Obey
Small-Logo Zipped Hoodie
The Small-Logo Zipped Hoodie is a zip-up hoodie made from ultra-heavyweight 100% cotton jersey with a brushed fleece underside, offering a relaxed, structured fit with dropped shoulders. It features a full-length metal zipper, adjustable drawstring hood, small embroidered OBEY logo on the left chest, kangaroo pocket, and stretch edging on cuffs and hem. Suitable for casual wear and layering, this hoodie provides durable warmth for everyday use.
- Material
- 100% cotton jersey
- Gender
- unisex
- Style
- streetwear, casual, relaxed-fit
- Category
- Apparel & Accessories > Clothing > Outerwear
Color
Specifications
Ultra-heavyweight cotton hoodie with relaxed fit, kangaroo pocket, and small logo embroidery.
Brushed fleece interior for warmth, adjustable drawstring hood, stretch edging, drop shoulder design.
- Material
- 100% cotton jersey
- Style
- streetwear, casual, relaxed-fit
- Occasion
- casual, everyday
- Gender
- unisex
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Outerwear
Additional Attributes
- ultra-heavyweight structured 100% cotton jersey
- brushed fleece underside for added warmth
- adjustable drawstring hood
- small Obey logo embroidery on left chest
- kangaroo pocket
- stretch edging for snug fit
- relaxed fit with drop shoulders
- zippered front closure
Product Insights
This zipped hoodie delivers a relaxed 90s streetwear silhouette with a drop-shoulder fit and heavy 16 oz fleece that provides structure and warmth from a soft brushed interior, enabling effortless layering under outerwear. However, the Obey brand carries mall-level overexposure and teenage stigma, and at $120 CAD the basic logo design feels overpriced despite the decent fabric quality, creating a tension between its streetwear roots and commodified hype.
Verified claims
- Brand stigma
- Buyers view Obey as an overexposed mall brand with dated teenage stigma.
- Design
- Community consensus describes the logo as basic; the relaxed cut is rooted in 90s streetwear.
- Value
- At $120 CAD, buyers consider it overpriced for a basic logo hoodie.
- Streetwear lineage
- Drop-shoulder fit echoes the 90s skate and streetwear lineage.
- Exclusivity
- Community consensus notes mall availability reduced Obey's exclusivity and appeal.
- Brand perception
- Community consensus says mall identity and middle-school association weakened Obey's streetwear credibility.
- Fabric weight
- The 16 oz jersey provides structure and a break-in customized fit.
- Fleece interior
- Brushed fleece interior is immediately soft and traps warmth.
- Layering fit
- Dropped shoulder and relaxed cut enable effortless layering under jackets.
- Sizing
- Brand recommends sizing down one full size for a slimmer fit.
- Drop shoulder
- Heavyweight jersey and drop shoulder enable smooth layering under coats.
- Warmth
- Brushed fleece lining adds warmth while cotton shell breathes.
- Comfort
- Brushed fleece underside is soft from first wear.
- Pilling care
- Cold gentle wash inside-out + air dry reduces brushed fleece pilling.
- Shrinkage
- The cotton jersey can shrink 3–5% in length and width after a first hot wash and dry — roughly one full size — and unprocessed cotton can shrink up to 10%; cold-water washing and air drying or tumble-dry low minimize shrinkage.
Product record
- Title
- Small-Logo Zipped Hoodie
- Brand
- Obey
- Price
- 120 CAD
- Availability
- In stock
Buying Guide
1 comparison · 7 sourcesProduct comparison
Compared within this brand.
| Small-Logo Zipped Hoodie: Choose this if you want a relaxed, drop-shoulder zip-up with a structured feel: it has a brushed fleece underside, adjustable drawstring hood, full-length metal zipper, kangaroo pocket, ribbed hem and cuffs, and a small embroidered OBEY logo on the left chest. It comes in Royal/Sapphire Blue in sizes small through x-large. Note the care label lists a cotton-polyester blend (58% cotton, 42% polyester), though the description line calls the jersey 100% cotton.[1,2] | Collegiate Pigment Hoodie: Choose this if you want a heavyweight pullover hoodie (14 oz. brushed back, 65% cotton and 35% polyester) with a pigment-dyed finish that gives it a worn-in, vintage look, per the sources. It has a relaxed fit with drop shoulders, a cordless hood with no drawstring, a large tonal OBEY screen print on the front, a kangaroo pocket, and stretch ribbed cuffs and hem, in Charcoal in medium, large, and x-large sizes. Note that if you prefer an adjustable drawstring hood, this style does not include one.[3,4] | Paper Rose Sweatshirt: Choose this if you want a graphic crewneck with a relaxed, loose fit, slightly dropped shoulders, and ribbed collar, cuffs, and hem. It is made from midweight 12-ounce French terry in a 79% cotton, 20% polyester, 1% viscose blend, in light heather grey, with a small script Obey logo on the left chest and a large abstract multicolor floral print plus Obey wordmark on the back. Note the fabric's softness is described from its appearance in photos rather than as a stated material quality.[5,6,7] |
Image Analysis
3 images- 01
Product
Front view of a mid-weight zip-up hoodie in a saturated blue with a full silver zipper, hood with drawstrings, kangaroo pockets, and a small white chest logo on the left side.
