Wool loop artisanal rug See available sizes product image (primary)
Rectangular looped-wool rug shown flat from above with dense rounded loop texture, narrow bound edges and a slightly irregular right edge where loops protrude. A diagonal light patch and soft shadows fall across the surface.

Simons Maison

Wool Loop Artisanal Rug See Available Sizes

4.8/5 (6)
CA$398.00CAD
In Stock

This is a hand-knotted wool rug with a cotton backing, made in India. It features a dense looped pile and heathered tones. Suitable for low-traffic areas; a rug pad is recommended. Available in multiple sizes.

Color

GreyOff WhiteIvory/Cream Beige

Size

240X300CM150X240CM270X360CM

Specifications

Material
80% wool, 20% cotton
Gender
unisex
Condition
new

Product Insights

The Simons Maison Wool Loop Artisanal Rug is a hand-knotted wool rug (100–300 KPSI) priced at $398, direct-shipped from India to undercut typical costs—achieving VOC-free indoor air quality usually reserved for rugs $1,000+. Its loop pile with heathered multi-tonal yarns hides dirt, footprints, and small debris, reducing visible cleaning needs, but requires careful placement: avoid heavy furniture (permanent elongation), pets (snag risk), and rotating brush vacuums. Pilling and shedding are normal during break-in; rotate to minimize wear. The rug is unique in color and texture, with a readable reverse side, and ships in unbranded packaging separate from regular orders.

Verified claims

Hand knotting
100-300 knots per square inch, hand-tied without glue.
Construction
Hand-knotted knot-by-knot without glue, ensuring breathability, longevity, and natural variation.
Reverse pattern
Pattern remains readable on the reverse side, a hallmark of hand-knotted rugs.
Loop pile limitation
Wool loop pile can permanently elongate under heavy furniture due to wool's plasticity.
VOC-free
No adhesives or latex means no off-gassing—a health benefit usually found in rugs $1,000+.
Maintenance
Heathered multi-tonal yarns hide small debris and dust, reducing visible cleaning needs.
Pilling and shedding
Pilling and shedding are normal for a new wool rug and subside after break-in.
Snag vulnerability
Loop-pile vulnerable to snags; avoid pets and rotating brush vacuums.
Cleaning
Suction-only vacuum, blot stains, professional clean every 12-18 months.
Normal wear
Shedding and pilling normal; rotate to prevent wear and indentations.
Pet hazard
Avoid placing rug in pet areas; claws can snag loops.
Rug pad
Felt or felt-top pad 1/4–3/8 inch prevents slipping, moisture damage, reduces pilling.
Indoor air quality
Hand-knotted construction eliminates VOCs from backing adhesives
Placement
Place in a low-traffic room without pets to prevent shape loss and snags.
Artisanal character
Hand-knotted rug with natural variations; each piece is unique.
Footprint hiding
Loop pile and heathered tones hide footprints, vacuum marks, and dirt.
Soiling camouflage
Heathered loop pile camouflages everyday dirt and footprints.
Knot density
Knot density of 100–300 KPSI creates a compact, durable pile.
Care
Shedding and pilling are normal; requires low-traffic placement and suction-only vacuum.
Appearance
Heathered loop pile hides dirt but snags easily; color variation normal.
Shipping logistics
Ships from India in unbranded packaging, separate from regular Simons orders.
Pricing advantage
Direct shipping eliminates middlemen, enabling $398 hand-knotted wool rug.
Natural variation
Each rug is unique — colors and textures vary from online photos.

Product record

Title
Wool Loop Artisanal Rug See Available Sizes
Brand
Simons Maison
Price
398 CAD
Availability
In stock

Deep Research

What ‘Made in India’ means for a wool rug

  • Whereas hand-loomed rugs from India can be produced in a matter of days, a hand-knotted rug like this one takes anywhere from a month to over a year to complete because each square inch requires individual knotting — a labour investment that directly translates to a rug that holds its shape and heft rather than relying on glue or sizing.

