Ashby wool indoor rug See available sizes product image (primary)
Rectangular flatwoven rug shown face-on with a tight, low-profile looped texture and a narrow finished edge visible along the top and bottom.

Loloi

Ashby Wool Indoor Rug See Available Sizes

CA$329.00CAD
In Stock

This Ashby Wool Indoor Rug is a hand-tufted 100% wool area rug with a ribbed texture and neutral colorway. It has a 0.4-inch pile height, a cotton-canvas backing, and is offered in multiple sizes. Designed for indoor use, it suits living rooms, bedrooms, and offices; a rug pad is recommended for safety.

Material
100% wool with cotton-canvas backing
Style
traditional, modern
Category
Home & Garden > Decor > Rugs

Color

Grey

Size

241X302CM262X366CM79X232CM

Specifications

A hand-tufted wool area rug with a neutral tone, ribbed texture, and subtle stripes, suitable for living rooms, bedrooms, and offices.

Hand-tufted 100% wool rug with ribbed texture and subtle stripes. Pile height 0.4 inches. Cotton-canvas backing. Suitable for living room, bedroom, and office.

Material
100% wool with cotton-canvas backing
Secondary
cotton
Style
traditional, modern
Occasion
everyday
Gender
unisex
Condition
new
Category
Home & Garden > Decor > Rugs

Additional Attributes

  • hand-tufted
  • 100% wool
  • ribbed texture
  • subtle stripes
  • neutral tone
  • cotton-canvas backing
  • indoor use
  • pile height 0.4 inches
  • rug pad recommended

Product Insights

This Loloi Ashby wool rug offers a plush underfoot feel with natural wool lanolin providing a brief 30-60 second window to blot spills, including urine, but demands immediate care and suction-only vacuuming to manage moderate initial shedding that diminishes. It requires a rug pad for grip on hard floors and to reduce adhesive stress, extending its 10-15 year lifespan; however, once the backing fails, the rug is not repairable. Regular 180° rotation every six months equalizes wear and reduces uneven shedding.

Verified claims

Lifespan
Service life of 10–15 years, not repairable once the backing fails.
Shedding
Moderate initial shedding diminishes in a few weeks with suction-only vacuuming and use.
Care
Immediate blotting of spills and flush trimming of pet-snagged fibers protect loose wool from permanent damage.
Rotation
Rotate 180° every six months to equalize foot-traffic wear and reduce uneven shedding.
Vacuuming
Suction-only vacuuming prevents accelerated shedding and reduces normal initial shedding.
Backing
The rug requires a rug pad; its hand-tufted backing is non-repairable after 10-15 years.
Spill resistance
Wool's lanolin resists liquid for 30–60 seconds, aiding spill cleanup.
Claw snags
Trim pulled fibers flush with scissors; never pull them out.
Urine resistance
Blot urine immediately; wool resists absorption for 30-60 seconds.
Rug pad
Use a rug pad; cotton-canvas backing lacks grip on hard floors, especially with active pets.
Slip safety
Cotton-canvas backing slides on hardwood without a rug pad.
Durability
Rug pad reduces mechanical stress on adhesive, prolonging rug life.
Underfoot feel
Hand-tufted 0.4-inch pile yields a plush, cushiony feel.

Product record

Title
Ashby Wool Indoor Rug See Available Sizes
Brand
Loloi
Price
329 CAD
Availability
In stock

Deep Research

Wool rug care and long‑term maintenance

  • Rotating the rug 180° every six months is the single most effective habit to prevent a permanent high-traffic wear stripe and uneven sun fading, because foot traffic and window light compress and fade one side far faster than the other.
  • For pet owners, the biggest risk to the rug is claw snags rather than stains; any pulled fiber should be trimmed flush with scissors—never pulled out—to avoid worsening the damage or creating a hole.
  • A vacuum's beater bar accelerates fiber shedding on wool pile by roughly 3x, so using suction-only mode prevents premature thinning of the rug's 0.4-inch pile.
  • Wool's natural lanolin coating provides a 30- to 60-second resistance window before liquid absorbs, making immediate blotting with a clean white cloth the most effective first response for spills on this rug.

How hand-tufted construction affects durability and feel

  • Hand‑tufted rugs cannot be mended once the adhesive backing breaks down — unlike hand‑knotted rugs where damaged areas can be re-knotted, when the Ashby’s latex dries out and tufts start pulling out, the rug is effectively finished, making a rug pad and routine rotation important to extend its single life cycle.
  • Hand-tufted wool rugs like the Ashby typically last 10–15 years under normal residential use, while hand‑knotted rugs of comparable materials can endure 50–100+ years — the adhesive that binds the tufts in the backing is the primary constraint, so this rug is a medium‑term investment that will need replacing when the backing eventually fails.
  • At a 0.4‑inch pile height, the hand‑tufting creates a soft, cushiony surface underfoot — a deliberate divergence from the firmer, denser foundation of hand‑knotted rugs, so if stepping onto a cloud‑like rug matters more than the firmer feel of a knotted rug, the Ashby’s construction delivers exactly that.
  • The cotton‑canvas backing on this rug acts as a breathable cover over the internal latex layer, which helps prevent the backing from becoming brittle and cracking in dry indoor climates — the flip side is that the canvas does less to lock short fibers in place, so some surface linting is a trade‑off for a more dimensionally stable back.

