgers","ref_id":"r_e_1","thread":{"url":"https://www.reddit.com/r/streetwear/comments/6gt7kz/thoughts_on_obey/","title":"thoughts on obey","subreddit":"streetwear"},"excerpt":"It has some nice stuff and it's cheap but it all gets written off because of the brand","subreddit":"streetwear"},{"url":"https://www.reddit.com/r/streetwear/comments/8ru8jj/discussion_what_ever_happened_to_obey/e0ua7j4/","type":"comment","title":"Obey's decline attributed to mall presence","author":"devastationz","ref_id":"r_e_2","thread":{"url":"https://www.reddit.com/r/streetwear/comments/8ru8jj/discussion_what_ever_happened_to_obey/","title":"discussion what ever happened to obey","subreddit":"streetwear"},"excerpt":"They went to the mall and stayed there.","subreddit":"streetwear"},{"url":"https://www.reddit.com/r/supremeclothing/comments/15zayv/what_is_your_opinion_on_obey_clothing/c7r74z9/","type":"comment","title":"Obey's quality acknowledged but brand image ruined by young teen association","author":"jackowe","ref_id":"r_e_5","thread":{"url":"https://www.reddit.com/r/supremeclothing/comments/15zayv/what_is_your_opinion_on_obey_clothing/","title":"what is your opinion on obey clothing","subreddit":"supremeclothing"},"excerpt":"It's not bad, the quality of some of their stuff is actually pretty good, and I can really appreciate Fairey's work...\n\nThat being said I dislike the brand solely based on the fact that it has become the face of swaggie 12 year olds everywhere.","subreddit":"supremeclothing"}]},"generated_at":"2025-04-05T00:00:00Z","conversation_summary":{"gotchas":[{"gotcha":"The brand is strongly associated with middle schoolers and may be perceived as immature.","severity":"medium"},{"gotcha":"The hoodie is very basic with just a logo, and the price is considered steep for what it is.","severity":"low"},{"gotcha":"Despite the founder's artistic background, the clothing line is often seen as a sellout with little connection to the original art.","severity":"medium"}],"one_liner":"Reddit generally views the Obey brand and its apparel, including the plain logo hoodie, as an outdated, over-distributed mall brand that appeals to younger teens, with some appreciation for the founder's art but overall negative sentiment.","sentiment":{"label":"negative","score":-0.5,"explanation":"The majority of comments across threads criticize the brand for being over-commercialized, associated with middle/high school kids, and lacking originality. A few defend the quality or the artist, but the overall tone is negative."},"use_cases":[{"evidence":["r_e_1","r_e_5","r_e_6"],"use_case":"Basic streetwear for younger consumers"}],"top_themes":[{"theme":"Brand overexposure and mall presence","stance":"negative","evidence":["r_e_1","r_e_2"]},{"theme":"Association with young teens","stance":"negative","evidence":["r_e_1","r_e_5"]},{"theme":"Logo-centric designs lacking creativity","stance":"negative","evidence":["r_e_6"]},{"theme":"Shepard Fairey's art vs. clothing brand","stance":"mixed","evidence":["r_e_1","r_e_5"]},{"theme":"Overpriced for a basic hoodie","stance":"negative","evidence":["r_e_6"]}],"comparisons":[{"summary":"Obey is seen as a less exclusive, mall-available alternative to Supreme, with some comparing the logo-centric approach.","evidence":["r_e_2","r_e_5"],"compared_to":"Supreme"},{"summary":"Stüssy is cited as a brand that successfully maintained relevance while Obey lost it due to over-distribution.","evidence":["r_e_2"],"compared_to":"Stüssy"},{"summary":"Similar over-distribution fate as Obey, both falling off after being mall staples.","evidence":["r_e_2"],"compared_to":"Huf"}]}},"deep_research":{"dimensions":{"fit_drop_shoulder_layering":{"title":"Fit and layering with drop shoulder design","entries":{"deliberate_anti_fit_aesthetic":"The dropped shoulder seam and relaxed cut intentionally reject tailored menswear proportions, reading as a casual, movement-first garment rooted in 90s skate and streetwear culture — this hoodie signals an understanding of that lineage where the silhouette is meant to look loose, not ill-fitting.","16_oz_structured_cotton_jersey":"The 16 oz ultra-heavyweight cotton is rigid enough to hold its shape even when worn under a jacket, preventing the fabric from collapsing or bunching — a common failure point with lighter hoodies that disappear under outerwear.","spacious_armholes_for_outer_layering":"The drop shoulder creates a wider armhole circumference that prevents fabric from catching or pulling when a heavier overcoat or jacket is added — crucial for streetwear styling where the hoodie functions as a mid-layer under a bomber or work jacket."},"entry_quotes":{"deliberate_anti_fit_aesthetic":[{"url":"https://www.sourcifychina.com/dropped-shoulder-hoodie/","quote":"The dropped shoulder adds an element of casualness, making it a favorite for streetwear enthusiasts."