Heleä Unikko midi dress product image (primary)
Front view of a midi dress worn by a model. The dress has a round neckline, short wide sleeves, a defined waist seam, and a flared skirt; surface is printed with large stylized flowers.

Marimekko

Heleä Unikko Midi Dress

CA$586.00CAD
In Stock

The Marimekko Heleä Unikko midi dress is a fit-and-flare A-line dress made from a flowy lyocell and viscose blend, featuring a crew neckline, short loose dolman sleeves, a horizontal waist seam, and a centre-back zip closure. It is a midi-length style measuring 127 cm (50") from the top of the shoulder (measured on a size 36) and is covered in a large-scale Unikko poppy print with deep magenta petals, navy flower centres, and a pale pink ground. Intended for everyday and occasion wear, it requires standard garment care for a smooth, slightly lustrous woven fabric.

Material
lyocell and viscose blend
Gender
female
Style
minimal, modern, contemporary, classic
Category
Apparel & Accessories > Clothing > Dresses

Specifications

Marimekko midi dress featuring the iconic Unikko poppy print in a clean, minimalist fit-and-flare silhouette.

Flowy lyocell and viscose blend, back zip closure, crew neck, dolman sleeves, midi fit-and-flare shape, large solid-colour Unikko poppy pattern.

Material
lyocell and viscose blend
Secondary
viscose
Style
minimal, modern, contemporary, classic
Occasion
everyday, work, party
Gender
female
Age Group
adult
Condition
new
Category
Apparel & Accessories > Clothing > Dresses

Additional Attributes

  • large-scale Unikko poppy print in solid block colour without outline
  • clean minimalist silhouette
  • flowy lyocell and viscose blend fabric
  • zip closure at back
  • crew neck
  • dolman sleeve
  • midi length
  • fit-and-flare style
  • length 127 cm (50 in) from top of shoulder in size 36
  • iconic Marimekko graphic floral design

Product Insights

Heleä Unikko Midi Dress Marimekko 586 CAD Slim fit; sizes 36–46 map to US 6–16 Machine washable cool, delicate; do not bleach; tumble dry low or hang; iron after washing No pockets, dolman underarm folds, slim fit, size-36 length reference

Verified claims

fit
Slim fit; sizes 36–46 map to US 6–16
length
127 cm (50 in) shoulder-to-hem, measured on size 36
silhouette
Fit-and-flare with waist seam and flared skirt
sleeves
Short dolman/kimono sleeves; roomy upper body with underarm drape
neckline & closure
Crew/O-neck with concealed back zip
material
62% lyocell, 38% viscose (recycled)
fabric behavior
Soft, fluid drape with low static and slight sheen
care
Machine washable cool, delicate; do not bleach; tumble dry low or hang; iron after washing
shrinkage & fading
May fade; shrinkage up to 5%
pattern variation
Each dress is unique; pattern placement varies
pattern origin
Unikko poppy designed by Maija Isola in 1964; represents creativity
colorway
Grape/Dark Crimson reads as deep grape-plum purple with warm crimson/pink
print design
Large solid-block poppy without outline; minimalist silhouette lets pattern lead
pockets
No pockets
styling
Statement print dress; style with simple neutral accessories
uses
Warm-weather events, creative workplaces, casual gatherings
tradeoffs
No pockets, dolman underarm folds, slim fit, size-36 length reference
value
Designer price reflects Marimekko heritage, iconic print, and lyocell-viscose quality
comparison
Dolman cut differs from set-in sleeves; lyocell-viscose differs from cotton or synthetic
comfort
Breathable, moisture-absorbing, low-static against skin

Product record

Title
Heleä Unikko Midi Dress
Brand
Marimekko
Price
586 CAD
Availability
In stock

Buying Guide

1 comparison · 11 sources

Product comparison

Compared within this brand.

