Midi34
Dana Chain
The Dana Chain is a delicate necklace featuring a small oval bezel pendant with a single clear cubic zirconia stone. It is made from 14-carat gold-plated 925 sterling silver and includes an adjustable extender chain and clasp. The necklace measures 19.5 inches in length and is designed by Midi34, a Canadian label at Simons, based in Quebec.
- Color
- Gold
- Material
- 14-carat gold-plated 925 sterling silver
- Style
- classic, minimalist
- Category
- Apparel & Accessories > Jewelry > Necklaces
Color
Size
Specifications
A 14-carat gold-plated sterling silver chain necklace with cubic zirconia, adjustable extender, and clasp, designed in Quebec by Midi34.
Cubic zirconia, 14-carat gold-plated 925 sterling silver, adjustable extender chain, clasp closure, 19.5 inch length.
- Color
- Gold · yellow
- Material
- 14-carat gold-plated 925 sterling silver
- Style
- classic, minimalist
- Occasion
- everyday, party, gift
- Gender
- female
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Jewelry > Necklaces
Additional Attributes
- cubic zirconia gemstone
- 14-carat gold-plated 925 sterling silver
- adjustable extender chain
- clasp closure
- designed in Quebec
- 19.5 inch length
- Midi34 label
Product Insights
The Dana Chain by Midi34 is a hand-assembled, minimalist necklace from Quebec City, featuring a 14k gold plated sterling silver core with a flawless cubic zirconia that exhibits stronger rainbow flashes than diamond and resists scratches (8–8.5 Mohs), ensuring hypoallergenic wear without skin discoloration. At $89 CAD—less than half the price of Mejuri's comparable vermeil chain—it offers longevity with basic care, though daily wear may necessitate occasional replating as an acceptable tradeoff. Rooted in the 12:34 talisman story and showcased at Milan Fashion Week, the Dana Chain is a future memento blending emotional value with enduring style.
Verified claims
- Value
- At $89 CAD, less than half the price of Mejuri's 18k vermeil dot chain yet both are sterling silver core.
- Design & brand
- Hand-assembled in Quebec; minimalist design stays in style; brand story adds emotional value; shown at Milan Fashion Week.
- Skin safety
- 14k gold plated sterling silver core prevents skin discoloration common with brass jewelry.
- Brand story
- The Dana Chain is a future memento rooted in the 12:34 talisman story.
- Craftsmanship
- The Dana Chain is hand-assembled in Quebec City with a minimalist design.
- Recognition
- The Dana Chain is sold exclusively at Simons and was featured at Milan Fashion Week.
- Durability
- Resists scratches (8–8.5 Mohs) and lasts years with basic care.
- Brilliance
- Stronger rainbow flashes than diamond, with flawless clarity.
- Layering versatility
- Minimalist chain and flawless CZ pendant layer effortlessly for any occasion.
- Runway debut
- Midi34 debuted the Dana Chain in the Flying Solo showcase at Milan Fashion Week in January 2025.
- Design story
- Designed in Quebec, Midi34 makes handmade minimalist jewelry inspired by the founder's time-marker philosophy.
- Care
- Avoid water and lotions; clean the gold with a soft cloth and the cubic zirconia with a soapy water soak and gentle brush to restore sparkle.
- Skin-friendliness
- The sterling silver core is hypoallergenic and won't turn skin green if the gold plating wears off.
- Maintenance
- Daily wear may require occasional replating to maintain appearance; at this price, the tradeoff is acceptable.
Product record
- Title
- Dana Chain
- Brand
- Midi34
- Price
- 89 CAD
- Availability
- In stock
Image Analysis
1 images- 01
Product
A delicate gold-tone chain necklace with a small oval bezel pendant set with a single clear faceted stone, centered against a white background.
- Chain material and shapeVery fine linked chain with uniform small round links and a narrow profile forming a V shape that converges at the pendant.
2 regions
x 0.18 · y 0.03 · w 0.12 · h 0.90 (medium); x 0.70 · y 0.03 · w 0.12 · h 0.90 (medium) - Pendant shape and settingSmall vertically oriented oval bezel pendant with a smooth gold-tone metal surround and a visible clear faceted stone set flush inside the bezel.
1 region
x 0.46 · y 0.86 · w 0.08 · h 0.09 (high) - Pendant bailShort gold-tone bail connecting the pendant to the chain, visible as a small loop above the bezel.
1 region
x 0.49 · y 0.84 · w 0.03 · h 0.03 (high) - Stone appearanceSingle clear faceted stone that reflects light and appears bright against the gold bezel; facets and small sparkle highlights are visible.
1 region
x 0.47 · y 0.87 · w 0.06 · h 0.06 (high)
Other
Product centered on a plain white background with even soft lighting and minimal shadow; image is a front-facing flat presentation showing the full length of the chain.
- Background and lightingNeutral white background with soft, diffuse lighting that minimizes harsh shadows and evenly illuminates the chain and pendant.
- CompositionNecklace hangs in a V shape with the pendant at image bottom center; entire chain and pendant are visible and vertically centered.
- Shadows and reflectionsSubtle soft shadow beneath the pendant and faint metallic highlights along the chain links caused by the lighting.
1 region
x 0.45 · y 0.88 · w 0.12 · h 0.06 (medium)
Colors
warm gold· chain and pendant bezelclear crystal· pendant stone#CDCBCB- Chain material and shapeVery fine linked chain with uniform small round links and a narrow profile forming a V shape that converges at the pendant.