- Overall silhouetteRelaxed-fit zip-up hoodie with a three-panel hood, long set-in sleeves, ribbed hem and cuff bands, and a straight lower edge.
- Main closureFull-length metal zipper with visible silver teeth and a metal pull running down the center front; zipper is partially open to show undershirt.
1 region
x 0.42 · y 0.18 · w 0.16 · h 0.62 (high) - Hood and drawstringsThree-panel hood with two matching blue drawstrings ending in small tied tips; hood sits flattened around the neck.
2 regions
x 0.30 · y 0.06 · w 0.40 · h 0.22 (medium); x 0.46 · y 0.18 · w 0.12 · h 0.14 (medium) - Kangaroo pocketsLarge front kangaroo pocket composed of two pouch openings with visible topstitching and a horizontal seam across the pocket fronts.
1 region
x 0.24 · y 0.52 · w 0.52 · h 0.22 (high) - Chest logo“Small white embroidered text reading 'OBEY' positioned on the left chest area.”
1 region
x 0.58 · y 0.28 · w 0.08 · h 0.05 (medium) - Fabric appearanceSmooth, matte knit surface consistent with mid-weight fleece or sweatshirt material; visible topstitch seams around pocket and hem.
Other
Model styling and plain studio background; styling includes a white crew T-shirt under the hoodie, dark washed knee-length denim shorts, and a gray baseball cap. Even soft studio lighting with minimal shadows.
- Model and stylingMale model wearing the hoodie over a white crew T-shirt and dark gray washed denim shorts; hands partially inserted in the hoodie pockets.
1 region
x 0.18 · y 0.36 · w 0.64 · h 0.60 (high) - Visible non-product textText on the cap and cap sticker is visible but not part of the hoodie product.
1 region
x 0.36 · y 0.00 · w 0.28 · h 0.12 (medium) - Background and lightingPlain light gray studio background with soft, even lighting that produces minimal harsh shadows and a slight shadow cast on the floor at the bottom edge.
- Crop and compositionCentered medium-full shot cropped above the knees showing the front of the hoodie and partial view of the model's head and shorts.
Colors
royal blue· main body and sleeves#3B5EC2metallic silver· zipper teeth and pull#BBBCC3white· chest logo- 02
Product
Right-front quarter view of a blue zip-up hoodie with visible hood, drawstrings, metal zipper, fleece-like interior, and small white embroidered chest logo reading OBEY.
- Overall garment visible areaRight-front quarter of a zip-up hoodie shown from chest to shoulder and hood; hoodie is partially unzipped revealing a white crewneck shirt underneath.
1 region
x 0.10 · y 0.40 · w 0.80 · h 0.54 (high) - Hood and drawstringsHood is visible laying against the neck and shoulder with rounded seam lines; a single braided drawstring emerges from the right-side eyelet and hangs down the chest.
2 regions
x 0.52 · y 0.28 · w 0.36 · h 0.26 (high); x 0.62 · y 0.56 · w 0.14 · h 0.22 (high) - ZipperVisible metal coil zipper with a narrow cloth placket on both sides; zipper is partially open showing teeth and slider near the lower chest area.
1 region
x 0.34 · y 0.50 · w 0.20 · h 0.40 (high) - Chest logo“Small embroidered white text logo reading OBEY located on the left chest (viewer right) of the hoodie.”
1 region
x 0.64 · y 0.66 · w 0.16 · h 0.10 (high) - Fabric textureExterior fabric appears smooth; interior of hood and visible inner chest area show a soft, brushed fleece texture.
1 region
x 0.48 · y 0.30 · w 0.40 · h 0.40 (high) - Underlying garmentWhite crewneck T-shirt is visible under the open hoodie at the neckline and chest area.
1 region
x 0.36 · y 0.48 · w 0.40 · h 0.24 (high)
Other
Image is a cropped studio close-up showing model left profile wearing a distressed gray cap and gold hoop earrings against a light neutral background.
- Model profile and headwearLeft-facing model head and neck visible in close-up; model wears a gray baseball cap with minor distressed holes and visible stitched seam lines.
1 region
x 0.02 · y 0.02 · w 0.58 · h 0.38 (high) - EarringsPair of gold-tone hoop earrings in the visible ear, one larger hoop and one smaller hoop stacked.
1 region
x 0.36 · y 0.22 · w 0.12 · h 0.16 (high) - Background and lightingEven soft studio lighting on a plain light gray background with minimal shadows; image is tightly cropped at the top of the cap and right shoulder.