Why and when to choose each product
This product

Heleä Unikko Midi Dress

Marimekko

simons.ca

Same brand

Taitavuus Unikko Poplin Dress

Marimekko

simons.ca

Same brand

Joku Unikko T-Shirt Dress

Marimekko

simons.ca

Heleä Unikko Midi Dress: Choose this if you want Marimekko's iconic Unikko poppy rendered as a large, outline-free print in deep magenta-purple petals over a pale pink ground. Its slim, straight top with a defined waist seam flows into a flared A-line midi skirt (about 50 inches from the shoulder in a size 36), cut from a flowy 62% lyocell and 38% recycled viscose blend with short loose kimono-style sleeves and a concealed back zip. It comes in sizes 36 to 46, so it suits shoppers who like a fitted bodice with a minimalist, swingy skirt.[1,2,3,4]Taitavuus Unikko Poplin Dress: Choose this if you want a statement dress in Marimekko's iconic Unikko print — a large-scale floral motif, conceived by Maija Isola as an abstracted flower rather than a photorealistic one, rendered here in blue tones with black circular centers. Choose it for a fit-and-flare A-line silhouette with short sleeves, a ribbed stand collar, half-length buttoned placket, back zip, waist clips, and side-seam pockets, cut from a soft, flowy cupro, lyocell, and linen blend (45% cupro, 28% lyocell, 27% linen) measuring about 42.5 inches (108 cm) from the shoulder. Note that the fabric shows soft natural creasing in the skirt panels, and sizing information only confirms availability in size 34.[5,6,7,8]Joku Unikko T-Shirt Dress: Choose this for a comfortable and casual style, featuring the iconic Marimekko Unikko poppy pattern in a subtle contrast. Constructed from luxurious, ultra comfortable 100% cotton jersey, the dress has a loose, straight silhouette that falls below the knee. Note that the fit is a relaxed, straight shape without visible waist shaping.[9,10,11]

Image Analysis

3 images
Heleä Unikko midi dress product image (primary)
01

Product

Front view of a midi dress worn by a model. The dress has a round neckline, short wide sleeves, a defined waist seam, and a flared skirt; surface is printed with large stylized flowers.

  • Silhouette and cutFront-facing midi-length dress on a model with a round neckline, short loose sleeves, a horizontal waist seam, and an A-line skirt that falls to mid-calf.
    1 regionx 0.12 · y 0.08 · w 0.76 · h 0.80 (high)
  • Sleeve detailShort sleeves are loose and slightly flared with a straight hem that aligns roughly with the upper arm.
    1 regionx 0.18 · y 0.08 · w 0.64 · h 0.18 (high)
  • Waist seamVisible horizontal seam at the natural waist creating a defined bodice-to-skirt transition.
    1 regionx 0.24 · y 0.38 · w 0.52 · h 0.04 (high)
  • Fabric pattern - petalsLarge stylized flower petals printed across the fabric; petals are a deep magenta/purple and overlap the pink ground.
    1 regionx 0.20 · y 0.24 · w 0.60 · h 0.60 (high)
  • Fabric pattern - centersEach flower has a dark navy-blue ring with a smaller pale bluish oval center inside.
    2 regionsx 0.42 · y 0.34 · w 0.10 · h 0.10 (high); x 0.34 · y 0.60 · w 0.10 · h 0.10 (high)
  • Color groundBackground/ground color of the print is a pale pink visible between the flower motifs.
    1 regionx 0.28 · y 0.22 · w 0.44 · h 0.56 (high)
  • HemlineSlightly flared hem with a clean finished edge that falls unevenly due to movement, showing the dress length to mid-calf.
    1 regionx 0.20 · y 0.66 · w 0.60 · h 0.28 (high)
  • No visible text or logosThere are no legible printed words, brand logos, or numeric markings visible on the dress in this image.

Other

Studio product shot showing a model against a plain white background. Model wears black slip-on shoes; lighting is even and shadow is minimal.

  • Model and poseFemale model standing facing forward with arms relaxed at sides; head and shoulders visible, lower legs and shoes visible.
    1 regionx 0.14 · y 0.00 · w 0.72 · h 1.00 (high)
  • Shoes visibleModel is wearing black low-cut slip-on shoes with a rounded toe.
    1 regionx 0.36 · y 0.84 · w 0.28 · h 0.14 (high)
  • Background and lightingPlain white studio background with uniform diffuse lighting and minimal visible shadow beneath the model.
  • Image framingFull-body crop from just above the head to below the calves, centered composition.

Colors

pale pink· dress ground#FCCBD3deep magenta· flower petals#6E1551navy blue· flower inner ring#53133Cpale blue· flower center oval
Heleä Unikko midi dress product image 2
02

Product

Close-up of the dress bodice and right sleeve showing a crew neckline, short loose sleeve with visible waist seam and a large-scale floral print on a smooth, slightly shiny fabric.

  • NecklineRound crew neckline finished with a narrow folded edge, sits close to the model's collarbone.
    1 regionx 0.14 · y 0.04 · w 0.37 · h 0.13 (high)
  • Sleeve styleShort, loose sleeve with slight drape and a rounded hem that extends to mid-upper arm; sleeve seam set into the shoulder rather than dropped.
    1 regionx 0.58 · y 0.18 · w 0.37 · h 0.33 (high)
  • Waist seamHorizontal waist seam visible across the front bodice, sewn at natural waist and creating a fitted junction between bodice and skirt.
    1 regionx 0.10 · y 0.62 · w 0.64 · h 0.09 (high)
  • Fabric finishSmooth fabric with low sheen that reflects light subtly, suggesting a finely woven, slightly lustrous surface.
  • Print scale and motifLarge-scale floral motif composed of oversized stylized poppy shapes with scalloped petals and circular centers that repeat across the bodice and sleeve.
    1 regionx 0.02 · y 0.22 · w 0.68 · h 0.72 (high)
  • Flower center detailFlower centers are dark navy irregular circles with a lighter pale blue oval near the center of each navy area.
    2 regionsx 0.17 · y 0.31 · w 0.26 · h 0.20 (high); x 0.12 · y 0.70 · w 0.22 · h 0.18 (high)
  • Visible stitchingTopstitching is not prominently visible in this view; seams appear clean and minimally visible.

