
Loloi
Ashby Wool Indoor Rug See Available Sizes
This Ashby Wool Indoor Rug is a hand-tufted 100% wool area rug with a ribbed texture and neutral colorway. It has a 0.4-inch pile height, a cotton-canvas backing, and is offered in multiple sizes. Designed for indoor use, it suits living rooms, bedrooms, and offices; a rug pad is recommended for safety.
- Material
- 100% wool with cotton-canvas backing
- Style
- traditional, modern
- Category
- Home & Garden > Decor > Rugs
Color
Size
Specifications
A hand-tufted wool area rug with a neutral tone, ribbed texture, and subtle stripes, suitable for living rooms, bedrooms, and offices.
Hand-tufted 100% wool rug with ribbed texture and subtle stripes. Pile height 0.4 inches. Cotton-canvas backing. Suitable for living room, bedroom, and office.
- Material
- 100% wool with cotton-canvas backing
- Secondary
- cotton
- Style
- traditional, modern
- Occasion
- everyday
- Gender
- unisex
- Condition
- new
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- hand-tufted
- 100% wool
- ribbed texture
- subtle stripes
- neutral tone
- cotton-canvas backing
- indoor use
- pile height 0.4 inches
- rug pad recommended
Product Insights
This Loloi Ashby wool rug offers a plush underfoot feel with natural wool lanolin providing a brief 30-60 second window to blot spills, including urine, but demands immediate care and suction-only vacuuming to manage moderate initial shedding that diminishes. It requires a rug pad for grip on hard floors and to reduce adhesive stress, extending its 10-15 year lifespan; however, once the backing fails, the rug is not repairable. Regular 180° rotation every six months equalizes wear and reduces uneven shedding.
Verified claims
- Lifespan
- Service life of 10–15 years, not repairable once the backing fails.
- Shedding
- Moderate initial shedding diminishes in a few weeks with suction-only vacuuming and use.
- Care
- Immediate blotting of spills and flush trimming of pet-snagged fibers protect loose wool from permanent damage.
- Rotation
- Rotate 180° every six months to equalize foot-traffic wear and reduce uneven shedding.
- Vacuuming
- Suction-only vacuuming prevents accelerated shedding and reduces normal initial shedding.
- Backing
- The rug requires a rug pad; its hand-tufted backing is non-repairable after 10-15 years.
- Spill resistance
- Wool's lanolin resists liquid for 30–60 seconds, aiding spill cleanup.
- Claw snags
- Trim pulled fibers flush with scissors; never pull them out.
- Urine resistance
- Blot urine immediately; wool resists absorption for 30-60 seconds.
- Rug pad
- Use a rug pad; cotton-canvas backing lacks grip on hard floors, especially with active pets.
- Slip safety
- Cotton-canvas backing slides on hardwood without a rug pad.
- Durability
- Rug pad reduces mechanical stress on adhesive, prolonging rug life.
- Underfoot feel
- Hand-tufted 0.4-inch pile yields a plush, cushiony feel.
Product record
- Title
- Ashby Wool Indoor Rug See Available Sizes
- Brand
- Loloi
- Price
- 329 CAD
- Availability
- In stock
Deep Research
Wool rug care and long‑term maintenance
- Rotating the rug 180° every six months is the single most effective habit to prevent a permanent high-traffic wear stripe and uneven sun fading, because foot traffic and window light compress and fade one side far faster than the other.
- For pet owners, the biggest risk to the rug is claw snags rather than stains; any pulled fiber should be trimmed flush with scissors—never pulled out—to avoid worsening the damage or creating a hole.
- A vacuum's beater bar accelerates fiber shedding on wool pile by roughly 3x, so using suction-only mode prevents premature thinning of the rug's 0.4-inch pile.
- Wool's natural lanolin coating provides a 30- to 60-second resistance window before liquid absorbs, making immediate blotting with a clean white cloth the most effective first response for spills on this rug.
How hand-tufted construction affects durability and feel
- Hand‑tufted rugs cannot be mended once the adhesive backing breaks down — unlike hand‑knotted rugs where damaged areas can be re-knotted, when the Ashby’s latex dries out and tufts start pulling out, the rug is effectively finished, making a rug pad and routine rotation important to extend its single life cycle.
- Hand-tufted wool rugs like the Ashby typically last 10–15 years under normal residential use, while hand‑knotted rugs of comparable materials can endure 50–100+ years — the adhesive that binds the tufts in the backing is the primary constraint, so this rug is a medium‑term investment that will need replacing when the backing eventually fails.
- At a 0.4‑inch pile height, the hand‑tufting creates a soft, cushiony surface underfoot — a deliberate divergence from the firmer, denser foundation of hand‑knotted rugs, so if stepping onto a cloud‑like rug matters more than the firmer feel of a knotted rug, the Ashby’s construction delivers exactly that.