Image Analysis

2 images
Ashby wool indoor rug See available sizes product image (primary)
01

Product

Rectangular flatwoven rug shown face-on with a tight, low-profile looped texture and a narrow finished edge visible along the top and bottom.

  • Overall shapeRectangular rug shown straight-on occupying most of the image with edges parallel to image borders.
    1 regionx 0.03 · y 0.02 · w 0.94 · h 0.96 (high)
  • Weave textureTightly woven, flat loop texture visible across the surface with short horizontal and vertical fiber variation creating a subtle linear grain.
    1 regionx 0.05 · y 0.05 · w 0.90 · h 0.90 (high)
  • Color variation and flecksUniform light neutral ground with small darker thread flecks and slight tonal variation giving a heathered appearance.
    3 regionsx 0.12 · y 0.20 · w 0.15 · h 0.12 (medium); x 0.42 · y 0.45 · w 0.14 · h 0.12 (medium); x 0.70 · y 0.70 · w 0.18 · h 0.12 (medium)
  • Finished edgeNarrow finished border visible along the top and bottom edges with slightly tighter weave and a faint linear band.
    2 regionsx 0.03 · y 0.01 · w 0.94 · h 0.03 (high); x 0.03 · y 0.95 · w 0.94 · h 0.04 (high)

Other

Studio-style product shot with the rug isolated against a plain white background, even lighting and minimal shadowing; image is cropped to show the full rug face.

  • Shot compositionRug is centered and photographed flat from above; entire rug face is visible with small white margin around it.
  • BackgroundUniform white background with no props or visible staging elements.
  • Lighting and shadowSoft, even lighting with minimal directional shadow; surface texture is visible due to diffuse highlights.

Colors

light beige taupe· main field#D9D1C6dark taupe fleck· thread flecks#8C847B
Ashby wool indoor rug See available sizes product image 2
02

Product

Close-up of a rectangular woven wool rug showing the lower-left corner and a stitched outer border; surface has horizontal rows of braided/looped yarn with small darker flecks.

  • Visible corner and edgeLower-left corner of a rectangular rug is visible, with the rug edge running vertically near the left side and horizontally along the bottom of the image.
    2 regionsx 0.00 · y 0.78 · w 0.30 · h 0.20 (high); x 0.12 · y 0.00 · w 0.03 · h 0.98 (high)
  • Border bindingOuter border is a slightly thicker, tightly woven band that frames the rug and is continuous along the visible edges.
    1 regionx 0.12 · y 0.78 · w 0.76 · h 0.20 (high)
  • Surface weave patternSurface shows horizontal rows of braided or looped wool yarn forming a coarse, linear weave running predominantly left-to-right across the rug.
    1 regionx 0.12 · y 0.05 · w 0.85 · h 0.85 (high)
  • Yarn texture and flecksWool yarn appears slightly fuzzy with visible small darker flecks and irregularities in the fibers distributed across the surface.
    1 regionx 0.30 · y 0.20 · w 0.55 · h 0.60 (high)

Other

Close top-down product detail shot on a light wood plank floor with soft, even lighting and minimal shadowing.

  • Background surfaceLight wood plank floor is visible along the left and bottom edges outside the rug, showing wood grain and plank seams.
    2 regionsx 0.00 · y 0.00 · w 0.12 · h 1.00 (high); x 0.12 · y 0.92 · w 0.88 · h 0.08 (high)
  • Shot compositionTight detail crop with the rug occupying most of the frame and the corner positioned near the lower-left quadrant; image taken from above.
  • LightingEven, diffuse lighting with minimal harsh shadows and slight shadowing near the rug edge on the left side.

Colors

cream with gray flecks· rug surface#EDEBE2

Q&A

2 answered
Does this wool rug shed significantly, and how does the hand-tufted construction affect shedding?
Like most new wool rugs, this hand-tufted Ashby rug will shed loose fibers initially due to the natural wool fibers and the tufting process. The shedding is typically moderate and should decrease significantly after a few weeks of regular vacuuming (using a vacuum without a beater bar) and use. Hand-tufted construction tends to shed more than hand-knotted rugs because the fibers are punched into a backing rather than tied individually, but it also gives the rug its plush, textured feel.
Is the cotton-canvas backing grippy enough to use without a rug pad on hardwood floors?
No, the cotton-canvas backing is not designed to be grippy on hardwood floors. The product specifically recommends using a rug pad for safety, which indicates it may slip without one.

Provenance

Merchant Link
https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/ashby-wool-indoor-rug-see-available-sizes--23450-26102382?colourId=0
Updated