Other

Studio product shot cropped to show upper torso and right arm against a plain white background; model with wavy dark hair partly visible. Even lighting with soft shadows defines form.

  • Shot compositionTight crop showing left half of model's face, upper torso, and right arm; product is centered in the frame vertically.
    1 regionx 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
  • BackgroundPlain white studio background with no visible props or packaging.
  • Model detailPart of the model's face, neck, left shoulder, and right arm are visible; hair is dark and wavy falling over the shoulder.
    2 regionsx 0.02 · y 0.00 · w 0.45 · h 0.36 (high); x 0.66 · y 0.35 · w 0.32 · h 0.56 (high)
  • Lighting and shadowSoft, even lighting from front-left produces mild shadows along the sleeve fold and under the arm.

Colors

deep plum· large petal areas#5D1342pale pink· background petal negative space#FCBECAnavy· flower centers#2D3255pale blue· small center ovals
Heleä Unikko midi dress product image 3
03

Product

Rear three-quarter view of a midi dress showing the back bodice, waist seam, short flared sleeves, center back zipper, and a large-scale floral print in contrasting colors.

  • View and silhouetteBack view of a mid-calf length dress with a fitted waist seam and a flared skirt creating an A-line silhouette from the waist down.
    1 regionx 0.18 · y 0.08 · w 0.64 · h 0.84 (high)
  • Sleeve styleShort, slightly flared sleeves with a loose, fluttering drape that end above the elbow.
    2 regionsx 0.18 · y 0.08 · w 0.28 · h 0.20 (high); x 0.54 · y 0.08 · w 0.28 · h 0.20 (high)
  • Center back closureVisible center back zipper running from the neckline down to the waist seam with a small zipper pull at the top.
    1 regionx 0.46 · y 0.04 · w 0.08 · h 0.20 (high)
  • Waist constructionHorizontal waist seam that defines the bodice from the skirt; seam is visible across the back at natural waist level.
    1 regionx 0.30 · y 0.44 · w 0.40 · h 0.12 (high)
  • HemlineMidi hem falling to mid-calf with a slightly curved hemline that is longer at the sides than at the center back.
    1 regionx 0.20 · y 0.70 · w 0.60 · h 0.26 (high)
  • Fabric drape and finishWoven fabric with a smooth, slightly weighty drape showing soft folds along the skirt; surface appears matte with no visible sheen.
  • Large floral printOversized abstract flower motifs printed all over the dress; petals form rounded shapes with contrasting circular centers.
    1 regionx 0.20 · y 0.20 · w 0.60 · h 0.64 (high)
  • Pocket impressionRight-side seam shows a slight hand placement and fabric fold suggesting a side seam pocket or pocket opening at hip level.Partial
    1 regionx 0.58 · y 0.46 · w 0.16 · h 0.20 (medium)

Other

Studio product shot with a plain white background, model wearing black heeled shoes, even diffuse lighting, and a slight shadow under the model.

  • Background and stagingPlain white seamless background used for product photography; no additional props except footwear on the model.
  • Model and footwearModel is standing facing away from the camera with one hand at her side; wearing black closed-toe heeled shoes visible from the rear.
    1 regionx 0.40 · y 0.80 · w 0.28 · h 0.16 (high)
  • Lighting and shadowEven studio lighting with soft shadows beneath the model and minimal specular highlights on the shoes.

Colors

light pink· background of printdeep plum· flower petalsmuted navy and pale blue· flower centers

Brand PDP Lookup

Brand
Marimekko

Heleä Unikko Dress dk. purple, lt. pink, lt. blue | Marimekko

Variants

6 SKUs
All variants of Heleä Unikko Midi Dress
SKUTitlePriceAvail
4639392Heleä Unikko Midi Dress - Grape/dark Crimson - 36CA$586.00Yes
4639393Heleä Unikko Midi Dress - Grape/dark Crimson - 38CA$586.00Yes
4639394Heleä Unikko Midi Dress - Grape/dark Crimson - 40CA$586.00Yes
4639395Heleä Unikko Midi Dress - Grape/dark Crimson - 42CA$586.00Yes
4639396Heleä Unikko Midi Dress - Grape/dark Crimson - 44CA$586.00Yes
4639397Heleä Unikko Midi Dress - Grape/dark Crimson - 46CA$586.00Yes

Documents & Data

Provenance

Merchant Link
https://www.simons.ca/en/women-designer/dresses/patterned/helea-unikko-midi-dress--12057-29826303
Updated