- The cotton‑canvas backing on this rug acts as a breathable cover over the internal latex layer, which helps prevent the backing from becoming brittle and cracking in dry indoor climates — the flip side is that the canvas does less to lock short fibers in place, so some surface linting is a trade‑off for a more dimensionally stable back.
Image Analysis
2 images- 01

Product
Rectangular flatwoven rug shown face-on with a tight, low-profile looped texture and a narrow finished edge visible along the top and bottom.
- Overall shapeRectangular rug shown straight-on occupying most of the image with edges parallel to image borders.
1 region
x 0.03 · y 0.02 · w 0.94 · h 0.96 (high) - Weave textureTightly woven, flat loop texture visible across the surface with short horizontal and vertical fiber variation creating a subtle linear grain.
1 region
x 0.05 · y 0.05 · w 0.90 · h 0.90 (high) - Color variation and flecksUniform light neutral ground with small darker thread flecks and slight tonal variation giving a heathered appearance.
3 regions
x 0.12 · y 0.20 · w 0.15 · h 0.12 (medium); x 0.42 · y 0.45 · w 0.14 · h 0.12 (medium); x 0.70 · y 0.70 · w 0.18 · h 0.12 (medium) - Finished edgeNarrow finished border visible along the top and bottom edges with slightly tighter weave and a faint linear band.
2 regions
x 0.03 · y 0.01 · w 0.94 · h 0.03 (high); x 0.03 · y 0.95 · w 0.94 · h 0.04 (high)
Other
Studio-style product shot with the rug isolated against a plain white background, even lighting and minimal shadowing; image is cropped to show the full rug face.
- Shot compositionRug is centered and photographed flat from above; entire rug face is visible with small white margin around it.
- BackgroundUniform white background with no props or visible staging elements.
- Lighting and shadowSoft, even lighting with minimal directional shadow; surface texture is visible due to diffuse highlights.
Colors
light beige taupe· main field#D9D1C6dark taupe fleck· thread flecks#8C847B- Overall shapeRectangular rug shown straight-on occupying most of the image with edges parallel to image borders.
- 02

Product
Close-up of a rectangular woven wool rug showing the lower-left corner and a stitched outer border; surface has horizontal rows of braided/looped yarn with small darker flecks.
- Visible corner and edgeLower-left corner of a rectangular rug is visible, with the rug edge running vertically near the left side and horizontally along the bottom of the image.
2 regions
x 0.00 · y 0.78 · w 0.30 · h 0.20 (high); x 0.12 · y 0.00 · w 0.03 · h 0.98 (high) - Border bindingOuter border is a slightly thicker, tightly woven band that frames the rug and is continuous along the visible edges.
1 region
x 0.12 · y 0.78 · w 0.76 · h 0.20 (high) - Surface weave patternSurface shows horizontal rows of braided or looped wool yarn forming a coarse, linear weave running predominantly left-to-right across the rug.
1 region
x 0.12 · y 0.05 · w 0.85 · h 0.85 (high) - Yarn texture and flecksWool yarn appears slightly fuzzy with visible small darker flecks and irregularities in the fibers distributed across the surface.
1 region
x 0.30 · y 0.20 · w 0.55 · h 0.60 (high)
Other
Close top-down product detail shot on a light wood plank floor with soft, even lighting and minimal shadowing.
- Background surfaceLight wood plank floor is visible along the left and bottom edges outside the rug, showing wood grain and plank seams.
2 regions
x 0.00 · y 0.00 · w 0.12 · h 1.00 (high); x 0.12 · y 0.92 · w 0.88 · h 0.08 (high) - Shot compositionTight detail crop with the rug occupying most of the frame and the corner positioned near the lower-left quadrant; image taken from above.
- LightingEven, diffuse lighting with minimal harsh shadows and slight shadowing near the rug edge on the left side.
Colors
cream with gray flecks· rug surface#EDEBE2- Visible corner and edgeLower-left corner of a rectangular rug is visible, with the rug edge running vertically near the left side and horizontally along the bottom of the image.
Documents & Data
Q&A
2 answered- Does this wool rug shed significantly, and how does the hand-tufted construction affect shedding?
- Like most new wool rugs, this hand-tufted Ashby rug will shed loose fibers initially due to the natural wool fibers and the tufting process. The shedding is typically moderate and should decrease significantly after a few weeks of regular vacuuming (using a vacuum without a beater bar) and use. Hand-tufted construction tends to shed more than hand-knotted rugs because the fibers are punched into a backing rather than tied individually, but it also gives the rug its plush, textured feel.
- Is the cotton-canvas backing grippy enough to use without a rug pad on hardwood floors?
- No, the cotton-canvas backing is not designed to be grippy on hardwood floors. The product specifically recommends using a rug pad for safety, which indicates it may slip without one.