- Shot compositionClose-up three-quarter crop focusing on upper torso and head, left side of model framed to the image center-left.
Colors
royal blue· hoodie body#3B64CCwhite· embroidered logometallic silver· zipper teeth and slider- Overall garment visible areaRight-front quarter of a zip-up hoodie shown from chest to shoulder and hood; hoodie is partially unzipped revealing a white crewneck shirt underneath.
- 03
Product
Rear view of a solid-color hooded sweatshirt showing the back body, hood, sleeves and ribbed hem in a saturated blue fabric with visible soft/fleece surface.
- Back bodyFlat back panel with no visible pockets, prints, or fastenings; fabric appears slightly brushed or fuzzy consistent with fleece-faced knit.
1 region
x 0.14 · y 0.26 · w 0.72 · h 0.55 (high) - Hood shape and seamThree-dimensional hood folded down against the upper back with a vertical center seam running from hood crown to lower edge; hood shows a soft rolled edge at the opening.
1 region
x 0.22 · y 0.06 · w 0.56 · h 0.28 (high) - Shoulder and sleeve constructionDropped shoulder seam with relaxed long sleeves; sleeves appear full and slightly gathered at the armhole but cuffs are not distinct in this view.
1 region
x 0.06 · y 0.28 · w 0.88 · h 0.46 (medium) - Ribbed hemWide ribbed bottom hem band in the same blue color, laying flat against the hips.
1 region
x 0.14 · y 0.71 · w 0.72 · h 0.12 (high) - Fabric surfaceSurface shows fine, soft nap or fleece texture rather than smooth knit or sheen.
1 region
x 0.24 · y 0.30 · w 0.48 · h 0.44 (high)
Other
Studio rear portrait framing on a light neutral background showing the model from head to hips; model wears a dark grey baseball cap and gold hoop earring visible in profile.
- View and framingRear three-quarter view centered on the back of the hoodie, image includes model head, upper body and waist down to hips.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Hat accessoryModel wears a washed dark grey baseball cap with visible stitching and a small white embroidered mark on the left side of the cap brim area.
1 region
x 0.18 · y 0.02 · w 0.28 · h 0.18 (high) - EarringGold-colored hoop earring visible on the model's left ear in profile.
1 region
x 0.32 · y 0.20 · w 0.06 · h 0.08 (high) - Background and lightingEven, soft studio lighting on a pale neutral backdrop with minimal shadows and a clean, high-key appearance.
Colors
cobalt blue· hood and body#4366C9- Back bodyFlat back panel with no visible pockets, prints, or fastenings; fabric appears slightly brushed or fuzzy consistent with fleece-faced knit.
Brand PDP Lookup
- Brand
- Obey
EST. WORKS BOLD II ZIP HOOD
Variants
4 SKUs| SKU | Title | Price | Avail |
|---|---|---|---|
| 4579551 | Small-Logo Zipped Hoodie - Royal/sapphire Blue - Small | CA$120.00 | Yes |
| 4579552 | Small-Logo Zipped Hoodie - Royal/sapphire Blue - Medium | CA$120.00 | Yes |
| 4579553 | Small-Logo Zipped Hoodie - Royal/sapphire Blue - Large | CA$120.00 | Yes |
| 4579554 | Small-Logo Zipped Hoodie - Royal/sapphire Blue - X-Large | CA$120.00 | Yes |
Documents & Data
Reddit Insights
4 threads · r/streetwear, r/supremeclothingReddit generally views the Obey brand and its apparel, including the plain logo hoodie, as an outdated, over-distributed mall brand that appeals to younger teens, with some appreciation for the founder's art but overall negative sentiment.
The majority of comments across threads criticize the brand for being over-commercialized, associated with middle/high school kids, and lacking originality. A few defend the quality or the artist, but the overall tone is negative.
Themes
Use Cases
- Basic streetwear for younger consumers
Watch Out For
Compared To
vs Supreme
Obey is seen as a less exclusive, mall-available alternative to Supreme, with some comparing the logo-centric approach.
vs Stüssy
Stüssy is cited as a brand that successfully maintained relevance while Obey lost it due to over-distribution.
vs Huf
Similar over-distribution fate as Obey, both falling off after being mall staples.
Source Threads
General perception of Obey as written off due to branding
It has some nice stuff and it's cheap but it all gets written off because of the brand
u/hannibal_burgersr/streetwearView thread →
Obey's decline attributed to mall presence
They went to the mall and stayed there.
u/devastationzr/streetwearView thread →
Obey's quality acknowledged but brand image ruined by young teen association
It's not bad, the quality of some of their stuff is actually pretty good, and I can really appreciate Fairey's work... That being said I dislike the brand solely based on the fact that it has become the face of swaggie 12 year olds everywhere.
u/jackower/supremeclothingView thread →