Managing wool’s pilling and shape over time

  • A felt or felt-top pad beneath this rug absorbs the micro-movements that cause wool fibres to abrade against the floor — it both triggers pilling and exacerbates stretching, effectively acting as a shock absorber that preserves the rug’s flat shape and surface texture over time.
  • Rotating the rug every three to six months ensures foot traffic, sunlight, and furniture weight distribute evenly — without this, the hand-knotted pile compresses and fades unevenly, and pills concentrate in a single worn path that becomes difficult to reverse.
  • Pilling on this rug is a direct consequence of wool's microscopic scale structure — friction causes the fibres to grip and twist into tiny balls on the surface, a normal break-in behaviour that subsides once the shortest, loosest fibres work their way out, not a sign of poor quality.
  • A specialist wool cleaning every 12–18 months removes the micro-grit that household vacuuming leaves behind — that abrasive grit otherwise acts like sandpaper on the yarns during daily foot traffic, accelerating pilling and wearing through the loops prematurely.
  • A beater bar or rotating brush will snag the uncut wool loops of this hand-knotted rug, potentially pulling out whole yarn segments and creating bald trails — switching to a suction-only floorhead or an upholstery attachment removes the grit that accelerates pilling while preserving the loop structure.

Understanding hand-knotted rug quality

  • The hand-knotting technique weaves the design through the rug’s core so completely that the pattern remains readable on the reverse side — a hallmark of genuine knotting that tufted rugs, with their opaque fabric backing, cannot replicate, and a quick way to verify the rug’s construction quality yourself.
  • Every square foot of this rug is built by individually tying wool knots around the warp — a process that can take weavers six to twelve months for a 9×12 piece — which fuses the pile to the foundation without any glue or latex, creating a textile that flexes and breathes as a single unit rather than relying on a glued backing that deteriorates over time.
  • Quality hand-knotted wool rugs typically carry 100–300 knots per square inch; at that density the pile is compact enough to hold subtle heathered color shifts and resist matting, yet the rug remains supple underfoot — appropriate for a decorative focal point rather than heavy-traffic zones.
  • With no latex layer to off-gas, a hand-knotted rug keeps indoor air cleaner from the moment it’s unrolled — a meaningful consideration for nurseries, bedrooms, or homes where chemical sensitivity matters.

Loop pile wool texture and how it wears

  • The looped construction's textured surface naturally conceals footprints and vacuum marks — a trait that keeps the rug looking fresh even in low-traffic areas where a smooth cut-pile would quickly show every step.
  • Because each loop is a continuous strand of wool, a single snagged yarn can pull a visible run across the rug — which is why the care tag specifically prohibits rotating brush vacuums; a smooth-head suction tool avoids catching the loops.
  • While loop pile construction is inherently resistant to crushing, the hand-knotted craftsmanship and wool's noted plasticity mean that heavy furniture or repeated foot traffic can permanently elongate loops — which is why the rug is designated for low-traffic areas, balancing its resilient texture with a need for gentle use.
  • The multi-tonal heathered grey yarn creates a flecked visual texture that naturally camouflages small debris and everyday dust, extending the time between visible cleanings — a benefit that aligns with the rug's low-maintenance promise for a bedroom or sitting room.

Where to place a low-traffic rug in your home

  • The product name 'Wool Loop Artisanal Rug' signals a looped pile, a construction type that textile manufacturers explicitly advise against placing in pet-occupied rooms because claws can hook into the loops and cause irreversible pulls — reinforcing the guidance that this rug belongs in a lightly accessed, pet-free bedroom or sitting room.
  • The rug's own care notes flag wool as 'naturally filamentous' and warn that once stretched, it 'fails to regain its shape' — so in any room where furniture is dragged or heavy footsteps compact the pile, the rug will develop permanent depressions and edge curls that cleaning cannot fix, making a low-traffic bedroom the only way to avoid this fate.