}],"16_oz_structured_cotton_jersey":[{"url":"https://www.stylight.ca/Item/Obey/Mens-Lowercase-Logo-Faded-Zip-Up-Hoodie-Green--1d5c6e68-9c54-5ca2-aa77-1abe491fa341/","quote":"Ultra-heavyweight and structured 100% cotton jersey (16 oz.)"}],"spacious_armholes_for_outer_layering":[{"url":"https://www.sourcifychina.com/drop-shoulder-hoodies/","quote":"These hoodies can be layered under jackets, coats, or vests, providing versatility in your wardrobe. Their spacious armholes and loose design allow for easy layering without feeling constricted."}]},"entry_sources":{"deliberate_anti_fit_aesthetic":["https://www.sourcifychina.com/dropped-shoulder-hoodie/"],"16_oz_structured_cotton_jersey":["https://www.stylight.ca/Item/Obey/Mens-Lowercase-Logo-Faded-Zip-Up-Hoodie-Green--1d5c6e68-9c54-5ca2-aa77-1abe491fa341/"],"spacious_armholes_for_outer_layering":["https://www.sourcifychina.com/drop-shoulder-hoodies/"]}},"brushed_fleece_interior_warmth":{"title":"How brushed fleece interior traps warmth","entries":{"raised_fiber_air_pockets":"The brushed interior's thousands of tiny air pockets mimic the insulating principle of down or wool — trapped air is a poor heat conductor, so your body heat stays in, making this hoodie feel noticeably warmer than a smooth-back cotton jersey of the same fabric weight.","cotton_breathability_vs_polyester":"Because this is 100% cotton rather than a synthetic fleece, the fabric absorbs moisture from the skin and allows airflow, which prevents the clammy buildup that can occur with polyester fleece during active wear — you get heavyweight insulation that still breathes naturally.","mechanical_brushing_transformation":"The wire-brushing process that creates the fleece interior converts a standard cotton jersey into a two-layer fabric with a smooth defensive face and a lofted thermal back, effectively increasing the fabric's warmth-to-weight ratio without blending in synthetic fibers."},"entry_quotes":{"raised_fiber_air_pockets":[{"url":"https://sinofinetex.com/how-does-fleece-lined-sweatshirt-fabric-boost-warmth-and-comfort/","quote":"Fleece lining enhances warmth by creating thousands of tiny air pockets within the brushed fibers."},{"url":"https://textilecloth.com/the-science-of-warmth-why-fleece-is-the-best-material-for-winter-clothes/","quote":"Air itself is a poor conductor of heat, so when it becomes trapped inside fleece fibers, it forms a natural barrier against the cold."}],"cotton_breathability_vs_polyester":[{"url":"https://jcwtextile.com/cotton-fleece-material-brushed-back-fleece/","quote":"Natural cotton fibers allow good airflow and moisture absorption."}],"mechanical_brushing_transformation":[{"url":"https://loomandfiber.com/blog/what-is-brushed-cotton-fabric/","quote":"The brushing process does not change the fabric’s basic structure, but it does alter the surface by raising fine fibers."},{"url":"https://loomandfiber.com/blog/what-is-brushed-cotton-fabric/","quote":"These fibers help the fabric trap insulating air."}]},"entry_sources":{"raised_fiber_air_pockets":["https://sinofinetex.com/how-does-fleece-lined-sweatshirt-fabric-boost-warmth-and-comfort/","https://textilecloth.com/the-science-of-warmth-why-fleece-is-the-best-material-for-winter-clothes/"],"cotton_breathability_vs_polyester":["https://outfiten.com/what-is-cotton-fleece-fabric/","https://jcwtextile.com/cotton-fleece-material-brushed-back-fleece/"],"mechanical_brushing_transformation":["https://loomandfiber.com/blog/what-is-brushed-cotton-fabric/"]}},"heavyweight_cotton_handfeel_and_breakin":{"title":"What heavyweight 16 oz cotton feels like over time","entries":{"personalized_break_in":"Without any synthetic stretch fibers, the pure cotton shell will memorize your movement patterns — creasing at the inner elbows, relaxing across the back and shoulders — so that after a couple dozen wears and washes, the fit and drape become unique to your body, much like a well-faded pair of raw denim jeans.","brushed_fleece_interior":"While the exterior face fabric stays crisp and structured, the inside is aggressively brushed into a fleece that is immediately soft and insulating — so the break-in process is really about the outer shell gradually losing its stiffness and molding to the body, not about making the hoodie comfortable against the skin."},"entry_quotes":{"brushed_fleece_interior":[{"url":"https://www.stylight.ca/Item/Obey/Mens-Lowercase-Logo-Faded-Zip-Up-Hoodie-Green--1d5c6e68-9c54-5ca2-aa77-1abe491fa341/","quote":"Brushed fleece underside"}]},"entry_sources":{"brushed_fleece_interior":["https://www.stylight.ca/Item/Obey/Mens-Lowercase-Logo-Faded-Zip-Up-Hoodie-Green--1d5c6e68-9c54-5ca2-aa77-1abe491fa341/"]}}}},"handle":"small-logo-zipped-hoodie-6181-26204","storefront_path":"/en/men-clothing/sweatshirts-hoodies/zip-ups/small-logo-zipped-hoodie--6181-26204","storefront_url":"https://ai.simons.ca/en/men-clothing/sweatshirts-hoodies/zip-ups/small-logo-zipped-hoodie--6181-26204"}}