How this rug’s price compares to similar hand-knotted rugs

  • The direct-from-supplier shipping noted on the product page eliminates middlemen, enabling the hand-knotted wool construction to be offered at $398 CAD — a price that lands squarely in mass-market tufted territory, making the artisan knotting a value upgrade rather than a premium purchase.
  • A 5x8 hand-knotted wool rug from the Indian direct-to-consumer brand Rugkari sells for ₹41,999 (~$680 CAD), making the $398 CAD Simons rug approximately 40% cheaper for the same construction method and wool material — the savings stem from Simons' drop-ship model rather than a cut in artisan labor or material grade.
  • The Loloi Vana hand-knotted wool rug retails for $4,959 USD for a 12x15 (~$27.50 per square foot), while the Simons rug at a comparable 40 square foot size (5x8) would equate to about $7.50 per square foot at $398 CAD — a nearly fourfold difference that reflects the absence of a designer brand markup and multi-tier distribution.
  • Entry-level hand-knotted wool rugs on Rugs.com start at $1,199 USD for a 5'7x8 Gabbeh and $1,699 USD for a 5x8 Kazak — approximately $1,600 to $2,300 CAD, or 4–6 times the Simons price — the gap arises because those rugs are antique or one-of-a-kind pieces sold through a conventional retail model, whereas the Simons rug is new production sourced directly from the atelier.
  • Rugkari's Confluence non-knotted wool rug sells for ₹17,999 (~$290 CAD) in a 5x8, meaning the $398 CAD Simons rug commands only a 35% uplift for true hand-knotting — a premium well below the industry norm where knotting often doubles the price of a tufted or handcrafted rug, making the Simons an unusually accessible path to heirloom-quality construction.

Image Analysis

2 images
Wool loop artisanal rug See available sizes product image (primary)
01

Product

Rectangular looped-wool rug shown flat from above with dense rounded loop texture, narrow bound edges and a slightly irregular right edge where loops protrude. A diagonal light patch and soft shadows fall across the surface.

  • Overall shapeRectangular rug with straight edges on three sides and a slightly uneven right edge where some loops protrude forming a narrow irregular fringe
    1 regionx 0.06 · y 0.03 · w 0.88 · h 0.94 (high)
  • Surface textureDense field of small, tightly packed rounded wool loops creating a pebble-like texture across the entire face
    1 regionx 0.08 · y 0.06 · w 0.84 · h 0.88 (high)
  • Edge bindingNarrow stitched binding visible along the top, left and bottom edges matching the rug color and forming a clean border
    3 regionsx 0.06 · y 0.03 · w 0.88 · h 0.06 (medium); x 0.06 · y 0.91 · w 0.88 · h 0.06 (medium); x 0.06 · y 0.03 · w 0.06 · h 0.88 (medium)
  • Right-edge irregularityRight margin shows small clusters of loops that extend beyond the bound edge producing a faint scalloped or fringe effect
    1 regionx 0.92 · y 0.08 · w 0.06 · h 0.84 (high)
  • Lighting and shadow on productDiagonal triangular area of stronger light from near the top center slanting down toward the center-left, creating subtle contrast across the loop texture
    1 regionx 0.28 · y 0.04 · w 0.48 · h 0.46 (high)

Other

Top-down styled product shot on a neutral plaster-like background with soft directional lighting creating a diagonal highlight and minimal shadowing. No props or packaging visible.

  • Shot compositionTop-down view with the rug centered in the frame and even margins of background visible on all sides
    1 regionx 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
  • Background surfaceSmooth, light beige plaster or concrete floor with subtle trowel texture visible around the rug
    1 regionx 0.01 · y 0.01 · w 0.98 · h 0.98 (high)
  • Lighting qualitySoft directional daylight creating a distinct diagonal bright patch and gentle shadows, with even overall exposure
    1 regionx 0.20 · y 0.02 · w 0.60 · h 0.60 (high)

Colors

warm cream· loop pile#F4EDE3soft beige shadow· shadowed loop recesses#FBEAD5
Wool loop artisanal rug See available sizes product image 2
02

Product

Close-up of a folded wool rug showing dense round looped pile on the face and a woven backing visible at the folded edge.

  • Looped pile textureSurface covered with tightly packed spherical wool loops forming a pebble-like texture across the visible face of the rug.
    1 regionx 0.02 · y 0.00 · w 0.96 · h 0.72 (high)
  • Folded cornerRug is folded back near the center-right of the image, creating a visible crease and revealing the rug backing underneath.
    1 regionx 0.40 · y 0.28 · w 0.52 · h 0.48 (high)
  • Woven backingExposed underside shows a grid-like woven structure with parallel rows of yarn and a flatter loop base contrasting the raised face.
    1 regionx 0.56 · y 0.52 · w 0.32 · h 0.30 (high)
  • Edge finishOuter edge visible at bottom-left shows loops finishing flush to a stitched borderline without a separate fringe.
    1 regionx 0.00 · y 0.60 · w 0.30 · h 0.35 (medium)
  • Fiber appearanceIndividual wool fibers appear slightly fuzzy with soft halo and short stray fibers visible on some loops.
    1 regionx 0.30 · y 0.20 · w 0.40 · h 0.40 (medium)

Other

Neutral smooth backdrop with soft directional lighting from upper-left creating subtle shadows between loops; image is a tight product detail shot cropped to the rug.

  • Shot compositionTight close-up detail shot focusing on texture and a folded section; product fills most of the frame and is cropped at the edges.
  • Background surfaceSmooth stone- or plaster-like neutral surface beneath the rug visible at the bottom and lower-left, slightly darker than the rug.
    1 regionx 0.00 · y 0.80 · w 0.80 · h 0.20 (high)
  • Lighting and shadowSoft directional lighting from the upper-left produces gentle shadows between loops and a highlight on the raised fold.

Colors

warm cream· looped pile face#F5EDE2light tan· woven backing#B39A86

Customer Reviews

6 total
4.8

6 reviews · out of 5

Beautiful rug

Anna N.

I loved the texture and how warm it is. I want to buy the second one for my husband’s office

Love these wool rugs

Nancy O.

I love these wool rugs is quality that I purchased two in different colours. I would highly recommend if you are looking for a quality rug!

Tapis artisanal boucles de laine

Isabelle C.

Perd beaucoup de laine.

Perfection

Jane A.

Le tapis est arrivé en une semaine, bien emballé. Je l’ai commandé dans la couleur ivoire et c’est conforme à l’image. Le tapis est inodore, doux et ne « shed » pas particulièrement. Je recommande +++.

Love this wool rug

Nancy O.

This rug is very quality love it and am thinking of purchasing a second one!

Quality

Jinesa M.

This rug is amazing - the quality of the workmanship exceeded my expectations - i highly recommend this rug

Q&A

4 answered
Does this wool rug shed significantly, especially in the first few months?
Yes, shedding is common with new wool rugs, especially during the first few months. The product notes that wool is prone to pilling and that appropriate care will restore its beauty, but shedding is typical as loose fibers work themselves out.
What is the recommended cleaning method for stains (e.g., spot cleaning with specific solutions)?
For stain removal, we recommend spot cleaning with a mild wool-safe detergent and cool water. Blot the stain gently—do not rub—and avoid harsh chemicals or excessive moisture, which can damage the wool fibers.
What type of rug pad is recommended (e.g., thickness, material) to prevent slipping and protect the rug?
We recommend a felt rug pad or a rubber pad with a felt top to prevent slipping and protect the rug's backing. Avoid rubber-only pads, as they can trap moisture and damage the wool and cotton materials. A pad about 1/4 to 3/8 inch thick works well.
How accurately do the online photos represent the actual colors, given the artisanal variations mentioned?
Due to the artisanal hand-knotting process and natural wool variations, colors and textures may differ slightly from the online photos. Each rug is unique, so some variation is expected and adds to its character.

Provenance

Merchant Link
https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/wool-loop-artisanal-rug-see-available-sizes--15674-24102301?colourId=11
Updated